How to Make Money With Facebook Landing Pages

For businesses, Facebook is only as good as it is valuable. Value can be defined in a number of different ways, but this post focuses on conversions and the bottom line: money.

Calculating how much money they make from their Facebook Pages is difficult for businesses of all sizes. But instead of counting Facebook Likes and accepting that as your sole Facebook ROI metric — or being included in the 53% of social media marketers who don’t measure their success at all (according to Awareness, Inc.) — let’s discuss a better measurement tool: landing pages.

Traditionally, landing pages are website opt-in pages that are used to capture visitor information and improve lead generation results. By creating a landing page that lives as an app (previously referred to as “tab”) within your business’s Facebook Page, your brand’s Page is transformed into a monetizable online hub, collecting valuable information that also helps you stay connected with fans even outside of Facebook.

There a few common myths when it comes to landing pages:

1. Landing pages are for websites only.

2. Landing pages are expensive to create.

3. Only large companies use landing pages.

And all three are just that — myths! In today’s post, I’m going to address why these myths persist, include information about the benefits of creating landing pages, and outline the design components that make landing pages most effective.

Note: Before we get into how to create a landing page within Facebook, one thing to keep in mind is that there is no way to “default” your users to a landing page. When Facebook changed their layout to Timeline they removed default landing pages. Now anyone who visits a Facebook Page can only view an app (or a landing page) from a provided link on the Timeline.

Okay, let’s get started!

Creating Landing Pages within Facebook Can Increase Profits

If you tuned into Amy’s most recent webinar on email-list building, you’ll remember she mentioned that keeping your fans inside of facebook when asking for their names and email addresses may help your conversions. She’s right, but not every brand is taking advantage of this.

According to the Hubspot article “How to Leverage Social Media to Grow Your Email List,” only 10 percent of brands currently use an email opt-in form on their Facebook Page. Those businesses have a leg up on their competition because they’re making it easier for their Facebook fans to become email subscribers. And as most marketers know, having a strong email list is a foot in the door to better lead generation and increased sales.

There are so many statistics on lead generation and social media that it’s sometimes difficult to weed through them to find the numbers that are most important. To shed light on how social media and landing pages can complement one another, check out these eye-opening stats:

  • Social media has a 100% higher lead-to-close rate than outbound marketing. (State of Inbound Marketing, 2012)
  • Companies that acquired customers from Facebook: B2C is 77% and B2B is 43%. (State of Inbound Marketing, 2012)
  • Companies with 30 or more landing pages generate 7x more leads than those with fewer than 10. (HubSpot)

Although currently there’s little information available about whether landing pages created within Facebook are more effective than landing pages for websites, we do know recent studies prove that people more freely reveal personal information about themselves when on Facebook. In one study by Amanda Nosko for the Department of Psychology at Wilfrid Laurier University, she found that 53 percent of users disclose their email addresses on Facebook.

How to Create Landing Pages within Facebook

To create a landing page within Facebook, a popular option that saves a lot of time and stress is to use a third-party application design tool. Yes, it is possible to design a landing page within Facebook without enlisting a third-party app company, but there are a few drawbacks.

To design your own landing page within Facebook you need coding skills,Facebook platform- compliant servers to store data like email addresses that your landing page will collect and, most of all, time. The simpler option: use a third-party app design tool where all the heavy lifting is done for you.

Another reason many people decide to use a third-party app company to design their Facebook landing pages is because it’s more cost effective. There are some app design tool companies that provide a free plan so it’s possible that it won’t cost you anything to design and host a Facebook landing page.

In Amy’s latest webinar, the three third-party app design companies she recommended were ShortStack (that’s us!), Heyo and Custom Fan Page Designs.

Once you’ve chosen a third-party app design tool to use, the next step is to design the landing page, aka app.

Components of a Well-Designed Landing Page

An effective landing page for Facebook must have a few essential design components. For starters:

  • A strong and descriptive headline
  • Required name and email address entry boxes
  • A small text disclaimer under the email address box. Something that says “We promise we won’t spam you” makes users more willing to share their information.
  • A call to action (CTA) that encourages users to “opt-in.” An effective CTA would be “Subscribe so you don’t miss important updates!” or “Register now!”
  • A list of your offerings. The body of your landing page should include an easy-to-read list of what your business is offering in response to an email opt-in.
  • Relevant images. Whatever image(s) you choose to use on your Facebook landing page make sure it’s relevant and high quality.

Other optional, but helpful, landing pages design components include: testimonials, a video, a slideshow (great if you have an eBook and you want to feature a few pages) and out-linking social media icons.

The rule of thumb when designing any kind of landing page, whether for Facebook or your website, is to keep it simple, professional looking and easy to digest and navigate for the user. For reference, here are two great examples of landing pages used within Facebook.

