How to Use Facebook to Grow Your Email List Quickly

Building an email list is one of the most important things you can do to grow your business, because leads lead to customers. The great news is, Facebook is an excellent tool for growing your email list quickly.

The very first step to getting people to opt in to your email list is to create a Signature Promotional Giveaway — a giveaway that you create for the specific purpose of collecting leads.

question_marks with dropshadow 403Ask the Right Questions

 A lot of people struggle with what to giveaway, so here’s a little trick to help you figure out the best giveaway that will help you get a lot of leads:

Don’t think about the media. A lot of people ask themselves, “Should I create an eBook? Should I create a webinar?” Those are the wrong types of questions to ask.

Instead, ask yourself the following questions:

“What’s a challenge that I can solve for my ideal audience, and how can I put that into a mini-training or a mini-giveaway so that people will find immense value from it?”  

Start with the challenge and the solution before you worry about what type of media you’re going  to use for your giveaway.

 Once you answer the question of the problem that you want your giveaway to solve for your ideal audience, you can then move on to whether or not you should create an eBook, video, or some other type of giveaway.

Stop Wasting Time On a Million Different Strategies

time spent on opt in offer
A problem that a lot of people have is getting bogged down by all of the different lead generation strategies they hear about on the web.

To help you avoid overwhelm, I want you to identify just three different lead-generating opportunities that work for you. Here are a few possibilities:

  • Facebook ads

  • Webinars

  • eBooks

  • Free reports

  • Checklists

  • A certain type of Facebook post that always attracts people to your optin.

 Instead, of wasting time on a million different strategies,figure out what works, document it in a plan, and stay the course.

That approach is what has given me so much success in my business, and that’s what I teach my students. Learn what works, and focus on that rather than getting bogged down in all the other ideas you might hear about on the web.

Set Up a Custom App


It’s important to have at least one custom app on Facebook that provides an opportunity for people to join your email list. This custom app is a page where you collect names and emails inside of Facebook, and you should use your Signature Promotional Giveaway for it.

One of my favorite resources for custom apps for collecting names and emails is LeadPages. It has a lot of templates that are super easy to use, and once you’ve created the optin page, you can add it to your Facebook Page with a single click.

 Make a Plan

planner One of the biggest mistakes that people make when it comes to growing their email list is that they take in information such as what is in this post, and flounder around because they don’t take the time to make a plan.

My Challenge to You:

Within the next 24 hours, grab a piece of paper and a pen, or open up a Word document, and write down the following:

1. A challenge that you can solve for your ideal audience

2. The type of media you’ll use (eBook, video, checklist, etc.)

3. Who is going to create it. Do you need to hire someone to help you with this? Are you going to write it, and have someone else make it look good? Think through what you can do yourself and what you need help with.

4. When you’re going to get it done. Assign yourself a deadline, mark it on your calendar, and to help make the commitment firm, share your plan, including the deadline, with a few friends or associates who will hold you accountable.

If you document that, you’re going to be amazed how much more action you see actually happening on your Facebook Page.

Question: What’s the number one thing you’ve done to build your list?

  • Gorgon

    “Instead, of wasting time on a million different strategies, trying to figure out what’s going to work for your page, figure out what works, document it in a plan, and stay the course.”

    So how exactly do you figure out what works without “wasting time on [trying] a million different strategies”? Similarly, in step 2, how do you decide which media type to use, beyond a very general “match it to the solution you’re providing”? (ok, so *how*?)

  • David

    That’s true to say, “there are a million different strategies, so how do you decide which media type to use?”
    But when you identify and understand who you are targeting, you can eliminate a lot of trial and error. If you have something good to offer, and if you truly know who you are trying to attract, then the media will answer itself. What do they like? Where do they go?

  • Rebecca Livermore

    Gorgon, I’m Rebecca, Amy’s Content Manager. David gave you some great input on this. He is right that when you understand who you are targeting, it helps you to know what works for that type of audience. However, i can see how that sentence can be confusing, so I removed the one part of it to reduce the confusion.

    One thing that I’ve personally found helpful is to try just a few things, and stick with what works. In the past, I’ve gotten really confused and overwhelmed by doing a ton of different things all at the same time, and then not really knowing what did and did not work. That’s what you want to try to avoid. Hope that helps, and thanks for your comment because it helped me to see where this post needed to be clarified.

  • Gonzalo Paternoster

    Amy another great article. Your training with David was great. Amy is the real deal if you have not bought one of her courses yet you are missing out.

