(Without the raging overwhelm, crippling tech hangups
and nightmarish "what-do-I-do-next syndrome")

If you're an online entrepreneur, service professional, coach or
consultant looking to generate more income while creating
more leverage in your biz, then you probably already know
that you need to create an online training course.

So I'll spare you the spiel. No need to be a broken record and convince you of something that's already been drilled deep into your entrepreneurial mind.

After all, you probably already KNOW that creating a successful online course is the key tipping point that will allow you to leverage your time, impact more people, and scale your business to true profitability.

You've probably also heard that the online training industry is worth roughly $107 Billion Dollars and growing. (Source: Market Research Firm Global Industry Analysts

Might not know

Even if you're lucky enough to have your consulting biz, affiliate revenues or done-for-you services on lockdown (lucky you)... having your own online course can:

  • Command Higher Rates

    Even if you're happy with your hourly rate, once you have a successful online course on the market, your perception and authority in the online world skyrockets, allowing you to command higher fees for your precious (non-scaleable) time…and get it.

  • Significantly Boost Your JV or Affiliate Income

    Offering exciting and valuable bonuses to your audience makes you the no-brainer partner to buy from. (Doubly so in hyper competitive product launches like Marie Forleo's B-School.)

  • Instantly Raise Your Industry Celebrity & Authority

    This can lead to speaking gigs, book deals, valuable partnerships, and all sorts of exciting and unexpected opportunities that add new revenue streams to your business.

  • Generate Consistent, Reliable Cash Flow

    Creating your own course puts you in complete control of your profits. You'll no longer have to rely on hustling for clients, or waiting for the next big JV launch in order to get paid. Instead, you'll bring in predictable and sustainable revenues that give you the freedom to scale your biz and confidently capitalize on new opportunities for growth.

even though the reasons to create
AN online course are a complete no-brainer,
the process involved in actually creating
one is anything but.


But where the heck do I start!?

Perhaps in your most courageous moments you've made the commitment to start.

You've jotted ideas down in a google doc, sent out surveys to your audience, designed a logo, gotten all giddy over potential revenues, and maybe even outlined a few lessons.

If you're super committed, maybe you even invested some type of recording software or membership site on impulse, assuring yourself that you'd use it in the mystical (yet elusive) "someday".

But even with the best intentions, most would-be course creators end up abandoning the project, allowing competitors to swoop in and take a stab while they remain sidelined.

Here's why most would-be course creators abandon the project:

Without a super clear, step-by-step project plan, most would-be course creators get completely lost.

They fall victim to paralyzing tech hangups (the experts always make it sound soooo easy), a time-sucking sticking point, or lack of clarity over exactly what they need to do next to build their course.

Here's why this is irreversibly crippling.

As an already busy entrepreneur with clients to serve, services to fulfill, and maybe even a day job to get to, you literally can't afford to veer off course.

And the moment you get lost in your course creation, it's almost impossible to recover.

Therefore, building a course is one of the few things in your business that you NEED to get right the first time.

And luckily for you, there are actually VERY FEW people out there doing it right.

In all likelihood, your competitors have either failed in their course creation or created something ineffective that nobody is buying.

Which means…

Even if you're late to the party, there's still a golden opportunity for you to jump in, clean up the mess (and convert your course into solid profits).

That is… if you can avoid the same deadly course-creation mistakes that your competitors are making.

(and how to guarantee yours won't!)

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reason 01

Underestimating the project size

(or worse, not treating it like a project):

Building a successful online course isn't particularly hard or complicated. But there are MANY moving pieces and potential failure points along the way.

What recording software to use? How to structure the lessons? How to host it online?

These are just some of the MANY questions you'll have to answer along the way.

Most entrepreneurs approach their course creation as just another "thing to do or learn". But the thing is, you can't treat course building as just another "strategy", "tactic" or "system". It's an immensely valuable (and fragile) project that when done right, can earn you revenue over the course of it's lifetime.

Time to respect it for what it is - a PROJECT - and approach it accordingly.

reason 02

Thinking About Selling Before you build it

I won't win many friends here, but I'll say it anyway.

