Two Proven Strategies to Attract High Quality Fans on Facebook

There are hundreds of ways you can increase your Facebook fan base, but you only have so much time in the day! To cut through all the noise online and get real results, here are two proven strategies that will attract high-quality fans who have a genuine interest in your business.

To give you an example of Strategy #2, CLICK HERE to check out my Facebook custom welcome tab with my free training giveaway.  This strategy works great and I encourage you to test it out on your Facebook Page as well!

Now it’s your turn!  What strategies do you use to attract quality fans to your Facebook Page?

  • http://mrtunes.ca/blog Mr. Tunes

    i’ve always found it really hard to get likes on facebook, so i figure it’s better to just focus on creating good content (pt. 1 of your video). i think people need a lot of social proof in order to click like. 

  • http://edgysocialmedia.com Tara Husband

    I’m enjoying your video blogs and I actually open you emails.  I like it’s simple and fast.  Same with your videos – simple and fast.

  • http://twitter.com/amw_system Terry Crowe

    One of the things I’ve discovered is that quantity is not always the same as quality.

    I worked hard to get around 1000 people to like my page, and then after they got what enticed them to “like”, some of them over the next couple weeks and months dropped off and unliked.

    I was worried when I got down to 985 and thought “why are people going away?” I tried adding different content to keep everyone’s interest. Then I realized that the people who were dropping off were not my customers. I shouldn’t break away from the stuff that MY customers want to just keep my numbers up.

    Now, I keep focused and make sure I deliver content that targets the ones that are true members of my community.

  • http://www.shirleywilson.com Shirley Wilson

    Thanks Amy, more great advice! 

  • http://IsaacAWardell.com Isaac A Wardell

    I use the giveaway idea all the time. I’ve actually had times where giving away a book gets me more new likes per dollar spent than Facebook ads! Plus, since I only give away books that are targeted to my audience, I’m sure to only attract those who I want following me. 

  • http://lindaeaves.com Linda Eaves

    Agreed that more is not better. There’s so much going on out there. I’m offline more now, and getting pickier about my reading list. Marketing tips must be useful, effortless to implement, and make sense to my long term strategy. Thank you Amy.

  • http://www.alisonquine.com alison quine

    Have you also used the Wildfire app Amy? I’m thinking about using it for a competition to win something. I guess this would also be a good way to encourage more participation and likes, although it would cost. They have affordable prices.

  • http://www.AmyPorterfield.com Amy Porterfield

    I agree with you 100%. To me the most important piece of marketing is your content – when it’s great, it does all the marketing for you :-)

  • Laurademeo

    Great tips Amy, I agree that its really important to build your authority outside of facebook as well!
    thanks!

  • http://twitter.com/DevaniFreeman Devani Freeman

    This is great! I have the same set up and get great conversations with my welcome tab! It is a must! Thanks for keeping it simple!

  • http://twitter.com/zombieresponse Zombie Response Team

    Right on, Amy!!! Doing work outside of Facebook really does WORK! I’m constantly telling people that you need to get away from Facebook in order to grow your Facebook and they always give me crazy looks. lol. But it’s so true. If you talk to someone outside of Facebook and they want to get to know you, you can tell them to find you on Facebook. I also like their page and leave a little wall post, thanking them for the awesome conversation or tip or whatever we connected on. That way they’re reminded of me and will hopefully remember to like my page back. 

    I also definitely agree with adding a contest. I did this for a recent client and she was giving away free samples of her product to the person who brought in the most fans. It worked like a charm! Luckily it was a product that a lot of people are dying for, so it was a win-win for everyone. :) 
    I also LOVE commenting on other Facebook pages AS my Facebook page. Not only does it engage interaction between people and my page, but it also gets the interested in what else I have to say which prompts them to go to my page and (hopefully) like the page. I’ve noticed a big increase in likes by simply connecting with other pages and people as my Facebook page. But, like others have said, as long as you’re creating awesome content, networking like a mo-fo and just in general getting out there, you’ll get likes. :) Fantastic tips! :)

  • http://twitter.com/mochan42 Morgan Barnhart

    Right on, Amy!!! Doing work outside of Facebook really does WORK! I’m constantly telling people that you need to get away from Facebook in order to grow your Facebook and they always give me crazy looks. lol. But it’s so true. If you talk to someone outside of Facebook and they want to get to know you, you can tell them to find you on Facebook. I also like their page and leave a little wall post, thanking them for the awesome conversation or tip or whatever we connected on. That way they’re reminded of me and will hopefully remember to like my page back. 

    I also definitely agree with adding a contest. I did this for a recent client and she was giving away free samples of her product to the person who brought in the most fans. It worked like a charm! Luckily it was a product that a lot of people are dying for, so it was a win-win for everyone. :) 
    I also LOVE commenting on other Facebook pages AS my Facebook page. Not only does it engage interaction between people and my page, but it also gets the interested in what else I have to say which prompts them to go to my page and (hopefully) like the page. I’ve noticed a big increase in likes by simply connecting with other pages and people as my Facebook page. But, like others have said, as long as you’re creating awesome content, networking like a mo-fo and just in general getting out there, you’ll get likes. :) Fantastic tips! :)

  • http://www.AmyPorterfield.com Amy Porterfield

    Hey, Laura! It’s not the easy way to grow your fans, but I do think it is one of the best!

