5 Perfectly Crafted Facebook Status Updates for the Holiday Season (Part 2)

Holiday Season Facebook Updates Part 2

In an earlier post I wrote about the fact that the key to using social media for holiday marketing is motivating consumers to share news about their purchases and their experiences with companies with their friends. Data shows us that this is what social media is ideally suited for. In that post I offered five … Click to Read More

5 Perfectly Crafted Facebook Status Updates for the Holiday Season (Part 1)

Holiday Season Facebook Updates Part 1

In the midst of last year’s holiday shopping madness, IBM’s Jay Henderson wrote a super detailed post on his company’s Smarter Planet blog about how social media affects holiday shopping. He concluded that social media isn’t just “another channel to have a personalized dialog with a consumer.” They key to using social media for holiday … Click to Read More

5 Steps to Rock Your Facebook Campaign’s Conversion Rate

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Most people will tell you to how to improve your conversion rate by talking about segmenting your audience. This is a good technique, but they miss the mark. You have to take a step back. You have to look at what the most important aspect of your campaign truly is – earning your potential customer’s … Click to Read More

#020: Creative Ways to Run a Business From Anywhere in the World with Natalie Sisson

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Right click to download the .mp3. On this episode of the Online Marketing Made Easy Podcast, I interviewed Natalie Sisson, also known as the Suitcase Enterpreneur. In 2006, Natalie left her home country of New Zealand and since then has been traveling the world and living out of a suitcase — all while building a … Click to Read More

#019: How to Set Priorities In Your Business with Pat Flynn

Right click to download the .mp3. On this episode of the Online Marketing Made Easy Podcast, my guest is one of my very favorite people – Pat Flynn. I know most of you already know Pat, but if you don’t, he is a well-known and highly successful online entrepreneur. He is a podcaster, blogger and … Click to Read More