5 Tips to Increase Your SEO with Pinterest

Increase SEO Using Pinterest

Pinterest is now one of the fastest-growing and most popular social networking sites on the web. Though still relatively new it already has a rabid fanbase of users with more and more turning to its unique layout and content sharing system each day.

Like the more established networks such as Facebook and Twitter, Pinterest allows companies and individuals to post, share and spread content of all types. As an SEO marketer there are huge gains to be made by turning to the Pinterest platform, as it offers many unique tools to boost SEO.

#1: Share Unique Content

Like any social networking site the biggest draw for Pinterest in terms of marketing is the ability to share new content with the world. By creating a profile page you are free to share whatever images and captions you choose, thereby allowing other Pinterest users to view the content and “pin” things they like to their own profiles where even more people will see it. Whether you’re posting product information, new blog posts or just images of the office, it is a great way to reach out to a massive audience and grow that viewership with very little input.

#2: Build Backlinks

In much the same way that Pinterest allows for exponentially growing viewership of content posted it also creates a huge amount of backlinking for your site. In SEO terms a backlink is an invaluable thing to have, as search engines create page rankings by taking into account how many outside links will lead people to your site. With proper usage Pinterest can create many of these useful links.

As a user you can insert links into the captions and information of your Pinterest posts. This means that every time someone “pins” or shares one of those posts a new backlink is created. It provides a new chance for someone to find your site and gives a boost to SEO rankings. Additionally, as your content gains exposure, it can also lead to viral links if people like the content and link to it from their own sites or social channels.

#3: Keyword Targeting

Another vitally important part of SEO with any website is keyword targeting. You must use the keywords frequently in your content that your target audience is searching for, thereby increasing your page rank when those keywords are searched.

You can work keyword targeting into Pinterest posts as well. Use those same keywords in the descriptions you’re allowed to include with each post, along with a website link of course. This will bring your Pinterest page up in the rankings for those keywords as well, providing yet another way for people to find your content. And a higher ranking Pinterest page also increases the value of those backlinks, in turn boosting your SEO even further.

#4: Use the “Pin It” Button 

Pinterest is all about sharing content across the web so it’s no surprise the site makes it easy to do that even from outside sources. As a Pinterest user you have the ability to add a special button to any post on your own website.

This “Pin It” button allows readers to automatically post an article or photo to their own Pinterest account to begin sharing with the world. It’s a small but excellent way to get more mileage out of everything on your website even if you don’t publish it to Pinterest yourself.

#5: Build Followers

Just like a Twitter or Facebook account, users can follow specific Pinterest accounts they like. This notifies them whenever that account posts new content so that they can see it and share it quicker. Build up the followers for your Pinterest account and the content you share will spread further and faster, greatly increasing the SEO of the linked page. If someone follows you be sure to follow them back as well, because then you’ll be recommended to other users and the followers base will continue to grow.  Be sure to engage with others on Pinterest by commenting on their pins and liking their pins, this will in turn encourage them to like you back.

Additional Tips

  1. Schedule your pins using Pingraphy.com
  2. Use hashtags and keywords in your pins to increase visibility and expsoure
  3. Use giveaways, such as Pin it to Win it, to increase engagement

Drive more visitors, links and social engagement with Pinterest

By using Pinterest for SEO you can gain engaged visitors, links and traffic.  Pinterest creates new ways of having your content found and shared, which can in turn improve your rankings in the search engines.

About Marcela De Vivo

Marcela De Vivo is an online marketer, focusing on sharing social media advice for HostPapa.  She is passionate about social media marketing and particularly loves to share great tools and actionable methods to improve online visibility.  You can find her on Facebook, and Pinterest.

  • Preston T Pennington

    also will use for qliqsoft.com

  • Spook SEO

    I really like your article and you’ve written quite good stuff. Pinterest is a very popular website and it’s growing very fast. Pinterest is like a platform for SEO marketing so it’s about a lot importance. I’m going to apply the tips you have given. This post is very helpful for me.

