Facebook recently announced a new, streamlined look for Facebook Pages. It’s no surprise that Facebook is making some changes. It is, after all, Facebook. ;) You can read an overview of the changes here.
Some of the changes will take some getting used to, but many of them are positive, and there is one in particular that I’m excited about.
Pages to Watch
My business strategy has always been to learn from those that are getting results and model what’s already working. By “model” I mean: Be true to your brand and be creative (no copying!) but use the success strategies as triggers for your own work.
Facebook is rolling out a feature called “Pages to Watch” and this is what I am most excited about. If you have ever been frustrated with your lack of engagement on Facebook, this new feature will really help.
The “Pages to Watch” feature provides a great opportunity to see what’s working for other Pages (specifically pages that also attract your ideal audience!) which will give you some great ideas about what you can do to increase the engagement on your own Page.
Here’s how it works, and what you can do to use this change to your advantage.
With the new design, you can actually monitor other Pages, and you can see which posts the previous week were the most popular on those Pages. This is great intel, that up until now, Facebook hasn’t provided to us, and I think it’s something everyone should take advantage of.
Here are 3 practical ways you can use the “Pages to Watch” feature on Facebook.
1. Decide which Pages you want to monitor.
The first thing that you want to do is to conduct some research to decide which Facebook Pages you want to monitor. The great thing is, Graph Search makes this easy!
Here’s how Graph Search works:
In the search box located above your Facebook Page or Profile, type in “Pages liked by people who like” and the name of your Facebook Page. For instance, I would type in, “Pages liked by people who like Amy Porterfield.”
Here are the first three pages that came up when I typed that:
From there, create a list of the Pages that you want to watch within the admin panel of your Facebook Page.
2. Look for what’s working well on those Pages.
Every week, make a point of looking at what’s working for the Pages that you’re monitoring. For example, see which posts are getting the most engagement and look at the comments below those posts. What are people saying about the post? Why are they engaging with it? If they are asking questions, are these questions you can turn into solutions on your own Page? Get creative here!
3. Brainstorm how you can apply what you learn.
After you’ve looked at what is working well on other Pages, and determined what’s making certain posts effective, brainstorm how you can not copy, but model, what is working on these other pages. Try to come up with ideas of what you can do related to your own business that will perhaps ignite that same type of engagement.
Make it a habit to do this exercise weekly to get solid results.
Your Turn: Do you think you will take advantage of this new change? Tell me what you think below!