Do not… and I repeat… DO NOT even think about funnels, facebook ads, or flashy
sales tactics before you finish building your course.

I know selling is sexy, and that few things give us more pleasure as entrepreneurs than flexing our funnel muscles and imagining how much our course will earn us once we get our marketing dialed in.

But let me tell you - this is a major mistake.

As we acknowledged before - building a course is a big project with many moving

Therefore, it's vital that you retain every bit of focus and energy on executing the
tasks involved in creating your course.

The goal is to build a profitable, long-term asset! Worth more than most
people's homes! If you were building a house, you wouldn't try to play the role of the
builder and real estate agent at the same time.

You would build it the best you can (according to the specs you know your
market wants)... and you would pour every bit of energy into that.

Would-be course creators get too excited about selling (funnel fever) way too prematurely.

But the truth is, no tactic will work unless you build it to begin with.

And the only way to build a course that converts is to be so laser-focused on the task at hand without overwhelming yourself on the "how to sell" part.

I'm not saying "build it and they will come". Instead, I'm saying…

"Build it so good, they'll beg you to buy".

And then, WHEN THE TIME IS RIGHT, amplify your profits with the tested and proven marketing systems that put your sales on overdrive.

reason 03

Not Learning How to Teach

Being a world-class expert on your topic isn't the same as being a world-class teacher. In rare cases they go hand-in-hand, but most of the time they don't.

I've known MANY brilliant experts and marketers who've had so much value and insight to share with their tribes. The only problem was - they had no idea how to connect with their students or how to present the course material in such a way that students could engage with it, implement it, and most importantly get results from it.

Secret: The best online courses are taught by the best online teachers.

And I'm not saying this to freak you out, but to let you know that with just a *little bit* of effort you can become an engaging and confident presenter that gets your students RESULTS.

But without effective teaching and presenting skills, course engagement drops, results are non-existent, and refunds are through the roof.

The good news is, there's a VERY learnable "minimum viable teacher" (M.V.T.) methodology that I've created to get you there. And if you stick around, I'll be happy to show it to you.

reason 04

"Kitchen Sink" Syndrome

More isn't always better. Training courses are meant to be results-driven and process-oriented… not an opportunity for you to show off how knowledgeable you are on your topic.

Many first-time course creators channel their own insecurity into creating a MASSIVE course that throws everything they know against the wall, hoping the answer to their audience's problem lies somewhere in the rubble.

Wisdom bomb: It's not your audience's job to sift through the sludge. It's yours.

It blows my mind how some course creators still think that "20, 40, 50 hours of video content" is still a desirable selling point.

Your audience is busy… and if their problem is URGENT, they want to learn how to solve it in the shortest amount of time possible.

You prove your expertise by giving them the clearest, most efficient and impactful steps.

Teaching an online course isn't a performance and there are definitely no Oscars being handed out (I wish).

However, there are a TON of profits to be made for the best problem solver and educator.

I'll repeat:

This isn't about YOU. It's about your ideal client, the result you're helping them
achieve, and teaching them the most efficient steps that help them achieve it.

Shhh...I'm going to let you in on a

Dirty Little Secret

Even though online education is a MASSIVE and quickly growing industry - it's not an evenly distributed one.

A few people will get a HUGE piece of the pie, while many others fizzle out.

And the main reason for this, as you've likely seen by now, is that while the barriers to entry are relatively LOW…

… the barriers towards EFFECTIVE EXECUTION are fairly high.

But as long as you can avoid the biggest blunders that sink most would-be course creators, the path is paved for you and your first profitable online course.

One that allows you to achieve more freedom, create more income and make an impact while scaling your biz to true profitability.

The key ingredient to all of this is a course that converts.

And with your permission, that's what I'd LOVE to show you how to create.

What they say

"Amy Porterfield is not a good teacher. A ‘teacher' is someone that can help someone memorize something so they can do well on a test. When you're an entrepreneur you need to be able to apply concepts, strategies and tactics in the real world, where it's messy and imperfect.

Amy is more like a Sherpa.

