Amy Porterfield http://www.amyporterfield.com Social Media Strategy Consultant Thu, 04 Dec 2014 16:03:09 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.3 "Facebook Marketing All in One for Dummies" co-author and online entrepreneur Amy Porterfield shows you exactly how to monetize your online marketing and blogging efforts using her own tested, ACTIONABLE lead generation strategies -- so you can successfully launch and promote a new program, grow your email list, get more leads, build your authority, turn your customers into raving advocates OR simply find the time (and mindset!) to rock your social media and content marketing. From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn't) once and for all. Why? Because after an awesome, inspiring stint with Harley Davidson and Tony Robbins, Amy figured out what she really loves: helping small business owners like you break down BIG, powerful strategies into step-by-step actions…so you can see BIG, powerful results, fast. Amy Porterfield: Entrepreneur, Social Media Marketing Strategist, and Online Marketer no Amy Porterfield: Entrepreneur, Social Media Marketing Strategist, and Online Marketer amycporterfield@gmail.com amycporterfield@gmail.com (Amy Porterfield: Entrepreneur, Social Media Marketing Strategist, and Online Marketer) Amy Porterfield Social Media Strategy Consultant amy porterfield,online marketing,blogging,lead generation,facebook marketing,facebook,twitter,pinterest,youtube,new content creation,social media Amy Porterfield http://www.amyporterfield.com/wp-content/uploads/powerpress/300x300_Podcast_album_cover.jpg http://www.amyporterfield.com #41: 3 Lessons I Learned in 2014 http://www.amyporterfield.com/2014/12/3-lessons-learned-in-2014/ http://www.amyporterfield.com/2014/12/3-lessons-learned-in-2014/#comments Thu, 04 Dec 2014 01:59:15 +0000 http://www.amyporterfield.com/?p=8401 Click to Read More]]> On this episode of the Online Marketing Made Easy Podcast, we are going to dive into a new way of goal-setting and business planning. Now if you follow my content, you already know that I am a bit of a fanatic when it comes to planning for the New Year. I love it! I love new beginnings. I love looking back on the year, examining what worked and what did not work and then building something new or improved from there.  I am going to cover 3 Lessons from this year that I am taking into the New Year. Some of them were easy lessons to learn, some not so easy. So let’s go ahead and dive in!

Lesson #1: If you don’t build in the margin now, you will struggle to find it all year.

Margin is all about finding time to breath, to be creative, and taking time away from the computer to recharge.  Margin allows you to be better when you return and dive into your big projects. Finding margin is easier said than done and in this episode we are going to talk about ways to make it actually happen!  In this lesson I will also share with you how you can use an at-a-glance wall calendar to see the pockets of margin in advance.

Lesson #2: Build a team around your core skills.

We all know that building a team is crucial for longterm success.  In this lesson I suggest a different way to approach your next hiring decision – one that will help you do more of what you love. Building your team is one of the most important steps you may take in the new year – this lesson will help you do it better.

Lesson #3: Add some soul to your goal-setting experience.

I realized that goals without the “why” are empty promises, meaningless in fact. They can quickly deplete your energy, make you feel unproductive, create massive overwhelm and suck the creativity right out of you. Who wants to feel like that? In 2015, I am changing things up – I am approaching this whole goal-setting thing differently and starting with the WHY.

These 3 lessons are exactly why I am so passionate about helping you change your goal-setting experience. I want your new goals to move you forward, invite in new opportunities and make you feel fully alive. In my journey to a more meaningful goal-setting experience, I was introduced to Michael Hyatt’s goal setting philosophy. He also believes in starting with the WHY, getting to the root of what we really want and focusing on what matters most.

Right now and for the next week or so, Michael will be releasing a video series on goal-setting – it’s totally free and 100% aligned with creating a more powerful goal-setting experience. I encourage you to check it out! He put a lot of effort and time in this series and it shows. It’s quality stuff.

You can check out his free goal setting trainings at www.AmyPorterfield.com/Goals but only for a very short time, so don’t wait to check it out!

Key Takeaways:

The three lessons I learned this year that you too can apply to your planning process as you get ready for the new year.

#1: Build margin into your year IN ADVANCE. Don’t wait to find
pockets of time that you can take off – be intentional about this
time and protect it with your life.

