#030: ASK AMY: “I ran a contest on Facebook. Now what?”

This episode of the Online Marketing Made Easy Podcast, is extra special because it is the very first edition of the Ask Amy segment that I’m adding to the Online Marketing Made Easy podcast.

Every other week I’m going to be answering your questions all about online marketing, Facebook marketing, Facebook ads, webinars and email marketing. If you’ve got a question, I likely am going to have an answer for you! All you need to do is go to amyporterfield.com/askamy and leave me a recorded message. Your question just might be the very next one I choose for the show!

In this episode, here’s what we’ll cover:

  • Something I’ve been struggling with lately
  • Why my style hasn’t always served my customers
  • The push back I’ve gotten regarding how I teach Facebook marketing
  • How overwhelming and scary creating a marketing plan can be when you’re first                   starting your business
  • The importance of pushing yourself outside of your comfort zone
  • Why you should look at Facebook differently
  • And so much more!

Here’s the question for this episode:

I just launched my website officially at Easter. I took your advice, I put a Facebook sweepstakes on the right side bar, and the resort I work at allowed me to give out a fantastic package, they’re really helping me out and it’s going really well. In the first month, I’ve got about 130-something likes and I just love to see that, but I want to keep the momentum going. I want to know what the next step for me might be, whether it’s Facebook ads or whatever you think would be the most efficient thing for me.

And here are images that show what was referred to in the question:realtennis (2)


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Key Takeaways

  • Anytime you get new leads from Facebook, it’s important to be ready to nurture those leads.
  • Follow up with your new leads with a weekly email, with the focus initially being on pure value, instead of selling.
  • After 4-6 weeks of pure value, select one opportunity to  promote. Send 3-4 emails that talk about this opportunity. Be sure to make those emails about them, rather than about you and your offer.
  • Work on sharpening your copywriting skills. This is important even if you plan to hire someone to write them for you in the future.
  • If people don’t purchase, put them back into a value-add sequence, and when you’re ready to promote again, go back to 3-4 emails about an opportunity.
  • Use Facebook ads to drive traffic to a lead magnet rather than to a sales page. The goal of ads is to grow your email list. This is how to turn your efforts into profits.
  • Even though it’s hard to get organic reach on your Page, it’s still important to provide good content for the people who see your posts.
  • Email is more intimate than Facebook, when you really understand how to use email.
  • It’s useless to have a big email list if you never use it to promote.

Items mentioned in this episode include: 

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Online Marketing Made Easy with Amy Porterfield

 

  • http://www.hisocial.com/ Hisocial

    Hi Amy,

    Before you ran any contest, you should plann your facebook marketing strategy in front.

    What’s my targe markett?
    What’s my goal on Facebook?
    How many resources do I have…?

    That’s the first step, after you’ ll see if it make sense or not, to run a contest a swepstake a giveaway, a gamification program…

    In other words set up you strategy first, then deploy your tactics

    Regards
    albert

  • http://nonprofitinsuranceblog.com/ Brett

    Regarding your ‘rant’ (which I can tell felt like a rant to you, but was as winsome as ever to your listeners), I wholeheartedly agree re: having a plan vs. doing ‘Facebook’-y stuff. I’ve been working with an ecommerce site for a few months. Their initial push was simply around FB likes and engagement. Nearly NO traffic is generated and sales from FB have been nil as far as we can tell.

    There must be a funnel and a plan and a way to move fans into leads (as you describe). I’m working on trying to get that going now on my own page so I can demonstrate it to my client. It’s a mindset shift, but it’s a vital one.

  • http://www.antoniocalero.com/ Antonio Calero

    I’ve seen many people running contests only because their ‘competitors were doing something similar’, but they didn’t have a goal. That’s really bad marketing.

    My suggestion is always 1) Set your goals 2) Design a campaign that could help you achieve those goals 3) Run the campaign 4) Measure and Improve.