How To Increase Your Facebook Engagement Score

Amy, this is GREAT info, thank you for sharing! Off to get my edgerank UP, UP, UP :)

Amy great tip on the importance of edge rank. Thank you for sharing this tool it will be very helpful and certainly provides a clear understanding edge rank.

As always, Amy…brilliant and helpful info. I owe almost all of my SM understanding and applying this knowledge base for my clients… to YOU!   And here’s the kicker, I just looked at Edge Rank Checker for one of my clients who gets it about SM and has been following directives (based on YOUR training) for her FB page…has a rank of 20!!!  Although sales of her product have not yet happened, we believe it’s just a matter of time. Thanks for everything, Amy.

Thanks, Hilary!  Glad you liked it!

HOLY MOLY!!! I HAVE A 33!!!! I was logging in hoping for a five.. Much of this has to do with you, Amy! Love your posts. THANK YOU!!! Now I feel really good about teaching about FB with my networking group next week. THANK YOU, Amy!!!

Very informative, Amy.  This is a simple tool to understand your influence.  We’ll start implementing this in our biz.  Cheers.

Hey Amy!  This was very cool.  I checked my ranking and I had an 18!  Who knew?!
Thanks, Sistah.
XO
Jean

Thanks for the heads up on EdgeRank Checker. Looks like a great way to keep the focus on engagement. I did a quick check for a couple of pages that I manage. One of them had a 52 and my page had a 33. So, I guess we’re doing okay.
I also use the SproutSocial dashboard that shows your engagement and influence scores when you log in. Another good way to keep the focus on engagement. It’s a constant reminder to do the things necessary to engage with your target audience.

Looking to how measurement is possible in social media channels, such as closed networks, like Facebook is going to become pretty pertinant over time, and so any tool that helps communicators and marketers analyze activity more effectively, is a bonus. Thanks for highlighting this one.

As a personal comment warning bells go off in my head when we start talking about engagement. We seem to surround ourselves with these fuzzy words that tend to cost money and give a limited return on investment. Sure, we’d all like to sit in front of Facebook all-day and “engage”, but it’s doesn’t pay the bills and the employer is likely to have the same point of view.

Technological determinism puts us human beings at the weaker end of the evolutionary food chain after we’ve started choking on yet another Microsoft upgrade course, or another evolution in computer programming standards, so with social media I like to hold up my hand and say “hold it a minute there please technology, please let me think things through”. Before I do something that takes up my time I have to answer the question “why should I do that, what’s it going to give me”. Frequently with Social Media that funnel can end with the question, “makes me feel better” or “it feeds my ego”.

While it is true that you cannot know with the same degree of certainty as say, a customer or supporter that arrives and makes contact via your website, the personality profile of the person that becomes a fan of your Facebook Fan page, I think that the key message has to be to research properly what’s going on in the channel(s) that you want to participate or engage with, and then do action based research.

Perhaps it’s me but when I hear phrases like “remember to share interesting stuff” I think, why would you share boring stuff? What’s the utility function for the people that are fans. If you walked into a car showroom and the saleman said to you, “this car has carpets made ina  small town called diddlo in Kentuky” would you care, or would you leave the showroom?

Edgerank: In a nutshell, here we are talking about the frequency or people visiting a page, time on page, and things that they like, as an indicator of interest and content validity, and that frankly is what search engines were doing nearly 9 years ago to measure good websites. That’s not to say that Edgerank is invalid, just that to me, the range of things that social media has opened up to people, to apply a 9 year old metholdogy to measuring it, just shows how early we are in the measurement process. Again I repeat, I think that it’s a more effective use of time to research and plan communications via Facebook, rather than suffer from that “we must reply”/”what are we going to tweet” mentality.

Facebook is the biggest advertising platform on the planet, and have more information stored about the characteristics and interests of global citizens than many of the national governments. As a communciations researcher, what social media has done to the study of communication processes is simply fantastic.

You are not alone, my friend! Great seeing your mug over here :-)

 Hi

Hi Amy, Little late in seeing this but then that is never the case. Makes a good point that GREAT Information is Always Valid. I learned so much and am going to do some research (as I am in the beginning stages) and put this to good use.
THANKS so much for sharing! hugs…deb

That seems REALLY odd – The last I checked, the ratings went as high as 20 I thought! Maybe they changed things around – I will have to look into that. Thanks for letting me know!

Amy