#2: Get strategic about your hiring plans and build a team around
your SKILL SETS – find that one person or the people that will
accentuate your skill sets and talents.

#3: Create goals with more meaning. Specifically, identify the
WHY before you set your big goals for the new year. Don’t set
any goals that you don’t identify WHY you really want it.

Links mentioned in this episode include:

Click to Check Out Michael Hyatt’s FREE Goal-Setting Training

Danielle LaPorte’s Website

My Favorite “At-A-Glance” Wall Calendar

Podcast #23 “5 Lessons I Learned in 2013 That I Will Repeat in 2014″

 

Click here to download the transcript.

Right click to download the .mp3.

Click Here to Subscribe via RSS (non-iTunes feed)

Online Marketing Made Easy with Amy Porterfield

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http://www.amyporterfield.com/2014/12/3-lessons-learned-in-2014/feed/ 16 business planning,Danielle LaPorte,goal setting,Michael Hyatt,online marketing made easy podcast,podcast On this episode of the Online Marketing Made Easy Podcast, we are going to dive into a new way of goal-setting and business planning. Now if you follow my content, you already know that I am a bit of a fanatic when it comes to planning for the New Year. On this episode of the Online Marketing Made Easy Podcast, we are going to dive into a new way of goal-setting and business planning. Now if you follow my content, you already know that I am a bit of a fanatic when it comes to planning for the New Year. I love it! I love new beginnings. I love looking back on the year, examining what worked and what did not work and then building something new or improved from there.  I am going to cover 3 Lessons from this year that I am taking into the New Year. Some of them were easy lessons to learn, some not so easy. So let’s go ahead and dive in! Lesson #1: If you don’t build in the margin now, you will struggle to find it all year. Margin is all about finding time to breath, to be creative, and taking time away from the computer to recharge.  Margin allows you to be better when you return and dive into your big projects. Finding margin is easier said than done and in this episode we are going to talk about ways to make it actually happen!  In this lesson I will also share with you how you can use an at-a-glance wall calendar to see the pockets of margin in advance. Lesson #2: Build a team around your core skills. We all know that building a team is crucial for longterm success.  In this lesson I suggest a different way to approach your next hiring decision - one that will help you do more of what you love. Building your team is one of the most important steps you may take in the new year - this lesson will help you do it better. Lesson #3: Add some soul to your goal-setting experience. I realized that goals without the "why" are empty promises, meaningless in fact. They can quickly deplete your energy, make you feel unproductive, create massive overwhelm and suck the creativity right out of you. Who wants to feel like that? In 2015, I am changing things up - I am approaching this whole goal-setting thing differently and starting with the WHY. These 3 lessons are exactly why I am so passionate about helping you change your goal-setting experience. I want your new goals to move you forward, invite in new opportunities and make you feel fully alive. In my journey to a more meaningful goal-setting experience, I was introduced to Michael Hyatt’s goal setting philosophy. He also believes in starting with the WHY, getting to the root of what we really want and focusing on what matters most. Right now and for the next week or so, Michael will be releasing a video series on goal-setting - it’s totally free and 100% aligned with creating a more powerful goal-setting experience. I encourage you to check it out! He put a lot of effort and time in this series and it shows. It’s quality stuff. You can check out his free goal setting trainings at www.AmyPorterfield.com/Goals but only for a very short time, so don’t wait to check it out! Key Takeaways: The three lessons I learned this year that you too can apply to your planning process as you get ready for the new year. #1: Build margin into your year IN ADVANCE. Don’t wait to find pockets of time that you can take off - be intentional about this time and protect it with your life. #2: Get strategic about your hiring plans and build a team around your SKILL SETS - find that one person or the people that will accentuate your skill sets and talents. #3: Create goals with more meaning. Specifically, identify the WHY before you set your big goals for the new year. Don’t set any goals that you don’t identify WHY you really want it. Links mentioned in this episode include: Click to Check Out Michael Hyatt's FREE Goal-Setting Training Danielle LaPorte's Website My Favorite "At-A-Glance" Wall Calendar Podcast #23 "5 Lessons I Learned in 2013 That I Will Repeat in 2014"   Click here to download the transcript. Right click to download the .mp3. Click Here to Subscribe via RSS (non-iTunes feed) Amy Porterfield: Entrepreneur, Social Media Marketing Strategist, and Online Marketer no 46:53
#40: How to Attract Leads on Instagram http://www.amyporterfield.com/2014/10/how-to-attract-leads-on-instagram/ http://www.amyporterfield.com/2014/10/how-to-attract-leads-on-instagram/#comments Thu, 30 Oct 2014 13:00:23 +0000 http://www.amyporterfield.com/?p=8316 Click to Read More]]>

