How to Increase Fan Engagement on Your Facebook Page

Facebook’s organic reach has drastically declined.  That’s a fact. When reach declines, it often feels impossible to get your fans to engage with you on your Facebook Page. It’s really a Catch 22: Low engagement means less people see your posts (this lowers your reach), but you can’t increase your your reach if you don’t increase your engagement.  It’s maddening!

Lately I’ve been talking about the importance of making a mindset shift when it comes to Facebook marketing. If you shift the way you view Facebook, you’re opening the door to some BIG OPPORTUNITIES and even BIGGER RESULTS.  All that time and energy you’ve put into your Facebook efforts will actually start to pay off.

Engagement Is Your Trump Card

About that mindset shift: The people who are generating leads and profits daily approach Facebook as an INVESTMENT. They aren’t afraid to PAY to promote their posts and utilize the power of Facebook ads.

If you want to see big results from Facebook, you must invest in ads. In an upcoming blog post I am going to show you how to use Facebook ads in a way that can get you MORE LEADS and MORE SALES without depleting your bank account.

HOWEVER, before I show you how to utilize Facebook ads on a tight budget, I want to show you the best way to increase your free, organic reach on Facebook.

I started this post off by saying organic reach has drastically declined, but that does not mean there’s nothing you can do about it.  YOU CAN INCREASE YOUR ORGANIC REACH. And if you combine the increase in organic reach WITH your new understanding of Facebook ads (look for that post next week) you will finally start to see the kind of results on Facebook that you’ve been searching for all along.

Think of engagement as your trump card.  It’s that one strategy that is sure to work when you know how to do it right. To optimize your engagement on Facebook, there are three things you must understand.  Once you have this down, you are well on your way to seeing bigger results on Facebook.

#1: Understand How Facebook Engagement Really Works

Before I show you a bunch of excellent examples of what’s working right now on Facebook, it’s paramount that you understand how things actually work on Facebook.

When you increase engagement on your Facebook Page, Facebook puts your posts out into the news feed more often, so more of your fans and their friends will see your posts. If your posts are not getting out into the news feed often, you are getting little to no engagement.  That’s the truth.

But here’s where I can make it EXTREMELY simple for you. When it comes to Facebook engagement, there are just four things Facebook is monitoring.  You ready for this?  Facebook is looking to see if your fans either:

1) LIKE your post

2) COMMENT on your post

3) SHARE your post, or

4) CLICK a link in your post (if you include one of course).

THAT IS IT.  If Facebook users are not doing one of these four actions, Facebook thinks your audience is not at all interested in your content.  If Facebook thinks your fans are not interested in your posts, they won’t push your posts out into the news feed and your reach declines.  Now do you see how REACH and ENGAGEMENT go hand in hand?

#2: Guarantee Your Fans Will See Your Promotional Posts 

Here’s one more thing that most people teaching Facebook strategies fail to explain. When you increase your engagement by creating posts that get more engagement, you increase your chances of success when you promote and sell on Facebook.  How does this work? The more often you create posts that elicit action (more likes, comments, share and/or clicks) you are strengthening your reach and showing up more often in the news feed.

That means that when you decide to promote or sell, those posts will ALSO get more reach and show up in the news feed.  It’s normal that posts that are promotional or selling something won’t get much engagement, however if you make an effort to build up your engagement and reach with your non-promotional posts, when you do promote, those posts get a free ride into the news feed.  See how that works?  Good stuff, right?

#3: Craft “Action-Worthy” Facebook Posts 

If Facebook engagement is reliant on LIKES, COMMENTS, SHARES and CLICKS, then the goal here is to craft posts that will ensure these actions are happening.  Instead of telling you how to post, I am going to show you how to do it.  Use these examples below as your guide. Once you begin to post with the engagement formula in mind (likes, comments, shares and clicks), your reach will increase and everything you do on Facebook will begin to boost your brand authority and help you increase your leads and sales. 

How to Increase Post Likes


Likes are easier to get than comments. This post above works a bit differently than you might expect.  If you post a question that sparks nostalgia or just a really good feeling, expect to see your likes skyrocket.  The more you know what will resonate with your audience, the easier it is to think of questions that get them to take action.


When you combine a great status update with a fantastic image, you will boost your posts’ likes. In this example, notice the casual, fun tone Abel James creates in his status update.  The tone is incredibly important – the more casual and friendly on Facebook, the better!


One of the easiest ways to increase your engagement is to ASK FOR IT. Awhile back there was some talk against asking for the like because some thought that Facebook would not count the engagement when you ask for it. However there is no proof of this and I have seen this strategy work very well.  The more you make your audience laugh with your “Like Post” the higher the engagement!

