What to Do After People Opt In to Your Email List

In a recent post, I covered how to use Facebook to grow your email list quickly.

The main points of that post are summarized in this slideshow:

But what should you do once you get the lead?

Once you acquire a new name and email, you’ll want to take things up a notch; turn up the dial and start using email marketing!

If you don’t know a lot about email marketing or haven’t had huge success with it, know that it takes a little time to figure out, but once you do, you’ll become addicted to communicating with your audience outside of Facebook because you’re going to see some BIG results.

The great thing is, when you communicate with people on Facebook AND communicate with them via email marketing, you’ll stay top-of-mind and seal the deal with them. Communicating via email and on Facebook will help you to build trust and authority.

Another great thing about email is that you get to call the shots with email to a far greater extent than you can from within Facebook. In addition to that, you have a more dedicated audience because you’re not competing with the news feed.

If you’re not sure how to best use your list, read on for some tips!

tips and tricks 350

First, when someone opts-in to your freebie on Facebook, instantly send them an email welcoming them and saying “Thanks for signing up for my newsletter! Here’s a link to grab the first newsletter” or, “Here’s a link for the first eBook.” Welcome them and give them the freebie you promised.

Next, create an email auto-responder campaign where you continue to send them immense value via email. Don’t get caught in all the wacky terms. An email autoresponder is basically just a series of emails. Maybe it’s four emails you write that are full of value.

You give great value by linking them to a great blog post you wrote, or perhaps linking to your podcast. The important thing is to give them great value over time, and build a relationship with them.

Once you do that, you can start to send out a series of emails that introduce your audience to one of your products, programs or services. This is how you actually get them to want to do business with you. You’ve already done the hard work, so that’s when the selling becomes really easy.

Stellar Email Marketing Resources

email symbol

Here are four of my favorite email marketing resources. If you’re interested in getting really good in this area, these are the people that I’ve studied:

  1. Social Triggers
  2. Copyblogger
  3. Waldow Social DJ is new on the scene, but he wrote a book about email marketing and he has a great website.
  4. HubSpot
  5. These are the tools that I use to really make sure that my messages resonate with my audience when I start emailing them.

    Remember, you don’t want to stop Facebook once you get the lead, you want to continue to communicate with them on Facebook, but also build a bigger relationship with them through email.

    Treat Your List Like Gold Regardless of Its Size

    Don’t get caught up in your list size. I don’t care if you have 100 or 100,000 on your list. Those are people that have opted in and said “I want to hear from you.” Treat that list like it is gold, because those are the people that will want to buy your products, programs and services.

    Question: Have you started an email list? Share some of your best email marketing tips in the comments below!

  • http://blog.wishpond.com/ Nick @ Wishpond

    Hi Amy. Great advice! We’re just getting into creating more sophisticated automated email workflows and one thing I would recommend is doing some basic “lead scoring” to personalize your emails – which means ranking the value of leads to your business. The more likely a lead is to buy, the higher their “lead score”.

    We do a simple version of this by looking at the opens click-throughs of each email to set a score and determine which email we send next. If a user has a high click-through rate we will put them on a sales fast-track to try to convert them quickly. If their click-through rate is low we set them on a less intense track that focuses on getting them more engaged with our free content.

    Do you use lead-scoring Amy?

  • http://www.sociallysorted.com.au/ Donna Moritz

    Now that’s the one that I have been waiting for! Great post Amy!

  • http://www.the365dayproject.com/ Kimberly Gosney

    Thanks Amy. I can’t wait to start using these tips.

  • lecarlson

    Finally I am starting to build my list and have an email or two to them but I need to get the longer term responder working and pepper with personals too.
    Thanks Amy

  • israelmlm

    Good advice Amy, I like your blog.

    Greetings.

  • Ideal Ice Cream Parlour

    hello..Lovely Article…Thanks to all..

  • Freddie Mixell

    Very good! This is exactly what I was looking for.. I was actually just wondering this question myself after i set up my email list for http://projectpassive.com!
    Thanks so much!

  • http://www.WomanInLeadership.com/ Stacie Walker

    Amy,

    Thanks for the valuable content. The resources that you provided are stellar. I look forward to reading future posts.

    To Your Success,
    Stacie Walker
    Woman in Leadership Founder

  • http://www.audriarichmond.com/ Audria Richmond

    Thanks so much. :)

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    Hello..Lovely and good presentation..Thanks

  • http://www.incion.com/ web design company los angeles

    While it’s possible to manage your own signup process using the single
    opt-in method, we strongly recommend using the double opt-in method
    instead. Here’s a great example of
    why we recommend using double opt-in over single opt-in. We’ve also
    seen that double opted-in lists have much higher engagement levels over
    time. I think its very nice blog ..Thanks to all..

  • Maggie Patterson

    Great post as always. Can’t wait to dig into those resources a bit more.

  • Ideal Ice Cream Parlour

    I definitely have to agree it really frustrates me …Thanks for sharing
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  • http://www.radicaltribe.com/ Faheem Moosa

    I’m getting addicted to your content, Amy. You provide great value. I’m new to email marketing but one thing I’ve learned is that you need a good subject line. If the subject line is not enticing enough, your email will not be opened. The resource you mentioned, Copyblogger, has great info on how to write good headlines and subject lines.

  • http://www.gofireyourself.com/ Laurel Staples

    Great post Amy! I love that you mentioned that your list size doesn’t matter–that you need to treat even the smallest list like gold. For musicians, I’ve heard “play to the size of your heart, not the size of your audience” and I think it’s the same for business owners.

  • Ideal Ice Cream Parlour

    I think this site is useful & helpful for the learner.We get many important information from here..Thanks to all….

  • http://automationbridge.com/ Chris L. Davis

    I do the same Nick!

    I prefer to use Ontraport, however, given that a lot of my clients use Aweber, GetResponse, or Mailchimp I’ve had to learn how to pull it off using those platforms as well.

    Marketing to your audience based on their actions is the only way I choose to market.

  • http://blog.wishpond.com/ Nick @ Wishpond

    Awesome!

    I haven’t heard of Ontraport before, I’ll take a look.

  • http://automationbridge.com/ Chris L. Davis

    They recently changed their name from Office Autopilot to Ontraport.

  • Natalie Grinnell

    I do a weekly email newsletter to all my subscribers that gives them helpful business advice – but in a funny & friendly way! Freebies always have the most click-throughs!

  • Sonia Anand

    Great post Amy. I always had doubts about how email marketing works and you shared really good insights. As a naive marketer, I always wanted to use a tool my organization I was not using currently and I think I have found the right tool.
    Thanks for sharing.

  • Elmer Voolaid

    I think people who are reading and implementing such advice on improving what they do are really special and on their way to success. Don’t be afraid of sending offers everyday. When you pack your offers as review of a product or service of interest to your readers and bring out honestly the benefits and negative aspects of a product/service – it is also valuable content to your readers. And some are going to buy it – and they will do it trough the affiliate link you have placed on the review site so you earn a commission. Good free software and training is available that helps you with that: http://freemoneymakingsoftware.co

  • 1
  • tore

    Thanks Deborah. Let me know if you have any questions as you delve more into list-making. :)
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  • connie Curtis

    cool. Just starting.. looking at auto responders and how to start sending out a newsletter or video.. since I wont have a website up yet.

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  • http://blog.burkindi-web.com ZeroLimit

    Hi Amy and Everyone
    Thanks for these guidelindes.
    Will use them to improve the relationship with my list.