How Do I Set Up a Facebook Page for My Business?

Set up a Facebook Page for My Business

A lot of people feel intimidated by the thought of setting up a Facebook Page.

The great news is, the actual set up is easy!

Just follow these steps and you’ll have your very own Facebook Page in no time!

#1: Log in to your personal Facebook account.

If you don’t already have one, you can sign up here by filling out the form pictured below.

#2: Once you’re logged in as your profile, go to

That will bring you to a page that looks like this:


#3: Pick the category that best fits your business.

If you’re a bit unsure about which one to choose, click on one of the categories, and look at some of the subcategories found in the drop-down menu until you find one that fits your business.
3 and 4 collage

The great news is that you can always change it later, so don’t stress over it too much. The only caveat is to choose something other than “local business,” unless of course you are a brick and mortar type of business.


#3: Select your sub-category and type in your Facebook Page name.

Now here’s where you need to be careful! At the present time, you can change your Facebook Page name if you have 200 or fewer fans, but you never know when Facebook will change that, so you’re better off giving careful thought to the name you want to use for your Page.  From there, click on “I Agree to Facebook Pages Terms” and then click on “Get Started.”

#4: Fill out the About section.Screengrab_6

Here’s where you’ll write a description, link to your website(s) and put in the address for your Page. At this point you don’t need to stress too much over the description and the links to your websites, but you definitely want to give some thought to the URL of your Page because you can only change that once. Select “Yes” in answer to the question pertaining to if you’re a real business and click on “Save Info.”

#5: Upload a profile picture.


Now it’s time to upload your profile picture. The optimal size for your profile image is 180 x 180 pixels. You can do so by uploading an image from your computer or by importing one from a website. You can upload a logo or an image of yourself. You can skip this step and come back it it later, but you definitely want to add an image sooner rather than later. You can change your profile image at any time.

#6: Add your Page to your favorites.


This step is totally optional, but doing so can help you find your Page more easily.

You can also run some ads to promote your Page to build your fan base, but it’s best to put that off until you’ve added content to your Page.

These steps above are only the beginning to get you started off right. To dive in deeper and learn how to optimize your Facebook marketing, including how to brand your Page by adding a quality Cover Photo Image, check out my free webinar, Facebook Marketing Secrets: How to Finally Attract Leads and Make Money with Facebook.

  • Cheval John

    Thank you for this post. I had set up a page for my business before, but after reading this, I did it again, this time by following your advice. Have a great weekend.

  • Amy Porterfield

    Cheval, so glad to hear you found the post helpful! Hope you have a great weekend, too!

  • Demetria Zinga

    Thanks, Amy…you are definitely the Facebook go-to. I attended your free webinar on Facebook which was really helpful. Thanks for this post (I’m currently setting up my biz page there).

  • Gracious Store

    I have set up my facebook page following these steps, but my problem is each time I want to “like” another business or sign up into a new account using my Facebook, it signs me up with my personal account. I prefer to sign in with my business account rather than my personal account. Is there anyway I can set up the business page so I’ll be signed in with my business page rather than my personal account?

  • Lady Lilith Bloodcrave

    Thanks. Setting up a facebook page is something I will be doing in the future. Your tips are very helpful.

  • mki ciit

    Thanks for this post.

  • Ralpheal

    Thanks amazing info, just subscribed to your list after learning about you and the strategies you taught on a recent Sean Marlarkey webinar – great content, thanks much!

  • Sara

    Why does one have to create a personal account to have a business page? What if you just want a business page?

  • Lizsully

    I have set up a Facebook buisness page and it has been online for a couple of months. The problem I am having is when people do a search, through Facebook, my page doesn’t come up! I have emailed Facebook, of course no response yet. I have all my setting so anyone can search, etc…but the page STILL isn’t coming up in the search. Any advice would be greatly appreciated! Thanks!!! :)

  • Jonathan J Darrow

    Because you must have an administrator account that controls the functionality and privacy of that page. A page manager can also assign others to administrative roles at various levels of control. By design, Pages are set up to allow a team of content creators and managers to contribute to the pages success. If you find this helpful, please consider “liking” our Facebook page at Best of luck to you!

