Amy Porterfield http://www.amyporterfield.com Social Media Strategy Consultant Tue, 04 Nov 2014 23:54:47 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.3 "Facebook Marketing All in One for Dummies" co-author and online entrepreneur Amy Porterfield shows you exactly how to monetize your online marketing and blogging efforts using her own tested, ACTIONABLE lead generation strategies -- so you can successfully launch and promote a new program, grow your email list, get more leads, build your authority, turn your customers into raving advocates OR simply find the time (and mindset!) to rock your social media and content marketing. From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn't) once and for all. Why? Because after an awesome, inspiring stint with Harley Davidson and Tony Robbins, Amy figured out what she really loves: helping small business owners like you break down BIG, powerful strategies into step-by-step actions…so you can see BIG, powerful results, fast. Amy Porterfield: Entrepreneur, Social Media Marketing Strategist, and Online Marketer no Amy Porterfield: Entrepreneur, Social Media Marketing Strategist, and Online Marketer amycporterfield@gmail.com amycporterfield@gmail.com (Amy Porterfield: Entrepreneur, Social Media Marketing Strategist, and Online Marketer) Amy Porterfield Social Media Strategy Consultant amy porterfield,online marketing,blogging,lead generation,facebook marketing,facebook,twitter,pinterest,youtube,new content creation,social media Amy Porterfield http://www.amyporterfield.com/wp-content/uploads/powerpress/300x300_Podcast_album_cover.jpg http://www.amyporterfield.com #40: How to Attract Leads on Instagram http://www.amyporterfield.com/2014/10/how-to-attract-leads-on-instagram/ http://www.amyporterfield.com/2014/10/how-to-attract-leads-on-instagram/#comments Thu, 30 Oct 2014 13:00:23 +0000 http://www.amyporterfield.com/?p=8316 Click to Read More]]>

On this episode of the Online Marketing Made Easy Podcast, I interview my new friend, Chalene Johnson. Chalene is a world renowned multi-passionate entrepreneur that has built and sold several multimillion dollar health and fitness brands. You might recognize her name from her top selling Beach Body Workout DVD programs. Chalene is currently the founder and CEO of a business and lifestyle coaching company called Team Johnsonwhere she has taught her personal and business development strategies to hundreds of thousands of entrepreneurs. In light of all of this, she has managed to become an Instagram marketing master. The way she uses Instagram to promote her numerous brands is nothing short of amazing. I’m sure you’ll agree after listening to this podcast.

 

In this episode, here’s what we’ll cover:

  • Why it’s important to become an “Early Settler” on Instagram now before it inevitably hits critical mass with Facebook’s backing.
  • How to move beyond posting the typical photos from your personal life to strategically sharing valuable content that drives leads and sales into your business.
  • Why you should set up a few “Feature Accounts”- sub niche Instagram accounts, and how to chose the theme of these accounts according to your business. You’ll learn how to manage them all with zero overwhelm.
  • How to allow your audience to feature their post on these “Feature Accounts” for greater brand exposure, while you benefit from a steady stream of content you didn’t have to create.
  • How to craft interesting and helpful content related to your business in a 15 second video.
  • How to place a click-able links on Instagram that will lead people back to your bio, where you can link to a lead magnet or your website.
  • How to create 15 second video ‘call to actions’ to drive traffic directly to your offers.
  • Why using video on Instagram, while possibly yielding less engagement apposed to a photo, can establish you as a leading authority faster than a photo post when done right.
  • What Instagram has coming on the horizon in terms of metrics tracking and their very own advertising platform.
  •  How to create cool split screen video posts that are part on camera instructional and part B-Roll demonstrations.
  • How to pull in text on screen ‘call to action’ captions in your mobile phone videos.
  • How to craft effective ‘call to actions’ to get people to share your post and where to place those CTA’s to maximize every square inch of Instagram.
  • How to effectively use hashtags and tags to elevate your brand exposure.
  • How to outsource the entire content creation process.
  • Where to get a third party app that will gauge your marketing against Instagram’s posting statistics letting you know exactly when you should post to reach your unique target audience.
  • And so much more!