How to Increase Post Comments

flynn_choose one_comments

This is one of my very favorite ways to elicit comments. I do this all the time when I am creating content and my good friend, Pat Flynn is a pro with this type of post as well.  Facebook users LOVE to give their opinion, so take advantage of this and ask questions that will help you better understand what they want.  (As an added perk, notice how Pat also promoted his upcoming talk with the time and date!)

fb comments

Now here’s something a bit different, but extremely effective! I recently sent out an email where I encouraged feedback via my Facebook page.  So I added a link to my Page inside the email and asked for comments. It was a huge success!  To make sure my audience knew I appreciated their feedback and to strengthen my relationships, I replied to every single comment that was elicited from this email.  It was a lot of work, but 100% worth the effort. 

How to Increase Post Shares


If you want more shares, use an image that tells your fans instantly what the post is all about. If you want more shares, make the post share-worthy!


OK, we all know that quotes work well on Facebook.  But as I was hunting for successful posts on Facebook, it was very clear that not all quote posts will spark action.  You must find the quotes that are extremely inspirational TO YOUR AUDIENCE – choose the quotes that are so good they can’t resist sharing. It might take a little extra effort to find the perfect quote, but the effort is worth it!

How to Increase Link Clicks


One of the best strategies to use on Facebook when you are going for post clicks is to include an image that will grab attention.  You are more likely to get the click if the image sparks their interest.  The image also increases shares, so it’s a win/win!


This post strategy is another one of my favorites.  If you want more fans to click the link in your post, create a little curiosity. Don’t give it all away in the post, but tease the content a bit so your fans are compelled to click to find out more.

So there you have it!  I always get a burst of creativity when I can actually see what others are doing to get success.  I hope you, too, feel that creativity spark!

One more thing: It doesn’t matter how many fans you have on your Page. Engagement is engagement.  Meaning if you post something that gets a big spike in likes, comments, shares or clicks, PAY ATTENTION.  Do more of what’s working for you and you will begin to see your engagement and reach climb quickly! I used the examples above because these posts all saw a spike in engagement compared to their other posts around the same time.

Now it’s your turn: What have you seen that’s been working well in terms of increasing engagement on Facebook?

  • Taylor Daughtry

    Hey! I know this is a bit late coming, but for anyone else experiencing this, I’d like to clear up the myth of ‘Fake Likes’ on Facebook.

    Here’s the video that someone was referencing when they told you about Fake Likes:

    Now, the most important thing you can understand about Facebook advertising—and why that video doesn’t matter for 90% of Facebook Pages—is this:


    The reason why many people get strange, seemingly fake likes is because they’ve likely either targeted an audience that’s too broad, or haven’t selected any location to segment their audience.

    Facebook has THE BEST targeting you’ll find for advertising—the key to getting great results is using that ability to find your ‘Ideal Fan’, and ONLY target them. All other users are irrelevant, since they wouldn’t bring in any CONVERSIONS, which is (in the end) the only metric that matters.

    I’ve worked with quite a few clients and their Facebook Pages, and nearly every time I get reports of Fake Likes, they haven’t been taking advantage of Facebook’s targeting abilities.

    I’m a Digital Strategist that writes about stuff like this twice a week over here:


  • Richard Pratheepan

    Really good things for my Facebook fanpage maintenance.

  • Richard Pratheepan

    Yes Same problem

  • Larry Schwimmer

    Believe me Richard…for every 1 person who is making money through FB advertising, there 99 people making nothing. The performance metrics are not even there. So, no one had good definitive statistics they can be relied on. People are still learning how advertise to produce results. So far with all the testing I’ve done, I’ve spent $10 in advertising to bring in $1 of revenue. That’s reality :)

  • Richard Pratheepan

    yeah Larry We’ll Think Different :)

  • Abby

    I find your comment interesting. I think it just heavily depends on what it is you are trying to sell and what you are putting out there to your audience. I run a resort page and find that with visual content and relevant information, our followers show positive reception. Not a lot of our bookings come through Facebook.

  • Abby

    Now a lot of our bookings come through Facebook***

  • Larry Schwimmer

    Abby: I’m sure FB works for some people. So happy that you and your resort are one of them. I had a similar experience on YELP as FB. Yet, I’m quite sure that many services such as restaurants are benefitted by YELP advertising. By the way: Have you done the analysis of “how much you spend in ad $$$ vs. how many bookings you get? My comments of “no success” are based on spending $$$ on ads and seeing how little income is generated.

  • Bmb Venera
  • Bmb Venera
  • Terri Alkayali

    Even though you are not getting ROI immediately, you are planting a seed and staying in the public eye. It is all in the offer these days. Freebies and deep discounts. Get them to your website and get their email to launch a direct email campaign with content and more offers.

  • mudassar

    jjjjjjjjjjjjjjjjjgfjgfffjkkkjk gfdg gfgfg fgdf hgh hg h hh h

  • Diana Mark

    Everybody is engaged with each other through social media and explained it beautifully ,I really like your article…Thank you for useful information.People are on Facebook to see their friend’s updates and photos admission essay writing service

  • Anthony Kamouzis

    in my experience, certain people have certain amounts of success in different platforms. Some are great on twitter, some google-plus, and some linked in or Facebook. Its all about if you are having fun first, then implementing a strategy second. If you are not passionate about a platform, it is hard to make progress. For example, I love twitter and have built my following to over 1110 followers..why? Because I love it and will put more effort in. Not a big Facebook fan, too cluttered for me, so when I try to build, the passion is not there, struggling to maintain 300. Passion will drive these strategies to success and is the fuel that will help you g into over drive!

