Lapton
Confidently Deliver

YOUR FIRST BIG SALES WEBINAR

Even if you’re allergic to tech, your email list & sales funnel is a “work in progress”, and the idea of having to sell has you stuttering your words.

Arrow

If you sell info products, digital courses, or coaching and consulting services online,
then you’ve SURELY at least considered the possibility of adding webinars
to your marketing strategy by now.

And perhaps they've been top of mind for awhile…

…lumped in with the millions of other things taunting you on your “someday to-do” list.

A nagging, lingering “should” that you could never quite bring yourself around to finally doing.

Perhaps you’ve even forgotten WHY you haven’t created and implemented a webinar strategy by now.

Amy

Or, if you’re highly aware, perhaps you’ve identified the lack of action to be a murky cocktail of:

  • Not wanting to waste time or money on a complex tech set-up that’s all but guaranteed to be a glitchy disaster.
  • A lack of confidence in speaking to a live audience... and then having to sell to them.
  • A preoccupation with email list building, content marketing, or architecting a fancy, million-dollar sales funnel complete with upsells, downsells, tripwires, maximizers, tranquilizers, etc. (Okay, maybe not the last one.)
  • Setting up an awesome party (your webinar) only for nobody to show up. :(

Yet despite all of this, the thought of doing webinars has never slipped too far down the bottom of your to-do list, because deep down in your entrepreneurial heart, you KNOW that pulling off an effective webinar strategy is the KEY to scaling and automating your growth while FINALLY creating more profits, freedom, and fandom in your business.

And THAT is what I’m going to help you accomplish today.

So even if you think that you’re a bit behind the curve…

…that the opportunity has come and passed...

…that webinar attendance is fluttering - attention spans dwindling - conversions plummeting - and ad costs skyrocketing.
(And you wouldn’t be ENTIRELY wrong on any of these fronts, either.)

THERE STILL IS A WAY FOR YOU TO PIONEER THE NEXT PHASE OF
WEBINAR MARKETING, AND IN DOING SO:

  • Build a highly engaged email list that hangs on every value-soaked word that spills from your lips.
  • Architect a simple yet massively profitable webinar funnel that allows you to quickly scale up and create a profit-generating machine.
  • Do MORE of what you love (creating and teaching new awesome material) and less of what kills your vibe (desperately trying to keep up with every marketing hack, trick or tactic that hits your inbox).

Well…look at you being all smart and stuff.

Why your decision to hold off on going ALL IN on
webinars up to now was likely a genius marketing move.

Okay…I realize that’s a bit of a crazy statement, but if you stick with me for a sec, I’ll show you why I’m sticking to my guns.

YES, it’s true that hundreds of online entrepreneurs are generating 5, 6 or even 7 figures every time they hit “play” on their webinar.


And YES, it’s also true that had you jumped on the webinar bandwagon sooner and spent thousands of hours tinkering around, testing and optimizing, you MAY have also been one of those success stories that “webinar experts” love raving about.

But here’s the thing…

Contrary to what you may have heard, most people who attempt webinars (and maybe you can relate) NEVER even break even.

In fact, my VERY first solo webinar resulted in a NEGATIVE RETURN of $1,500.

And the funny thing is - I actually did everything right. (My content was great, I had 100 people show up for the call, and my tech set up was triple-tested and held up like a champ.)

One tiny mistake…

But one tiny mistake on my end that nobody warned me about (Really? I’m supposed to include a purchase link?) sunk the whole thing in less than a millisecond.

And I know that my own epic fail may sound.. well.. uncommon and unlikely.

But if you’ve ever attempted a webinar yourself (or listened closely to the struggles of your entrepreneurial peers), then you’ll know that the horror show isn’t so far off from the typical webinar experience.

Here’s how most webinars go down…

First, you reach out to your email list to get people signed up.

Or…if you don’t yet have a list, you whip up a few FB ads, tie it together with a registration landing page, and wait for the “magic” to unfold.

And maybe you actually DO get a solid number of registrants. Something you feel good about.

So you go to work on your content. You labor for hours wondering what you’ll share with your audience, and how you can somehow seamlessly steer the conversation into a natural sales pitch that doesn’t make you (or them) feel sick to your stomach.

