Amy Porterfield http://www.amyporterfield.com Social Media Strategy Consultant Thu, 24 Jul 2014 12:45:13 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.1 "Facebook Marketing All in One for Dummies" co-author and online entrepreneur Amy Porterfield shows you exactly how to monetize your online marketing and blogging efforts using her own tested, ACTIONABLE lead generation strategies -- so you can successfully launch and promote a new program, grow your email list, get more leads, build your authority, turn your customers into raving advocates OR simply find the time (and mindset!) to rock your social media and content marketing. From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn't) once and for all. Why? Because after an awesome, inspiring stint with Harley Davidson and Tony Robbins, Amy figured out what she really loves: helping small business owners like you break down BIG, powerful strategies into step-by-step actions…so you can see BIG, powerful results, fast. Amy Porterfield: Entrepreneur, Social Media Marketing Strategist, and Online Marketer no Amy Porterfield: Entrepreneur, Social Media Marketing Strategist, and Online Marketer amycporterfield@gmail.com amycporterfield@gmail.com (Amy Porterfield: Entrepreneur, Social Media Marketing Strategist, and Online Marketer) Amy Porterfield Social Media Strategy Consultant amy porterfield,online marketing,blogging,lead generation,facebook marketing,facebook,twitter,pinterest,youtube,new content creation,social media Amy Porterfield http://www.amyporterfield.com/wp-content/uploads/powerpress/300x300_Podcast_album_cover.jpg http://www.amyporterfield.com #035: How to Hire Your First Project Manager with Laura Roeder http://www.amyporterfield.com/2014/07/how-to-hire-your-first-project-manager/ http://www.amyporterfield.com/2014/07/how-to-hire-your-first-project-manager/#comments Thu, 24 Jul 2014 12:30:04 +0000 http://www.amyporterfield.com/?p=8073 Click to Read More]]>

On this episode of the Online Marketing Made Easy Podcast, I interview my good friend, Laura Roeder.

I’ve had Laura on the podcast before, but I wanted to have her on again, because she is a master in setting up processes and systems to grow your business. In fact, she recently created a new program called Hire Your First Project Manager.

I went through the program myself and loved it so much that I wanted to have Laura on so she could share some of the tips in the program with all of you.

In this episode, here’s what we’ll cover:

  • The difference between a project manager and a VA
  • Why your project manager should work only for you, rather than have other clients
  • How much you should pay a project manager
  • The role of a project manager and what it takes to hire and train one
  • A mindset shift that needs to happen before you hire your first project manager
  • How you should think about how much you should pay your project manager, and what you should do less of so you an afford to hire help
  • The golden ticket when it comes to hiring team members
  • Why you don’t have to find a project manager who is a perfect fit for your business
  • And so much more!

Key Takeaways

  • There are a lot of highly skilled, underemployed people out there now, who would love to work as a project manager
  • You’re in the right place to hire a project manager if you:
    • Feel overwhelmed, burned out, or emotionally exhausted
    • Have a bunch of ideas and projects you want to tackle but are too busy
  • A project manager keeps you organized and helps you to continue moving forward with the things you really want to do
  • It’s more important for someone to have the ability to learn than it is for them to already know all of the programs you use
  • Be willing to take the time to train your project manager and don’t just tell them what to do, but why you want it done
  • Spend less money on programs and then use that money to pay a project manager
  • The main things a project manager should help you do:
    • Translate your goals and plans into daily tasks
    • Make sure things are being done on time and if they aren’t, figure out why
    • Ensure not just that the work is done, but that the quality is high

Items mentioned in this episode include: 

Thank Laura for sharing such great tips! <———–

Click here to download the transcript.

Right click to download the .mp3.

Click Here to Subscribe via RSS (non-iTunes feed)

