You know how much I love battle-tested, ultra-successful online marketing strategies. The only thing I love better is sharing strategies like these with you! It makes me so happy when we get in the trenches together and master the techniques that bring us the results we crave.
But this week, we’re doing something a little different.
I’m in the midst of setting up my List-Builders Lab program right now, and I have to say that I’m really feeling the effect of all the strategies I’ve learned (and shared with you) over the past year. Let me tell you that the confidence I feel makes a world of difference in the midst of pre-launch craziness.
And that got me thinking about how insanely important it is in your business to have your mind right!
We don’t think about this too much–we’re too busy looking for the right tools, the right strategies, the right technology, etc. But if your confidence is struggling even just a bit, no strategy is going to work inside your business the way it should.
That’s why today’s podcast episode is all about lies, lies, lies…
And, of course, the truth that we need to replace them.
Today’s post is all about the lies that I’ve personally dealt with! And sometimes, in low moments, I still hear them creeping up on me.
But with the help and advice of other friends in the online business world, I know what to tell myself when those lies show up…and that’s what I want to pass on to you today.
Lie #1: You have to be the best in your market.
Sometimes, when we’re just starting out, we feel like we need to be number one, the best, and out on top in our market. That’s not always the case. Click here for my take on the all too common lie we tell ourselves, and what the truth really looked like for me, even when it came to getting real with my signature course offering.
Lie #2: You have to find the balance between your work and your family and all that comes in between that.
You might be surprised to hear that I don’t believe in balance. While working with Tony Robbins, I learned a very important lesson that I continue to reflect on during different seasons of my business growth. I encourage you to listen to the full episode to hear exactly what balance looks like in my business. I share some powerful takeaways that I’ve learned recently that you don’t want to miss!
Lie #3: Your failures that are adding up are proof that you’re never going to make this work.
Sometimes, when things aren’t working as we’re trying to build our businesses online, we go to a really dark place, where our whole business idea looks like a disaster and we start wondering if we are going to have to go back to the 9-to-5 job. Oh, boy have I been in place where I hated where my business was headed. Listen here, and I’ll tell you what I did to make things shift.
Lie #4: Every opportunity that comes your way is big, and you can’t miss out on it or you’ll be left behind.
If you know my story, you know that for the first couple of years, I really struggled, and thought I constantly had to seize every opportunity that came my way, or I might miss my big break. Whether you’re a full blown entrepreneur, or still working a corporate job while you transition, there are huge lessons I learned from this mindset. I’ll share a few of them here, as well as some sage advice on what might work for you if you struggle in this area.
Stopping the Lies = Knowing the Truth
I know it’s not enough to just tell you what these lies are. You need to know how to flip them around with truth! Once you have the truth, those lies can’t hold you back anymore, and you can really start building momentum in your business.
Since we’re all about truth-telling today, I’ll be honest and say that today’s episode felt a little bit uncomfortable for me at times. It’s not always easy for me to talk about topics that might not feel super good. And I don’t get to say, “Click this, go here, do that,” because we’re not talking about those specific strategies.
But I think it’s important to get really honest with ourselves, in order to be sure that those strategies will work. I hope that’s what this episode did for you, and that it redirects and recharges you, so that you start finding out how to create the business you absolutely love.
Links mentioned in this episode:
Webinars That Convert Webinar
Year of Yes: How to Dance It Out, Stand In the Sun and Be Your Own Person By Shonda Rhimes
Commencement Speech Given By Shonda Rhimes
Marie Forleo’s B-School
Amy’s Masterclass on Creating Webinars