Amy Porterfield http://www.amyporterfield.com Social Media Strategy Consultant Mon, 01 Sep 2014 15:23:05 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.2 "Facebook Marketing All in One for Dummies" co-author and online entrepreneur Amy Porterfield shows you exactly how to monetize your online marketing and blogging efforts using her own tested, ACTIONABLE lead generation strategies -- so you can successfully launch and promote a new program, grow your email list, get more leads, build your authority, turn your customers into raving advocates OR simply find the time (and mindset!) to rock your social media and content marketing. From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn't) once and for all. Why? Because after an awesome, inspiring stint with Harley Davidson and Tony Robbins, Amy figured out what she really loves: helping small business owners like you break down BIG, powerful strategies into step-by-step actions…so you can see BIG, powerful results, fast. Amy Porterfield: Entrepreneur, Social Media Marketing Strategist, and Online Marketer no Amy Porterfield: Entrepreneur, Social Media Marketing Strategist, and Online Marketer amycporterfield@gmail.com amycporterfield@gmail.com (Amy Porterfield: Entrepreneur, Social Media Marketing Strategist, and Online Marketer) Amy Porterfield Social Media Strategy Consultant amy porterfield,online marketing,blogging,lead generation,facebook marketing,facebook,twitter,pinterest,youtube,new content creation,social media Amy Porterfield http://www.amyporterfield.com/wp-content/uploads/powerpress/300x300_Podcast_album_cover.jpg http://www.amyporterfield.com #037: How do I get my Facebook friends to come over to my Page? http://www.amyporterfield.com/2014/09/change-facebook-profile-to-page/ http://www.amyporterfield.com/2014/09/change-facebook-profile-to-page/#respond Mon, 01 Sep 2014 13:00:36 +0000 http://www.amyporterfield.com/?p=8107 Click to Read More]]> Podcast-artwork-1400-300x300

Would you like to know how to spend less time trying to convert your Facebook Profile “Friends” over to “Fans” of your Facebook Page? Would you like to learn an easy trick to link your Profile and Fan Page together so that your visitors to your Profile would have direct exposure to your Fan Page?

You will learn all of that and more in this weeks Episode of Online Marketing Made EasyAsk Amy Podcast.

On this episode I answer a question from one of my listeners about how to get your Facebook friends to like your Facebook Page.

This is the question she asked:

 Kathy Sacks: “I have more than 500 friends on my Facebook Profile. Since it would take a long time to get that many “likes” on my Facebook Page, I’d like to get my friends on my Profile to to like my new business Page. Do you have any advice for me?”

Now, the short answer is that there is no foolproof way to move your friends over to your Page.  There are a few things you can try and I’ll go over those things with you but I want to encourage you not to spend too much time trying to move your friends over to your Page. Instead, I would encourage you to spend more time on developing your Page, the content, the engagement, your list-growing strategy, all of that can be done on your Page. I wouldn’t suggest you spend too much time on this strategy although I am going to give you some helpful tips to get you started to make that transition.  I understand that if you are growing a Facebook Page you want to build your fan base quickly and it makes sense to start with the friends on your Profile since they seem to have an interest in what you are posting.  Sounds logical, although, it doesn’t happen as though we think it should.

One thing you might want to think about is this: Are those friends that you have on your profile genuinely interested in your business?  Some of them likely are but definitely not all of them are.

To be upfront, some of your Profile friends just aren’t interested in hearing from you about your business. That’s why I just want to caution you, it’s likely on your Profile, you have a mix of people that are friends or just want to know you personally and have no interest in what you are doing for business.  That’s just how it is.

In my experience, moving friends to fans is a slow process that is rarely a raving success.  That’s why I don’t want you to spend too much time in this area.  However, I will say, it is worth an effort to give it a shot.  Do it and then move on to bigger and better things.

I did promise you a few things that you can implement to build your new fan page with your existing friend base from your profile.