She's been to the top of the mountain, kept excellent notes on the pitfalls, obstacles and shortcuts; then came back down the mountain to lay out a plan of achievement for someone else that is just starting their journey to the top. If you're looking for a good teacher on creating a course, don't buy this program…but if you're looking to A) Discover how to build a course that delivers results, and B) ACTUALLY build the damn course, then Amy is your Course Sherpa."

TODD HERMAN, Creator of the Online Course, The 90 Day Year


The Complete A-Z Project Implementation Plan for
Confidently Creating Your First Profitable Online Course

I've taken everything I've learned from building 6 blockbuster, high-converting courses (with over 40,000 enrolled students and $8.4 Million Dollars earned), and channeled it into a comprehensive, step-by-step implementation program that not only teaches you the high level theory, but the actual EXECUTION of how you can do the same.

Courses That Convert isn't so much a training program
as it is an implementation program.

Yes, you'll learn the strategies behind everything you do, but more importantly, you'll have a meticulous, step-by-step, project plan that leaves nothing out and takes nothing for granted as you implement it.

The end result: A incredibly profitable long-term ASSET ready to be deployed and profited from for the rest of your entrepreneurial life.

courses that convert

is the first program of it's kind that...

  • Is built with focused, rapid implementation in mind

    No filler. No unnecessary modules, and no extraneous or premature strategies that look sexy on the surface, but do nothing but overwhelm you and sabotage your progress.

  • Teaches you how to teach

    The 80/20 of what you need to do to be a confident and powerful presenter that sets you apart from the other experts in your field.

  • Focuses on the "nitty gritty"

    Since Courses That Convert is an implementation program, you WILL be getting your hands dirty with tech. Not only do I make it dead simple, but I take nothing for granted, and really go step-by-step to make sure you build your course with confidence.

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  • Tech

module 01

Mapping out your first course

  • Complete, 360 degree overview of the online course creation roadmap that will guide you through every step needed to build your first successful online business asset.
  • 3 *mind reading* validation techniques to discover exactly what your audience wants (and is willing to pay for) so that you never have to waste time and energy creating something that nobody buys.
  • The MVV (Minimum Viable Validation) Method that can give you the confidence to move forward with your course idea WITHOUT having to survey your list or analyze scores of data. (Perfect if you don't have a list or a ton of time to invest in research.)
  • The step-by-step simple *yet powerful* strategy of creating a Course Validation Campaign to get instant course validation feedback from your audience while growing your email list in the process.
  • How to know when you should start with a small bet (ie. a pilot course) and when you have the clear green light to go "all-in" with your big flagship course.

module 02

Developing Your Course Content

  • The biggest mistake people make when naming their course, and why you really shouldn't obsess over it.
  • The 5-step process to outline your entire course and organize your modules, steps and lessons for the best possible student experience and outcome.
  • How to identify your "Unique Course Proposition" (aka: Your Hook) to guarantee you stand out from your competition.
  • How to price your course for maximum conversions (Hint: Cheaper isn't always better).
  • How to properly leverage the power of bonuses in a way that makes your offer a no-brainer.

module 03

How to Quickly Become A World-Class Teacher in your niche

  • The "Art of Teaching Framework" that I learnt from Tony Robbins.
  • How to develop your signature teaching style that doesn't deny, but fully embraces your unique quirks and personality (even if you're the shy type and hate being in front of a camera).
  • How to know when you should add cheat sheets, checklists and worksheets and when you should hold back.
  • What you MUST consider when deciding whether to gradually drip your content or make it available all at once (and how this one decision can have a dramatic effect on your refund rate).
  • How to log, manage and keep track of all your course assets (videos, audio files, PDF's, transcripts, etc.) so that refining and updating your program down the road is a breeze.
  • How to choose the PERFECT recording stack (with my personal recommendations for which mic, recording software and video hosting services you should use for max simplicity and the least amount of techaches.)

