How To Turn Your Facebook Page Into A Lead-Generating Machine

July 22, 2011 By 14 Comments

One necessary component of a thriving business is a strong list of qualified leads.  I’m talking about collecting names and emails so you can communicate with your ideal audience on a regular basis.  Some business experts say that without a list, you don’t really have a business.

There are many ways to grow your list and one smart marketing move is to create an opt-in strategy on your Facebook Page.

I created this short training video to show you some examples of well-done opt-ins on Facebook as well as give you ideas to drive traffic to your Facebook opt-in.  Take a look to get some ideas for your own business.

Now it’s your turn!  Have you seen other great examples of opt-in tabs on Facebook?  Share your thoughts below!

  • http://twitter.com/themlsapp The MLS App

    Hi Amy,

    Jimmy Mackin here (we’re friends on Facebook) – we developed the Facebook Conversion Tab using the Facebook Registration form as a way to capture emails.  We are currently integrating it with Mailchimp right now – users do have the ability to download their leads into a CSV file to important into any other email marketing tool. 

    Here is an example 

    http://www.facebook.com/InmanNext?sk=app_358085426439

    This page has generated over 500 opt ins since July 11th.  

  • http://twitter.com/themlsapp The MLS App

    Hi Amy,

    Jimmy Mackin here (we’re friends on Facebook) – we developed the Facebook Conversion Tab using the Facebook Registration form as a way to capture emails.  We are currently integrating it with Mailchimp right now – users do have the ability to download their leads into a CSV file to important into any other email marketing tool. 

    Here is an example 

    http://www.facebook.com/InmanNext?sk=app_358085426439

    This page has generated over 500 opt ins since July 11th.  

  • Tikva Lubetkin

    This is so awesome, Amy. Thank you! I am still under development with my site and facebook but you’ve have given me so valuable knowledge that I can’t wait to implement for myself and my clients.
    Tikva

  • http://facebook.com/sociallycongruent Phyllis Khare

    Jimmy - how can I get this on my Page. I love how it looks on your Page. And I need it now!

  • Carol Mortarotti

    Hi Amy,

    Another great video with some unique tips for us to utilize.  Thank you for sharing!

    Carol Mortarotti

  • Mary Wisniewski

    Hi Amy; This was a Great video. I will be replaying it many times to help me grow. I manufacture a product. http://www.orchardharvestcandles.com that is me. Very soon, I hope to be blogging about my product and have great ideas for future blogs with pics. My question for you is; How can you drive traffic to your facebook with an offer other than a giveaway?  I have a product not an educational tool to promote. I don’t have alot of ideas yet on ways to invite more traffic in other than offering a discount or giveaway. At this time, I do not teach candle making at this time.  Any ideas? 

  • http://twitter.com/themlsapp The MLS App

    Hi Phyllis – I just sent you a message through your About.me page.  Please email me at Jimmy@themlsapp.com to set up a time in which we can talk about the app.

    Thanks!

  • Thirstyfishdesign

    Run a contest on your page in which in order for there to be a “winner” the contestants must get the most “likes” on a comment they make on your page. In order to do this they will need to get their friends to visit your page and like it in order to outdo their competition. I did this and it gained me over 300 new fans in just a week-and-a-half.

  • Heather Goffrier

    Amy- thanks for these tips! I appreciate all the great content! I need to get my opt-in box going right away. I’m using one app for my welcome page but not sure it’s the best option. Any recommendations? Thanks!

    Heather Goffrier
    http://www.facebook.com/heathergoffrier.marketing

  • http://www.AmyPorterfield.com Amy Porterfield

    Interesting! That is the first time I have heard that idea of a contest, Mary.  Thanks for sharing.

  • http://www.AmyPorterfield.com Amy Porterfield

    Hi, Heather.  Sorry for my delay!  Are you creating the welcome tab on your own?

  • http://www.AmyPorterfield.com Amy Porterfield
  • Debbiesaviano

    Little late in watching this but as ALWAYS great information.
     Have learned so so much from you!
     Thanks for being such an awesome TEACHER!

  • http://www.AmyPorterfield.com Amy Porterfield

    Hi, Debbie – I read older posts all the time :-) I’m just glad you found it valuable :-) Thanks for the sweet words – means a lot!