1) The first suggestion I have for you is make sure that you link your Profile and your Page.  In the video below I’m going to show you how to link your Profile and your Page so if somebody comes to your Profile they can easily click a link right there on that timeline and go over to your Facebook Page and become a fan. This can be tricky because the step-by-step process I am going to show you (it’s quick, I promise!) doesn’t always work for everybody, so I am also going to show you a quick workaround in the video.  I’ve got you covered ;-)

Linking your Profile to your Fan Page

 

2) For about two weeks, start a campaign where you are actively promoting your Page on your Profile.  What this means is that you’re telling people that you are now posting regularly on your Facebook Page about (…you fill in the blank here) and that you would love for them to come over and become a fan. Make sure you tell them to click “like” on your Page to become a fan.  Give them an action so that you can actually stay in touch with them in the newsfeed. Do this for a week or two; that should be enough to create the awareness.   You then need to take it one step further and give them a reason why they should come over to your Facebook Page.

Use Video to promote your Page to your friends on your Profile

james-wedmore-cta

Creating a video to encourage your friends to come over to your Page is a great strategy. My good friend, James Wedmore, did this when he first created his Facebook Page.  At the time, James was only using his Profile to connect with people on Facebook and he wanted to start using Facebook ads.  So he created a Facebook Page because you can’t run ads on Facebook if you don’t have a Facebook Page.  He made a short video telling people something like, “Hey there, I’ve finally jumped on the bandwagon, I have a Facebook Page, and I want you to come over because this is what I’m doing over there…..”  In his video he talked about a free giveaway to get them to want to actually click the link, go to the Facebook Page, and become a fan.

Lure your Profile friends over to your Fan Page by using a “FREE” giveaway

bonus_email_callout

If you’re not comfortable with video, do some kind of promotion or giveaway on your Page for a series of one to two weeks just to get people to come over.  You’ve got to give them a reason why and tell them what’s in it for them.  The thing is, most people are not going to pay attention if you just tell them to come over to your Page.  But, if you tell them what’s in it for them and you create a benefit they’ll pay attention.  I suggest giving away an ebook related to your brand or possibly a program or a product that you have; something completely aligned with your brand so people that are interested in your giveaway are going to be genuine prospects for you.

I always say giving away a shiny iPad is not the best idea for a giveaway because anybody would like the iPad but not everybody would want my Facebook marketing program.  But, if they do then they are a perfect fit for my audience.  A giveaway is a great way to go that extra step and actually attract the friends on your Profile that are genuinely interested in your business.

Attract New, Quality Fans with Like Ads (Instead of Focusing on Moving Your Friends Over)

If you have a Facebook Page with less than 500 fans I’m sure that you want to grow that Facebook fan base quickly.  One strategy that may be much more powerful than moving your friends to your Page, is to experiment with Facebook Like Ads.  If it fits within your budget, I would spend two weeks running a Like Ad campaign.  With approximately $100-$200, you could grow your fan base by a few hundred fans quickly. 

like ad

Once you get to 500 fans, that’s considered to be a pretty solid audience. That’s when I would shift gears. I would stop focusing on growing your fan base and worrying about your friends coming over to your Page and instead focusing on turning fans into leads. Attracting leads on Facebook is extremely important if you want to make your Facebook efforts profitable.

7 Steps to a Facebook Marketing Plan

In my flagship program, Facebook Marketing Profit Lab, I take my students through a seven step process to create a profitable Facebook Marketing Plan.  If you want a quick snapshot of all seven steps, you can check out Episode #28 where I dive into each of them with specifics. In that episode I also created a free cheat sheet to the seven steps that I know you will find extremely valuable as you work on your overall Facebook strategy.  Click here for the free cheat sheet.