  • trampoo
  • Wealthy Tiffany

    Thanks for sharing theses strategies, can’t wait to see how implementation goes!

  • S. Edwards

    My post “Baby to Be” Poetic T-shirt for expectant moms, on my Facebook page Poetic Wear is averaging approximately 1000 engagements per day and is down to $0.00 cost per engagement. People are tagging pregnant friends, themselves and people who they want to buy it for the. They are commenting that they want one or have to have one but don’t follow through and buy. Please advise!

  • Kateree

    < col Hiiiiiii Friends…''——–.''???? ?++amyporterfield++Jeremiah . you think Herbert `s storry is super… last tuesday I bought a great Porsche 911 since I been earnin $9845 this – four weeks past and even more than ten grand lass-month . it's actualy my favourite work I've ever done . I began this nine months/ago and right away earned more than $71, per hour . Get More Info < Find More='' ……..''


  • Thap1944

    < col Hiiiiiii Friends..''.——–''▬▬▬▬★★★★ that's a full enjoy with+ microsoft+ ********* < Find More='' ……..''


  • Antionsuld

    < ✜✱✪✪✲✜ +amyporterfield+*********….. < Now Go R­e­­a­d M­o­r­e


  • Arlift

    < ?????? +dilbert +*********….. < Now Go R­e­­a­d M­o­r­e


  • Sumon Ziaur

    really this post is vary helpful but i see Buy Facebook Fan Sell more fan (customer) but i confined. this fan really real? or what is the metheord check to real fan ? plz this is emergency for me….
    note: (this site just example,not Complain )

  • Randy Novion

    Thank you for sharing this. It’s so practical and seems like easy to do. More power to you Amy.

    Randy Novion

  • Suliterty83

    < ▬▬▬▬★★★★.+amyporterfield+ ********* ….. < Now Go R­e­­a­d M­o­r­e


  • OctaviaJDawson

    i like me amyporterfield Next Tip Here

  • Cast Sonic

    Every tips looks so easy and great, but I doubt whether it really works for every fanpages.

  • belinda

    Amy!!!! Thank you!!! seriously thank you. I have been having heaps of trouble trying to get engagement on my business page and I have read every ‘guru’ advice under the sun and nothing was working. The way you showed how to turn posts into a question e.g. “can you guess….” worked for me! I read this created a post and asked my fb followers “can you guess how this man…..” etc etc and immediately got engagement! Truly your article worked for me I appreciate it! <3

  • Indiobailbonds

    Very useful tips for business users. Thank you for sharing.

  • ifeeleducation

    creative information

  • Wendy Brocklesby

    Hi Amy,

    I’m wondering if you could give me a bit of advice as to increasing at least interest in my facebook page it is still fairly new and had a little success from the post I have been putting up there I have tried to make it interesting but want to keep that momentum going. Cheers

  • একা জীবন

    Buy cheap Facebook Likes, Twitter followers, YouTube views and Instagram followers
    Visit Now: SMM Panel

  • Lindarlopez2

    LIE. Don’t lie in order to comment. Clinton was never indicted, therefore, no criminal charge. All you got is GOSSIP!

  • Lindarlopez2

    And this is the Dems hero.

  • Lindarlopez2

    Yup and sexually assaulted many more.

  • Lindarlopez2

    No different than TED Kennedy.

  • Lindarlopez2

    And in fifteen years, Dems will admit they supported a rapist, but claim it’s too far in the last to deal with, just like Ted Kennedy.

  • Lindarlopez2

    The fact that Dems try and play the moral high ground card is beyond comical.

  • Ariellersewell1

    There is nothing in the constitution that puts a timeline on=nation hearings.

  • Ariellersewell1

    There is nothing in the constitution that puts a timeline ogs.

  • Ariellersewell1

    There is nothing in th

  • Ariellersewell1

    There is nothing in the constitution that pmination hearings.

  • Ariellersewell1

    There is nothing in the constitution that puts mination hearings.

  • Ariellersewell1

    There is nothing in the constitution that puts a timeline on nominaarings.

  • Ariellersewell1

    There is nothing in the constitution that puts a timeline oon hearings.

  • Ariellersewell1

    There is nothing in the constitution that put a timeline on nomination hearings.

  • Ariellersewell1

    There is nothing in the constitution that puts a timelirings.

  • Kahnie Gaston

    Very good information and value shared in this post, thanks Amy!

  • Sara

    Very nice blog post. I absolutely love this site. Keep
    کرکره برقی
    تست جوش

  • SosyalDepoCom very nice panel

  • Sara Tabesh

    Awesome Post.I love this kind of post.Keep posting

    کرکره برقی
    تست جوش