Amy Porterfield http://www.amyporterfield.com Social Media Strategy Consultant Sat, 28 Feb 2015 18:05:02 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.3 #48: The 2015 Guide to Facebook Engagement http://www.amyporterfield.com/2015/02/48-2015-facebook-engagement/ http://www.amyporterfield.com/2015/02/48-2015-facebook-engagement/#comments Fri, 27 Feb 2015 00:09:41 +0000 http://www.amyporterfield.com/?p=8910 Here we are, two months into 2015…is it the future yet? On one hand, still no flying cars. On the other, we talk to people directly through screens we hold in our hands! Every now and then, in the middle of a Skype session, I start to feel like I’m on the Jetsons. This post is all about ... Click to Read More

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Here we are, two months into 2015…is it the future yet? On one hand, still no flying cars. On the other, we talk to people directly through screens we hold in our hands! Every now and then, in the middle of a Skype session, I start to feel like I’m on the Jetsons.

This post is all about how to deal with the future happening right now…specifically with regard to Facebook.

We all know that Facebook changes rapidly. It’s changing all the time. Just a few years ago, Facebook engagement looked very different. And maybe you’ve started to feel frustrated by the changes, or have just given up keeping track of them.

I get where you’re coming from, with that. It can be daunting to keep up with Facebook’s constant changing of its own rules. But Facebook is still a valuable place for you to gain traction for your business. That’s why my mission for you in this post is to help you understand what’s working right now on Facebook, and how to make it work to your advantage.

Image for Ep 48

First, I want to tell you about the free download I have for this week. I’ve collected 20 different posts from all over Facebook that I’ve seen capture maximum engagement–not just views, but likes, comments, and shares.

On this free cheat sheet, I explain in a few words just what is so engaging about each post. Download this cheat sheet for free and use these posts as rough guides for creating your own super-engaging Facebook content.

To begin with, let’s talk about why Facebook engagement matters, starting with…

The Facebook Definition of Engagement

Facebook (or FB, as the kids call it) defines engagement in one way and one way only: fingers clicking specific buttons. If a fan doesn’t engage with your post in at least one of four ways—like it, leave a comment, share it with others, or click on a link—it’s not considered engagement by Facebook standards. Period. So what does non-engagement look like? Here are things that your Facebook fans may be doing that do not count as FB engagement:

  • Read your update. Kind of makes you rethink how much time you spend crafting the perfect status, doesn’t it?
  • View your image. Photos, infographics, inspirational quotes, etc. are great ways to grab attention, but simply having them seen does not constitute engagement.
  • Click on a photo. If your photo is not linked (via OpenGraph or some other plug-in) to a specific site, all that will happen is that the photo will open in a bigger window. That’s an opportunity to giving your reader yet another chance to engage…but in itself, FB doesn’t count it as fan engagement.
  • Like your page. You heard right. People liking your page doesn’t affect engagement; it only counts when they like specific posts,

Engagement from a Purely Relational Perspective

That’s how Facebook sees engagement; let’s explore what engagement might mean to you. When someone interacts with the content you have posted, they are expressing interest in you. That means your WHY, your meaning, your purpose. What do you do, and how do you do it?

Don’t sell yourself short. Your why and how are powerful stuff to people out there. Knowing about you is reward in itself.

If you are message driven, sharing what you care about in a true attempt to educate, entertain, or inspire people, and those people communicate back to you or push it out to the world… that is a reflection that you are doing something right!

So Why Does Engagement Matter?

This is where mindset enters the picture. Mindset is what will connect the dots for you between fan engagement (likes, comments, shares, and clicks) and exposure to your business (such as getting your posts into your tribe’s News Feed).

The equation is simple: Boost your engagement (likes, comments, shares, & clicks) and get rewarded.

See, the more often your fans engage with you in the ways listed above, the more often your posts will be pushed out into their News Feed. This is how Facebook helps your business–by noticing that people are interested in what you have to say, and giving them more. Therefore, in each and every status update you post, you’ll want to influence your audience to engage in at least one of the four ways that count: liking, commenting, sharing, or clicking a link. This is where your mindset is critical. When you’re creating a Facebook post, it’s not enough to be clever, or even thoughtful.

When you create a Facebook post, you need to come at it this way: “How can I thoughtfully construct this post to ignite the action needed for my fans to engage?”

Remember, if there is no engagement, Facebook simply thinks your audience is not interested. And they’re not going to promote something that they think people aren’t interested in. On the other hand, the more people take action on one of your posts, the more your posts will show up in their feed. Not just that one post they liked, but all your posts.

