I’m sure you’ve heard me talk about the massive success of Social Media Examiner.
I talk about it all the time because the staggering growth and lightning fast momentum from the very early days of Social Media Examiner was impressive to say the least.
But let me back up a bit to give you the full picture.
Last week I had the opportunity to interview my good friend Mike Stelzner about his new book, Launch: How To Propel Your Business Beyond The Competition. This book is essentially the “how-to” guide to how he started what I like to call a “social media movement” with Social Media Examiner.
If you don’t already know Mike Stelzner, he’s the founder of Social Media Examiner, a popular online magazine that helps businesses answer social media questions with useful how to articles, in-depth case studies, expert interviews, and original research, including the Social Media Marketing Industry Report.
I had the opportunity to be behind the scenes when Mike launched his online magazine and the lessons I learned are the building blocks I use when consulting with entrepreneurs and small businesses.
A core element of Mike’s massive success with Social Media Examiner is found in this formula:
GC + OP – MM = G
“Great Content” plus “Other People” minus “Marketing Messages” = “Growth”
We talk about the formula and so much more in my 20-minute interview. So many good lessons here, you don’t want to miss it!
Want to learn more about Mike’s latest book and pick up a copy?
Go here now: http://www.socialmediaexaminer.com/launch/