Amy Porterfield http://www.amyporterfield.com Social Media Strategy Consultant Fri, 18 Jul 2014 18:43:24 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.1 "Facebook Marketing All in One for Dummies" co-author and online entrepreneur Amy Porterfield shows you exactly how to monetize your online marketing and blogging efforts using her own tested, ACTIONABLE lead generation strategies -- so you can successfully launch and promote a new program, grow your email list, get more leads, build your authority, turn your customers into raving advocates OR simply find the time (and mindset!) to rock your social media and content marketing. From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn't) once and for all. Why? Because after an awesome, inspiring stint with Harley Davidson and Tony Robbins, Amy figured out what she really loves: helping small business owners like you break down BIG, powerful strategies into step-by-step actions…so you can see BIG, powerful results, fast. Amy Porterfield: Entrepreneur, Social Media Marketing Strategist, and Online Marketer no Amy Porterfield: Entrepreneur, Social Media Marketing Strategist, and Online Marketer amycporterfield@gmail.com amycporterfield@gmail.com (Amy Porterfield: Entrepreneur, Social Media Marketing Strategist, and Online Marketer) Amy Porterfield Social Media Strategy Consultant amy porterfield,online marketing,blogging,lead generation,facebook marketing,facebook,twitter,pinterest,youtube,new content creation,social media Amy Porterfield http://www.amyporterfield.com/wp-content/uploads/powerpress/300x300_Podcast_album_cover.jpg http://www.amyporterfield.com #034: Ask Amy: How to Hyper-Target Your Facebook Ads http://www.amyporterfield.com/2014/07/hyper-target-your-facebook-ads/ http://www.amyporterfield.com/2014/07/hyper-target-your-facebook-ads/#comments Thu, 10 Jul 2014 13:00:39 +0000 http://www.amyporterfield.com/?p=8057 Click to Read More]]>

This episode of the Online Marketing Made Easy Podcast, is the third Ask Amy episode.

This is a new feature that I’ve added to my podcast. As I mentioned in episode 30, every other week I’ll answer your questions about online marketing, Facebook marketing, Facebook ads, webinars and email marketing.

To submit a question, all you need to do is go to amyporterfield.com/askamy and leave me a recorded message. Your question just might be the very next one I choose for the show!


Here’s the summary of the question for this episode:

“In episode 29 you talked about how to hyper-target your audience using Facebook ads, and you specifically talked about retargeting. Can you put retargeting ads in both the newsfeed and the right-hand column and if so, which option works best?”

Key Takeaways

  • Retargeting ads use a tracking pixel that you’ve put on your website. You can set the pixel to track for 30, 60, or 90 days.
  • Retargeting ads are great because they allow you to target the people that really care about your brand; they help you connect with your website visitors on Facebook.
  • You CAN place retargeting ads in both the newsfeed and in the right hand column.
  • It’s important to set up your retargeting ads in the Power Editor.
  • I have better results with ads placed in the newsfeed, but it’s important to experiment to find out what works best for you.
  • Lookalike audiences are very valuable but the results you get back from Facebook can be huge — as many as a couple of million people. To narrow down the results, when inside of the Power Editor, under the “Audience” tab, you can select age, gender and so on to target even further. In addition to that, you can further refine your targeting by indicating that they need to be a fan of at least one of the Pages you add to the interest section (again, under audience). See the image below for more details!

Interests

Items mentioned in this episode include: 

Click here to download the transcript.

Right click to download the .mp3.

Click Here to Subscribe via RSS (non-iTunes feed)