Online Marketing Made Easy with Amy Porterfield

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http://www.amyporterfield.com/2014/07/how-to-hire-your-first-project-manager/feed/ 4 laura roeder,online marketing made easy podcast. amy porterfield,project manager,team On this episode of the Online Marketing Made Easy Podcast, I interview my good friend, Laura Roeder. - I've had Laura on the podcast before, but I wanted to have her on again, because she is a master in setting up processes and systems to grow your bu... On this episode of the Online Marketing Made Easy Podcast, I interview my good friend, Laura Roeder. I've had Laura on the podcast before, but I wanted to have her on again, because she is a master in setting up processes and systems to grow your business. In fact, she recently created a new program called Hire Your First Project Manager. I went through the program myself and loved it so much that I wanted to have Laura on so she could share some of the tips in the program with all of you. In this episode, here’s what we’ll cover: The difference between a project manager and a VA Why your project manager should work only for you, rather than have other clients How much you should pay a project manager The role of a project manager and what it takes to hire and train one A mindset shift that needs to happen before you hire your first project manager How you should think about how much you should pay your project manager, and what you should do less of so you an afford to hire help The golden ticket when it comes to hiring team members Why you don't have to find a project manager who is a perfect fit for your business And so much more! Key Takeaways There are a lot of highly skilled, underemployed people out there now, who would love to work as a project manager You're in the right place to hire a project manager if you: Feel overwhelmed, burned out, or emotionally exhausted Have a bunch of ideas and projects you want to tackle but are too busy A project manager keeps you organized and helps you to continue moving forward with the things you really want to do It's more important for someone to have the ability to learn than it is for them to already know all of the programs you use Be willing to take the time to train your project manager and don't just tell them what to do, but why you want it done Spend less money on programs and then use that money to pay a project manager The main things a project manager should help you do: Translate your goals and plans into daily tasks Make sure things are being done on time and if they aren't, figure out why Ensure not just that the work is done, but that the quality is high Items mentioned in this episode include:  Online Marketing Made Easy Podcast, Episode 10 Edgar (Laura's new social media scheduling tool) Hire Your First Project Manager Thank Laura for sharing such great tips! <----------- Click here to download the transcript. Right click to download the .mp3. Click Here to Subscribe via RSS (non-iTunes feed) Amy Porterfield: Entrepreneur, Social Media Marketing Strategist, and Online Marketer no 36:31
#034: Ask Amy: How to Hyper-Target Your Facebook Ads http://www.amyporterfield.com/2014/07/hyper-target-your-facebook-ads/ http://www.amyporterfield.com/2014/07/hyper-target-your-facebook-ads/#comments Thu, 10 Jul 2014 13:00:39 +0000 http://www.amyporterfield.com/?p=8057 Click to Read More]]>

This episode of the Online Marketing Made Easy Podcast, is the third Ask Amy episode.

This is a new feature that I’ve added to my podcast. As I mentioned in episode 30, every other week I’ll answer your questions about online marketing, Facebook marketing, Facebook ads, webinars and email marketing.

To submit a question, all you need to do is go to amyporterfield.com/askamy and leave me a recorded message. Your question just might be the very next one I choose for the show!


Here’s the summary of the question for this episode:

“In episode 29 you talked about how to hyper-target your audience using Facebook ads, and you specifically talked about retargeting. Can you put retargeting ads in both the newsfeed and the right-hand column and if so, which option works best?”

Key Takeaways

  • Retargeting ads use a tracking pixel that you’ve put on your website. You can set the pixel to track for 30, 60, or 90 days.
  • Retargeting ads are great because they allow you to target the people that really care about your brand; they help you connect with your website visitors on Facebook.
  • You CAN place retargeting ads in both the newsfeed and in the right hand column.
  • It’s important to set up your retargeting ads in the Power Editor.
  • I have better results with ads placed in the newsfeed, but it’s important to experiment to find out what works best for you.
  • Lookalike audiences are very valuable but the results you get back from Facebook can be huge — as many as a couple of million people. To narrow down the results, when inside of the Power Editor, under the “Audience” tab, you can select age, gender and so on to target even further. In addition to that, you can further refine your targeting by indicating that they need to be a fan of at least one of the Pages you add to the interest section (again, under audience). See the image below for more details!

Interests

Items mentioned in this episode include: 

Click here to download the transcript.

Right click to download the .mp3.

Click Here to Subscribe via RSS (non-iTunes feed)

Online Marketing Made Easy with Amy Porterfield

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http://www.amyporterfield.com/2014/07/hyper-target-your-facebook-ads/feed/ 5 amy porterfield,ask amy,Facebook,facebook ads,facebook retargeting ads,podcast This episode of the Online Marketing Made Easy Podcast, is the third Ask Amy episode. - This is a new feature that I’ve added to my podcast. As I mentioned in episode 30, every other week I’ll answer your questions about online marketing, This episode of the Online Marketing Made Easy Podcast, is the third Ask Amy episode. This is a new feature that I’ve added to my podcast. As I mentioned in episode 30, every other week I’ll answer your questions about online marketing, Facebook marketing, Facebook ads, webinars and email marketing. To submit a question, all you need to do is go to amyporterfield.com/askamy and leave me a recorded message. Your question just might be the very next one I choose for the show! Here’s the summary of the question for this episode: “In episode 29 you talked about how to hyper-target your audience using Facebook ads, and you specifically talked about retargeting. Can you put retargeting ads in both the newsfeed and the right-hand column and if so, which option works best?” Key Takeaways Retargeting ads use a tracking pixel that you’ve put on your website. You can set the pixel to track for 30, 60, or 90 days. Retargeting ads are great because they allow you to target the people that really care about your brand; they help you connect with your website visitors on Facebook. You CAN place retargeting ads in both the newsfeed and in the right hand column. It’s important to set up your retargeting ads in the Power Editor. I have better results with ads placed in the newsfeed, but it’s important to experiment to find out what works best for you. Lookalike audiences are very valuable but the results you get back from Facebook can be huge -- as many as a couple of million people. To narrow down the results, when inside of the Power Editor, under the “Audience” tab, you can select age, gender and so on to target even further. In addition to that, you can further refine your targeting by indicating that they need to be a fan of at least one of the Pages you add to the interest section (again, under audience). See the image below for more details! Items mentioned in this episode include:  Online Marketing Made Easy Podcast #29 Power Editor Ask Amy Click here to download the transcript. Right click to download the .mp3. Click Here to Subscribe via RSS (non-iTunes feed) Amy Porterfield: Entrepreneur, Social Media Marketing Strategist, and Online Marketer no 9:11
033: How to Write Copy that Sells with Ray Edwards http://www.amyporterfield.com/2014/06/how-to-write-copy-that-sells/ http://www.amyporterfield.com/2014/06/how-to-write-copy-that-sells/#comments Thu, 26 Jun 2014 12:30:38 +0000 http://www.amyporterfield.com/?p=7959 Click to Read More]]>

