Here’s the deal:
To create a platform of raving fans who will promote you and your book, you have to start with the people who are already getting it right. These are the people who already have a solid base of raving fans. They are the thought leaders, the early adopters, people that others go to for real-time information in your niche. In essence, they are the “cool kids” who have a significant online presence.
Why do you want to hang with the cool kids?
- You can learn from them. Model the best. Find out what they are doing and adopt their strategies into your own business model.
- They are always one step ahead. To get the latest and greatest info in your niche, follow their communication streams. This will keep you current and “in-the-know.”
- Virtual proximity is powerful. When others see you communicating with the best of the best, they will become intrigued and want to know more about you. You will start to see your own platform gaining momentum.
- They will help you. After time, you can ask these hot shots for support. If you have truly built real relationships with them, they will be more than happy to help you out.
To get started, try this 5-step strategy:
- Create the list. Write down the names of 25 key influencers you would love to know. Who would you say is a “hot shot” in your field? Who do people listen to the most? Who is really “getting it right?”
- Do your research. Where are these people hanging out the most? It will be different for all of them, but I am sure many of them will be active on Twitter, Facebook and blogs.
- Create an action plan. Each week plan to reach out to 2-5 of the people on your list. Map out who you will go after first.
- Pay it forward. Now it is time to be their biggest supporter. Re-tweet their best posts. Comment on their blogs. Give them a shout out in your own blogs and posts. The goal is to take good care of them without asking anything in return (I promise the power of reciprocity is real, so be patient!).
- Just ask. When the time is right and you have built a relationship, reach out to them strategically. Suggest a guest post to their blog. Ask for a 15-minute interview related to the content in your book. Think of easy ways they could support your book launch. If you truly created a genuine relationship, you will be pleasantly surprised.
Building a platform is not easy, but it is extremely rewarding. I know it may seem overwhelming at first, but if you just dive in and get started, the rewards far exceed your efforts.
Just Remember This: As you nurture your relationships, make sure you are coming from a 100% authentic place or this strategy will never work. (People can see when you are faking it!)
Just be yourself, make it about them, and not about you and you will be well on your way to “cool kid” status!