Online Marketing Made Easy with Amy Porterfield

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http://www.amyporterfield.com/2014/07/hyper-target-your-facebook-ads/feed/ 2 amy porterfield,ask amy,Facebook,facebook ads,facebook retargeting ads,podcast This episode of the Online Marketing Made Easy Podcast, is the third Ask Amy episode. - This is a new feature that I’ve added to my podcast. As I mentioned in episode 30, every other week I’ll answer your questions about online marketing, This episode of the Online Marketing Made Easy Podcast, is the third Ask Amy episode. This is a new feature that I’ve added to my podcast. As I mentioned in episode 30, every other week I’ll answer your questions about online marketing, Facebook marketing, Facebook ads, webinars and email marketing. To submit a question, all you need to do is go to amyporterfield.com/askamy and leave me a recorded message. Your question just might be the very next one I choose for the show! Here’s the summary of the question for this episode: “In episode 29 you talked about how to hyper-target your audience using Facebook ads, and you specifically talked about retargeting. Can you put retargeting ads in both the newsfeed and the right-hand column and if so, which option works best?” Key Takeaways Retargeting ads use a tracking pixel that you’ve put on your website. You can set the pixel to track for 30, 60, or 90 days. Retargeting ads are great because they allow you to target the people that really care about your brand; they help you connect with your website visitors on Facebook. You CAN place retargeting ads in both the newsfeed and in the right hand column. It’s important to set up your retargeting ads in the Power Editor. I have better results with ads placed in the newsfeed, but it’s important to experiment to find out what works best for you. Lookalike audiences are very valuable but the results you get back from Facebook can be huge -- as many as a couple of million people. To narrow down the results, when inside of the Power Editor, under the “Audience” tab, you can select age, gender and so on to target even further. In addition to that, you can further refine your targeting by indicating that they need to be a fan of at least one of the Pages you add to the interest section (again, under audience). See the image below for more details! Items mentioned in this episode include:  Online Marketing Made Easy Podcast #29 Power Editor Ask Amy Click here to download the transcript. Right click to download the .mp3. Click Here to Subscribe via RSS (non-iTunes feed) Amy Porterfield: Entrepreneur, Social Media Marketing Strategist, and Online Marketer no 9:11
033: How to Write Copy that Sells with Ray Edwards http://www.amyporterfield.com/2014/06/how-to-write-copy-that-sells/ http://www.amyporterfield.com/2014/06/how-to-write-copy-that-sells/#comments Thu, 26 Jun 2014 12:30:38 +0000 http://www.amyporterfield.com/?p=7959 Click to Read More]]>

On this episode of the Online Marketing Made Easy Podcast, I interview my good friend, copywriting expert, Ray Edwards. Ray and I go way back. I first met him when I was still working for Tony Robbins. At the time we were in need of a killer sales letter for a big product we had just created, and Frank Kern, a master at online marketing, suggested we reach out to Ray.

As it turns out, hiring Ray to write the sales letter was one of the best decisions we ever made because he nailed it. The sales letter Ray wrote converted really well; every time we used it, our sales were through the roof!

Copywriting is something that a lot of my clients have questions about, and I have to admit that it doesn’t come naturally to me; I have to really work at it! But it’s a super important skill to master because impact and revenue are directly tied your ability to write great copy, so I invited Ray on the show to share his wisdom in this area with all of you. I know you won’t be disappointed!

In this episode, here’s what we’ll cover:

  • One of the first things you need to learn if you want to start a business or create a second income stream
  • The gene you do NOT need to be born with in order to be a good copywriter
  • Why you need to do more than just write great content
  • What your value-add content should always have
  • How to know if you’re giving away too much
  • How to create a lot of content in a short period of time
  • 4 Rules of Writing

Key Takeaways

  • All the emails you send should have a “promotional” element to them
  • Every email you send should include a link
  • The brain doesn’t differentiate between an actual experience, and a vividly imagined experience. Therefore, help your readers vividly imagine doing what you recommend, and the outcome
  • Listening to what your audience tells you is the best way to know what questions in the emails you send
  • The copy you write needs to be scanable. You can accomplish this by using bolded headers, bullet points, and so on

Items mentioned in this episode include: 

Thank Ray for his awesome tips by clicking here < —-

Click here to download the transcript.

Right click to download the .mp3.

Click Here to Subscribe via RSS (non-iTunes feed)