Say you’ve been getting lots of “likes” on a particular photo you posted, or had people commenting throughout the week on a status update…and then, later in the week or month, you post something about a specific promotion you’re doing. All those likes and comments are what will take your promotional post straight to your fans’ News Feed.

Simply put, an increase in fan engagement also = an increase in the exposure of your promotional posts.

Are you beginning to understand the roadmap? As you consistently offer high quality, valuable content that captivates your audience and motivates them to engage, through an indirect process you will increase your sales.

Is Your Story on the Minds of Your Fans?

Mark Zuckerberg recently shared his vision for Facebook. He wants to create the “perfect personalized newspaper for every person in the world.”

What this means is that FB is focused on the fan experience. The fan’s. Not yours. That’s why sharing what is relevant and significantly useful to your fans will give you a BIG advantage to being seen in News Feed. Failing to share what is highly useful will alienate you from your fans. You really do need to get to know your audience. This is the FIRST step to engagement.

Every FB fan sees a constant stream of stories and now more than ever only the best of the best will get through on a consistent basis. You can use this to your advantage by taking action. Consider it an opportunity to up your game by taking your communications to the next level.

According to Zuckerberg,

There’s more competition for what they (users) see, so only the highest-quality content is actually going to get through and get shown to those people.”

Does your content match that description? If you’re not sure, now’s the time to start taking inventory! If you have taken the time to learn about the people sitting in front of you, your fans will have you on “notifications” because they won’t want to miss a single one of your FB posts!

Caution for Overly Promotional Posts

As of January 2015, Facebook has taken on a new philosophy regarding overly promotional posts that will affect how your promotional posts are seen in your fans’ News Feed. In an ongoing survey, Facebook asked hundreds of thousands of people how they felt about the content in their News Feed. The feedback revealed that people wanted to see less promotional posts and more stories from their friends and Pages they loved. When FB says promotional posts, they’re not talking about paid ads. They mean the free status update posts that are advertising something. Examples would be:

  • Posts that solely push people to buy a product or install an app
  • Posts that push people to enter promotions and sweepstakes with no real context
  • Posts that reuse the exact same content from ads

 If you’re wondering why fans are not as bothered by actual paid ads in their News Feed, it’s because FB has executed more control and limited the amount of ads fans see. The same control has not been allocated toward free promotional posts. Until now.

So what’s a business owner on Facebook to do?

Earn Your Right to Promote 

You may be wondering why I’m talking so much about promotion when this post is supposed to be about engagement. In fact, in order to do engagement right, you have to understand the relationship between engagement and promotion.

Your mindset around promotion directly effects engagement and therefore exposure, even when you are not actively promoting with a given post. It works the other way around as well. Holding a mindset that drives you to heavily promote while not offering your fans compelling content they want to consume will decrease fan engagement and decrease your organic reach.

On the other hand, cultivating a mindset that propels you to create posts with the intention of informing and meeting the needs of your fans (without an intent to sell) will both increase engagement and News Feed reach.

Two Types of Posts: Native & Non-Native (And How to Integrate Them)

Native posts blend in. They are non-promotional. Instead, they create a conversation or add to an ongoing conversation among the tribe. Their high-quality content is an authentic offering from you, often delivered in a voice that is familiar to your audience and is easily recognized as an extension of your brand.

Non-native posts are specifically created to promote your course, product, or service. While your fans’ needs are still at the heart of the content, non-native posts show a clear intention to sell, or at least move your fans closer to the end buy.

There is another type of post that is less black and white. We can call this a semi-native post. Its purpose is to accomplish the tasks of both native and non-native posts. Examples are posts that offer free webinars, free irresistible giveaways, or a free video series etc. While giving away useful and valuable content, you are also moving your fans through a sales funnel.

The Mindset of Integration

There are no hard and fast rules when it comes to separating native and non-native posts. They can be mixed and matched to your liking and intuitive sense of your audience. What is important is that your native posts go out consistently and much more often than your promotional posts. Here are three suggestions for integration:

  • Keep native posts running regularly and consistently during promotional and non-promotional periods. They should never stop.
  • Intentionally post non-native status updates (go ahead and promote) for a specific time period during which native posts are also running.
  • Intersperse your semi-native posts casually alongside your native postings.

It is normal for promotional posts to get far less engagement than native posts so don’t be alarmed. The mindset here is to know that you will be relying on native posts to really boost that engagement so that when you do promote, you’ll get the organic reach you are looking for.

As your fans like, comment, share, and click on your native posts, Facebook will deem your page valuable. As a result, the number of your promotional posts served in News Feed will increase.

Earn your right to promote by offering purely valuable and sometimes entertaining content. Go ahead and give away the good stuff. Make it about your fans… not you. Go the extra mile. Over-deliver! Connect and make it personal.

