In a recent post, I covered how to use Facebook to grow your email list quickly.
The main points of that post are summarized in this slideshow:
But what should you do once you get the lead?
Once you acquire a new name and email, you’ll want to take things up a notch; turn up the dial and start using email marketing!
If you don’t know a lot about email marketing or haven’t had huge success with it, know that it takes a little time to figure out, but once you do, you’ll become addicted to communicating with your audience outside of Facebook because you’re going to see some BIG results.
The great thing is, when you communicate with people on Facebook AND communicate with them via email marketing, you’ll stay top-of-mind and seal the deal with them. Communicating via email and on Facebook will help you to build trust and authority.
Another great thing about email is that you get to call the shots with email to a far greater extent than you can from within Facebook. In addition to that, you have a more dedicated audience because you’re not competing with the news feed.
If you’re not sure how to best use your list, read on for some tips!
First, when someone opts-in to your freebie on Facebook, instantly send them an email welcoming them and saying “Thanks for signing up for my newsletter! Here’s a link to grab the first newsletter” or, “Here’s a link for the first eBook.” Welcome them and give them the freebie you promised.
Next, create an email auto-responder campaign where you continue to send them immense value via email. Don’t get caught in all the wacky terms. An email autoresponder is basically just a series of emails. Maybe it’s four emails you write that are full of value.
You give great value by linking them to a great blog post you wrote, or perhaps linking to your podcast. The important thing is to give them great value over time, and build a relationship with them.
Once you do that, you can start to send out a series of emails that introduce your audience to one of your products, programs or services. This is how you actually get them to want to do business with you. You’ve already done the hard work, so that’s when the selling becomes really easy.
Stellar Email Marketing Resources
Here are four of my favorite email marketing resources. If you’re interested in getting really good in this area, these are the people that I’ve studied:
- Social Triggers
- Waldow Social DJ is new on the scene, but he wrote a book about email marketing and he has a great website.
These are the tools that I use to really make sure that my messages resonate with my audience when I start emailing them.
Remember, you don’t want to stop Facebook once you get the lead, you want to continue to communicate with them on Facebook, but also build a bigger relationship with them through email.
Treat Your List Like Gold Regardless of Its Size
Don’t get caught up in your list size. I don’t care if you have 100 or 100,000 on your list. Those are people that have opted in and said “I want to hear from you.” Treat that list like it is gold, because those are the people that will want to buy your products, programs and services.