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#002: How to Create and Market Your Content on a Shoestring Budget [Podcast]

The focus of today’s podcast episode is content marketing, and specifically how to do it on a shoestring budget. Let’s face it; we all need to create content consistently but we all love to save money, right? Because we’re all so busy, consistently creating content is a challenge and is often an afterthought — something … Click to Read More

Blogging for SEO: How to Write Blog Posts That Rank Well

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A blog can be the most powerful web marketing tool at your disposal, but only if your ideal customers can find it. In this article I’ll show you some simple changes you can make to your own blog that will help increase your search engine visibility, drive more traffic to your blog and generate more … Click to Read More

#001: List Building with Social Media [Podcast]

Welcome to the Online Marketing Made Easy Podcast. I am seriously thrilled to jump into this podcast! I know it sounds a bit silly, but I could talk about online marketing all day long – I just can’t get enough of it. (But I must admit, sometimes it drives my husband crazy!) About this podcast: As you … Click to Read More

5 Killer Image Strategies to Skyrocket Your Facebook Engagement

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2012 was definitely the year of social media — but it was also the year of visual social media. If you’re looking to ramp up Facebook engagement on your Page, there’s only one place to start: with your visual strategy. I know what you’re thinking — you already post photos, and you already know they … Click to Read More

3 Easy Ways Use Pinterest to Get More Sales During the Holidays

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As the biggest buying season of the year approaches, do you find yourself scratching your head trying to come up with a marketing plan? For some business owners, the holiday season can represent anywhere between 20–40% of their annual sales. In 2011, holiday sales represented 19.5% of the total retail industry. This year, holiday sales … Click to Read More