How to Make a BIG Splash to Elevate Facebook Engagement

You may have heard that organic reach (the number of fans that see your free posts in News Feed) has declined. Perhaps you’re already experiencing it.

Here’s the deal: What you decide to do with that information can either set you apart from those who fail or land you in the same boat.

Once again, it comes down to mindset. It is your choice what you focus on. You can see this as an opportunity to fly high or a disaster waiting to happen.

It has been said that during times of economic downfall, there are folks who seek to discover what works. They read between the lines and take the extra steps that others don’t take. They find a way to use the situation to their advantage, creating tremendous success against all odds. Failure has no place in their vocabulary. Don’t let it be a part of yours.

Don’t forget to download my free cheat sheet, “Top 20 ‘High-Engagement’ Facebook Posts.”

12 Suggestions to Improve the Quality of Your Posts & Boost Engagement

1. Get personal. 

A post with no commentary feels like sending a greeting card without writing anything in it. If you’re posting photos, status updates, longer columns, etc. and getting no feedback, it’s probably because it doesn’t feel personal to your fans.

And yes, it’s even important to make your business Page feel personal. 

Your posts need some commentary from you–a note about your feelings, your friendships, your goals, showing a vulnerable or even humorous side. This is what allows people to connect..and connection leads to action.

Anytime you invite your audience in and have a little fun with them, they are sure to pay atten- tion. They want YOU, not your brand. Don’t be afraid to show your silly side.

Anytime you invite your audience in and have a little fun with them, they are sure to pay atten- tion. They want YOU, not your brand. Don’t be afraid to show your silly side.

2. Focus on the fans that are actually paying attention to you right now.

So many times I head people say, “I have 2000 fans, but only ten of them will actually comment on a picture.”

Rather than stress out about the vast majority who isn’t engaging, you’re better off getting really, really personal with those ten.

Respond back to the people who are responding to you. Click “Like” on their comment, and generate more conversations underneath their comments. Remember, it doesn’t count as much on Facebook if you to have a lot of fans. What counts is that you have a few engaged fans.

Want to see more examples? Download my free cheat sheet to see how these tips translate into real Facebook posts.

3. Make sure you ask questions that are going to ignite a true conversation.

About once a week, I ask questions to my audience about their concerns with growing an online business, the struggles they are facing, and some of the worries they have actually had while building an online business.

Recently, I asked my audience what was one of the biggest fears about their business right now. And wow–I was so pleasantly surprised to see how much honesty came through in the comments!

Mind you, it wasn’t just any vulnerable-making question. I picked one that rang true with my own brand, that followed from things I talk about regularly.

That’s the key to making these kinds of big questions work for you, instead of against you. Pick something that seems like a random bombshell, and people might feel alienated. Pick something that aligns with who you are and what you offer, and people will begin to open up like you wouldn’t believe. Your openness will give them the much-needed outlet to express some of their concern about whatever it is that they are working on.

4. Try to stick around a little bit, especially after you post a question, even if it’s for ten minutes.

Following the response to that big question–”What’s your biggest fear?”–my instinct was to stick around, rather than leave my desk and let the comments flow in. I just didn’t want to leave those people hanging.

So for the next 20 to 30 minutes after I posted that question, I stuck around and replied to each of the people that posted and used their first name as well. I wanted to let them know that they were heard.

This means the world to people, in the impersonal realm of the Internet. The fact that you’d not just ask your audience to get vulnerable with you, but stay to hear their answers, is a huge gesture. When people see that you are answering them in real time, they will be more likely to start the conversation again next time with you.

5. Create posts that are relevant to your brand and tell a story.

Storytelling is always tough for me to express when I’m trying to explain it to a new customer because when you think of a story, you think of something on the longish side, right? Something that takes a while to get through.

But when I’m talking about storytelling on Facebook, I mean just little short snapshots of what you want to convey. Sometimes a great little story is a perfect lead into a link that goes to a blog post. In fact, I often use the first paragraph of my blog post as my Facebook post.

The purpose here is to ignite a feeling in your audience. Each time you post, question what you want your audience to feel. Do you want them to be happy? Do you want them to feel inspired? Do you want them to feel empathetic or informed or supported or connected to you? Feelings, after all, are what get us to take action.

6. People will share posts that put them in a good light.

Studies have shown that people will share your post if it puts them in a good light. That’s why inspirational quotes get shared the most on Facebook. If it’s an inspirational quote and I share it with my friends, it makes me look like a person who inspires people. If you want more shares, then you want to make sure you are putting out content that people will be proud to share and will make them look good.

