You May Need to Step Away from the Social Media Mic

Golden Mic

Make no mistake:  Running a successful social media campaign can be a lot of work. It’s time consuming, a little overwhelming and it demands a lot of attention.  However, as I am sure you have seen in countless case studies (here’s my latest favorite), the benefits and rewards can far outweigh the efforts. Since these … Click to Read More

How To Make Facebook and Twitter Visually Jive with Your Brand (and why it does not even matter if you don’t engage)

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So many of my clients ask me about the “right way” to highlight their social network links, such as Facebook and Twitter, on their existing websites.  Specifically, they want to know where they should place the social media icons or badges and what they should look like. Some people just throw up an icon of … Click to Read More

Why I Eat Up Everything My Favorite Bloggers Think Up (Blogs That Rock, Part 2)

eat up

As I confessed in my last post, I have become a bit of a blog snob (click here if you missed my confession). And when you are a blog snob, you become pretty passionate about the blogs you love. Do you ever feel like a voyeur?  Do you find yourself being pulled into the blogs … Click to Read More

Do You Want More Social Media Exposure? Here’s 3 Things You Can Do Today

social network

Here’s the deal:  I firmly believe you have to show up daily in the social media world to really see the fruits of your labor.  If you want to engage at a deeper level, build key relationships and create new partnerships and opportunities for you and your business, you have to make the effort to … Click to Read More

HOW TO: Create a Twitter List

Have you heard about the new Twitter Lists? Most everyone has access to them now and they are a fantastic tool to check out. With Twitter Lists, you now can put people into categories and only see tweets from people you have selected. If you follow a lot of people, these lists make it easier … Click to Read More