On this episode of the Online Marketing Made Easy Podcast, I interview my new friend, Chalene Johnson. Chalene is a world renowned multi-passionate entrepreneur that has built and sold several multimillion dollar health and fitness brands. You might recognize her name from her top selling Beach Body Workout DVD programs. Chalene is currently the founder and CEO of a business and lifestyle coaching company called Team Johnsonwhere she has taught her personal and business development strategies to hundreds of thousands of entrepreneurs. In light of all of this, she has managed to become an Instagram marketing master. The way she uses Instagram to promote her numerous brands is nothing short of amazing. I’m sure you’ll agree after listening to this podcast.

 

In this episode, here’s what we’ll cover:

  • Why it’s important to become an “Early Settler” on Instagram now before it inevitably hits critical mass with Facebook’s backing.
  • How to move beyond posting the typical photos from your personal life to strategically sharing valuable content that drives leads and sales into your business.
  • Why you should set up a few “Feature Accounts”- sub niche Instagram accounts, and how to chose the theme of these accounts according to your business. You’ll learn how to manage them all with zero overwhelm.
  • How to allow your audience to feature their post on these “Feature Accounts” for greater brand exposure, while you benefit from a steady stream of content you didn’t have to create.
  • How to craft interesting and helpful content related to your business in a 15 second video.
  • How to place a click-able links on Instagram that will lead people back to your bio, where you can link to a lead magnet or your website.
  • How to create 15 second video ‘call to actions’ to drive traffic directly to your offers.
  • Why using video on Instagram, while possibly yielding less engagement apposed to a photo, can establish you as a leading authority faster than a photo post when done right.
  • What Instagram has coming on the horizon in terms of metrics tracking and their very own advertising platform.
  •  How to create cool split screen video posts that are part on camera instructional and part B-Roll demonstrations.
  • How to pull in text on screen ‘call to action’ captions in your mobile phone videos.
  • How to craft effective ‘call to actions’ to get people to share your post and where to place those CTA’s to maximize every square inch of Instagram.
  • How to effectively use hashtags and tags to elevate your brand exposure.
  • How to outsource the entire content creation process.
  • Where to get a third party app that will gauge your marketing against Instagram’s posting statistics letting you know exactly when you should post to reach your unique target audience.
  • And so much more!

 

Key Takeaways

  • Establish your roots on Instagram now before it becomes the huge business advertising platform Facebook is developing it to inevitably become.
  • Provide valuable nuggets relative to your business not just journal personal life snapshots.
  • Take advantage of every square inch of the comment section by being very descriptive about your post, including where to find related info and always give a call to action.
  • Create and honor a business theme.
  • Aim to make your Instagram account appear like a magazine spread with helpful “How to” photos and/or videos.
  • Using video will establish your brand authority and position yourself as the ‘go to expert’ in your niche.
  • Place a click-able link on Instagram that will lead people back to your bio, where you can link to a lead magnet or your website.
  • Change out the click-able link on all of your sub niche accounts to correspond to your current promotions to centralize the direction of your traffic.

 

Items mentioned in this episode include:

 

Apps:

Click here to download the transcript.

Right click to download the .mp3.