7. Create each post as though you are talking to a friend.

After this episode, I want you to go back to your Facebook Page and read your last ten Facebook posts. Do they sound like you are talking to your best friend? Or are they a little stiff? When posting on our business Page, we can take a very unnatural tone…not at all the way we’d post on our personal Facebook wall. But if your personal Wall has way more “friends” than your Page has “likes,” that just proves the point!

People connect with you much more easily when you talk to them conversationally. It might take some practice to get out of the habit of being in “Business Talk” mode, but trust me, it will go a long way toward engaging your audience.

8. It is all about the image.

You already know that images on Facebook go a long way. For the majority of your posts you should be including a really eye-catching image. But this tip is not to create images. This tip is about finding a simple way to get a bunch of images done at once so that when you are posting on Facebook, you actually have what you need to make that post look fantastic.

Images are going to get you more likes, clicks, comments, and shares–I can promise you that.

I love using a tool like Canva for this. They have tons of backgrounds and images and text to use. But if you’re the type who will go down a rabbit hole while creating an image yourself, don’t go there.

Instead, you’re better off outsourcing your image needs on a platform like 99Designs. You can find a designer who will work at a price you can afford…trust me, it’s a lot cheaper than you might think…and get some great, eye-catching images in a lot less time than it takes to make one yourself.

9. Make sure when people share your content from your blog that it looks really good on Facebook.

You know when you go to a blog post and grab the URL, you copy it and paste it into the post on Facebook and the image and title of whatever is on the web page should get pulled through. You know what I’m talking about? Have you ever had the experience that nothing gets pulled through or just a thumbnail of the image gets pulled through?

That is not what you want to do.

In Episode #44 I offered a cheat sheet to walk you through how to use a specific WordPress plug in that will make sure all of your posts, when shared on Facebook, actually get pulled through correctly and look really good. Go download this cheat sheet now–it will show you step-by-step how to actually install a WordPress plug in called OpenGraph that will help you make sure your blog posts get pulled through correctly on Facebook. The image will show up correctly, the title will be there, the description. This is important stuff.

Each time you create a new blog post, pay close attention to the image that gets pulled into the post when fans share it on FB. Create images that instantly say what your post is about.

Each time you create a new blog post, pay close attention to the image that gets pulled into the post when fans share it on FB. Create images that instantly say what your post is about.

10. Mix up your content on Facebook.

This is an easy one; consider this another reminder to actually do it.

If you want posts to be shared and to get the likes and comments and clicks you have to keep things interesting. That means using video and different images with your posts and maybe trying a few posts without images just to experiment.

  • Sometimes people get more engagement with the non-image posts. (Rare, but it happens!)
  • Some people want image quotes and they want to share them.
  • Other people love to see posts about your blog post so they can be reminded what you’ve got out there.

Mix up your content as often as you mix up the type of posts. Sometimes include links to blog posts. Other times just use quotes, quick tips, facts, or whatever it might be.

If you want to know what’s really interesting to your audience go into your Facebook insights. Inside of insights you can actually see which posts are getting the most engagement. You will see on that very first page, if you scroll down into Facebook insights (every single Page has Facebook insights, it’s like analytics) you will see what people are sharing the most. That’s what’s working; do more of it.

11. Upload video directly to a Facebook post.

I want to actually take one idea that I just mentioned in Tip #10: video. The reason video deserved its own tip is because I’m seeing amazing things with my content and those of my customers in terms of sharing video on Facebook. I’m talking about uploading the video directly to a Facebook post. I’ve been doing this a little bit pretty consistently. Each time I post a short video I already have thousands of people I have reached, versus maybe a few hundred with an image post. If you upload a short video, let it go for 30 minutes and then come back. I promise you your reach is almost guaranteed to be higher than anything else you have posted over the last week.

What do you put in your video?

  • You can make a quick video of yourself talking directly to the camera.
  • You can have a few slides that you go through on the video telling people about your latest podcast episode or blog post.
  • You could also do a quick video where you invite people to a webinar or tell them about your cheat sheet.
If you are in an niche that you can give quick, helpful tips in the form of a video, DO IT. You don’t even need to be on the video. In this example I used Screenflow to record a short tip.

If you are in an niche that you can give quick, helpful tips in the form of a video, DO IT. You don’t even need to be on the video. In this example I used Screenflow to record a short tip.

12. You’ve got to check out one of my favorite scheduling tools.

Confession: I am in love with Edgar.

You can go to http://meetedgar.com for all of the details.

Edgar is not a free service, but it’s worth paying for. I’ve always struggled to find a tool that I’m comfortable with that’s really easy to use that will help me schedule my Facebook posts. It’s a lot of work to constantly be looking for content to schedule in advance and post on your Facebook Page: a mix of your own content, other people’s blog posts and videos, re-posts of your old content, quotations, etc.

