At times we’re so focused on moving our businesses forward that we can’t see success if it hit us in the face! With our heads down we’re plugging away – taking on more and more.
And it’s easy to do because there’s a boatload of info on the web today telling us what we’re doing wrong in our business and which shiny new solution will “help us” get more results.
The challenge is that when you take on more and attempt to implement the “latest and greatest” strategies, you just might be messing up what’s already working for you.
The 2-Millimeter Shift
When I worked with Tony Robbins he told a story about perfecting his golf swing. The first time he ever played golf he couldn’t hit the ball, no matter what he tried! He was swinging like a mad man with all his strength, and his club refused to match up with the ball. A golf instructor at the club saw him hacking away and offered a little advice.
But here’s where it gets interesting. The instructor showed Tony a tiny little adjustment on how he was gripping the club. Tony was expecting the instructor to overhaul everything he was doing, but all it took was a 2-millimeter tweak to turn his game from horrible to outstanding. This 2-millimeter shift made a 110% difference in his game and his swing was near perfect from then on.
Just a 2-millimeter shift was all it took for massive results.
I tell you this story to illustrate something very important: You may not need a massive change to your social media activity to start seeing better results. Perhaps you just need to make a small tweak, a 2-millimeter shift, to get the results you’re after. (And smart marketers know that there’s no need to reinvent the wheel! Starting from scratch will cost you time and money. Instead, do more of what already works.)
For example, maybe you need to start posting at a different time of day because your ideal audience is more responsive in the evening vs. in the morning. Or perhaps you need to create more video blogs vs. written posts because your audience responds better when they can see your face. The trick here is to consider your audience and give them what they want. No more, no less. (For tips to help you better understand your audience’s needs, check out this article.)
- List out five things you have done in the last year that have moved your business forward. Don’t be humble, go all out and think of all of your accomplishments. Now look at that list and ask yourself, “Can I do more of this to continue to get results?”
- The goal is to continue to do what’s already working and resist the urge to take on more projects (that you likely won’t finish anyway!).
- After you identify the strategies that have already worked for you in the past, consider the 2-millimeter shift. Are there some small tweaks you can do to the strategies that already work to make them even better? Identifying the 2-millimeter shifts is often more valuable than throwing everything aside and trying something new.
Now it’s your turn! What do you think? Are there tried and true strategies you know you can go back to and continue to implement to get the results you’re after? Share your thoughts with us below.