You May Need to Step Away from the Social Media Mic

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Make no mistake:  Running a successful social media campaign can be a lot of work. It’s time consuming, a little overwhelming and it demands a lot of attention.  However, as I am sure you have seen in countless case studies (here’s my latest favorite), the benefits and rewards can far outweigh the efforts. Since these … Click to Read More

How To Make Facebook and Twitter Visually Jive with Your Brand (and why it does not even matter if you don’t engage)

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So many of my clients ask me about the “right way” to highlight their social network links, such as Facebook and Twitter, on their existing websites.  Specifically, they want to know where they should place the social media icons or badges and what they should look like. Some people just throw up an icon of … Click to Read More

New Studies Show Marketing Power of Facebook

Note to reader:  I wrote this article for Social Media Examiner a few weeks back and I am posting it  for my readers here in case you missed it earlier.  It is full of great facts that can support your marketing campaigns as you continue to master your Facebook Fan Pages and strengthen your engagement … Click to Read More

Do You Want More Social Media Exposure? Here’s 3 Things You Can Do Today

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Here’s the deal:  I firmly believe you have to show up daily in the social media world to really see the fruits of your labor.  If you want to engage at a deeper level, build key relationships and create new partnerships and opportunities for you and your business, you have to make the effort to … Click to Read More

6 Social Media Predictions for 2010

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With 2010 fast approaching, there’s lots of talk about the social media predictions for the coming year. Although we don’t have a crystal ball here at SocialMediaExaminer.com, we do have recent social media studies to support some very likely trends. David Armano recently published his social media predictions for 2010 on the Harvard Business Blog. … Click to Read More