 

Key Takeaways

  • Establish your roots on Instagram now before it becomes the huge business advertising platform Facebook is developing it to inevitably become.
  • Provide valuable nuggets relative to your business not just journal personal life snapshots.
  • Take advantage of every square inch of the comment section by being very descriptive about your post, including where to find related info and always give a call to action.
  • Create and honor a business theme.
  • Aim to make your Instagram account appear like a magazine spread with helpful “How to” photos and/or videos.
  • Using video will establish your brand authority and position yourself as the ‘go to expert’ in your niche.
  • Place a click-able link on Instagram that will lead people back to your bio, where you can link to a lead magnet or your website.
  • Change out the click-able link on all of your sub niche accounts to correspond to your current promotions to centralize the direction of your traffic.

 

Items mentioned in this episode include:

 

Apps:

Click here to download the transcript.

Right click to download the .mp3.

Click Here to Subscribe via RSS (non-iTunes feed)

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http://www.amyporterfield.com/2014/10/how-to-attract-leads-on-instagram/feed/ 8 Chalene Johnson,instagram marketing,interviews,online marketing,Online Marketing Made Easy On this episode of the Online Marketing Made Easy Podcast, I interview my new friend, Chalene Johnson. Chalene is a world renowned multi-passionate entrepreneur that has built and sold several multimillion dollar health and fitness brands. On this episode of the Online Marketing Made Easy Podcast, I interview my new friend, Chalene Johnson. Chalene is a world renowned multi-passionate entrepreneur that has built and sold several multimillion dollar health and fitness brands. You might recognize her name from her top selling Beach Body Workout DVD programs. Chalene is currently the founder and CEO of a business and lifestyle coaching company called Team Johnson, where she has taught her personal and business development strategies to hundreds of thousands of entrepreneurs. In light of all of this, she has managed to become an Instagram marketing master. The way she uses Instagram to promote her numerous brands is nothing short of amazing. I'm sure you’ll agree after listening to this podcast.   In this episode, here’s what we’ll cover: Why it's important to become an "Early Settler" on Instagram now before it inevitably hits critical mass with Facebook's backing. How to move beyond posting the typical photos from your personal life to strategically sharing valuable content that drives leads and sales into your business. Why you should set up a few "Feature Accounts"- sub niche Instagram accounts, and how to chose the theme of these accounts according to your business. You’ll learn how to manage them all with zero overwhelm. How to allow your audience to feature their post on these "Feature Accounts" for greater brand exposure, while you benefit from a steady stream of content you didn't have to create. How to craft interesting and helpful content related to your business in a 15 second video. How to place a click-able links on Instagram that will lead people back to your bio, where you can link to a lead magnet or your website. How to create 15 second video 'call to actions' to drive traffic directly to your offers. Why using video on Instagram, while possibly yielding less engagement apposed to a photo, can establish you as a leading authority faster than a photo post when done right. What Instagram has coming on the horizon in terms of metrics tracking and their very own advertising platform.  How to create cool split screen video posts that are part on camera instructional and part B-Roll demonstrations. How to pull in text on screen 'call to action' captions in your mobile phone videos. How to craft effective 'call to actions' to get people to share your post and where to place those CTA's to maximize every square inch of Instagram. How to effectively use hashtags and tags to elevate your brand exposure. How to outsource the entire content creation process. Where to get a third party app that will gauge your marketing against Instagram's posting statistics letting you know exactly when you should post to reach your unique target audience. And so much more!   Key Takeaways Establish your roots on Instagram now before it becomes the huge business advertising platform Facebook is developing it to inevitably become. Provide valuable nuggets relative to your business not just journal personal life snapshots. Take advantage of every square inch of the comment section by being very descriptive about your post, including where to find related info and always give a call to action. Create and honor a business theme. Aim to make your Instagram account appear like a magazine spread with helpful "How to" photos and/or videos. Using video will establish your brand authority and position yourself as the 'go to expert' in your niche. Place a click-able link on Instagram that will lead people back to your bio, where you can link to a lead magnet or your website. Change out the click-able link on all of your sub niche accounts to correspond to your current promotions to centralize the direction of your traffic.   Items mentioned in this episode include: Amy's Instagram account. Chalene Johnson's website. Chalene's personal Instagram account: where she personally post mostly everyday. Amy Porterfield: Entrepreneur, Social Media Marketing Strategist, and Online Marketer no 35:58
#39: 7 Tips to Create a 3-Part Video Series http://www.amyporterfield.com/2014/09/7-tips-to-create-a-3-part-video-series/ http://www.amyporterfield.com/2014/09/7-tips-to-create-a-3-part-video-series/#comments Thu, 18 Sep 2014 13:00:00 +0000 http://www.amyporterfield.com/?p=8263 Click to Read More]]> In this episode of the Online Marketing Made Easy podcast I share with you a new experience I’ve just embarked upon and how this experience taught me so much about my business, dealing with the people helping me with my business and more importantly, this experience has taught me a lot about myself.

