One of the more valuable benefits of social media is the opportunity to build your personal brand. When you have a strategic social media plan, you have the advantage to take charge of your online reputation and tell the world what you’re about. I had the great opportunity to talk with my good friend Mari … Click to Read More
You May Need to Step Away from the Social Media Mic
January 21, 2010 By 2 Comments
Make no mistake: Running a successful social media campaign can be a lot of work. It’s time consuming, a little overwhelming and it demands a lot of attention. However, as I am sure you have seen in countless case studies (here’s my latest favorite), the benefits and rewards can far outweigh the efforts. Since these … Click to Read More
How To Make Facebook and Twitter Visually Jive with Your Brand (and why it does not even matter if you don’t engage)
January 13, 2010 By Leave a Comment
So many of my clients ask me about the “right way” to highlight their social network links, such as Facebook and Twitter, on their existing websites. Specifically, they want to know where they should place the social media icons or badges and what they should look like. Some people just throw up an icon of … Click to Read More
Do You Want More Social Media Exposure? Here’s 3 Things You Can Do Today
Here’s the deal: I firmly believe you have to show up daily in the social media world to really see the fruits of your labor. If you want to engage at a deeper level, build key relationships and create new partnerships and opportunities for you and your business, you have to make the effort to … Click to Read More