  • http://www.green-talk.com/ Anna @GreenTalk

    Amy, I don’t like to do contests because I found on Green Talk that people just sign up for a better chance to win.  They really don’t interact and they dilute the email list.  I feel the same way on Facebook.  I want people to interact with me not just be another number.  The more interaction you have on Facebook the more times your content get shown through your Facebook fans.

  • http://twitter.com/BizTooligans Business Tooligans

    Very useful.  Thanks for the ideas, Amy.

  • Jackie Cunningham

    Great video Amy! Valuable, useful content as always. I’m wondering do you use a Facebook app for your custom welcome tab and if so, which one? It works beautifully! Thank you for being such a light in the world of social media.

  • http://vacationbrokenbowlake.com/ broken bow cabins

    So, you would suggest businesses to use fan pages rather than groups? One of the major advantages of forming into groups was that you can mass contact all of your users. Are the new fan page iterations allowing you to mass contact, for “updates” are easily overlooked…

  • http://twitter.com/FlashSoccerCEO Clent Alexander

    Great video Amy,

    As the new Pro Soccer Team for San Diego, our games provide the ‘outside engagement’, so point #1 is easy for us. On point #2 regarding contests, we’ve had success with unique give-a-ways. 
    I’ve noticed mention about rewarding fans for the number of referrals they bring. I believe in that concept, but have not found a way to track who refers who. How can that be done?
    I recently started following you on Twitter, Amy.
    Thank you for the great content!

  • http://www.AmyPorterfield.com Amy Porterfield

    Hi! New Pro Soccer Team for San Diego? How exciting!

    To track your referrals, have you looked into the contest app Wildfire? North Shore and Woobox are others, but I am not positive if they track referrals. But I know that Wildfire (http://www.wildfireapp.com/) keeps you in compliance with FB contests and giveaways as well as has a feature that encourages those who enter your giveaway to also spread the love for you to all their friends:-)

    Sounds like you are doing some great stuff, Clent!

  • http://www.webbusinessresearch.com Jon Poland

    Amy — I just discovered your blog today and I really like what you are doing here..  I need to go deeper into social media and I’m looking forward to learning from you.  I’m curious — is there a specific reason why you do not have Facebook comments on your blog?

  • http://genuineseo.net Eddie Gear

    Very effective Strategies Amy, I like the “Giveaway” one as it converts the best. I’ve done that for a few of my client projects and they were more than happy with the conversion it brought in.

  • Catherine

    Kathy, you can export your data from Blogspot to WordPress as long as your WordPress version is 2.0 or higher there’s a import function in WordPress (tab) where you can import from blogger to the new WordPress.Look under tools and the choice should be there.  Here’s a tutorial on it too: http://bloggertowp.org/migrate-from-blogger-to-wordpress-best-tutorial/

  • http://www.GQtrippin.com Gerard ~ GQtrippin

    Great webinar today! Very informative & helpful. 

  • http://www.AmyPorterfield.com Amy Porterfield

    Thanks so much, Gerard!

  • Bob Sanchez

    Thanks for the great video, Amy. I’ll try your suggestions.

  • http://www.AmyPorterfield.com Amy Porterfield

    Hi! I really like DISQUS and I have tested Facebook comments and I feel they are not as flexible as DISQUS has been for my blogging needs. But I know Techcrunch has been using them and seeing some great results. I am not against it, it’s just not my preference. Thanks for posting!

  • http://www.screendrip.com Charlie Screendrip

    yes yes, use fan pages instead of groups!

    Agreed that the direct message to your group works well, but getting into the news feed regularly is way more valuable.Besides… you want to get over 5,000 fans right?

  • http://www.screendrip.com Charlie Screendrip

    Yeah, I love Disqus too. Funnily enough we have found Facebook comments to reduce the number of comments we tend to get.

  • http://twitter.com/KristieFinnan Kristie

    Awesome tips and I can’t wait to implement your advice!

  • http://www.AmyPorterfield.com Amy Porterfield

    Hey, Kristie! Great to hear and much luck to you!

  • Sram Jiri
  • http://jonloomer.com/ Jon Loomer

    Very true. The day I published my first eBook was the day things started to gain momentum for me. And I’d argue that it was the consistency of my content + the eBook that is now leading to webinar opportunities. So starting with what you can control is probably a good strategy, and then as you develop your name as an authority, those other opportunities will come.

    My biggest challenge is understanding the roles of all of these different strategies while staying focused and not spreading myself too thin.

  • http://pimpmyfans.com/ buy facebook fans

    A Facebook fan page allows you to connect with people in your organization or inter act with potential customers. With the creation of reality TV and video, customers are demanding that companies and people become a little bit more transparent in how they communicate with them.

  • http://www.socialbox24.de/ kostenlos Facebook Fans

    Excellent post! I will really start to look at Facebook apps and see how effective they are.Facebook boxes are also a good way to promote your fan pages. You can integrate YouTube videos, links, and photo albums all in one page. You don’t need to add any app onto the pages.

  • Motch
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