Edgar

With Edgar you can add a Bookmarklet to make it easy when you find an article that you want to add to your content library. I love how easy they make it!

Edgar allows you to become a superstar with Tip #10 (mixing up your content). You choose what you want to share, where you want it to share, you make sure it looks good, and then you just click enter and it goes into a queue. It will then be posted at random times (you can choose the times if you want) on your Facebook Page and Twitter.

Edgar has skyrocketed my engagement. This is why I love him so.

Engagement Truly Matters

When you make an honest effort to understand your audience and you give BIG and share freely, your fans’ trust in you will snowball. Their loyalty to your brand will be obvious by their level of engagement. From there you are golden because you will have built a foundation of extraordinarily useful content and a tribe ready to consume it.

Now I would love to hear from you! What’s working for your business when it comes to Facebook engagement? Please post in the comments below.

Also, don’t forget to download the free cheat sheet that I’m offering with this episode. It will make these tips come to life for you.

Links mentioned in this episode include:

Jab, Jab, Jab, Right Hook

Canva

BigStockPhoto

99Designs

Episode #44 Download

Edgar

Podcast Details:

Click here to download the transcript.

Click Here to Subscribe via RSS (non-iTunes feed)

Online Marketing Made Easy with Amy Porterfield

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The Ultimate B-School Resource Guide 2015 http://www.amyporterfield.com/2015/02/the-ultimate-b-school-resource-guide/ http://www.amyporterfield.com/2015/02/the-ultimate-b-school-resource-guide/#comments Sun, 22 Feb 2015 19:08:21 +0000 http://www.amyporterfield.com/?p=7468 If you are thinking about joining B-School and you want to make sure you have all the facts, you’ve come to the right place! This ultimate resource guide will give you the most important details about the program and will provide links to some of the best-of-the-best B-School info on the web. The Most Important ... Click to Read More

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If you are thinking about joining B-School and you want to make sure you have all the facts, you’ve come to the right place! This ultimate resource guide will give you the most important details about the program and will provide links to some of the best-of-the-best B-School info on the web.

The Most Important Details About B-School

What is B-School? B-School is an 8-week online training program that shows you step-by-step how to build a unique and profitable brand, market more effectively, and turn your online presence into a money-making, world-changing machine. Marie Forleo is the creator of B-School.

What makes B-School different from other online training programs?  B-School is different because it is a business building bschoolisliveprogram – a holistic approach to growing your brand and business. It’s different because it focuses on the big picture, but then also dives into the 6 core pillars you must focus on to see results.

When does enrollment for B-School close? You have until Wednesday, March 4th, at 3pm Eastern time to enroll in B-School.

When does B-School start? The program starts on Monday, March 9, and goes for a full eight weeks. No new content is released during weeks four and eight of the program so you have time to catch up and put everything you’re learning into action. If you already know you are ready to start your B-School journey, click here now for some bonus details.

How much does B-School cost? The investment for B-School is $1999. You also have the option to pay in four monthly installments of $549.

Is there a refund policy? Here’s what you need to know before you join:

  • B-School is not some “get-rich-quick” program. You’ll learn proven business skills that will serve you for life.
  • Your training materials are yours forever. Plus, you can retake B-School each year for free. (I have gone through the program 3 times!)
  • You can try B-School until March 21st. If you do the work and don’t get value, Marie’s team will refund your money. Marie requires you to turn in your completed B-School homework from all available modules before they refund your money. Why? Because they know that if you do the work, you’ll get results. It’s that simple. If you do the work and don’t get value, then they don’t deserve your money and will cheerfully refund you.

What type of niches and businesses work best for the B-School program? No matter what you sell, you must understand how to connect, communicate your message, position and package yourself and your business for the highest perceived value, as well as use the internet to drive leads and sales properly. The core foundation of B-School is how to make you and your messaging, communication, and business more powerful, persuasive, and compelling. That includes how to use modern tools of entrepreneurship—such as your online presence—to do that.  If you still have questions about B-School, click here to check out the “most frequently asked questions” about B-School.