module 04

building your membership site

  • High level overview that explains the ins and outs of your course membership site
  • How to know when you should make your content available for download (and when this sets you up to be taken advantage of.)
  • Learn from the best! Membership site best practices, with real-life examples of highly successful member sites.
  • How to quickly and confidently decide on the best platform and theme for your course (ie. Wishlist Member, Kajabi, Zippy Courses, and more)
  • How to make it super fast and easy for your students to retrieve lost member logins (without you having to answer each request directly).
  • Designing your graphics (with a complete, time-saving checklist of EVERY single graphic you'll need across your course assets)

module 05

optimizing for student success

  • The art of beta testing, what it is, and how to do know whether your course NEEDS to be tested before releasing it to a wide audience. (extremely important module if you ever plan to have JV partners promote your course).
  • How to create the perfect new member email onboarding sequence that boosts engagement, motivates success, and helps you achieve industry-leading retention rates (therefore keeping more cash in your pocket).
  • The "Private Facebook Group" streamlined strategy to boost engagement and turn first time students into lifelong customers who achieve amazing results in your programs (and rave about their big wins to others).
  • The art of the "win-win" and how to empower your students to the the PERFECT customer for the next course you roll out.

module 06


  • The entire Tech Library was designed to ensure that you have complete confidence in implementing and applying the most important platforms, tools and technology needed to create your online training course.
  • Complete step-by-step tutorials on how to record, edit and export your course on Camtasia and Screenflow.
  • The step-by-step walkthrough of how to set up hosting for your membership site platform.
  • The no-bs, super simple guide to compressing, converting and hosting your video content in minutes (even if you don't have a tech guy on speed dial).
  • Step-by-step tutorials and walkthroughs showing you EXACTLY how to setup, customize and upload course content into your members site. (Step-by-step instruction for Zippy Courses, Kajabi, and Wishlist Member.)
  • Detailed instruction to set up a shopping cart and order form to seamlessly sell your course. (It's MUCH easier than you think when you see the exact steps to get it set up!)

So what would it be worth to you and your business if…

  • In just 8 weeks from now you were in possession of an amazing profitable asset that can be plugged into all those fancy product launch funnels you've been dreaming about.
  • You could finally have a valuable and time-leveraged high-ticket program on your hands that allows you to impact more lives, earn more income, and enjoy more freedom in your life and business.
  • You had 100% confidence in your ability to teach, lead and engage with a group of students eager to learn from you.
  • You had every step (and I mean EVERY step) in the course creation process clearly laid out for you so that you never have to face the dreaded question of "what do I do next?"... and instead could put your energy and focus into the task at hand.
  • You had the more techy steps of course creation explained to you in amazingly clear and vivid detail so that you can DIY with confidence and avoid unnecessary outsourcing expenses that most course creators run into.

That's the opportunity I want to introduce to you today.

What they say

"Amy's system is laid out in a very clear and easy-to-follow way.

Each step is "chunked" down to make it feel completely doable. I never felt confused or overwhelmed…and even saved time by giving some steps to my team, who were just as impressed with the clarity of the videos. Amy emphasized which components of the system are must-do's right now and which ones are optional sales enhancers for later on. Her weekly implementation e-mails encouraged me to keep moving forward. Thank you Amy Porterfield for your big heart, clear and precise content and killer strategies!"

Shailia Stephens

"Amy is a person I trust in the online marketing world.

She is able to communicate ideas and concepts in a way that takes them from complicated and confusing, to simple and easy to understand. I would highly recommend following Amy and buying her products, each one I've purchased has paid for itself 10x over and saved me years of learning trying to do it myself."

Mike Young

"Amy gives high quality content and I love her teaching style…clear, concise, and easy to implement."

Suzanne Foglio

join courses that convert today

and get...

The FULL Courses That Convert Program

(a $2,997 Value)

You'll get access to all 5 video modules, cheat sheets, resource guides, project plans, and every tool you need to build your first profitable course with confidence and ease.

  • Leverage the simple (but powerful) validation strategies to uncover EXACTLY what your market is ready and willing to invest in… without wasting pre cious time and energy on an overcomplicated data crunch.
  • Develop the skills and confidence needed to be the most powerful and influential teacher in your niche.
  • Build your course QUICKLY by knowing exactly what content to include for maximal impact and income… and what to toss aside or keep for a future course.
  • Complete handholding as you walk through EVERY imaginable step needed to conceive and create your first profitable course. (yes, even the icky techy bits that usually get glossed over in other trainings).