Key Takeaways:

  • Don’t spend too much time trying to move your friends over to your Facebook Page
  • Spend more time on developing your Page, the content, the engagement, your list-building strategy
  • Ask yourself: “Are the friends that I currently have on your Profile genuinely interested in my business?”
  • Make sure that you link your Profile and your Page
  • Spend only two weeks maximum on the campaign to actively promote your Page on your Profile
  • Take things to the next level with a short video to introduce your new Page and brand to your Profile friends list
  • Think about creating an irresistible giveaway to entice your friends to become your fans.

Items mentioned in this episode include:

Click here to download the transcript.

Right click to download the .mp3.

Click Here to Subscribe via RSS (non-iTunes feed)

Online Marketing Made Easy with Amy Porterfield

Ask Amy

Do you have a question that you’d like me to answer in an upcoming episode? You can ask questions about online marketing, webinars, product creation, Facebook, how I built my business, or anything else you want to know. Just go here to record your message.

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http://www.amyporterfield.com/2014/09/change-facebook-profile-to-page/feed/ 0 ask amy,facebook fan growth,facebook marketing tips,online marketing made easy podcast,strategies to get more facebook fans Would you like to know how to spend less time trying to convert your Facebook Profile "Friends" over to "Fans" of your Facebook Page? Would you like to learn an easy trick to link your Profile and Fan Page together so that your visitors to your Profile... Would you like to know how to spend less time trying to convert your Facebook Profile "Friends" over to "Fans" of your Facebook Page? Would you like to learn an easy trick to link your Profile and Fan Page together so that your visitors to your Profile would have direct exposure to your Fan Page? You will learn all of that and more in this weeks Episode of Online Marketing Made Easy - Ask Amy Podcast. On this episode I answer a question from one of my listeners about how to get your Facebook friends to like your Facebook Page. This is the question she asked:  Kathy Sacks: “I have more than 500 friends on my Facebook Profile. Since it would take a long time to get that many “likes” on my Facebook Page, I’d like to get my friends on my Profile to to like my new business Page. Do you have any advice for me?” Now, the short answer is that there is no foolproof way to move your friends over to your Page.  There are a few things you can try and I’ll go over those things with you but I want to encourage you not to spend too much time trying to move your friends over to your Page. Instead, I would encourage you to spend more time on developing your Page, the content, the engagement, your list-growing strategy, all of that can be done on your Page. I wouldn't suggest you spend too much time on this strategy although I am going to give you some helpful tips to get you started to make that transition.  I understand that if you are growing a Facebook Page you want to build your fan base quickly and it makes sense to start with the friends on your Profile since they seem to have an interest in what you are posting.  Sounds logical, although, it doesn’t happen as though we think it should. One thing you might want to think about is this: Are those friends that you have on your profile genuinely interested in your business?  Some of them likely are but definitely not all of them are. To be upfront, some of your Profile friends just aren’t interested in hearing from you about your business. That’s why I just want to caution you, it's likely on your Profile, you have a mix of people that are friends or just want to know you personally and have no interest in what you are doing for business.  That's just how it is. In my experience, moving friends to fans is a slow process that is rarely a raving success.  That’s why I don’t want you to spend too much time in this area.  However, I will say, it is worth an effort to give it a shot.  Do it and then move on to bigger and better things. I did promise you a few things that you can implement to build your new fan page with your existing friend base from your profile. 1) The first suggestion I have for you is make sure that you link your Profile and your Page.  In the video below I’m going to show you how to link your Profile and your Page so if somebody comes to your Profile they can easily click a link right there on that timeline and go over to your Facebook Page and become a fan. This can be tricky because the step-by-step process I am going to show you (it's quick, I promise!) doesn’t always work for everybody, so I am also going to show you a quick workaround in the video.  I've got you covered ;-) Linking your Profile to your Fan Page   2) For about two weeks, start a campaign where you are actively promoting your Page on your Profile.  What this means is that you’re telling people that you are now posting regularly on your Facebook Page about (...you fill in the blank here) and that you would love for them to come over and become a fan. Make sure you tell them to click “like” on your Page to become a fan.  Give them an action so that you can actually stay in touch with them in the newsfeed. Do this for a week or two; that should be enough to create the awareness.   You then need to take it one step further and give them a reason why they should come over to your Facebook Page. Use Video to promote your Page to your friends on your Profile Amy Porterfield: Entrepreneur, Social Media Marketing Strategist, and Online Marketer no 17:17
#036: 3 Keys to Understanding Your Audience to Increase Sales with Pam Hendrickson http://www.amyporterfield.com/2014/07/understanding-your-audience/ http://www.amyporterfield.com/2014/07/understanding-your-audience/#comments Thu, 31 Jul 2014 14:15:55 +0000 http://www.amyporterfield.com/?p=8088 Click to Read More]]>