  • john

    In reality pinterest is great social media website. We can get huge traffic from pinterest with supportive for seo promotion. At the same time apart from pinterst there are more social media sites are obtainable in online and also can get massive traffic from that.
    best seo services company

  • http://www.edateshealthbenefits.com/ abbas abu ghazleh

    many many thanks Marcela , i will try it for this Dates Heath Benefits

  • al3abnew1 .

    also will use in my site
    menhealthmag.blogspot.com/

  • Business Directory

    Thanks for this useful information. I will use for minoritybusinessdirectory.com

  • Natsha Tkachenko

    Really want to create backlinks or earn positioning!? Well … do not be fooled by any kind of malicious software or who knows what rare strategies. Forget about trying to get this challenge through any means not worth … the only official website and totally legal to do this is this; http://linxgo.com/6fh20 Try it and you will understand the difference and the trouble which you could have gotten by without more and search positioning. Besides creating legal backlinks, you can view and manage each backlink, page by page.

  • http://www.sunfrogshirts.com/tshirttee/ilovemyhusband John Le

    I’m new to Pinterest and other social networks. but allowing back links
    to my site is a great feature. Now I just have to figure out how to use
    it for in vai: http://invaihoaanhdao.com.vn/in-hoa-van-tren-vai

  • http://freebiexp.blogspot.com/ Jonathan Phantom

    Thanks for this information, that was really easy to understand and work with

    http://freebiexp.blogspot.com
    http://video-indo69.blogspot.com
    http://ex-hot-indo.blogspot.com

  • 1
  • http://mixedmisc.com prakashdeep8

    Does your Windows 8 live tiles not working, here is the quick to fix to get back live tiles

    I also pin it on my pinterest

    http://www.mixedmisc.com/2014/04/windows8-windows8.1-live-tile-notworking-fix.html

  • Gowridevi Nagesh

    i am also pinned by blog http://www.urexamsyllabus.blogspot.com

  • http://www.sinelogix.com Shashikant Chauhan

    using pinterest we can increase our traffic. social networking sites are so helpful

    PHP Web Development
    Company Bangalore

  • Eli

    I’m going to try this with EctoMorphZone.com

  • http://Yourzealforlife.com Mary Ware

    Do you know if pinterest backlinks are do-follow or no-follow? THANKS!

    Yourzealforlife.com

  • http://alpha1legal.co.uk Alpha 1 Legal

    Thanks Marcela, as Ian says, I haven’t been adding links to my pins!!! Derrr :-)

  • Vinay Kumar

    I am very happy to get these seo tips !

    http://www.ajantagroup.in/

  • http://leadershipforlifeblog.com/ Leadership4Life

    Thanks for the informative post!

  • Cristina Castro

    Thanks for the advice! I will use this in my blog :)

    http://www.recomunicando.com

  • juel rahman

    Pinterest is one of the really great way to increase blog popularity and get more traffic

  • seo agency singapore

    http://www.searchgeek.com.sg/
    We also have, within our team, specialized experts in various fields of SEO. This means that we can easily handle all your search engine optimization needs with ease.

  • snapcoupons India

    Thank you Marcela, i was searching for SEO tips to promote my website http://snapcoupons.in and I came across this useful article..

  • rainbowvapes

    This is of great help, didn’t know what to do with pinterest, have seen websites which have it so you can have people pin direct from your website,will be using my eliquid and ecig website http://www.rainbowvapes.co.uk/ with pinterest more now

  • http://freebiexp.blogspot.com/ Freebie XP
  • ryedalepethomes

    thankyou this is great information as didnt know what to do with pinterest ill be using it more now with my rabbit hutch site http://www.rehutches.com

  • Chennai Dental Centre

    The Best Dentist providing services for all dental related problems for past 13 Years in chennai , India.