Click Here to Subscribe via RSS (non-iTunes feed)

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http://www.amyporterfield.com/2014/10/how-to-attract-leads-on-instagram/feed/ 20 Chalene Johnson,instagram marketing,interviews,online marketing,Online Marketing Made Easy On this episode of the Online Marketing Made Easy Podcast, I interview my new friend, Chalene Johnson. Chalene is a world renowned multi-passionate entrepreneur that has built and sold several multimillion dollar health and fitness brands. On this episode of the Online Marketing Made Easy Podcast, I interview my new friend, Chalene Johnson. Chalene is a world renowned multi-passionate entrepreneur that has built and sold several multimillion dollar health and fitness brands. You might recognize her name from her top selling Beach Body Workout DVD programs. Chalene is currently the founder and CEO of a business and lifestyle coaching company called Team Johnson, where she has taught her personal and business development strategies to hundreds of thousands of entrepreneurs. In light of all of this, she has managed to become an Instagram marketing master. The way she uses Instagram to promote her numerous brands is nothing short of amazing. I'm sure you’ll agree after listening to this podcast.   In this episode, here’s what we’ll cover: Why it's important to become an "Early Settler" on Instagram now before it inevitably hits critical mass with Facebook's backing. How to move beyond posting the typical photos from your personal life to strategically sharing valuable content that drives leads and sales into your business. Why you should set up a few "Feature Accounts"- sub niche Instagram accounts, and how to chose the theme of these accounts according to your business. You’ll learn how to manage them all with zero overwhelm. How to allow your audience to feature their post on these "Feature Accounts" for greater brand exposure, while you benefit from a steady stream of content you didn't have to create. How to craft interesting and helpful content related to your business in a 15 second video. How to place a click-able links on Instagram that will lead people back to your bio, where you can link to a lead magnet or your website. How to create 15 second video 'call to actions' to drive traffic directly to your offers. Why using video on Instagram, while possibly yielding less engagement apposed to a photo, can establish you as a leading authority faster than a photo post when done right. What Instagram has coming on the horizon in terms of metrics tracking and their very own advertising platform.  How to create cool split screen video posts that are part on camera instructional and part B-Roll demonstrations. How to pull in text on screen 'call to action' captions in your mobile phone videos. How to craft effective 'call to actions' to get people to share your post and where to place those CTA's to maximize every square inch of Instagram. How to effectively use hashtags and tags to elevate your brand exposure. How to outsource the entire content creation process. Where to get a third party app that will gauge your marketing against Instagram's posting statistics letting you know exactly when you should post to reach your unique target audience. And so much more!   Key Takeaways Establish your roots on Instagram now before it becomes the huge business advertising platform Facebook is developing it to inevitably become. Provide valuable nuggets relative to your business not just journal personal life snapshots. Take advantage of every square inch of the comment section by being very descriptive about your post, including where to find related info and always give a call to action. Create and honor a business theme. Aim to make your Instagram account appear like a magazine spread with helpful "How to" photos and/or videos. Using video will establish your brand authority and position yourself as the 'go to expert' in your niche. Place a click-able link on Instagram that will lead people back to your bio, where you can link to a lead magnet or your website. Change out the click-able link on all of your sub niche accounts to correspond to your current promotions to centralize the direction of your traffic.   Items mentioned in this episode include: Amy's Instagram account. Chalene Johnson's website. Chalene's personal Instagram account: where she personally post mostly everyday. Amy Porterfield: Entrepreneur, Social Media Marketing Strategist, and Online Marketer no 35:58
#39: 7 Tips to Create a 3-Part Video Series http://www.amyporterfield.com/2014/09/7-tips-to-create-a-3-part-video-series/ http://www.amyporterfield.com/2014/09/7-tips-to-create-a-3-part-video-series/#comments Thu, 18 Sep 2014 13:00:00 +0000 http://www.amyporterfield.com/?p=8263 Click to Read More]]> In this episode of the Online Marketing Made Easy podcast I share with you a new experience I’ve just embarked upon and how this experience taught me so much about my business, dealing with the people helping me with my business and more importantly, this experience has taught me a lot about myself.

I decided to try something different and create a 3-part video series as a pre-launch for the reopening of my Facebook Marketing Profit Lab video training course.

The reason for my new approach was because I felt like it was time that I foster a deeper connection with my audience and share a bit more transparency into my personal life. I wanted to become more personable, because I know that sometimes I can come off as “all business” – (much to my husband’s chagrin!)

It was time to really peel back the curtain and share intimate details about the beginning struggles of my business, the reason for my choosing Facebook as my traffic and lead generation vehicle and how my mindset and business knowledge, as a whole, has gone through this amazing transformation over the years.