On this episode of the Online Marketing Made Easy Podcast, I interviewed my good friend, Pam Hendrickson. Pam and I go WAY back. She is actually the person who interviewed me for my position with Tony Robbins, and was my first “big boss.”

Pam and I have spent many hours working and traveling together. We joke that we spent more time together during certain seasons than we did with our husbands!

Pam worked for Tony Robbins for close to 20 years before going out on her own. Considering her experience with Robbins, she thought launching her first products would be easy, but she was wrong. In spite of the fact that the products were great, she made very few sales.

The turning point for her was when she learned how to give her customers what they want, and in this episode, we dive in deep about how to do that.

In this episode, here’s what we’ll cover:

  • A key success principle for business
  • What will cause your business to fail even if you have the best content in the world
  • The necessary foundation for great marketing
  • Common mistakes when defining a target market
  • Tools for understanding your target market
  • How to cultivate relationships
  • Why technology will never replace face-to-face interactions
  • And so much more!

Key Takeaways

  • A key to success in business is not being afraid to make mistakes
  • Great content alone isn’t enough. If it isn’t want your customers need and want, it won’t be successful.
  • The foundation of our marketing comes from understanding who our target audience is, and creating all of products and services based around that.
  • Ideal customer exercises are great, but they don’t go deep enough. It’s important to go beyond who and really dive deep into their pain points.
  • Product creation and marketing are easy when you truly understand your audience.
  • There are three primary areas to focus on:
    • Tactical
    • Relationships
    • Emotional connection
  • Tactical focuses on learning more about your audience. This is an ongoing process. In order to learn this information, you can conduct surveys, look at what your competition does to see what’s working for them, and conduct market research using tools such as Keyword Spy and Ispionage.
  • Relationships focuses on really getting to know your audience, and enable you to go deeper when it comes to truly understanding them and therefore really knowing how to meet their needs. A great example that Pam gave was that if you went to the gym and someone had you  fill out a survey, they would have a certain level of understanding about your needs. In contrast, if you went to the gym and spent time talking with the person exercising next to you, you would have a much deeper understanding.
  • Emotional connection is when you really begin to FEEL what your audience feels. It goes deeper than having an intellectual understanding of their needs, and enables you to basically put yourself in their shoes so that you better understand them on an emotional level. This is the opposite of the tactical side of things because it focuses on feelings rather than facts.

Action Steps

  • For a week or two, spend ten minutes per day researching your target market using tools such as Keyword Spy, Eyespionage  and Pew Research.
  • To help you build relationships with your audience, pick one or two live events to attend. The goal is to have an opportunity to connect face-to-face with your target audience.
  • Set aside 20-30 minutes to get quiet and FEEL the problems and pains of your customers.

A Special Gift from Pam for My Audience

Pam really went the extra mile by creating a special gift just for you, a free video training and report, which you can get here.

Items mentioned in this episode include: 

Thank Pam for her awesome tips by clicking here < —-

Click here to download the transcript. 

Right click to download the .mp3.