    BOOK APPOINTMENT 9381070890

    http://chennaidental.com/dentist/dentist-adyar.html

  • lelakisuper

    Thanks Marcela for sharing these tips. It’s really useful for me
    Arti Kedutan Menurut Primbon
    Arti Mimpi Menurut Primbon

  • esync01

    Very good list and stepwise things to follow for SEO for website.Thank you for writing such useful stuff.
    http://esecurityproducts.in

  • John Miller

    It’s Very Useful For All Web developers really very thanks.

    Tags: Cheap SSD Shared Hosting | Cheap SSD Reseller Hosting | Cheap SSD VPS Hosting | Cheap SSD Dedicated Servers | Cheapest SSD Shared Hosting | Cheapest SSD Reseller Hosting | Cheapest SSD VPS Hosting | Cheapest SSD Dedicated Servers | Cheap Shared Hosting | Cheap Reseller Hosting | Cheap VPS Hosting | Cheap Dedicated Servers | Cheapest Shared Hosting | Cheap Master Reseller Hosting | Cheapest VPS Hosting

  • John Miller

    It’s Very Useful For All Web developers really very thanks.

    Tags: Cheap SSD Shared Hosting | Cheap SSD Reseller Hosting | Cheap SSD
    VPS Hosting | Cheap SSD Dedicated Servers | Cheapest SSD Shared Hosting
    | Cheapest SSD Reseller Hosting | Cheapest SSD VPS Hosting | Cheapest
    SSD Dedicated Servers | Cheap Shared Hosting | Cheap Reseller Hosting |
    Cheap VPS Hosting | Cheap Dedicated Servers | Cheapest Shared Hosting |
    Cheap Master Reseller Hosting | Cheapest VPS Hosting
    https://ifihost.com

  • John Miller

    It’s Very Useful For All Web developers really very thanks.

    Tags: Cheap SSD Shared Hosting | Cheap SSD Reseller Hosting | Cheap SSD
    VPS Hosting | Cheap SSD Dedicated Servers | Cheapest SSD Shared Hosting
    | Cheapest SSD Reseller Hosting | Cheapest SSD VPS Hosting | Cheapest
    SSD Dedicated Servers | Cheap Shared Hosting | Cheap Reseller Hosting |
    Cheap VPS Hosting | Cheap Dedicated Servers | Cheapest Shared Hosting |
    Cheap Master Reseller Hosting | Cheapest VPS Hosting
    https://ifihost.com
    https://ifihost.com/website-hosting
    https://ifihost.com/reseller-hosting
    https://ifihost.com/vps
    https://ifihost.com/dedicated

  • http://www.bhoomibazaar.com/ BhoomiBazaar

    Great Post, very good information, thanks for sharing
    BhoomiBazaar

  • Hasnat

    Nice post, Visit Now. http://blogen.net

  • http://www.hackwhiz.com Rashid Feroz

    Nice post and well explained. visit top ten lists

  • jddama
  • doitforhealth

    how can i do it with content only website http://doitforhealth,com

  • http://www.internetgeeks.org/ Azad Shaikh

    Good tips indeed. We will implement on http://www.maskoid.in

  • William Brice King

    Hi Amy, Thanks for the info but I actually have a ton of content (with my site url) on pinterest and i’m not showing any of them coming to my site. Did pinterest stop giving backlinks or something?

    Thanks!

    Brice

    COO, QT Office
    http://www.qtoffice.com

  • Rommel Mahaldar

    Nice informative post – will try to utilize if for my site http://www.holidaymine.com

  • Diana Lestari

    thanks for your information, that’s very helpfull me. http://prediksiskorbola17.com/

  • Muhammad Zaid Khan

    Nice post. I am searching this type of post. check my games website http://mathfungames.net

  • esync01

    very good tips to increase SEO pinterest.useful stuff to read.
    http://esyncsecurity.in

  • esync01

    Good set of tips for increasing SEO with pinterest.

  • http://www.seonatives.com/ website optimization services

    Thanks for sharing these valuable points.Looking forward to hear more from you