  • Darren Waring

    Hi Amy, Is there any benefit to choosing ‘local business’ over other options, even though you are not a local business? I heard that FB favours local business?

  • John Obidi

    You can create a business page without requiring a personal account.

  • Jeri Austin

    Hi Amy, I am a Realtor and want to set up a business page of my own apart from my Agency [which is the brick and mortar]. Which category would I choose. Still local business? When it asks if I am a real business, product or brand would I reply yes? My name being my ‘brand’. Appreciate any comments, Jeri

  • Andrej Kiricov

    Yeah I have the same question. Why would they make you choose between a brand and a real business? I want to be both. But does it even matter? The features are the same, but for classification and advertising purposes it would better to have both. Not sure which one I should pick. Help Amy!!

  • Karol K.

    If you build your page as a “local” page you also get to set your physical address. Basically, if you’re running an actual place where you expect people to come, going with “local” is the better choice.

  • Scott Casey

    Thanks Amy! I haven’t used Facebook in over three years and wanted current information regarding setting up a ‘Business Page’ and used in search ‘2014’ so let’s hope in last 3 months they haven’t changed anything.

    Good presentation of the information!

    Also, that you tell people to set up a ‘Personal Account’ and Special Thanks to ‘Jonathan J Darrow’ for pointing out WHY you need the personal account first!

    Again, Thank You Amy Porterfield & Jonathan J Darrow For Educating Me!

    Scott Casey

  • Sherry Rylander

    Hi Amy,
    I have a two part question. I make jewelry at my home and sell at festivals and consignment shops. How would I list my product. As brand, but not a real brand? Also my friends are not getting the invites. I am using an iPad, does that make a difference?
    Thank you for any suggestions you can offer.

  • sony

    thank you so much….the information was so helpful to me to improve myself a lot in my field….. Readers would be more happy if it the explanations are very clear to understand… Make Money , Blogging Tips

  • Misty

    Do you have to have a personal page first?

  • Ale

    How do I create a personal page after I created a business page?

  • Camz

    I clicked on your link but it says I need to log in to proceed.

  • KlauSoft Studios


  • تور چین

    You’re awesome Amy – thank you!
    کرکره برقیدوربین مدار بسته

  • Tiffanie

    I need to go back and change my category but can’t figure out how, please help.

  • Katriona

    I want to start a business FB page but I’m stuck at the real business question as Im just starting out! What do I select yes or no?

  • Felicita

    I also wish to set up a business account without creating a personal account, so thank you for your help, but the link that you posted just takes me to the Facebook “log-in” page, where you cannot proceed without logging in or signing up. Would you happen to have an updated link? I am sorry to say I have been unable to find a way to contact Facebook without actually creating an account first. Thank’s!

  • Su Hayes

    I currently have a facebook profile for my business and have now been told by others that facebook will message me to tell me I can no longer do this and need to set up a page . What will happen will they terminate my profile or limit me to adding people and messaging ? Also do I need to set up a new account to create a page or can I run it through the current one I’m using ? Don’t want to be in a situation where I create a page from my current facebook and then it be terminated . Hope you can help

  • Heidi Flores

    Not anymore, I have been trying for a couple of days and apparently it is no longer possible to set biz page with no personal profile.

  • Jemma

    hi I want to set up a Facebook page but not through my own Facebook so all my collages can assess it themselves and not via my Facebook HELP!!!

  • money24seven

    One thing to be aware of – is you must participate on any FB account that you set up – as nothing much happens if you don’t – and of course that goes with any social sharing networks

  • ben miller

    I have an existing business page , but it was set up by a member of staff, and now they seem connected ?? it only works when logged into their account, and any messages or like come from their name… can i make my business page individual ?? thanks

  • Mohammad Zaki

    Nice Information you have shared. I read it fully and enjoy.

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  • Michelle

    My boss said I can open a business account but he doesn’t want to be linked to it. I don’t want my fb linked to the business account. Is there a way to open just a business account.

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    …………rocking the amyporterfield > < Make It Easy