Changes to Facebook Pages: What You Need To Know

Facebook recently announced a new, streamlined look for Facebook Pages. It’s no surprise that Facebook is making some changes. It is, after all, Facebook. ;) You can read an overview of the changes here.

Some of the changes will take some getting used to, but many of them are positive, and there is one in particular that I’m excited about.

Pages to Watch

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My business strategy has always been to learn from those that are getting results and model what’s already working. By “model” I mean: Be true to your brand and be creative (no copying!) but use the success strategies as triggers for your own work.

Facebook is rolling out a feature called “Pages to Watch” and this is what I am most excited about.  If you have ever been frustrated with your lack of engagement on Facebook, this new feature will really help.

The “Pages to Watch” feature provides a great opportunity to see what’s working for other Pages (specifically pages that also attract your ideal audience!) which will give you some great ideas about what you can do to increase the engagement on your own Page.

Here’s how it works, and what you can do to use this change to your advantage.

With the new design, you can actually monitor other Pages, and you can see which posts the previous week were the most popular on those Pages. This is great intel, that up until now, Facebook hasn’t provided to us, and I think it’s something everyone should take advantage of.

Here are 3 practical ways you can use the “Pages to Watch” feature on Facebook.

1. Decide which Pages you want to monitor.

The first thing that you want to do is to conduct some research to decide which Facebook Pages you want to monitor. The great thing is, Graph Search makes this easy!

Here’s how Graph Search works:

In the search box located above your Facebook Page or Profile, type in “Pages liked by people who like” and the name of your Facebook Page. For instance, I would type in, “Pages liked by people who like Amy Porterfield.”

Here are the first three pages that came up when I typed that:

032514_pages_liked_by_people_who_like

From there, create a list of the Pages that you want to watch within the admin panel of your Facebook Page.

2. Look for what’s working well on those Pages.

Every week, make a point of looking at what’s working for the Pages that you’re monitoring. For example, see which posts are getting the most engagement and look at the comments below those posts. What are people saying about the post? Why are they engaging with it? If they are asking questions, are these questions you can turn into solutions on your own Page?  Get creative here!

3. Brainstorm how you can apply what you learn.

After you’ve looked at what is working well on other Pages, and determined what’s making certain posts effective, brainstorm how you can not copy, but model, what is working on these other pages. Try to come up with ideas of what you can do related to your own business that will perhaps ignite that same type of engagement.

Make it a habit to do this exercise weekly to get solid results.

Your Turn:  Do you think you will take advantage of this new change?  Tell me what you think below!

  • http://patternsofsuccess.com/ Jason Richardson

    “My business strategy has always been to learn from those that are getting results and model what’s already working.”

    This is a great strategy! That’s why I’m here :)

    This is an interesting FB update. Essentially getting access to basic analytics previously available only to page owners. Hopefully we all can learn best practices, but also continue to be original.

  • Ryan J. Ford

    Could provide great information, I just stammer at other pages being notified when they are being “watched”/

  • http://davelucasmobile.wordpress.com/ DaveLucasNotes

    Hard to believe they actually cooked up something useful…

  • http://www.michellecottingham.com Michelle Cottingham

    Thanks so much for the share of this information- I didn’t know anything about the changes and I am WAY excited to be able to monitor the pages that are maintaining brand communication on FB happily and successfully. I get so much junk info. thrown at my in my line of work about “facebook marketing” it makes my stomach turn when I see how un-authentic and 3rd party automated these so called experts encourage professionals to be.

  • Lanoc Web Design

    I’ve been watching other pages for a while now, but it’s great that we can soon look at popular posts.

  • http://branditsocially.com/ David Blide

    I think the pages to watch feature is a great addition. What concerns me is that the custom tabs are not going to be as visible as they once were. What is your suggestion for handling custom tabs?

  • greenhouseme

    Thanks for the info Amy. I didn’t know this was possible. I was able to do the first step and find pages liked, but couldn’t create a list by going to my admin panel. I’m not sure I know where this admin panel is. I tried my settings and there is no where to pick pages to watch. I also thought about just liking these pages but then how would that make them any different than the pages I have already liked?

  • http://socialaficionados.com Karl Gerber

    Hi David, yea, on one hand not having the tabs so visible seems like a loss, but the truth is, they were never that effective in and of themselves in the first place. What’s more, they have never showed up on mobile devices and over 75% of people now access Facebook on a Mobile device.

    I ran into trouble with this when creating an ad campaign for a client with a link from the ad to a Facebook Tab URL. The client immediately started getting complaints from Smart Phone users that the link didn’t work!

  • http://murphguide.com MurphGuide

    the search for ‘pages liked by people that like…’ didn’t work for me. the search engine gets confused. What am I missing?

  • http://www.livetodaycourageously.com/ TJ Fruichantie

    I noticed this feature a few weeks ago and love it. Thanks for the great tips on how to make the most of it. I had totally forgot about the “Pages liked by people who like…” tip you gave several podcasts back. Thanks for the reminder.

  • http://branditsocially.com/ David Blide

    Hi Karl, Actually I am using a service that gives a smart url that will show the tabs on mobile devices. I realize that most people don’t come back to the page after they like it and depend on their newsfeed to see my posts. However that being said, there were a small group of my target audience that did click on the tabs. I also use the smart url in my posts so they will show up in my viewers newsfeed. What I am asking is for any other solutions to get traffic to my tabs.

  • http://socialaficionados.com Karl Gerber

    Hi David,

    The Page Tabs are still there, the links to them are now buried under a drop down menu. So, you can still create custom landing pages within Facebook and have links to them. What are gone are the bar of images that had links to the Page Tabs.

    The smart url you are using most likely instructs a mobile device to use the desktop version (versus the mobile version) of Facebook. The desktop version of Facebook shows the Page Tabs, the mobile version does not. By adding ?ref=ts to the end of Facebook Url, the device will be served the desktop version instead of redirected to the mobile version.

    So the good news is that the smart urls you are using now to point to your page tabs should still work with the new layout.

  • http://murphguide.com MurphGuide

    to answer my own question: it didn’t work because I was searching as my page instead of as my personal profile. cheers.

  • Darcie Buzzelle

    Ah Yes . . .Stand Close to Success; Observe Closely; Emulate (don’t copy) and some of that success is sure to rub off!

  • http://heykendra.com Kendra W

    Great post Amy. I love that you keep it simple and how-to based. In a world where info is thrown at me so quickly and social is constantly changing I can appreciate quick and value packed posts! I also agree this should be looked at weekly and the idea of solving problems by answering questions is fantastic. *mental note made*

  • Char’ Berry

    I think this is an awesome idea. I am just now getting started with my business…I’m three months in and I know for sure this will help me tremendously. Thanks so much for this amazing post Amy. :)

  • http://www.tourism-marketing.com/ Renaud Gagne

    Hi Amy! I am a big fan of your podcast and I listen to every episodes. This is a great addition for sure and thank you for sharing this information. Going to implement this…right now.

  • http://www.antoniocalero.com/ Antonio Calero

    Facebook keeps making changes, and people keeps getting upset with them. To be honest, with every change I think there’s a new opportunity to improve your Marketing strategy.

  • paige

    How do you change your old layout to the new layout?

  • http://www.justyouandmee.com Melissa E Earle

    I think the hardest part is seeing what they are doing, and then brainstorming with a twist. Your twist! Do you have any ideas on how to do that?

  • kalam

    I so appreciated the transparency and best practices. Great episode!
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