Online Marketing Made Easy with Amy Porterfield

]]>
http://www.amyporterfield.com/2014/06/how-to-write-copy-that-sells/feed/ 35 amy porterfield,copywriting,online marketing made easy podcast,podcast,ray edwards On this episode of the Online Marketing Made Easy Podcast, I interview my good friend, copywriting expert, Ray Edwards. Ray and I go way back. I first met him when I was still working for Tony Robbins. At the time we were in need of a killer sales lett... On this episode of the Online Marketing Made Easy Podcast, I interview my good friend, copywriting expert, Ray Edwards. Ray and I go way back. I first met him when I was still working for Tony Robbins. At the time we were in need of a killer sales letter for a big product we had just created, and Frank Kern, a master at online marketing, suggested we reach out to Ray. As it turns out, hiring Ray to write the sales letter was one of the best decisions we ever made because he nailed it. The sales letter Ray wrote converted really well; every time we used it, our sales were through the roof! Copywriting is something that a lot of my clients have questions about, and I have to admit that it doesn't come naturally to me; I have to really work at it! But it's a super important skill to master because impact and revenue are directly tied your ability to write great copy, so I invited Ray on the show to share his wisdom in this area with all of you. I know you won't be disappointed! In this episode, here’s what we’ll cover: One of the first things you need to learn if you want to start a business or create a second income stream The gene you do NOT need to be born with in order to be a good copywriter Why you need to do more than just write great content What your value-add content should always have How to know if you're giving away too much How to create a lot of content in a short period of time 4 Rules of Writing Key Takeaways All the emails you send should have a "promotional" element to them Every email you send should include a link The brain doesn't differentiate between an actual experience, and a vividly imagined experience. Therefore, help your readers vividly imagine doing what you recommend, and the outcome Listening to what your audience tells you is the best way to know what questions in the emails you send The copy you write needs to be scanable. You can accomplish this by using bolded headers, bullet points, and so on Items mentioned in this episode include:  Ray's website (Be sure to get his free copywriting guides!) Ray's book, Writing Riches Thank Ray for his awesome tips by clicking here < ---- Click here to download the transcript. Right click to download the .mp3. Click Here to Subscribe via RSS (non-iTunes feed) Amy Porterfield: Entrepreneur, Social Media Marketing Strategist, and Online Marketer no 43:58
#032: Ask Amy: “What’s new with the Facebook Page Timeline layout?” http://www.amyporterfield.com/2014/06/new-facebook-page-layout/ http://www.amyporterfield.com/2014/06/new-facebook-page-layout/#comments Thu, 19 Jun 2014 13:00:25 +0000 http://www.amyporterfield.com/?p=7982 Click to Read More]]>

This episode of the Online Marketing Made Easy Podcast, is the second Ask Amy episode. This is a new feature that I’ve added to my podcast. As I mentioned in episode 30, every other week I’m going to be answering your questions all about online marketing, Facebook marketing, Facebook ads, webinars and email marketing.

If you have a question, I likely am going to have an answer for you! All you need to do is go to amyporterfield.com/askamy and leave me a recorded message. Your question just might be the very next one I choose for the show!

Here’s the question for this episode:

I’m a huge fan of your podcast and your content. . . My question is I’ve noticed that the Facebook layout has changed and things have moved around a little bit. Is there anything I need to know about this new layout to help me maximize my impact and exposure on Facebook?

This is a great question, and is very timely since Facebook is rolling out the new Facebook Page layout, and if you don’t have it already, you’ll be getting it soon. If you don’t yet have it and want to see what it looks like, you can check it out on my Facebook Page, http://facebook.com/AmyPorterfield.

Let’s start at the top, and I’ll break it down for you!

Stats Located on the Right

image05

As shown in the image above, in the new layout, to the right of your cover photo, you’ll see the following stats for the week:

  • New Page likes
  • Overall post reach
  • Unread messages (This will be blank if like me, you don’t use the private message button)
  • Notifications, which includes clicks, likes, shares and comments on each of your posts

How to use this information: On a weekly basis, track these numbers in an Excel or Google spreadsheet and pay attention to whether or not you’re making improvements in these various areas.

Tab Management

image01

Beneath the cover photo you’ll see tabs. The tabs are like the boxes that were across the top on the old layout. When you click on them, they take you to custom apps inside your Facebook Page.

All of your tabs won’t display across the top, but you can change the order of them to position them. You do this by clicking on the “More” dropdown menu, and clicking on “Manage Tabs” as pictured above.

I wouldn’t spend too much time on tabs, because unless you’re using Facebook ads to drive traffic to the tabs, they don’t convert well because most people never go to your Facebook Page, but instead, likely see the majority of your posts in the newsfeed. If you do want to use tabs, be sure to use ads to drive traffic to them.

Scheduled Posts

image00

If you schedule posts directly from your Facebook Page, in the new layout, you’ll see a notification that says, “Scheduled Posts,” the number of posts you have scheduled, and when the next scheduled post will be published.

I love this feature because since I schedule my posts directly on my Facebook Page, I can now easily see where to find the scheduled posts, and can quickly view and edit them.

The About Section

image02

 

It’s important to be strategic with how you use the “About” section of your Facebook Page. As you can see from my example, I put a link to a free webinar, to help grow my email list. Other types of lead magnets such as eBooks, cheat sheets, checklists, and so on work as well.

In addition to that, I also put a link to my website in the About section. One thing to be aware of is that this option is not available if your Page is a local business.

Pages to Watch

image03

 

One of the coolest features about the new layout is found inside of Insights and is called, “Pages to Watch.” This feature provides a great opportunity to see what’s working for other Pages, specifically Pages that also attract your ideal customer. This can give you some great ideas about what you can do to increase the engagement on your own Page.