How will I know if I am ready for B-School? As you know, we all have our own experiences. At any moment in time, we each are in a unique “life phase” and it’s important to identify where you are at currently. confidence2

Below is a list of 10 very different “life phases.” ALL are a great fit for B-School. Take a look and see if any resonate with you:

  1. You work extremely hard, but your current revenue does not reflect all the hard work and sacrifices.
  2. You are in an exciting place in your life and you are ready to push forward to create bigger results.
  3. You own your own business, but things are not coming together as you hoped they would have by now.
  4. You don’t have a business yet, and you are not sure how to move forward, but you have a strong sense of what you want to do.
  5. You know you work best when you are continually supported, inspired, motivated and held accountable.
  6. You want the freedom to create a business you love, but your family and friends just don’t “get it.”
  7. You are unhappy (maybe even miserable) with where you are at right now, but scared to take the leap to go out on your own.
  8. You know you need to focus on list-building, content creation and product creation, but you are not sure how to do it right.
  9. You have a solid understanding of online marketing , but you know you can make more money and a bigger impact.
  10. You need more margin in your life. You know there’s got to be a better way than working crazy hours, weekends and holidays with no vacation time in sight.

If you can identify with any of these life phases, you are a perfect fit for B-School.

Will B-School also work for a product-based business? As mentioned above, if you are marketing to humans, it’s a safe bet to say that B-School can offer you immense value. However, Marie realizes that some strategies seem more easily applicable to service-based businesses. That’s why she has created a special bonus for product-focused B-Schoolers called Smart Marketing for Product-Based Businesses that will walk you through exactly how the B-School curriculum applies to you. At the end of the day, B-School is about using the internet to effectively market and sell. However it’s important to understand that it is not about manufacturing, distribution, or retail environments.

Who is NOT right for B-School? B-School is not for you if any of the points below ring true for you:

  • You know you want to leave your day job, but have no idea what you want to do instead.
  • You are hoping Marie’s program will help you figure out which type of business you should start.
  • Money is so tight that you would need to spend your last dollar to make it happen. Save your money and maybe next year will be the perfect time to join!

What type of people go through B-School and what results can I expect?testimonials Although we can’t guarantee specific results for you, I encourage you to check out some of the success stories from B-School alumni. You will likely see yourself in some of these men and women who have gone through the program and experienced some pretty inspiring results. Click here to hear some inspiring stories from B-School alumni.

Will there be one-on-one support if I need it? Each week, Marie will answer a selection of questions from B-School members. If you can’t make the call, you can submit your questions in advance and all calls will be recorded. You will also find great support in the private B-School Facebook community. There are many people in there now that are happy and willing to help you if you get stuck along the way or need resources or support to move forward. In addition, in my special bonus package I offer a smaller, more intimate private Facebook group. I will be jumping into the group daily to support you! Speaking about bonuses, keep reading . . .

The B-School Bonus Experience

As you might already know, I have partnered with Marie Forleo to promote her B-School program. Because B-School completely changed my life and my business, I wholeheartedly believe in this program. Also, to be transparent, if you purchase B-School via my link, I will receive a commission.  That is why I am able to create such valuable bonuses that are perfectly designed to help you take everything you learn in B-School and create bigger results than you ever imagined. I think you are going to love my B-School Bonus.

Bonus-Experience-E-mail-Header11

 

Bonus #1: Your Backstage Pass to a B-School Success Story In 2013 I TRIPLED my revenue from the year before.  In this special training, I am going to show you how I used the B-School method to make it happen. Just a taste of what you will learn . . .

  • The “Master Plan” for maximizing what I already have (vs. being in a crazy rush to create “new” stuff all the time)
  • Templates, scripts and checklists for promotions, launches, ads, webinars, and content creation
  • The exact ads I’m running, the landing pages I’m sending them to and the process I use to grow my email list every single day

Bonus #2:  Live Facebook Advertising Workshop for B-Schoolers Only One of the BIG ways I’ve profited from Marie’s trainings in my own business was to pair her list building and profit strategies with my knowledge of Facebook advertising.   I can’t wait to share my Facebook ad secrets with you . . .

  • This training will be specifically designed for my small group of B-School members, which means it will not be available anywhere else. It’s not a canned, cookie cutter training, but instead a very unique “just what you need to know” kind of training for my special B-School bonus group.
  • You will be amazed when you see how Facebook ads can turbocharge your B-School results!

Bonus #3:  B-School Private Facebook Group This is my ultimate favorite bonus because with this bonus, I will get to personally connect with you for 8 weeks! Here’s why I love this bonus . . . 

  • The beauty of this group is that you will get the special attention you need. B-School has it’s own Facebook Group, but it’s a BIG group and it’s hard to get seen and heard.
  • I will be showing up daily (Monday-Friday) inside this group throughout the entire 8 weeks helping you move forward in the program and answering your questions along the way.

Bonus #4: My Brand New Program, Creating Webinars That Click
How to Create AND Promote Engaging, Relatable, Content-Rich Webinars that Grow Your Email List and Boost Your Profits   You will discover the ins and outs of webinars, including . . . 