I decided to try something different and create a 3-part video series as a pre-launch for the reopening of my Facebook Marketing Profit Lab video training course.

The reason for my new approach was because I felt like it was time that I foster a deeper connection with my audience and share a bit more transparency into my personal life. I wanted to become more personable, because I know that sometimes I can come off as “all business” – (much to my husband’s chagrin!)

It was time to really peel back the curtain and share intimate details about the beginning struggles of my business, the reason for my choosing Facebook as my traffic and lead generation vehicle and how my mindset and business knowledge, as a whole, has gone through this amazing transformation over the years.

I felt the need to share in this way mainly because the exact business metamorphosis I have experienced, is the business metamorphosis I truly wish all who choose to learn from me, are fortunate enough to experience too.

Here are 7 tips to creating a 3-part video series

1) Content Flow and Story Structure:

The sequence of your stories (the flow) and the level at which you share your whole self, will make a big impact on how your videos touch your audience. The more you share, the more your  audience will understand your journey and connect deeper with your message. The more honest and transparent you are when telling your story, the more your audience will relate to you and your message.

2) Video crew or One-Man-Crew:

Try your best to invest in a great video quality production but don’t make the mistake of thinking you can’t launch your product or services until you can afford an expensive video crew. It can be done on a very small budget.

3) Written scripts or off the cuff dialog:

If you have trouble feeling comfortable speaking in front of a camera, writing out a script and reading from a teleprompter will ease the tension and make sure you don’t miss any key points. However, there will be times where just speaking to another person on the set will help you appear more passionate and sincere. (Below I list a couple of teleprompters I recommend.)

4) Location choices for added professionalism:

Recording the videos at your own home will always give you that internal feeling of comfort-ability, sort of like the “Home Court Advantage.” However, if you’re going for a more professional appeal, renting a hotel suite or renting a Co-Work space for the day, will definitely increase the production value and really put a polished look to your videos.

5) Have a keen ear on set during each recording:

By having another person on set whose only purpose is to pay very close attention to what is being said, is a surefire way to catch those inevitable mistakes you and your video person likely won’t catch. This will avoid having to reschedule the entire shoot and post production editing nightmares.

6) Express your honest opinion about each shot selection:

Review a still of the shot selection before recording. Don’t feel you are being “difficult” if you don’t feel it is the most flattering image of you. Instead of just going with the flow, suggest a new angle or shot setting.

7) Become comfortable in your own skin:

If you’re like most people, you’re not used to seeing yourself on camera and may view the final footage with an overly critical eye. Just remember that your audience is well aware they are not watching a Hollywood production and they definitely know we are not glamorous actors. No matter how you think you look, if you let your passion for what you do supersede your insecurities, you will automatically exude an air of confidence and your audience would come to love the authenticity.

So there you have it. I just wanted to share my takeaways from this major video shoot I’ve just experienced. Now that you have this new “behind the scenes” insight into the making of this 3-part video series, I look forward to reading your comments down below after you’ve had the chance to view the video series.

Items mentioned in this episode include:

My new 3-part video series, “How to Create a Facebook Marketing Plan.”

My Signature Program, Facebook Marketing Profit Lab

Pat Flynn’s Teleprompter set-up

iKan Corporation Elite iPad Teleprompter Kit Black, (PT-Elite)

Ikan Elite Remote (Black/White)

The Teleprompter I use… suggested by Michael Hyatt

The ProPrompter HDi Pro2

BT-105 – Bluetooth Wireless Page Turner – with Two ATFS-2 Silent Pedals: Computers & Accessories

Video Crew

The new Canadian based video crew I hired for this video series.

The San Diego based video crew I’ve used for years.

 

Click here to download the transcript.

Right click to download the .mp3.

Click Here to Subscribe via RSS (non-iTunes feed)

Online Marketing Made Easy with Amy Porterfield

Ask Amy

Do you have a question that you’d like me to answer in an upcoming episode? You can ask questions about online marketing, webinars, product creation, Facebook, how I built my business, or anything else you want to know. Just go here to record your message.