You’ll find this feature on the Overview tab inside your Facebook Page Insights. Scroll down, and you’ll see an area that says, “Pages to Watch” and from there you can manually add the Facebook Pages that you want to watch.

Top Posts from Pages You Watch

image04

Once you’ve selected some Pages to watch, inside of Insights, on the Posts tab, you’ll be able to see which posts from the previous week were the most engaging, and you can model what they’re doing. For instance, if you see that they’ve asked a question that got a lot of engagement, you can think of a similar type of question to ask your audience, and then pay attention to whether or not you get a rise in engagement as well.

One thing to be aware of is that when you add a Page to watch, the admin of the Facebook Page will get a notification that their Page has been added, but they won’t know who added it.

 Ask Amy

Do you have a question that you’d like me to answer in an upcoming episode? You can ask questions about online marketing, webinars, product creation, Facebook, how I built my business, or anything else you want to know. Just go here to record your message.

Click here to download the transcript.

Right click to download the .mp3.

Click Here to Subscribe via RSS (non-iTunes feed)

Online Marketing Made Easy with Amy Porterfield

]]>
http://www.amyporterfield.com/2014/06/new-facebook-page-layout/feed/ 5 amy porterfield,ask amy,Facebook,facebook marketing,Facebook Page,podcast This episode of the Online Marketing Made Easy Podcast, is the second Ask Amy episode. This is a new feature that I've added to my podcast. As I mentioned in episode 30, every other week I’m going to be answering your questions all about online marketi... This episode of the Online Marketing Made Easy Podcast, is the second Ask Amy episode. This is a new feature that I've added to my podcast. As I mentioned in episode 30, every other week I’m going to be answering your questions all about online marketing, Facebook marketing, Facebook ads, webinars and email marketing. If you have a question, I likely am going to have an answer for you! All you need to do is go to amyporterfield.com/askamy and leave me a recorded message. Your question just might be the very next one I choose for the show! Here's the question for this episode: I'm a huge fan of your podcast and your content. . . My question is I've noticed that the Facebook layout has changed and things have moved around a little bit. Is there anything I need to know about this new layout to help me maximize my impact and exposure on Facebook? This is a great question, and is very timely since Facebook is rolling out the new Facebook Page layout, and if you don’t have it already, you’ll be getting it soon. If you don’t yet have it and want to see what it looks like, you can check it out on my Facebook Page, http://facebook.com/AmyPorterfield. Let’s start at the top, and I’ll break it down for you! Stats Located on the Right As shown in the image above, in the new layout, to the right of your cover photo, you’ll see the following stats for the week: New Page likes Overall post reach Unread messages (This will be blank if like me, you don’t use the private message button) Notifications, which includes clicks, likes, shares and comments on each of your posts How to use this information: On a weekly basis, track these numbers in an Excel or Google spreadsheet and pay attention to whether or not you’re making improvements in these various areas. Tab Management Beneath the cover photo you’ll see tabs. The tabs are like the boxes that were across the top on the old layout. When you click on them, they take you to custom apps inside your Facebook Page. All of your tabs won’t display across the top, but you can change the order of them to position them. You do this by clicking on the “More” dropdown menu, and clicking on “Manage Tabs” as pictured above. I wouldn’t spend too much time on tabs, because unless you’re using Facebook ads to drive traffic to the tabs, they don’t convert well because most people never go to your Facebook Page, but instead, likely see the majority of your posts in the newsfeed. If you do want to use tabs, be sure to use ads to drive traffic to them. Scheduled Posts If you schedule posts directly from your Facebook Page, in the new layout, you’ll see a notification that says, “Scheduled Posts,” the number of posts you have scheduled, and when the next scheduled post will be published. I love this feature because since I schedule my posts directly on my Facebook Page, I can now easily see where to find the scheduled posts, and can quickly view and edit them. The About Section   It’s important to be strategic with how you use the “About” section of your Facebook Page. As you can see from my example, I put a link to a free webinar, to help grow my email list. Other types of lead magnets such as eBooks, cheat sheets, checklists, and so on work as well. In addition to that, I also put a link to my website in the About section. One thing to be aware of is that this option is not available if your Page is a local business. Pages to Watch   One of the coolest features about the new layout is found inside of Insights and is called, “Pages to Watch.” This feature provides a great opportunity to see what’s working for other Pages, specifically Pages that also attract your ideal customer. This can give you some great ideas about what you can do to increase the engagement on your own Page. You’ll find this feature on the Overview tab inside your Facebook Page Insights. Scroll down, and you’ll see an area that says, Amy Porterfield: Entrepreneur, Social Media Marketing Strategist, and Online Marketer no 17:38