  • Ellen Violette

    eBook and product launches with joint venture partners.

  • Rebecca

    I am just about to launch mine after years of trying so many ideas. I really believe in it and u sees tabs everything you’ve said. I just don’t know how to build the audience on Facebook so like you have a product, you post about it but you can’t just keep posting the same thing over and over, so you have to pay for adverts right??

  • Timo Kiander

    Hi Rebecca!

    Do you think that testing multiple offers at once – rather than one at a time – would be a right way to determine the type of content your audience wants?

    Like recording a webinar, writing an e-book or a checklist and then split testing the lead magnets, so that the same page would be served differently (some people get the e-book, certain ones get the checklist and so on)?

    Also, how long should you test until you can say that one particular way works? A week? A month? Any ideas about that?


  • Jeppe Bauer Carlsen

    Another great way of growing your list on Facebook is by using

    It let’s you collect emails right inside users News Feed so they don’t even have to go to a landing page any longer

  • Rowena Piek

    What a brilliant practical bit of advice! Love it! There is such an information overload out there regarding strategies and someone might think that trying them all will give them a higher success-rate, but the “less-is-more”-rule applies here: It’s all about quality!

  • Jen Havice

    I’ve had great success running ads on FB and then having the landing page be my email opt in on one of the FB tabs. It’s killing two birds with one stone. I get likes and emails.

  • Melissa Burkheimer

    The best tool for helping me build my list was your Profit Lab (and using Facebook ads!)

  • Jake Parent

    My approach is to always focus on thinking of my customers less as an audience and more as a community – where we are building mutual value together. That helps me focus on getting to know their needs and delivering in a way that not only makes them want to buy my services, but also makes them want to go out and tell the world how satisfied they are with what I provide them.

  • Libby Webb

    I own a small BBQ restaurant in my community and have worked really hard to build a community online around our small take out joint. Everything we offer is made from scratch, and we always have a weekly cake special. Last summer we started giving away a whole cake EVERY FRIDAY that was our special for that week. Previous to this, I didn’t have an email system to capture leads and since then, I now have over 700 names on my list and a LOT of happy customers that look forward to my weekly drawing. My suggestion is to HAVE fun and GIVE away things that are relevant to your business that your customers will need or want. Check out our Contest Page here where we Capture leads, Fan Reviews, and generate social proof with the comment widget and social sharing features.. I’d love your feedback and recommendations. Thanks for all you do Amy! I love all of your work!!

  • Brian Kessler

    Hi Amy, this post is very timely for me. I am in the very beginning stages of starting a new business and felt like building an email list needed to a primary focus from the start. I appreciate how you break it all down for newbies like me and I love your podcast and site for that reason.

  • Clive Hitchcock

    Thank you for sharing this post. I have used several list builder since it is very essential to affiliate marketing. One of which is squeeze page but I haven’t let off using the traditional methods like the use of social media no matter how quick other tools are. The most important is the quality of the list that you’ll be getting.

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  • Vannessa@Luxuria

    I own a jewellery boutique so I am always stumped as to what problem I can solve and consequently what giveaway to come up with. Anyone else in this position-selling a product rather than a service?

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    Hello…Wonderful thought ….Its a best blog for SEO users..Thanks

  • Kelly Sparks Porter

    Do a questionnaire that solves for them what jewelry style best fits them.

  • Vannessa@Luxuria

    Thank you so much Kelly!

  • Siedah Mitchum

    Getting bogged down with multiple strategies at one time can be a headache. It’s much easier to find ways to solve one problem in a few different ways. I like that you suggested to chose 2 or 3 strategies to implement. I would add – to solve one problem at a time as well. Then to measure what works for you and your audience. People learn in many different ways and it’s up to us to provide value in different formats and measure what is effective. Great share Amy!

  • A Plus VA Services

    Getting serious about it! I found myself just putting a simple opt-in anywhere isn’t what is going to do it. Now I’m getting serious and working on a freebie and why you should opt-in. Thanks for these tips.

  • Matt Giovanisci

    I loved this! My biz partner and I actually just figured out our first marketing plan. We created an ebook, gonna set up some facebook ads, ad direct them to an app we built. Here’s hoping it works out well :-)

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  • tore

    I am a huge list fan. They’re fantastic for keeping track of the
    tweeters you want to, without having to resort to keeping records
    outside of twitter.
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  • Nicky

    You are having really a good list suggestion for facebook check this