How to Increase Fan Engagement on Your Facebook Page

Facebook’s organic reach has drastically declined.  That’s a fact. When reach declines, it often feels impossible to get your fans to engage with you on your Facebook Page. It’s really a Catch 22: Low engagement means less people see your posts (this lowers your reach), but you can’t increase your your reach if you don’t increase your engagement.  It’s maddening!

Lately I’ve been talking about the importance of making a mindset shift when it comes to Facebook marketing. If you shift the way you view Facebook, you’re opening the door to some BIG OPPORTUNITIES and even BIGGER RESULTS.  All that time and energy you’ve put into your Facebook efforts will actually start to pay off.

Engagement Is Your Trump Card

About that mindset shift: The people who are generating leads and profits daily approach Facebook as an INVESTMENT. They aren’t afraid to PAY to promote their posts and utilize the power of Facebook ads.

If you want to see big results from Facebook, you must invest in ads. In an upcoming blog post I am going to show you how to use Facebook ads in a way that can get you MORE LEADS and MORE SALES without depleting your bank account.

HOWEVER, before I show you how to utilize Facebook ads on a tight budget, I want to show you the best way to increase your free, organic reach on Facebook.

I started this post off by saying organic reach has drastically declined, but that does not mean there’s nothing you can do about it.  YOU CAN INCREASE YOUR ORGANIC REACH. And if you combine the increase in organic reach WITH your new understanding of Facebook ads (look for that post next week) you will finally start to see the kind of results on Facebook that you’ve been searching for all along.

Think of engagement as your trump card.  It’s that one strategy that is sure to work when you know how to do it right. To optimize your engagement on Facebook, there are three things you must understand.  Once you have this down, you are well on your way to seeing bigger results on Facebook.

#1: Understand How Facebook Engagement Really Works

Before I show you a bunch of excellent examples of what’s working right now on Facebook, it’s paramount that you understand how things actually work on Facebook.

When you increase engagement on your Facebook Page, Facebook puts your posts out into the news feed more often, so more of your fans and their friends will see your posts. If your posts are not getting out into the news feed often, you are getting little to no engagement.  That’s the truth.

But here’s where I can make it EXTREMELY simple for you. When it comes to Facebook engagement, there are just four things Facebook is monitoring.  You ready for this?  Facebook is looking to see if your fans either:

1) LIKE your post

2) COMMENT on your post

3) SHARE your post, or

4) CLICK a link in your post (if you include one of course).

THAT IS IT.  If Facebook users are not doing one of these four actions, Facebook thinks your audience is not at all interested in your content.  If Facebook thinks your fans are not interested in your posts, they won’t push your posts out into the news feed and your reach declines.  Now do you see how REACH and ENGAGEMENT go hand in hand?

#2: Guarantee Your Fans Will See Your Promotional Posts 

Here’s one more thing that most people teaching Facebook strategies fail to explain. When you increase your engagement by creating posts that get more engagement, you increase your chances of success when you promote and sell on Facebook.  How does this work? The more often you create posts that elicit action (more likes, comments, share and/or clicks) you are strengthening your reach and showing up more often in the news feed.

That means that when you decide to promote or sell, those posts will ALSO get more reach and show up in the news feed.  It’s normal that posts that are promotional or selling something won’t get much engagement, however if you make an effort to build up your engagement and reach with your non-promotional posts, when you do promote, those posts get a free ride into the news feed.  See how that works?  Good stuff, right?

#3: Craft “Action-Worthy” Facebook Posts 

If Facebook engagement is reliant on LIKES, COMMENTS, SHARES and CLICKS, then the goal here is to craft posts that will ensure these actions are happening.  Instead of telling you how to post, I am going to show you how to do it.  Use these examples below as your guide. Once you begin to post with the engagement formula in mind (likes, comments, shares and clicks), your reach will increase and everything you do on Facebook will begin to boost your brand authority and help you increase your leads and sales. 

How to Increase Post Likes


Likes are easier to get than comments. This post above works a bit differently than you might expect.  If you post a question that sparks nostalgia or just a really good feeling, expect to see your likes skyrocket.  The more you know what will resonate with your audience, the easier it is to think of questions that get them to take action.


When you combine a great status update with a fantastic image, you will boost your posts’ likes. In this example, notice the casual, fun tone Abel James creates in his status update.  The tone is incredibly important – the more casual and friendly on Facebook, the better!


One of the easiest ways to increase your engagement is to ASK FOR IT. Awhile back there was some talk against asking for the like because some thought that Facebook would not count the engagement when you ask for it. However there is no proof of this and I have seen this strategy work very well.  The more you make your audience laugh with your “Like Post” the higher the engagement!