  • The 3-step process for creating webinar content that flows (this process will save you HOURS of time and effort!)
  • The step-by-step process to fill up your webinar with quality leads, even if you don’t yet have an email list!
  • How to sell on a webinar (including how to align your sales story with your webinar content and how to get your audience to buy in the moment)

Bonus #5:  Exclusive TWO-DAY “Business Building Workshop” in San Diegobeach
When you sign up for B-School with my affiliate link, you’ll be invited to an exclusive two-day Business Building Workshop with me and a select group of other highly motivated, action-taking entrepreneurs. I created this special workshop to help you take the most important discoveries you will learn in B-School and turn them into a blueprint for your personal business. Here’s how the live event works . . . 

  • You’ve never experienced a workshop like this one. It starts with a zoom lens on your position within your niche. What stage is your business in? What kinds of opportunities should you be looking out for? Where should you be focusing? We’ll kick things off with helping you answer these questions and offer valuable insights that poise your business for the next stage of growth.
  • Next, I will help you map out a game plan for making the most of the stage you’re in. From the the big decisions you need to make and the kind of team you need to assemble, to identifying the kinds of projects that will yield the most success and the exact areas of focus that will bring quick wins and long-term results, this process will transform how you approach your work.

To watch a short video where I talk about each of my bonuses, click here now.

B-School’s Six Core Training Modules

This online program was designed with the busy entrepreneur in mind.  Below I have outlined the unique features of the program and the specifics about the content. Here are some details about the program . . .marie technology

  • Short Trainings: The core trainings are broken down into short, digestible videos. Each lesson is only 10-20 minutes long. (I personally love this type of format!)
  • Materials: No matter what your preferred learning style is, you’ll be supported. You will have access to multimedia trainings, downloadable videos, MP3s, interactive PDF Fun Sheets, transcripts, resource guides, templates, and “cheat sheets” of every slide presentation. Good stuff!
  • Study On-The-Go: If you like to study and learn offline, no problem! You will get access to easy, “all-in-one” zip files so that you can download an entire module (all the videos, PDFs, Fun Sheets, MP3s, etc.) and stay organized while you work through your course material.
  • Want more details? Check out the details below or click here to download the B-School Tour Guide.

Module #1: Profit Plan: Set a solid foundation for your long-term success A Few Highlights . . . 

  • How to determine the best business model for your unique gifts and talents
  • How to position yourself to command premium prices—even if you’re starting out
  • The 4 questions that will reveal exactly what your customers will give you money for

Module #2:  Website: Create websites that sell A Few Highlights . . .

  • A downloadable checklist for hiring a web pro so that you can find someone awesome
  • 26 ideas for smart opt-in offers for both product and service-based businesses
  • Real life walk-throughs of websites that convert and why (PLUS resource list!)

Module #3: Communication: Design a strategic plan to consistently connect with your market A Few Highlights . . .

  • The true purpose of free content and how it fits into your overall profit plan
  • The “share factor” and why it’s crucial to consider it before you create more content
  • How to generate six months worth of blog content in one sitting

Module #4: List Building: How to strategically and intelligently grow your audiencetech2 A Few Highlights . . .

  • Why thinking the $$ is “in your list” is dead wrong and what to focus on instead
  • Marie’s top 23 list of must-do techniques for bringing in an avalanche of quality leads
  • Why it’s important to see yourself as an equal, and how you can do so without feeling like a total fraud

Module #5:  Offerings: Create outstanding products and services that practically sell themselves A Few Highlights . . .

  • Real life examples of how small changes in your offering make it 10x more attractive
  • The four surprising factors that secretly control how much you can charge
  • The 4 delivery structures for online programs and how to choose the method best for you

Module #6: Marketing: Leverage timeless, proven principles to skyrocket your sales A Few Highlights . . .

  • How to determine what level marketer you are and how to become the best marketer you can be, starting now
  • Why customer procrastination can ruin your business and what to do about it
  • How to write head-turning headlines, blog post titles, video titles & social media updates

Your Next Steps

So there you have it!  I hope this ultimate B-School guide has answered all of your questions about the program. B-School is not right for everybody. However, if the details of this program resonated with you, now’s your time to take that leap and start your B-School journey!  Time is running out – you have until March 5th at 3pm EST to enroll, so don’t wait! To receive all of my B-School Bonuses, you need to be tagged as my special bonus member.  To ensure you will be tagged correctly, click here now to enroll.  I hope to see you inside the program!  -Amy ;-)

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#47: How to Gain Confidence, Increase Productivity, and Move Toward Mastery Each Day http://www.amyporterfield.com/2015/02/47-how-to-gain-confidence-todd-herman/ http://www.amyporterfield.com/2015/02/47-how-to-gain-confidence-todd-herman/#comments Thu, 19 Feb 2015 14:44:15 +0000 http://www.amyporterfield.com/?p=8871 If you’re anything like me…or if you’re just human…you have faced your share of challenges and fears in the process of growing your own business. That might not be so bad, if we could all solve those challenges by simply trading stories. But no two people’s challenges and fears are alike! The reason our challenges are so ... Click to Read More

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If you’re anything like me…or if you’re just human…you have faced your share of challenges and fears in the process of growing your own business. That might not be so bad, if we could all solve those challenges by simply trading stories. But no two people’s challenges and fears are alike!