But even as your write it, you can already feel how contrived it all sounds.

You worry about the balance.
Am I teaching too little? Selling too much? Should I just throw in the towel?

But you’re a bold-faced entrepreneur and you’ve already spent hundreds on ads and technology that you don’t even know how to use yet…so you plunge forward with a “screw it, let’s do it” mentality.

“It’s all in my head…I’ll feel better once I’m on the call”.

Sure…if you can even make it there.

Next, it’s time to unpack all that equipment and tech you just dropped a thousand bucks on.

But “it’s all good” you say…“I’ll make it back on my first webinar!”

So you take stock of it all - microphone, webcams, screenshares, recording app, broadcast software, registration forms, hosting, etc.

And breeze through the instructions - watch a few YouTube tutorials and “how to” guides, and desperately try to patch together multiple systems, programs and technologies that make assembling Ikea furniture feel like an walk in the park.

And let’s say you get lucky…maybe there’s a “tech guru” in your mastermind group who owes you a favor and steps up to the plate and delivers.

Phew. That was close ;)

Then the day of your big webinar comes…

You review your notes, make some edits to the slides (“What was I thinking with that outdated, uber-corporate template?”) and do a few vocal warm-ups to make sure you’re “projecting” properly…as if any of us really know what that means.

So you’re feeling good. Checkmarks. All systems go.

Minutes before you go live, you peek into the webinar room and only a HANDFUL of your registrants have made it (something like 15%... with most of them being your friends and family who showed up for moral support).

What happened to all those expensive, well-earned leads?? AHH.

And are the few that made it even the right TYPE of audience?

Do they care about you or your material, or are they waiting for ANY excuse to check out and get on with their day?

You’re worried…

But the show must go on - you can still salvage this if you convert the few people that actually DID show up, right?

So you fight the flinch, hide your disappointment, and jump into a scattered mix of slides, screen shares and sales pitches.

There is ZERO engagement from your audience. (What happened to all that “YES momentum” you were told would come so easy?)

And for a split second, you can swear you’re back on stage at your old middle school delivering your very first public speech to a bunch of disinterested teenagers.

You bravely give it your all and awkwardly transition into your “pitch.”

Your brain floods with negative self-talk:

“Who am I to sell?”

“I don’t want to sound sleazy or pushy!”

“My audience will hate me and never trust me again...the few people I have will unsubscribe…”

But once again, you push through it and sputter off a few words.

A Hail Mary.

Crickets.

Tumbleweeds.

Close the curtain.

Exit stage right.

You curse the so-called “webinar training” course you bought that covered only one piece of a large, intricate puzzle…and cast-off webinars as an expensive, complicated, ineffective system that has no place in your business.

You pat yourself on the back, lick your wounds and learn to live another day while waiting and hoping for webinars to die a slow, painful death. (Not like you’re spiteful or anything…)

Yet despite all these webinar horror stories,
you STILL hang on to the idea of “someday” doing them.

Why

Because despite EVERYTHING that can (and usually does) go wrong with a webinar…

There is still NOTHING more powerful, leverageable or exponentially more profitable for you and your business than a well executed webinar strategy.

AND IF YOU COULD JUST PULL OFF YOUR FIRST PROFITABLE WEBINAR SYSTEM,
EVERYTHING IN YOUR BUSINESS CHANGES.

  • Your digital products and online courses sell out with ease…without having to pressure your audience with scarcity tactics and ninja “influence” tricks.
  • Your email list gets routinely pumped full of quality, highly engaged leads (who like and trust you quicker than any autoresponder sequence could ever achieve).
  • Partners and affiliates line up to share your awesome, high-converting and valuable presentations with their audiences, creating a MULTIPLIER effect for your income.
  • Your BEST webinar presentations get recorded and placed into an automated, evergreen system acting like a top-performing, 24/7 salesman for your business.
  • And your time and resources are leveraged to envision new breakthrough strategies, create more blockbuster products, and yes…even take that much needed vacation that you promised your family you would take…all while your automated webinars pull in the sales.
It's a game changer

In short, it’s a game changer.

