Here’s the deal: I firmly believe you have to show up daily in the social media world to really see the fruits of your labor. If you want to engage at a deeper level, build key relationships and create new partnerships and opportunities for you and your business, you have to make the effort to really keep at it and show up consistently.
However, just “showing up” will not get you too far if you are not thinking strategically. I will dive into this concept even more this month in my upcoming blog posts, but to get you thinking about this overall topic, here are 3 strategic actions you can easily do TODAY to get more traction with your social media marketing efforts:
- Give a shout out to a few people on Twitter. Make the tweets about THEM, not about you. Here are a few ideas for the tweets: give a shout out for a job well done, tweet about a project he/she is promoting, show your appreciation, or let others know why they should be following this individual. The outcome here is to put the spotlight on someone who deserves the extra attention.
- Make an intelligent comment on a blog post. There is one caveat here–make the comment really count. Put some effort into it. Make it thoughtful and add your personal insight. So many people leave comments that I tend to call “fluff”–don’t just comment to comment. Comment to get engaged in the conversation-this will open a new dialogue for you and others if done correctly.
- Pick up the phone and connect with someone you hope to do business with in the near future. I realize that getting on the phone is not exactly a “social media” action item, however it will indeed strengthen your social media experiences. When you start to make a bigger effort offline, you will see greater engagement online. What you do in the real world makes a huge impact to how people engage with you when networking online. So pick up the phone and start dialing!
There are hundreds of actions you can take to engage more and build better relationships online. The challenge is that sometimes we get stuck and find that we are doing the same exact tasks day in and day out. When you mix it up a bit, things tend to get moving in a new direction (and that can make things more fun and interesting).
It is one thing to read this post and move on with your day. But it is an entirely different experience to read it and then take action. I hope you will be the “doer” today. Make sure to post below to let me know how these simple actions worked for you.