#008: How to Grow Your Email List with Facebook

On this episode of the Online Marketing Made Easy Podcast, I cover part two of a three-part strategy that I use with my customers to teach them how to look at Facebook marketing.

When it comes to marketing on Facebook, consider building a plan around these three phases:

  • Phase 1: Attraction
  • Phase 2: Promotion
  • Phase 3: Selling

In my last podcast episode, I talked about the attraction phase, where it’s all about growing your community on Facebook. If you missed that, or if you’d like to listen to it again, you can find it at amyporterfield.com/7.

Today’s episode is all about the promotion phase. The focus during this phase is growing your email list, where you put out great, valuable content in exchange for a name and email. I cover how to use Facebook to get a genuinely interested fan to become part of your email list.

In this episode, here’s what we’ll cover:

  • How to grow your email list on Facebook
  • How you should think of Facebook when it comes to the part it plays in growing your business
  • How my business has grown as a result of using Facebook (with specific numbers given)
  • Two Facebook lead-generating strategies (hint: one tip is how to run a contest on Facebook!)
  • How a business owner in a small town with no list created a thriving business using Facebook
  • And so much more!

Items mentioned in this episode include: 

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Online Marketing Made Easy with Amy Porterfield

Question: How have you used Facebook to grow your list? Share your experiences in the comment section below.

  • http://www.quanahzimmerman.com/ Quanah

    Great episode, Amy! Again, thanks so much for sharing these valuable insights. And already looking forward to the last installment of this three part series on strategy.

  • Mary

    As always, amazing content with a well laid out action plan – Amy’s specialty!

  • Susan Weiner, CFA

    Great content, Amy! I usually don’t have the patience to listen to podcasts because I prefer information in written form. However, I listened to your entire podcast and plan to listen again more closely in the future.

  • Paolo_Sini

    Hi Amy, great content as usual. I’m waiting for the last installment “How to monetize”.One question. Are you going to upload your show on Stitcher.com? I have all my favorite podcast there but I couldn’t find yours.

  • Jill Heijligers-Peloquin

    Hi Amy – thanks! Have been waiting for this episode – and you did not disappoint! My dogs and I were treated to a DOUBLE LONG walk this morning so I could repeat ep8 right away! I am getting on the action wagon today! Big appreciation, Jill

  • http://twitter.com/Desden1 Desden

    Great podcast Amy – I appreciate your so generously sharing this valuable information with all of us! I am very eager to hear more about turning facebook fans into customers on my website. Being in the collegiate license industry, its easy to attract fans (especially around football season in the south!) – but turning those fans into customers on my retail site..just isnt happening as quickly as I think it should be! Hopefully that is coming in the 3rd installment..? Thanks again – keep up the great work, and I definitely like the “casual” approach, keeps it real!

  • http://mutualfundphilippines.com/ Nick Raquel

    Hi Amy,

    I’m loving your podcasts. Yours together with Pat Flynn’s a blast! And yeah, keep the unplugged :)

    Btw, I’m wondering if you have tried using Offerpop? Compared to contest domination, what’s the edge of using the latter?

    Thanks and more power :)

  • http://contestdomination.com/ Travis

    Besides the fact that we only reward contestants for actually driving you more leads, we will never nickel and dime you as you grow. OfferPop, like most contest platforms that integrate into a Facebook tab try to charge you more based on your fan base. We only charge more based on the integrations you decide you need (Unlimited Contests & Entries).

    I’d be happy to hear your experiences with OfferPop (and/or other platforms), we’re always trying to grow and get better based on customer feedback :)

  • Lynne

    Thanks for the tips. Here’s hoping that I can grow my email list as soon as possible.

  • http://SourcesOfInsight.com/ J.D. Meier

    I like how you break things down and keep it simple, and stay focused on results.

    Do you have a favorite set of metrics or analytics that gives you insight into whether you’re efforts in Facebook are trending as they should, or that you need to change your approach?

    At the end of the day, I’ve found that in order to be effective, you need to know how to measure success … not just hitting a target in the end, but actually knowing what good looks like along the way.

  • http://twitter.com/FreshRag Fresh Rag

    Ok, so can you hook us up with a new fix, Amy? I’m jonesing for the next installment.

    That said, I have already implemented the techniques from EP #6. The Sponsored Story hasn’t gone live yet, but I’m looking forward to seeing how well this works.

    Question though; I am having trouble getting to that magic number of 250k to 500k viewers. I can’t break into the 200k mark yet, actually. Is that a function of how few “likes” I currently have? Just passed the 700 mark in that respect.

