3 “Must Read” Facebook Marketing Tips From Top Social Media Pros

The best way to get the most from Facebook is to model the best. Find out who’s doing it right and getting real results, and model their strategies. While writing for Social Media Examiner I had the opportunity to interview top social media pros. Here are the top 3 tips I took away from the interviews:

#1: Bring Facebook to Your Website

“The number-one thing you can do is to bring Facebook onto your own turf. It can be done with a few simple lines of code. This can be one of your most powerful tools for improving your brand awareness,” says Jesse Stay, author of multiple Facebook books, including FBML Essentials.

To bring Facebook to your website, I suggest using social plugins.  My favorite is the Like Box with the Activity Feed, as seen below.  This Like Box is from Marie Forleo’s website.

#2: Turn Your Facebook Page Into a Lead Generator

Facebook as a lead capture source? “You bet!” says renowned Facebook expert Mari Smith.

“One of the first apps to add to your Facebook Fan Page is ‘Static FBML’ (Facebook Markup Language), which allows you to add your own custom content, including an opt-in box. You can add multiple iterations of the FBML app, and try out various lead-capture systems—ezine signup, giveaway, ask campaign, etc. Each opt-in box can appear on a separate tab, each of which has its own unique URL, allowing you to accurately split test results,” noted Mari Smith, co-author of Facebook Marketing: An Hour a Day.

The image below is from Brendon Burchard’s Facebook Page (on his Welcome Tab). I love how he added a cool video right above his opt-in (nice touch, B!).

#3: Turn Your Facebook Page Into a Thriving Community

“Your Facebook presence can serve as a meeting place for like-minded individuals. Make it a point to involve your customers as much as possible. Ask questions and suggest items for them to share on your wall. Ask yourself more than “What should WE share?”—ask, “What would our fans like to share with us and one another?”—and build your strategy around those answers. Allow them to connect with others who share the same interests by encouraging them to use your Facebook presence as a platform for sharing,” said Rob Birgfeld, director of digital strategy at SmartBrief.

Here’s an example below of a “Fan-Focused” question:

There are so many great tips out there for Facebook marketing success.  I only listed three here and I would love for you to post your favorite Facebook tip in the comments below! Let’s all pass on a little Facebook love…

  • http://www.drd4u.com drd4u

    Alright Amy this isn’t fair…I’m pretty much a Mari “ite” and now, well, you are just good…wow…this is so tightly aligned, so balanced and focused. Amy you have got it goin’ on every bit of what is needed is right there…thank you. Still a Facebook newbie..but here is one tip…don’t overlook your local folk, that are right there around you? I know sometimes I’ll talk to people in China and right up the street is somebody I could be serving and chatting with who’d love it? Just a thought…Dana

  • http://www.AmyPorterfield.com Amy Porterfield

    Hey you! I think you are so spot on with your advice about not ignoring your local folks. It is so easy to forget that the people in your own backyard still need to be nurtured and really want to hear from you too!

    That’s true for your existing mailing list as well. I’m part of a mastermind and my mentor there was reminding me that my list needs to be nurtured and taken care of…and this is just as important (or maybe even more important!) than trying to grow my list even more. I can’t forget the people that already raised their hands and said “I am interested! Talk to me!”–thanks for the great reminder all around, Dana!

  • Nick Adams

    Great article!

  • http://www.another-blogger.com/ Latief@AnotherBlogger

    Simple and easy but we need to seriously doing these tips ;) Thanks

  • Anonymous

    Hi Amy.

    Some simple yet powerful tips! I love how you focus on call-to-action buttons. That was one of the tips I brought home with me from Blog Expo 2010. So are in the process of adapting that to most of my approach now.

    Did sign up for your video mini course here. So can’t wait to digg deeper into your tips.

    Was great to meet you and Team SME at Blog Expo 2010.

    Cheers.. Are

  • http://twitter.com/Anklebuster Mitchell Allen

    Amy, these are great tips. Here’s one that can go either way: After talking with Ching Ya about separating personal from business on Facebook, I decided to just do “me”. It’s too much trouble to separate artificially, although I won’t talk about Pop-tarts on my fan page :).

    After all, my fans already know me from the personal side, Twitter and my blog.
    Following this strategy allows me to focus on giving my fans your #3 – a thriving community.

    Now, I have to go find that “Like” box!

    Cheers,

    Mitch

  • http://russ.alman.us/ Russ Alman

    Another thing to consider is the SEO value of Facebook integration of social media into your website. Those Facebook and Twitter widgets continuously update the content showing on your pages. This makes your pages look fresh and active to Google, which improves rankings. I’ve actually had Facebook and Twitter comments showing on my pages trigger Google Alerts.

  • http://KyleClouse.com Kyle Clouse

    This is great advice. What do you recommend for the near future as Facebook is doing away with FBML? From what I understand you will only be able to use iFrames once the switch is made.

    I wrote up an article on using iFrames and wanted your opinion on it:
    http://kyleclouse.com/adding-iframes-to-your-wordpress-website-and-why-you-should/

  • Daito

    I LOVE YOU AMY PORTERFIELD! You are ‘spot on’ with your marketing advice. Best wishes always, Eric Thompson

  • http://sharinglivingwater.com Daito Thompson

    I LOVE YOU AMY PORTERFIELD! You are ‘spot on’ with your marketing advice. Best wishes always, Daito Eric Thompson

  • Pingback: Facebook Marketing For Authors With Amy Porterfield | The Creative Penn

  • http://www.fourpxdirectory.com Fourpx Directory

    These Facebook marketing can use to get the most targeted form of traffic on the Internet. Thanks for sharing..

    Dofollow Web Directory

  • http://twitter.com/RafayQureshi Rafay Qureshi

    Awesome Article i have posted you a question to on your facebook fan page and am sure that you will reply me soon = )

  • http://www.socialcubix.com Facebook Php App

    That is what i needed just terrific informative article and nice blog

  • http://www.carrotmedia.com/ Facebook App Developer

    One of the best posts I ever read in a long long time.

  • http://www.carrotmedia.com/ Facebook App Developers

    I am proud that I am a regular visitor of this site :)