]]>
http://www.amyporterfield.com/2014/09/7-tips-to-create-a-3-part-video-series/feed/ 19 3 part video series,education videos online,educational video series,free learning video,free video education,learning videos,online education video,online video education,teaching and learning videos,videos of learning In this episode of the Online Marketing Made Easy podcast I share with you a new experience I’ve just embarked upon and how this experience taught me so much about my business, dealing with the people helping me with my business and more importantly, In this episode of the Online Marketing Made Easy podcast I share with you a new experience I’ve just embarked upon and how this experience taught me so much about my business, dealing with the people helping me with my business and more importantly, t... Amy Porterfield: Entrepreneur, Social Media Marketing Strategist, and Online Marketer no 47:11
#038: Should You Use Click Bait to Increase Engagement on Facebook? http://www.amyporterfield.com/2014/09/increase-engagement-on-facebook/ http://www.amyporterfield.com/2014/09/increase-engagement-on-facebook/#comments Thu, 04 Sep 2014 13:00:22 +0000 http://www.amyporterfield.com/?p=8188 Click to Read More]]> In this episode of the Online Marketing Made Easy PodcastI will be exposing the recent change Facebook made to their algorithm and not only will I explain the reason for this change, I will also give you some tips to help you counteract this change and to increase your brand’s engagement in the News Feed.

Although I’m a huge advocate of Facebook’s paid advertising, in this episode, I’m teaching a couple of FREE methods of posting content and reaching more potential customers in the News Feed.

Here’s what the recent Facebook algorithm change is all about.

They are cracking down on “click bait.”  What exactly is click bait?

Click bait is when a link is shared in a Facebook post with a title that sparks curiosity but does not really tell people what the article is all about. This essentially teases people to click a link but does not give them all the information so they are not exactly sure what they’re going to find on the other side of that click.

Granted, click bait links can be an effective strategy, because people can’t help but click to find out more. And many marketers were finding success in their calls to action; that’s why these types of posts has been flooding the News Feed on Facebook.

The challenge is that the click bait strategy is making it hard for users to see content they genuinely want to see and care about. Facebook is viewing click bait as gaming the system to get out into the News Feed. Because Facebook has a viral component built into their Algorithm, these click bait post were gaining a lot of exposure.

The more people click on the link, even though they’re not sure if they’re even interested in the content on the other side of that link, the more that post shows up in the News Feed.

And that’s why Facebook became concerned with this practice and made this recent change that no longer allows click bait. Your content will be negatively impacted when you use a click bait type of posting strategy.

Here’s how to craft your post so that you’re not a victim to this algorithm change and your posts get as much News Feed exposure as possible.

Tip #1:  Create or Only Share Quality Posts

Focus more on quality versus quantity. I would rather see you post two times a day with high-value content versus a bunch of posts that won’t get you the engagement that Facebook is actually paying attention to each time you post.

Should You Use Click Bait to Increase Engagement on Facebook?

As you can see, this post was highly valuable and resonated with his audience. Look at all those shares and likes!

When people click on the link and go to your website from Facebook, make sure the content is interesting, exciting and engaging so they will STAY longer on your site.

Now, this isn’t particularly new news. However, most of us don’t think about how long people are spending on the other side of our links that we include in our Facebook posts.

Make that content valuable enough to keep them there and you will boost your engagement on Facebook . . . for free!

Tip #2:  Be Specific With the Titles of Your Facebook Posts

The more descriptive you are with your headlines in your post, the more likely people will genuinely be interested in your content when they actually get to your website.

Should You Use Click Bait to Increase Engagement on Facebook?

Stay away from click bait and instead be very specific about what you plan to share with your fans. Images including info such as this example is also very helpful.

This would not only safeguard you, but it will help you with targeting. You will attract the ideal audience on Facebook with each of your Facebook posts.

Tip #3:  Post a “Preview” of Your Content When Posting on Facebook

Should You Use Click Bait to Increase Engagement on Facebook?

When you include a preview in your post, you are more likely to get out into the News Feed. This means more free exposure for you!

What is a preview?

A preview is when you include a link to your article in the post and an image and a blurb under the image are automatically pulled into your post.

Facebook has said that they will favor posts that have links that include a standard preview in the post versus posts that include a link with a photo but no preview.

Wrapping Things Up

Facebook is all about their users having a great experience when they go on to their website. But, if you think about it, that’s how we all feel about our own websites. When people come to my website, I want them to have a memorable and a valuable experience.

I encourage you to pay attention to how most people post on Facebook when they’re not marketing. Model those posts versus trying to be sneaky or too promotional with your posts.