When you add it all up, that's a total value of $4,000!

(ridiculously small compared to the value of the asset you'll be creating)

But because I'm super excited to welcome you into the growing group of entrepreneurs building their courses the RIGHT way (and thus impacting thousands of lives), I'm giving you the opportunity to enroll in Courses That Convert TODAY at the special promo price of just…




  • Access to Courses that Convert
  • Private Facebook Group
  • The Course Launch Master Plan
  • The Successful Sales Page Formula For Online Courses
  • How to Sell Your Course Before You’ve Finished Creating It
  • Three Live Group Coaching Calls with Amy



$997(Save $167)

  • Access to Courses that Convert
  • Private Facebook Group
  • The Course Launch Master Plan
  • The Successful Sales Page Formula For Online Courses
  • How to Sell Your Course Before You’ve Finished Creating It
  • Three Live Group Coaching Calls with Amy
Payment Trust Seals


If you have any questions or concerns about the course,
please contact us.

Why you need to start building your course today

Yes, waiting on the sidelines up to this point has opened up the doors for you to:

  • 1 Allow your competitors to make critical mistakes in their course creation (so that you can learn from their mistakes)
  • 2 Swoop in and save your target audience from the despair and disillusionment that other courses have left them in.

But the time to capitalize on this unique
opportunity isn't in 3 weeks, 3 months or 3 years from now.
It's TODAY. Right here. Right now.

Everyday people in your audience are investing their hard earned cash in online courses with the hopes of overcoming their biggest problems or achieving their biggest dreams.

This is cash that could be landing in your account… but only if you get started and build your course today.

A 60-Day "Buy it. Build it." Money-Back Guarantee

I've done everything in my power to make this the simplest course-creation implementation program available.

I KNOW it works because it's the exact same process that's been behind a multiple figure blockbuster courses both in my own business and those of my students.

However, if you're on the fence…or if other course building trainings have left you skeptical, then I want to give you every chance possible to "buy it and build it" with absolute confidence.

That's why I'm giving you a FULL 60 DAYS to go through the implementation program, follow the simple step-by-step project plan, and realize for yourself just how amazing it feels to own your very first profitable business asset ready to be deployed.

View full refund policy »

What others have asked before saying "HECK YES" to Courses That Convert

What if there are other courses on my topic?

Good! That means there's a market.

Where there's competition, there are also dissatisfied and disillusioned customers who DIDN'T get their problem solved the first time around (remember what we said earlier about most courses being ineffective).

Your job is to discover how current courses have let them down, note the failure points, and create a new course that rescues them from those issues and finally helps them achieve the results they've been looking for.

read full answer

How long do I need to be creating free content (blogs, podcasts, etc.) BEFORE I create a course?

I bet you've heard something along the lines of "you need to give free valuable content for 6, 9 or 12 months before you've earned the right to create a course).


Where does this advice even come from?

As long as there's a PROBLEM your target audience experiences that you're uniquely equipped to solve, it doesn't matter if you've been offering free content for 10 years or 10 days.

Yes, being in the game longer may give you more insights into what the audience wants (as well as ramp up the trust and credibility factor)... but these aspects can easily be overcome with strategies you'll learn inside CTC.

In short. You don't need permission. You need proper strategy and implementation.

read full answer

Will I really have time to build my own online course?

In short, the busier you are, the MORE you need a leveraged, freedom-building, profit generating online course in your business.

And I get it.

You're a super busy entrepreneur with a million things (and maybe even a day job) on your plate. That's why Course That Convert was built with one thing in mind:


We've laid out all the steps in crystal clear fashion so that you don't have to worry about being your own "project manager". Instead, you just have to block off a couple hours a week, dive in and follow the step-by-step processes that guides you towards your first profitable online course.

read full answer

What if I don't have a list?