And when I FINALLY got past my initial failures and learned how to do things the right way - my business shifted overnight.

It started with my first $30K day with a single webinar... (Totally within your reach, by the way.)

And then with more tweaks and refinements over the next few months, I started to hit high six-figure webinars with increasing regularity…

…and then finally, just recently I busted yet another plateau and hit the 7-figure mark with my latest webinar promotion!

Now, I’m not saying you’re going to have a million dollar payday right out of the gate.

But what would it mean to you and your business if the next time you hit “play”
on a webinar…even if it’s your very first, you walked away with $10K of profit
and dozens of happy new customers?

$30k Profit

What if it was even half of that…

…would that still be a game changer for you and your business?

Well that’s a very realistic milestone I want to put in your head right now.

Boom! Tattoo it this second.

Because I KNOW that as long as you have a strong product to sell, the ONLY thing standing in the way of you achieving a hugely successful webinar (with the strong possibility of scaling up FAST), is the right strategy and step-by-step guidance to nail it with confidence.

Because with the right strategy and step-by-step training,
you’ll be able to:

  • String together your tech and software with ease, knowing that you’ve taken all the necessary steps to avoid the glitched-up horror stories that people love to vent about on Facebook.  
  • Never waste hundreds of dollars on leads and registrants that never show up - instead, you’ll take your final sips of pre-webinar tea (I prefer  oolong), knowing that the room is JAM PACKED full of dozens or hundreds of new fans eager to hear your message.
  • Anticipate your first big payday, knowing that the next one is simply a matter of repeating the process you’ve already mastered.
  • Never worry about striking the right balance between teaching and selling on your presentations - and instead be able to expertly weave the two together in a harmonious way that delivers VALUE to your audience and compels them to hit “Buy.”

And most importantly…

  • Be assured that NO effort is wasted. That every bit of energy you put into your webinar strategy will pay off a hundredfold. That webinar creation and delivery has become a $1,000/hour activity, because every action you take is going into a highly-refined system that is PROVEN to churn out profits.

SO THAT’S WHAT KEEPS US IN THE GAME.

That’s what kept ME in the game - even after my first epic failure that left me red (in the face and the bottom line).

And it’s this gap between horror show and happy ending that I want to help you confidently traverse in the coming weeks.

But you might be wondering, who am I to lead you on this journey?

Amy
Quote

When I wanted to learn how to do webinars, I asked my friend, Amy Porterfield, for help.

No one knows how to create and deliver powerful, effective webinars more than she. Because of her, webinars are now the single most important tool in my marketing toolbox. Nothing creates more opt-ins or conversions. Thanks to Amy, my webinars now routinely generate six figures—or more!”

Michael

MICHAEL HYATT,

NEW YORK TIMES BESTSELLING AUTHOR AND SPEAKER

WHY I RESISTED OFFERING A WEBINAR TRAINING FOR YEARS… EVEN THOUGH
OTHER TOP EXPERTS WOULD CONSTANTLY COME TO ME FOR ADVICE.

Now, one of the great things about being counted on to train thousands of entrepreneurs on a quickly evolving platform like Facebook is the need for absolute meticulousness.

To stay up-to-date on best practices, and teach them in a clear, step-by-step manner that leaves absolutely NOTHING to chance. (There are enough risks in running a business, don’t ya think?)

But sometimes, that meticulousness (okay, fine, let’s call it perfectionism) gets you into trouble…

As my students and peers witnessed my company’s exponential growth, many of them connected the dots and linked my success to webinars.

Sure, I was doing all the other things we’re taught to do in marketing, like guest posting, networking with affiliates, podcasting, email marketing, etc.

FOR YEARS, I WAS KNOWN AS THE “GO-TO” FACEBOOK MARKETING EXPERT, CO-WRITING THE FACEBOOK MARKETING ALL-IN-ONE
FOR DUMMIES BOOK, BEFORE WELCOMING OVER 6,500 STUDENTS INTO MY FLAGSHIP COURSE -
THE FACEBOOK MARKETING PROFIT LAB.

What they say
  • “My biggest question marks were about content for the slides and the overall flow of the presentation. Having WTC to guide me through the process also saved me from making a lot of “first timer mistakes” and helped me get over particular areas that I thought would be challenging. After doing two webinars to launch our course, we generated $20,000 in sales!”