Click Here to Subscribe via RSS (non-iTunes feed)

Online Marketing Made Easy with Amy Porterfield

]]>
http://www.amyporterfield.com/2014/07/understanding-your-audience/feed/ 12 interviews,OMME,online marketing made easy podcast,pam hendrickson,podcast On this episode of the Online Marketing Made Easy Podcast, I interviewed my good friend, Pam Hendrickson. Pam and I go WAY back. She is actually the person who interviewed me for my position with Tony Robbins, and was my first "big boss." - On this episode of the Online Marketing Made Easy Podcast, I interviewed my good friend, Pam Hendrickson. Pam and I go WAY back. She is actually the person who interviewed me for my position with Tony Robbins, and was my first "big boss." Pam and I have spent many hours working and traveling together. We joke that we spent more time together during certain seasons than we did with our husbands! Pam worked for Tony Robbins for close to 20 years before going out on her own. Considering her experience with Robbins, she thought launching her first products would be easy, but she was wrong. In spite of the fact that the products were great, she made very few sales. The turning point for her was when she learned how to give her customers what they want, and in this episode, we dive in deep about how to do that. In this episode, here’s what we’ll cover: A key success principle for business What will cause your business to fail even if you have the best content in the world The necessary foundation for great marketing Common mistakes when defining a target market Tools for understanding your target market How to cultivate relationships Why technology will never replace face-to-face interactions And so much more! Key Takeaways A key to success in business is not being afraid to make mistakes Great content alone isn't enough. If it isn't want your customers need and want, it won't be successful. The foundation of our marketing comes from understanding who our target audience is, and creating all of products and services based around that. Ideal customer exercises are great, but they don't go deep enough. It's important to go beyond who and really dive deep into their pain points. Product creation and marketing are easy when you truly understand your audience. There are three primary areas to focus on: Tactical Relationships Emotional connection Tactical focuses on learning more about your audience. This is an ongoing process. In order to learn this information, you can conduct surveys, look at what your competition does to see what's working for them, and conduct market research using tools such as Keyword Spy and Ispionage. Relationships focuses on really getting to know your audience, and enable you to go deeper when it comes to truly understanding them and therefore really knowing how to meet their needs. A great example that Pam gave was that if you went to the gym and someone had you  fill out a survey, they would have a certain level of understanding about your needs. In contrast, if you went to the gym and spent time talking with the person exercising next to you, you would have a much deeper understanding. Emotional connection is when you really begin to FEEL what your audience feels. It goes deeper than having an intellectual understanding of their needs, and enables you to basically put yourself in their shoes so that you better understand them on an emotional level. This is the opposite of the tactical side of things because it focuses on feelings rather than facts. Action Steps For a week or two, spend ten minutes per day researching your target market using tools such as Keyword Spy, Eyespionage  and Pew Research. To help you build relationships with your audience, pick one or two live events to attend. The goal is to have an opportunity to connect face-to-face with your target audience. Set aside 20-30 minutes to get quiet and FEEL the problems and pains of your customers. A Special Gift from Pam for My Audience Pam really went the extra mile by creating a special gift just for you, a free video training and report, which you can get here. Items mentioned in this episode include:  Make Market, Launch It Pam's Website  Pam's video training and report, made specifically for my audience Keyword Spy Pew Research Ispionage Thank Pam for her awesome tips by clicking here < ---- Click here to download the transcript.  Amy Porterfield: Entrepreneur, Social Media Marketing Strategist, and Online Marketer no 35:28
#035: How to Hire Your First Project Manager with Laura Roeder http://www.amyporterfield.com/2014/07/how-to-hire-your-first-project-manager/ http://www.amyporterfield.com/2014/07/how-to-hire-your-first-project-manager/#comments Thu, 24 Jul 2014 12:30:04 +0000 http://www.amyporterfield.com/?p=8073 Click to Read More]]>

On this episode of the Online Marketing Made Easy Podcast, I interview my good friend, Laura Roeder.

I’ve had Laura on the podcast before, but I wanted to have her on again, because she is a master in setting up processes and systems to grow your business. In fact, she recently created a new program called Hire Your First Project Manager.

I went through the program myself and loved it so much that I wanted to have Laura on so she could share some of the tips in the program with all of you.