How to Increase Post Comments

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This is one of my very favorite ways to elicit comments. I do this all the time when I am creating content and my good friend, Pat Flynn is a pro with this type of post as well.  Facebook users LOVE to give their opinion, so take advantage of this and ask questions that will help you better understand what they want.  (As an added perk, notice how Pat also promoted his upcoming talk with the time and date!)

fb comments

Now here’s something a bit different, but extremely effective! I recently sent out an email where I encouraged feedback via my Facebook page.  So I added a link to my Page inside the email and asked for comments. It was a huge success!  To make sure my audience knew I appreciated their feedback and to strengthen my relationships, I replied to every single comment that was elicited from this email.  It was a lot of work, but 100% worth the effort. 

How to Increase Post Shares


If you want more shares, use an image that tells your fans instantly what the post is all about. If you want more shares, make the post share-worthy!


OK, we all know that quotes work well on Facebook.  But as I was hunting for successful posts on Facebook, it was very clear that not all quote posts will spark action.  You must find the quotes that are extremely inspirational TO YOUR AUDIENCE – choose the quotes that are so good they can’t resist sharing. It might take a little extra effort to find the perfect quote, but the effort is worth it!

How to Increase Link Clicks


One of the best strategies to use on Facebook when you are going for post clicks is to include an image that will grab attention.  You are more likely to get the click if the image sparks their interest.  The image also increases shares, so it’s a win/win!


This post strategy is another one of my favorites.  If you want more fans to click the link in your post, create a little curiosity. Don’t give it all away in the post, but tease the content a bit so your fans are compelled to click to find out more.

So there you have it!  I always get a burst of creativity when I can actually see what others are doing to get success.  I hope you, too, feel that creativity spark!

One more thing: It doesn’t matter how many fans you have on your Page. Engagement is engagement.  Meaning if you post something that gets a big spike in likes, comments, shares or clicks, PAY ATTENTION.  Do more of what’s working for you and you will begin to see your engagement and reach climb quickly! I used the examples above because these posts all saw a spike in engagement compared to their other posts around the same time.

Now it’s your turn: What have you seen that’s been working well in terms of increasing engagement on Facebook?

  • Mark

    Interesting post Tomboy. I have a legal services firm in Ontario and will be applying this and other tactics to increase reach. I’ve budgeted some for a small run of ads. But you raise a point, if I am getting likes from some no name in the middle east, that does absolutely nothing for my business. I will do a short run – and study the likes – if that is what I get, they can say goodbye to any ads after that.

  • Mark

    Is it me or do certain “ads” on this site seem to have a lot of “conveniently” place supporters here? whats up with that? seems dodgy at best. In any event, unless my ads are attracting people right in my city, that are interesting in legal services where I practice, then a like is meaningless to me. Maybe I have to do it the “old way” good content, blogs people want to read, and building relationships.

  • Tom

    Really? Comment Spam? Poor form. Go away.

  • Tom

    Well, this testimonial really adds credibility to your comment spam! Now I am a believer too! Or should I say “UR for certain help me to be most engagement of face book! I am enthusiastic using ur service to achieving awesome result!”

  • technonepal

    Thanks a lot… It really helped me get more Facebook Page likes. Really appreciate how beautifully this article is actually written. My facebook page for this site is booming!

  • Lucas

    cannot agree any more!

    my website in Hong Kong

  • Bhupendra Kantharia

    yes I am following some of these tips and got good response. I want to add one more medium of facebook adverts. As and when one see good response on a particular post he should boost it with facebook ad. this will bring all together likes, comments and share. As recently I was hovering on 100+ likes but only using booster for 2 of my post bring me to what I am today ! its on yet another way is to be part of group from your profile and market your page !

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  • Derrick Davis

    The EXACT same thing I uncovered by late last year.
    One of my pages is completely all fake likes.Men with women names was the kicker.I bought all of this mess from FACEBOOK.He is not lying in any way shape or form.I begged FB to look into this matter and eradicate the fake likes.I eventually deleted the page after months of no correspondence with FB.With over 12,000 supposed followers with 0 engagement.I have other pages in which I dig for my own likes now and target to them but engagement is always close to nil.There is absolutely NO ROI for FaceBook Ads.

  • lopper

    Dam right I love quotes like dat

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  • shiva

    Thank you for your help!
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  • david lee

    I have 2 facebook pages: and

    Destination Luxury gets a lot of engagement but my other page gets almost none. I’m doing the same posts but nobody responds. Am I doing something wrong?

  • Matt M.

    I’ve tried this and it doesn’t work (for me anyway).