Sure, it would be awesome to go into CTC with an active subscriber list. But your success definitely won't hinge solely upon having one.

There's a crazy myth that you need to have a list of subscribers that trust you enough to tell you what they want, but in reality that's just one of MANY course validation strategies.

In CTC you'll learn how to gauge market interest and create a course that your market wants either with or without asking an email list of subscribers.

As a bonus, you'll also learn how creating a course can be a powerful list building strategy in of itself!

read full answer

I've seen other courses on this topic that also go deep into the marketing side. Does Courses That Convert do that?

Conversion is a two-sided process.

Yes, marketing funnels and promotional strategies are sexy.

But as I'm sure you've experienced, they also get overwhelming and lead you down an endless rabbit hole of delay and distraction.

I want to remind you that what you're doing in Courses That Convert is building a REAL profitable asset that can generate income for the rest of your life!

It's a process that requires laser-focus, meticulous step-by-step detail, and a disciplined approach that back-burners all strategies and tactics that don't serve the immediate goal of building your course.

But at the same time, there WILL be a time in the not-so-distant future where you'll be in a position to cash in big on those amazing efforts.

read full answer

How many hours will I need to invest every week?

Courses That Convert is self-paced.

Once you enroll, you'll have instant access to all 5 Modules so that you can build it at whatever speed your current situation allows. However, at a minimum, you should plan to invest 2-3 hours per week into building your course. A small time investment considering you're building an asset that could be worth more than most people's homes.

read full answer

You Don't Need Permission

You don't need to wait until you've been podcasting or blogging for X amount of time.

You don't need to wait until you have an email list.

You don't need to wait until your business is a full-time thing.

And you definitely don't need to wait for that "magical someday" where your time frees up, the stars align, and somehow all your other worries and responsibilities slip away. (Hint: it doesn't exist).

If you truly want to create a profitable online course that impacts the lives of thousands and gives you the freedom to live the life you want, then the ONLY permission you need is the permission you give yourself… and the step-by-step plan that gets you there.

Courses That Convert

is Perfect for You if…

If you find yourself nodding along with any of the following, then you are in a perfect position to enroll in Courses That Convert and have your first online course built and ready to deploy in 60 days.

  • You already have some sort of online business (coaching, consulting, affiliates, done for you services, etc.) and a good sense of who you serve and how you serve them.
  • You KNOW that creating an online course is your next big move, one that will create more freedom, impact and income, but have run into false starts every time you've tried to do it.
  • You truly feel that you can serve your audience in a unique, powerful and more effective way than the current offerings out there in your market, and you refuse to watch better marketed competitors beat you to the punch ever again.
  • You don't mind (even welcome) the extra hand-holding and meticulous step-by-step instructions of this course… especially when it comes to the nitty gritty tech stuff.
  • You're ready to roll up your sleeves and do the work. In fact, you're totally excited to put in the time, knowing that every action you take brings you one step closer to building a profitable long term asset.
  • You're willing to zero in and focus FULLY on building your course over the next 6-8 weeks, knowing that all those sexy and exciting marketing funnel strategies will be 1,000,000X more powerful once you actually have a course that converts in your hands.
  • You don't mind having a bit of fun every now and then - and welcome the idea of engaging with a passionate community of like-minded course builders.

So if any of the above resonates, then I can't wait to welcome you to Courses That Convert and reward
your commitment with the most COMPLETE implementation program available.

I'm ready to give myself permission, knowing I'm protected by a full, 60-Day Money Back Guarantee*




  • Access to Courses that Convert
  • Private Facebook Group
  • The Course Launch Master Plan
  • The Successful Sales Page Formula For Online Courses
  • How to Sell Your Course Before You’ve Finished Creating It
  • Three Live Group Coaching Calls with Amy



$997(Save $167)

  • Access to Courses that Convert
  • Private Facebook Group
  • The Course Launch Master Plan
  • The Successful Sales Page Formula For Online Courses
  • How to Sell Your Course Before You’ve Finished Creating It
  • Three Live Group Coaching Calls with Amy
Payment Trust Seals


If you have any questions or concerns about the course,
please contact us.