How to Use Your Facebook Cover Image to Generate Leads

Facebook used to prohibit any calls to action or even any contact information on your cover image. The good news is, the guidelines have changed! Now you can now include contact information, pricing, and calls to action in your timeline cover photo.

This change of policy first occurred in March of 2013. At that time, while calls to action became “legal,” there was one restriction: the cover image could not be comprised of more than 20% text. Even with the 20% text limitation, this was a great step forward, but there was some confusion over how to determine if the text on your cover image was beyond the 20%, so the 20% rule was a common topic of conversation and confusion for many.

Thankfully, on July 1, 2013, Facebook quietly removed the 20% rule. Their guidelines went from this:

All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text.

to this:

All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines.

Note that the second paragraph is missing the final sentence found in the first paragraph.

Timeline Cover Lead Strategy

amy_webinar_without_lightbox

As a result of this change, the current timeline strategy is different than it was in the past.

As you can see in the image above, I added information about a webinar. I wrote, “Have You Signed Up for My New Free Webinar Yet? ‘The 4 Most Important Webpages In Your Business And How to Tweak Them to Triple Your Revenue In The Next 12 Months.’ CLICK HERE TO GRAB YOUR SEAT!

Pretty cool, right? And the great news is, it’s REALLY easy!

Taking it a Step Further

handmadeology761

Let me take it one step further. Above is a great example from Handmadeology. Notice they have “Click. Download. Learn.” If you click on their timeline cover photo, just like any other image on Facebook, a light box pops up.

What’s cool is they’ve added text in the actual status update when they uploaded their image. It says “The top two concerns with creative business owners and Facebook are:” and then it lists the concerns, and then says to “grab a copy of our Creative Facebook Marketing Guide for FREE,” and then there’s a link!

This a great way to collect leads with a timeline cover photo!

Learn More!

Blueglass761

Here’s another great example where BlueGlass actually added a big, red button. When you click that big red button, the lightbox pops up, and again, there are the words, “Learn more” and immediately following that is a link, a bit of copy, and AGAIN, the words, “Learn more” and the very same link!

What they’re saying is, “Hey, we REALLY want you to do this!”

Change Your Cover Image Often for More Exposure

Changing your cover image often is a great way to get more exposure AND more leads as well because every time you add a new image — including a new cover image — it gets out into the news feed. It’s just like any other post, and helps you to get even more traction.

This is really powerful, and will help you get more leads from the people that matter most: your fans. Your fans are the people you want to turn into leads so you can then take them on a journey with you until they eventually become a customer.

So I want you to think about how you can change your timeline cover photo so there’s a call to action and a built in lead gen opportunity.

Basic Steps, Cover Specs, and Resources

At the beginning of this post I told you that a great thing about this strategy is that it’s easy — and it is! All it takes is three easy steps.

Here’s how to do it:

  • Upload your photo.
  • Click on the photo
  • Click on edit, and add text. I encourage you to add a link to a lead opportunity page, where you can collect names and email addresses.

That’s all there is to it!

Cover Specs and Resources

People often ask who does my cover images, so I want to give Custom Fan Page Designs a shout out. I’m not an affiliate of theirs; I just love the work they do, and they’ve always created my timeline cover images.

If you prefer to create your own timeline cover photo, check out this great HubSpot article. It will help you figure out the dimensions (851×315 pixels) and how to create not just timeline images, but other images for your Facebook page as well.

Question: Have you experimented with adding calls to action in your cover image? Share your thoughts and experiences in the comment section below!