  • shiva

    You should charge for this one. So much content here!
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    There are so many people that provide value but without creative adverts
    you can’t go forward if you are not Hugo Boss, Coke, Harrods ect..
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    I know many other online marketers have had and hare having the same issue.
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  • shiva

    I’m a little nervous to ramp up my Facebook spend since what if ad-acquired leads don’t convert as well?
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  • poran

    I know you said it works with some pages and not others but I can’t get it to work with any.
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  • Ashley Parret

    I am taking up a role as a new media and marketing coordinator for a conservation district. Unlike my personal page, I can not figure out how to reach out to other pages, like our partners and other city and county entities and ask them to like us. Is sending an email request asking for a like the only way and if so how do I do that? We partner with BLM and the Forest Service, the parks departments, city water councils, etc. There are a lot of new pages and I cant seem to get us connected?

  • Emma

    great post… lots of really useful tips here!
    My client is a fitness model, physique competitor and online coach. He has around 15k likes on his “business” page and decided to open his private FB account to accept the hundreds of friend requests he had there… he seems to have a steady flow of friend request and new page likes but the engagement is very low.
    he posts a few times a day, giving motivational messages, recipes, workouts and the occasional selfie. It seems to be the selfies showing abs etc that do well… so its tempting to just post this kind of thing more often, but wont that just become repetitive after a while?

  • Fawze Elhaj

    how i can increase this page to 100000 fans

  • Maryjanerobi

    starting to get fustrated with facebook.

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  • Pankaj Jangir

    You can also include Facebook Auto Liker in your list, it also helps facebook users to gain likes on their posts

  • Gabe

    These are some great and very helpful tips! However, I found it was really difficult to gain the initial followers to my page when I first started, so I used a social media marketing agency, there are a million out there but I used because they seem legit and have a good rep. It helped me gain a good base of followers so I could promote my shoe business a lot faster.

  • Melissa Bailey

    I’m interested in promoting my new business at naveen – love to hear what you have to say!

  • Melissa Bailey

    I can write for you if you need a writer?

  • Melissa Bailey

    Awesome idea! What do you think for a writing business though? My work is at and I don’t know how to get people to ‘save it for later’…

  • Melissa Bailey

    How does it work socioboosters? I have a site at and I’m interested in getting more likes. Please Email me!

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  • Pankaj Jangir

    You may also include Auto Like Facebook. This website also providing upto 100+ free likes on status, photo and custom ID.


  • Zerrie Malik

    these tips just helped me to increase facebook to my business page and photos , this tips are very common but effective. these tips are good but if you are looking for tweaks and tricks to increase facebook likes

  • Sarah & Beth Anne

    I feel like some of these strategies are working for us. We don’t have a lot of history to compare this against though as our page just started in June. Not every post is a raging success, but we do get reach with each one. Our reach ranges from 10% of our fans to over 100%. On average I would say our reach is more like 30%. Our more personal posts seem to do the best for increasing interaction and reach, so that is good to know. I will definitely try to experiment with these strategies and see what happens.

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  • Ala’ Ahmad

    All of what you have mentioned is correct, it is all about the content, design, titles, mystery, teasers and attraction! each brand or business has their own target, for me I work in a news agency, so it is harder for me to do all the steps that you’ve mentioned above! any suggestions on how to increase a news agency Facebook page?

  • Larry Ferraro

    In addition to give facebook money, seems to have no other choice

  • ColoradoCoach

    Amy, great post here with wonderful strategies. The only one I would add that I have seen work for me is tagging photos. I use my personal profile to do the tagging. I usually start with folks that have liked similar posts or clients/ friends that I know need that inspiration. It regularly attracts more attention and more likes. It will occassionally (if I’m doing it regularly) attract new likes to my page.

  • Larry Schwimmer

    Hi Amy. I’ve had the same experience of as Louis. I’ve followed the advice of many facebook advertising & marketing experts with extremely disappointing results. I mean no disrespect to you — but I think the truth is that most experts are selling the “fantasy” and the occasional success of one person when 99 others will have no success.

  • Carlos Figueroa.

    Hello Tiffany, I completely agree with you. I have seen a lot of Facebook pages make it to the top having around 1.000.000 likes in a short period of time, but it was in the past, when Facebook was not so “tricky”, seriously, everything used to be easy back then, now it is all about money. I find it really hard for new Facebook pages like mine to get to the top without paying for ads… Facebook has become so hard nowadays. I am also thinking about migrating. Instagram might be my first option.

  • jessHA

    On my page…I’m boosting my posts and getting a good number of likes and comments but my fans are not increasing. People like, comment and share, but only maybe 10 percent of those end up liking the page. How do I change things?? I’m getting frustrated. It’s original content too

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  • Michelle Farris

    I notice that simple inspirational messages do best – especially how to say no!!

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  • Akash Agarwal

    Thank you for your invaluable tips on how to increase fan engagement on your Facebook page. This is truly helpful.

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