The reason our challenges are so unique is because our minds are. Unique, that is. Struggles and fears originate in your brain, and how it processes whatever you’re dealing with, from one day to the next.

That’s why one day you can be flying high, confident and on top of your game, and the next day you’re sunk into despair, wondering how you got into this mess and whether it’s too late to get out.

As I’ve said before, the real key to every aspect of growing your business is CONFIDENCE. And we all need a little help with confidence sometimes.

That’s what today’s post is all about–getting your head “unstuck,” learning how to move forward with purpose even when you’re struggling, and using each day to take the action you want.

Image for Podcast 47

 That’s why I invited my personal business coach Todd Herman to join me in today’s podcast episode. He’s a bit of a legend when it comes to performance mentality; big-deal people come to him for help with achieving mastery and improving performance. I’m talking Olympic athletes, corporate billionaires, members of international royalty…plus thousands of online entrepreneurs just like me.

Todd is all about action, productivity and results…which is exactly what I need for my business right now. To put it simply, he helps people perform so that their vision and what they do matches up.

I have to tell you, this Q&A with Todd is a landmark episode for me. Lots of listeners sent in their questions about improving performance for Todd to answer right here on the show. His answers will blow you away; in fact, even my editor told me that this is the most insightful podcast episode I’d ever done.

Honestly, there’s just too much great stuff to list in a single blog post, so why don’t you click the play button at the top of the post to listen right now? Trust me–this is stuff you’re going to want to hear.

Also, I’m offering as today’s “freebie” a special task-tracker that Todd gave me to use as part of improving my professional performance and guide my daily actions. It’s called an Entrepreneurial Scorecard, and it’s a simple, one-sheet tool that has been rocking my world ever since I started using it.

You can get the Entrepreneurial Scorecard for free by clicking here.

What follows below is just a tease from my interview with Todd. Make sure to listen to the podcast to get all the insights Todd provided to listener questions.

Question 1:

“I am constantly working on a million things at once and nothing seems to ever get my full attention. How can I manage my day more efficiently, so things actually get done?”

To answer this, Todd takes us through a process known as “context switching.”

Question 2:

“How can I overcome the fear of failure that constantly prevents me from making decisions?”

Todd offers a tip from the world of professional athletics that strengthens your mind against fear of failure and self-sabotage.

Question 3:

“How do I know what are the right things to do at the right time, and stay focused while doing them?”

One of Todd’s signature phrases is “mental toughness.” Get his secret for developing this important trait.

Note: This is where the Entrepreneurial Scorecard really comes in handy, folks. Using the scorecard will give you a crystal-clear picture of what activities are worth your time, and what you should be leveraging or delegating so that the time you are spending on projects is quality time…in other words, time that makes a difference in your business.

Download the Entrepreneurial Scorecard by clicking here.

Question 4:

“I need guidance in picking the right kind of marketing for my small business, in order to stay relevant but not become too scattered.”

Todd says the key to knowing what kind of “reinvention” your business needs is all about the big picture–context is sometimes even more important than content.

Question 5:

“I have insecurity over getting that first paying client.”

In order to get past insecurity, Todd tells us about embracing your alter ego.

Don’t miss out on Todd’s great advice–click here to listen to Episode #47.

No matter where your business lies within the growth process, Todd’s specific, detailed insights are going to help you achieve mastery and gain confidence…every single day you sit down to work.

As I mentioned, the Entrepreneurial Scorecard is all about helping your goals gain traction each day. Download this valuable freebie by clicking here. The Entrepreneurial Scorecard is going to help you identify where you are spending time wisely and not so wisely, along with the areas you should be leveraging for maximum return on your effort.

Links mentioned in this episode include:

Todd Herman

LeadPages mini training video

“Online Marketing Made Easy”

Podcast Episode #46 Scrum

Podcast Details:

Click here to download the transcript.

Click Here to Subscribe via RSS (non-iTunes feed)

Online Marketing Made Easy with Amy Porterfield

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