Every other week I’m going to be answering your questions all about online marketing, Facebook marketing, Facebook ads, webinars and email marketing. If you’ve got a question, I likely am going to have an answer for you! All you need to do is go to amyporterfield.com/askamy and leave me a recorded message. Your question just might be the very next one I choose for the show!
In this episode, here’s what we’ll cover:
- Something I’ve been struggling with lately
- Why my style hasn’t always served my customers
- The push back I’ve gotten regarding how I teach Facebook marketing
- How overwhelming and scary creating a marketing plan can be when you’re first starting your business
- The importance of pushing yourself outside of your comfort zone
- Why you should look at Facebook differently
- And so much more!
Here’s the question for this episode:
I just launched my website officially at Easter. I took your advice, I put a Facebook sweepstakes on the right side bar, and the resort I work at allowed me to give out a fantastic package, they’re really helping me out and it’s going really well. In the first month, I’ve got about 130-something likes and I just love to see that, but I want to keep the momentum going. I want to know what the next step for me might be, whether it’s Facebook ads or whatever you think would be the most efficient thing for me.
- Anytime you get new leads from Facebook, it’s important to be ready to nurture those leads.
- Follow up with your new leads with a weekly email, with the focus initially being on pure value, instead of selling.
- After 4-6 weeks of pure value, select one opportunity to promote. Send 3-4 emails that talk about this opportunity. Be sure to make those emails about them, rather than about you and your offer.
- Work on sharpening your copywriting skills. This is important even if you plan to hire someone to write them for you in the future.
- If people don’t purchase, put them back into a value-add sequence, and when you’re ready to promote again, go back to 3-4 emails about an opportunity.
- Use Facebook ads to drive traffic to a lead magnet rather than to a sales page. The goal of ads is to grow your email list. This is how to turn your efforts into profits.
- Even though it’s hard to get organic reach on your Page, it’s still important to provide good content for the people who see your posts.
- Email is more intimate than Facebook, when you really understand how to use email.
- It’s useless to have a big email list if you never use it to promote.
Items mentioned in this episode include:
- Ray Edwards
- John Carlton
- OMME #28: 7 Steps to a Profitable Facebook Marketing Plan
- Ask Amy