Finally, we all want to offer immense value and that’s what Facebook is rewarding. They’re rewarding those of us who are posting content that people actually want to read, share, and comment on.

Key Takeaways

  1. Facebook is now paying careful attention to how long people are staying on the webpages your links are clicking through to from a post.
  2. Make your content valuable enough to keep the visitor on the webpage and you will boost your engagement on Facebook (for free!).
  3. The more descriptive you are with your headlines in your post, the more likely people will genuinely be interested in your content when they actually get to your website.
  4. Including a link preview in your post will help you gain more exposure in the New Feed.

 Items mentioned in this episode include:

>> Click to spread the word about Facebook’s recent changes. <<

Click here to download the transcript.

Right click to download the .mp3.

Click Here to Subscribe via RSS (non-iTunes feed)

Online Marketing Made Easy with Amy Porterfield

Ask Amy

Do you have a question that you’d like me to answer in an upcoming episode? You can ask questions about online marketing, webinars, product creation, Facebook, how I built my business, or anything else you want to know. Just go here to record your message.

]]>
http://www.amyporterfield.com/2014/09/increase-engagement-on-facebook/feed/ 18 Facebook changes,Facebook Engagement,facebook marketing,facebook marketing tips,Using Images on Facebook In this episode of the Online Marketing Made Easy Podcast,  I will be exposing the recent change Facebook made to their algorithm and not only will I explain the reason for this change, I will also give you some tips to help you counteract this change ... In this episode of the Online Marketing Made Easy Podcast,  I will be exposing the recent change Facebook made to their algorithm and not only will I explain the reason for this change, I will also give you some tips to help you counteract this change and to increase your brand’s engagement in the News Feed. Although I’m a huge advocate of Facebook’s paid advertising, in this episode, I’m teaching a couple of FREE methods of posting content and reaching more potential customers in the News Feed. Here’s what the recent Facebook algorithm change is all about. They are cracking down on "click bait.”  What exactly is click bait? Click bait is when a link is shared in a Facebook post with a title that sparks curiosity but does not really tell people what the article is all about. This essentially teases people to click a link but does not give them all the information so they are not exactly sure what they’re going to find on the other side of that click. Granted, click bait links can be an effective strategy, because people can’t help but click to find out more. And many marketers were finding success in their calls to action; that’s why these types of posts has been flooding the News Feed on Facebook. The challenge is that the click bait strategy is making it hard for users to see content they genuinely want to see and care about. Facebook is viewing click bait as gaming the system to get out into the News Feed. Because Facebook has a viral component built into their Algorithm, these click bait post were gaining a lot of exposure. The more people click on the link, even though they’re not sure if they’re even interested in the content on the other side of that link, the more that post shows up in the News Feed. And that’s why Facebook became concerned with this practice and made this recent change that no longer allows click bait. Your content will be negatively impacted when you use a click bait type of posting strategy. Here’s how to craft your post so that you’re not a victim to this algorithm change and your posts get as much News Feed exposure as possible. Tip #1:  Create or Only Share Quality Posts Focus more on quality versus quantity. I would rather see you post two times a day with high-value content versus a bunch of posts that won’t get you the engagement that Facebook is actually paying attention to each time you post. When people click on the link and go to your website from Facebook, make sure the content is interesting, exciting and engaging so they will STAY longer on your site. Now, this isn’t particularly new news. However, most of us don’t think about how long people are spending on the other side of our links that we include in our Facebook posts. Make that content valuable enough to keep them there and you will boost your engagement on Facebook . . . for free! Tip #2:  Be Specific With the Titles of Your Facebook Posts The more descriptive you are with your headlines in your post, the more likely people will genuinely be interested in your content when they actually get to your website. This would not only safeguard you, but it will help you with targeting. You will attract the ideal audience on Facebook with each of your Facebook posts. Tip #3:  Post a “Preview” of Your Content When Posting on Facebook What is a preview? A preview is when you include a link to your article in the post and an image and a blurb under the image are automatically pulled into your post. Facebook has said that they will favor posts that have links that include a standard preview in the post versus posts that include a link with a photo but no preview. Wrapping Things Up Facebook is all about their users having a great experience when they go on to their website. But, if you think about it, that’s how we all feel about our own websites. When people come to my website, I want them to have a memorable and a valuable experience. Amy Porterfield: Entrepreneur, Social Media Marketing Strategist, and Online Marketer no 15:53