On this episode of the Online Marketing Made Easy Podcast, I interview my good friend, copywriting expert, Ray Edwards. Ray and I go way back. I first met him when I was still working for Tony Robbins. At the time we were in need of a killer sales letter for a big product we had just created, and Frank Kern, a master at online marketing, suggested we reach out to Ray.

As it turns out, hiring Ray to write the sales letter was one of the best decisions we ever made because he nailed it. The sales letter Ray wrote converted really well; every time we used it, our sales were through the roof!

Copywriting is something that a lot of my clients have questions about, and I have to admit that it doesn’t come naturally to me; I have to really work at it! But it’s a super important skill to master because impact and revenue are directly tied your ability to write great copy, so I invited Ray on the show to share his wisdom in this area with all of you. I know you won’t be disappointed!

In this episode, here’s what we’ll cover:

  • One of the first things you need to learn if you want to start a business or create a second income stream
  • The gene you do NOT need to be born with in order to be a good copywriter
  • Why you need to do more than just write great content
  • What your value-add content should always have
  • How to know if you’re giving away too much
  • How to create a lot of content in a short period of time
  • 4 Rules of Writing

Key Takeaways

  • All the emails you send should have a “promotional” element to them
  • Every email you send should include a link
  • The brain doesn’t differentiate between an actual experience, and a vividly imagined experience. Therefore, help your readers vividly imagine doing what you recommend, and the outcome
  • Listening to what your audience tells you is the best way to know what questions in the emails you send
  • The copy you write needs to be scanable. You can accomplish this by using bolded headers, bullet points, and so on

Items mentioned in this episode include: 

Thank Ray for his awesome tips by clicking here < —-

Click here to download the transcript.

Right click to download the .mp3.

Click Here to Subscribe via RSS (non-iTunes feed)

Online Marketing Made Easy with Amy Porterfield

]]>
http://www.amyporterfield.com/2014/06/how-to-write-copy-that-sells/feed/ 35 amy porterfield,copywriting,online marketing made easy podcast,podcast,ray edwards On this episode of the Online Marketing Made Easy Podcast, I interview my good friend, copywriting expert, Ray Edwards. Ray and I go way back. I first met him when I was still working for Tony Robbins. At the time we were in need of a killer sales lett... On this episode of the Online Marketing Made Easy Podcast, I interview my good friend, copywriting expert, Ray Edwards. Ray and I go way back. I first met him when I was still working for Tony Robbins. At the time we were in need of a killer sales letter for a big product we had just created, and Frank Kern, a master at online marketing, suggested we reach out to Ray. As it turns out, hiring Ray to write the sales letter was one of the best decisions we ever made because he nailed it. The sales letter Ray wrote converted really well; every time we used it, our sales were through the roof! Copywriting is something that a lot of my clients have questions about, and I have to admit that it doesn't come naturally to me; I have to really work at it! But it's a super important skill to master because impact and revenue are directly tied your ability to write great copy, so I invited Ray on the show to share his wisdom in this area with all of you. I know you won't be disappointed! In this episode, here’s what we’ll cover: One of the first things you need to learn if you want to start a business or create a second income stream The gene you do NOT need to be born with in order to be a good copywriter Why you need to do more than just write great content What your value-add content should always have How to know if you're giving away too much How to create a lot of content in a short period of time 4 Rules of Writing Key Takeaways All the emails you send should have a "promotional" element to them Every email you send should include a link The brain doesn't differentiate between an actual experience, and a vividly imagined experience. Therefore, help your readers vividly imagine doing what you recommend, and the outcome Listening to what your audience tells you is the best way to know what questions in the emails you send The copy you write needs to be scanable. You can accomplish this by using bolded headers, bullet points, and so on Items mentioned in this episode include:  Ray's website (Be sure to get his free copywriting guides!) Ray's book, Writing Riches Thank Ray for his awesome tips by clicking here < ---- Click here to download the transcript. Right click to download the .mp3. Click Here to Subscribe via RSS (non-iTunes feed) Amy Porterfield: Entrepreneur, Social Media Marketing Strategist, and Online Marketer no 43:58