  • KellyT

    Amy, when you have a moment, I know in the episode you talked about 0.25 per click…can you expand? There are so many options for pricing – I’d love to know what is most effective. Is that 0.25 per like…or per view or per impression? How much should we expect to spend?

  • LizB

    Thanks for all the great information Amy! I was wondering if you have any recommendations on how long a contest should run. Thanks!

  • Christian

    Contest domination has no translation option.. Will never work for me in Demark.. waste of 1 dollar :D

  • Dan Frigo

    Hey Amy, love the Podcast! What was the size of the Facebook cover photo again?

  • Dan Frigo

    851×315

  • Lina

    Hi Amy. I gave Contest Domination a try per your recommendation, and was very disappointed the tool. The 3 template options are terrible, and there are practically no customization options. The MailChimp integration is spotty at best, the opt-in confirmation in their reporting is inaccurate, and the winner selection feature simply didn’t function (and winner selection is really the ONLY reason a tool such as this provides any benefit over a simple opt-in registration form from your email service provider). The help/support area of their site is virtually non-existent, and I received NO response from their support team when I emailed about the broken winner selection tool.

    Worst of all, there is NO ACCOUNT CANCELLATION option on their site. And NO option to edit your billing information. I’ve emailed their support to request that my account be cancelled… but, given the lack of response thus far, I’m very concerned that I’ve handed over my credit card to these people…

    I’ve enjoyed your podcasts, but given this experience, I certainly won’t be taking your advice moving forward.

  • Keith

    Hi Lina / Amy, I’ve got the same problem trying to CANCEL my Contest Domination subscription. The service worked great for me and I had planned on using it again but the lack of options to cancel really worries me.

    I too have sent them an email via their support page so I’m anxiously waiting a reply. Did you get your account cancelled in the end without any hassle?

    Cheers,

    -Keith

    BTW… Amy I’m LOVING your Podcasts… but maybe you could row in with us on this and get C.D. to allow folks to cancel if they desire once they tried the $1 promotion

  • http://contestdomination.com/ Travis

    Lina,

    Appreciate the candid feedback and sorry you had such a bad experience on the app. I’d like to note a few things though in case anyone is curious about the follow-up.

    First and foremost – anyone who wanted a cancellation has (to my the best of my knowledge) been taken care of promptly. The reason it wasn’t automated is because we used to use Clickbank. Those who had trouble canceling were also issued refunds. We care first and foremost about happy customers.

    MailChimp Integration – we use the standard MailChimp API. Issues before were that custom fields left a lot of room for error, and we’ve since tightened that down significantly to a better experience.

    Reporting – the reporting of our analytics is actually better than conversion reporting from something like Google Analytics because instead of relying on referring agents, we actually use unique tokens for extremely high confidence intervals in the data set.

    Winner selection – we designed a special confirmation function so that users on MailChimp & AWeber (as well as other similar platforms) that require a double opt-in could use a special link to know who was double opt-in or not. It required a bit more configuration but gave you many more double opt-in leads. Previously, by default we ignored all leads who weren’t “confirmed” from being eligible to win in the default selection tool. If your data set had zero confirmed contestants, it wouldn’t be able to pull you a name.

    Again, I just want to re-iterate how sorry I am that your experience wasn’t what you hoped for. We’ve worked very hard to improve the product, produce much better templates (like this new one http://prospectdomination.com/all-new-do-everything-template/ ) and listen to feedback to make a better tool.

    If anyone ever has an issue that they aren’t able to get resolved and feel they aren’t getting a response in a reasonable amount of time please email me at travis@contestdomination.com and I’ll make sure you get taken care of.

  • http://contestdomination.com/ Travis

    Happy to hear the service worked great for you, sorry the cancellation experience wasn’t great on Clickbank. We’ve since changed merchant services which will allow us to give a much better end-to-end experience for our customers.

  • http://contestdomination.com/ Travis

    Christian, we actually now support full translation of all elements for each step of our contests. We have a dedicated “translations tab” just for this!

  • http://contestdomination.com/ Travis

    Slightly different, but might still be helpful. We usually judge our spend based on lead conversion. When you factor in viral leads etc we can usually get new leads for anywhere between $1 and $2 per valid email on our contests. Of course, results will vary by niche as well as trial/error.

  • melina-touke

    I’m so glad I have found you. I really love to listen to your podcast,
    it is really nice to listen to and I find that I am constantly getting
    ideas from it. I would love to know more about optins etc.
    عکس سگکرکره برقیکرکره برقیدرب اتوماتیکقیمت خودروخرید ملک در ترکیهتور چین

  • shiva

    I would love to listen more about opt-ins and valuable giveaways. So yes to that!
    تور چینکارشناسی ارشد بدون کنکور دستگاه حضور و غیاب