I felt the need to share in this way mainly because the exact business metamorphosis I have experienced, is the business metamorphosis I truly wish all who choose to learn from me, are fortunate enough to experience too.

Here are 7 tips to creating a 3-part video series

1) Content Flow and Story Structure:

The sequence of your stories (the flow) and the level at which you share your whole self, will make a big impact on how your videos touch your audience. The more you share, the more your  audience will understand your journey and connect deeper with your message. The more honest and transparent you are when telling your story, the more your audience will relate to you and your message.

2) Video crew or One-Man-Crew:

Try your best to invest in a great video quality production but don’t make the mistake of thinking you can’t launch your product or services until you can afford an expensive video crew. It can be done on a very small budget.

3) Written scripts or off the cuff dialog:

If you have trouble feeling comfortable speaking in front of a camera, writing out a script and reading from a teleprompter will ease the tension and make sure you don’t miss any key points. However, there will be times where just speaking to another person on the set will help you appear more passionate and sincere. (Below I list a couple of teleprompters I recommend.)

4) Location choices for added professionalism:

Recording the videos at your own home will always give you that internal feeling of comfort-ability, sort of like the “Home Court Advantage.” However, if you’re going for a more professional appeal, renting a hotel suite or renting a Co-Work space for the day, will definitely increase the production value and really put a polished look to your videos.

5) Have a keen ear on set during each recording:

By having another person on set whose only purpose is to pay very close attention to what is being said, is a surefire way to catch those inevitable mistakes you and your video person likely won’t catch. This will avoid having to reschedule the entire shoot and post production editing nightmares.

6) Express your honest opinion about each shot selection:

Review a still of the shot selection before recording. Don’t feel you are being “difficult” if you don’t feel it is the most flattering image of you. Instead of just going with the flow, suggest a new angle or shot setting.

7) Become comfortable in your own skin:

If you’re like most people, you’re not used to seeing yourself on camera and may view the final footage with an overly critical eye. Just remember that your audience is well aware they are not watching a Hollywood production and they definitely know we are not glamorous actors. No matter how you think you look, if you let your passion for what you do supersede your insecurities, you will automatically exude an air of confidence and your audience would come to love the authenticity.

So there you have it. I just wanted to share my takeaways from this major video shoot I’ve just experienced. Now that you have this new “behind the scenes” insight into the making of this 3-part video series, I look forward to reading your comments down below after you’ve had the chance to view the video series.

Items mentioned in this episode include:

My new 3-part video series, “How to Create a Facebook Marketing Plan.”

My Signature Program, Facebook Marketing Profit Lab

Pat Flynn’s Teleprompter set-up

iKan Corporation Elite iPad Teleprompter Kit Black, (PT-Elite)

Ikan Elite Remote (Black/White)

The Teleprompter I use… suggested by Michael Hyatt

The ProPrompter HDi Pro2

BT-105 – Bluetooth Wireless Page Turner – with Two ATFS-2 Silent Pedals: Computers & Accessories

Video Crew

The new Canadian based video crew I hired for this video series.

The San Diego based video crew I’ve used for years.

 

Click here to download the transcript.

Right click to download the .mp3.

Click Here to Subscribe via RSS (non-iTunes feed)

Online Marketing Made Easy with Amy Porterfield

Ask Amy

Do you have a question that you’d like me to answer in an upcoming episode? You can ask questions about online marketing, webinars, product creation, Facebook, how I built my business, or anything else you want to know. Just go here to record your message.

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http://www.amyporterfield.com/2014/09/7-tips-to-create-a-3-part-video-series/feed/ 26 3 part video series,education videos online,educational video series,free learning video,free video education,learning videos,online education video,online video education,teaching and learning videos,videos of learning In this episode of the Online Marketing Made Easy podcast I share with you a new experience I’ve just embarked upon and how this experience taught me so much about my business, dealing with the people helping me with my business and more importantly, In this episode of the Online Marketing Made Easy podcast I share with you a new experience I’ve just embarked upon and how this experience taught me so much about my business, dealing with the people helping me with my business and more importantly, t... Amy Porterfield: Entrepreneur, Social Media Marketing Strategist, and Online Marketer no 47:11