In this episode, here’s what we’ll cover:

  • The difference between a project manager and a VA
  • Why your project manager should work only for you, rather than have other clients
  • How much you should pay a project manager
  • The role of a project manager and what it takes to hire and train one
  • A mindset shift that needs to happen before you hire your first project manager
  • How you should think about how much you should pay your project manager, and what you should do less of so you an afford to hire help
  • The golden ticket when it comes to hiring team members
  • Why you don’t have to find a project manager who is a perfect fit for your business
  • And so much more!

Key Takeaways

  • There are a lot of highly skilled, underemployed people out there now, who would love to work as a project manager
  • You’re in the right place to hire a project manager if you:
    • Feel overwhelmed, burned out, or emotionally exhausted
    • Have a bunch of ideas and projects you want to tackle but are too busy
  • A project manager keeps you organized and helps you to continue moving forward with the things you really want to do
  • It’s more important for someone to have the ability to learn than it is for them to already know all of the programs you use
  • Be willing to take the time to train your project manager and don’t just tell them what to do, but why you want it done
  • Spend less money on programs and then use that money to pay a project manager
  • The main things a project manager should help you do:
    • Translate your goals and plans into daily tasks
    • Make sure things are being done on time and if they aren’t, figure out why
    • Ensure not just that the work is done, but that the quality is high

Items mentioned in this episode include: 

Thank Laura for sharing such great tips! <———–

Click here to download the transcript.

Right click to download the .mp3.

Click Here to Subscribe via RSS (non-iTunes feed)

Online Marketing Made Easy with Amy Porterfield

]]>
http://www.amyporterfield.com/2014/07/how-to-hire-your-first-project-manager/feed/ 6 laura roeder,online marketing made easy podcast. amy porterfield,project manager,team On this episode of the Online Marketing Made Easy Podcast, I interview my good friend, Laura Roeder. - I've had Laura on the podcast before, but I wanted to have her on again, because she is a master in setting up processes and systems to grow your bu... On this episode of the Online Marketing Made Easy Podcast, I interview my good friend, Laura Roeder. I've had Laura on the podcast before, but I wanted to have her on again, because she is a master in setting up processes and systems to grow your business. In fact, she recently created a new program called Hire Your First Project Manager. I went through the program myself and loved it so much that I wanted to have Laura on so she could share some of the tips in the program with all of you. In this episode, here’s what we’ll cover: The difference between a project manager and a VA Why your project manager should work only for you, rather than have other clients How much you should pay a project manager The role of a project manager and what it takes to hire and train one A mindset shift that needs to happen before you hire your first project manager How you should think about how much you should pay your project manager, and what you should do less of so you an afford to hire help The golden ticket when it comes to hiring team members Why you don't have to find a project manager who is a perfect fit for your business And so much more! Key Takeaways There are a lot of highly skilled, underemployed people out there now, who would love to work as a project manager You're in the right place to hire a project manager if you: Feel overwhelmed, burned out, or emotionally exhausted Have a bunch of ideas and projects you want to tackle but are too busy A project manager keeps you organized and helps you to continue moving forward with the things you really want to do It's more important for someone to have the ability to learn than it is for them to already know all of the programs you use Be willing to take the time to train your project manager and don't just tell them what to do, but why you want it done Spend less money on programs and then use that money to pay a project manager The main things a project manager should help you do: Translate your goals and plans into daily tasks Make sure things are being done on time and if they aren't, figure out why Ensure not just that the work is done, but that the quality is high Items mentioned in this episode include:  Online Marketing Made Easy Podcast, Episode 10 Edgar (Laura's new social media scheduling tool) Hire Your First Project Manager Thank Laura for sharing such great tips! <----------- Click here to download the transcript. Right click to download the .mp3. Click Here to Subscribe via RSS (non-iTunes feed) Amy Porterfield: Entrepreneur, Social Media Marketing Strategist, and Online Marketer no 36:31