The first example is from Amy Porterfield’s Facebook Page. Her landing page design is clean, presents an enticing offerings list, and even includes a drop-down menu so that she can easily gather detailed user information.


The second is example from Jon Loomer’s Facebook Page. This is an example of a more complex, content-heavy Facebook landing page. It includes a lot of audio elements and a box where users can submit their comments.




Whether you’re small or large, service-based or product-based, landing pages are valuable for all types of businesses. When used within the Facebook ecosystem, landing pages complement social media and email marketing efforts, as well as improve the value of a brand’s Facebook Page.

If you have questions or comments, feel free to leave them in the comment box below!

Jim Belosic About Jim Belosic

Jim Belosic is the CEO of ShortStack, a self-service web app design tool that allows users to create custom Facebook apps for Facebook and external websites. Its interface provides small businesses, individuals, graphic designers, agencies, and corporations with the tools needed to build mini-websites within their Facebook pages that help drive user interaction and increase fan page likes.


  1. Agreed, Landing pages could work best inside a social based eco-system !

  2. A well-designed landing page must have a essential components. this is great info,for a starter like me. nice.

  3. dawnmarrs says:

    Thanks for putting this together Jim (and thanks Amy for the ongoing awesome content)! It really helps to have all tools and tips in one place… Particularly the “how-to” portion… Great article!

  4. Hey @dawnmarrs:disqus I’ll pass along your kind words to Jim. We’re glad you liked the article! -Chelsea

  5. Hi @yomijacob:disqus we appreciate the awesome feedback. I’ll be sure to share with Jim! -Chelsea

  6. Jim – thank you for a great article. I have been following your company and playing with apps for some time. Can you give me some advice for driving traffic to those apps?

  7. Charlie Solano says:

    Landing page plays an important role and this post is clearly helping in understanding the importance. refund

  8. Hey @swisswineonline:disqus here’s an infographic we recently came out with. At the bottom there are some solid ideas as to how to promote/drive traffic to your Facebook app. Hope it helps!

  9. Should we really be calling them “Landing Pages” these days though?

  10. Gregory Black says:

    Amy, I see that you are not using the “We promise not to spam” line that Jim Belosic talks about on your landing page. What are your thoughts?

  11. how to make money says:

    You have written fantastic post about how to make easy money by creating Facebook pages.

  12. Simeon Miglič says:

    Do You Want Make Money With Facebook Today Like ME ::::

  13. Jenny Sung says:

    Love this! Thank you Amy! I’ve been looking for just this type of content!

  14. MAKE MONEY ONLINE ? Earn $1000 EACH DAY accomplishing precisely what this web says : tinyurl. com/mfgz6f8, again and again !

  15. Vidhya Vs says:


  16. Sharon Suehiro says:

    Excellent article thanks for the advise and sharing the information

  17. Nice post. Facebook is great way to reach target audience with FB since there are millions of people using it every day. Other ways i make money online i found in this free ebook:

  18. melina-touke says:

    Thank you for coming by and dropping such a wonderful comment Kimberly. I
    also appreciate your complements. The world has truly gone global and
    we just need to catch up at its pace.
    عکس سگکرکره برقیکرکره برقیدرب اتوماتیکقیمت خودروخرید ملک در ترکیهتور چین

  19. Jack White says:

    The combination of strategic targeting and visually stimulating ads usually works best in terms of succeeding over Facebook marketing. Kudos to a very informative article Jim! Just want to share with you this case study on how 2 guys launched a million dollar campaign on Facebook in 7 months by targeting the right audience. Here’s the link for reference:


    GeekApp is a Creative App Landing page based on bootstrap
    framework. Perfect mobile app showcase for iPhone, Android and other mobile devices.
    By zozo shortcode generators you can customize easily to suit your wishes as
    all files are well commented, also it was 100% mobile responsive design to
    perfect look on any devices.

  21. When an individual is not able to read something quickly, they may not be as inclined to work on reading a blog that they may otherwise be interested in reading.

    Good Kill

  22. movie tube says:

    great thanks a lot!

  23. movie tube says:

    great thanks a lot!

  24. Roxanaearcher3 says:

    aven and not get the spot because of HarryPay back time

  25. Roxanaearcher3 says:

    aven and not get the spot because of Harry Reie

  26. Roxanaearcher3 says:

    aven and not get the spot because of Harry Reid.

  27. Roxanaearcher3 says:

    aven and not get the spot because of Harry Reid. Pay ba

  28. Roxanaearcher3 says:

    aven and not get the spot because of HarReid. Pay back time

  29. Roxanaearcher3 says:

    aven and not get the spot because of Harry Re time

  30. Roxanaearcher3 says:

    aven and not get the spot because of Harry Reid. Pay back time

Speak Your Mind


Time limit is exhausted. Please reload CAPTCHA.