    - Erin Youngren

  • “I generated more than $135,000 in just two weeks. Amy's system brought me through the entire webinar process and it was a total game-changer for me because it gave me structure and outlined the more tactical stuff, like learning the various platforms and technology needed to pull off a webinar. I know that as long as I follow the steps, I have a solid framework in place and can focus my creative energy on content.”

    - Julia Kelleher

  • “I signed up for Webinars That Convert in late Aug 2015 and proceeded to follow the lessons to create my own 5-Figure Webinars. In Sept we had over $21,000 in Webinar revenue through weekly live sessions. In Oct, we've already matched that total and still have 2 full weeks ahead. Amy's system works and is clear, concise and actionable. It's worth every penny to be part of this training!”

    - Jackson Mumey

  • “Amy's system WORKS! When you follow the step-by-step blueprint, you get results. I just completed my first webinar system after going through the program and I generated $11,465! I am amazed! Amy's follow-up sequence and replay strategy are what really did the trick for my audience. It's all about the system.”

    - Mary Bentz Gilkerson

  • “I took Amy's claim of earning five figures on a webinar without a list seriously. I had two people on my email list when I joined the program. After joining, I picked two dates about 30 days out, and put them on my calendar as my webinar dates. I built my webinar system exactly as Amy outlined, and after four webinars over two days, I have reached my goal and earned $10,000!”

    - Carrie Olsen

BUT NOTHING REALLY MOVED THE NEEDLE IN A HUGE WAY IN MY BUSINESS UNTIL I CRACKED THE CODE ON MY WEBINAR STRATEGY, AND BUILT ALL THOSE OTHER MARKETING PIECES AROUND IT.

Wheel

So when I had my first $30K webinar, some people started taking notice.


“Hey, that’s awesome Amy, Congrats!”

But when I started to routinely hit high 6 figures on each campaign...and then almost 7 figures with my last launch, that’s when the conversation went from flattery and fist bumps to:

“OMG Amy! - You NEED to teach me this!”

But outside of a few private chats, I wasn’t ready to…

Not because I stumbled upon my success “by chance” and wouldn’t know how to teach others how to replicate it.

But because I knew from experience that webinars, more than ANY other marketing activity, were the most delicate, intricate system that required extreme care and attention to detail in order to execute successfully.

So I held off.

Now I’ve always been one to jump into action - to “burn the boats” and not look back, as my friend Tony Robbins would say.

But when it comes to creating and developing the strategies and systems that MAXIMIZE results and return-on-effort (R.O.E.) of my students, I’m not ashamed to say that I’m a bit of a perfectionist.

Better Done Than Perfect!? Um…No Thanks

Sure, the “better done than perfect” battle cry might work well for a cheap coffee mug, but it has no place in the real world where thousands of hardworking online entrepreneurs are counting on me to deliver a TOP quality training that leaves no stone unturned and no questions unanswered.

Because in the world of webinars, “better done than perfect” leaves you with:

  • Inflated ad costs (and non-targeted leads)
  • Empty webinar rooms (Digital tumbleweed, anybody?)
  • Awkward presentations
  • Flatlined conversions

And that’s why, despite hundreds of my students practically begging me to create a webinar course, I made the decision to hold back until my strategies were refined, tested, optimized, and delivered in the patented “Amy Style” that holds your hand through every step of the way and NEVER leaves you wondering what to do next.

And today, I’m proud to say…the wait for that type of training is OVER :)

But before I introduce you to it, it’s important we do some important unlearning and prepare the ground for your success.

4 Sneaky Myths That Keep You From Delivering
High Converting Webinars

MYTH #1: WEBINARS ARE ONLY A MARKETING STRATEGY (AND NOT A WHOLE SYSTEM).

Most view webinars as just the presentation component, which in fact constitutes of no more than 15% of an entire, well-integrated webinar STRATEGY.

In reality, an effective webinar strategy involves 5 Key Stages (planning, pre, live, post, automated), all of which MUST be executed in perfect harmony in order for cash to change hands at the end of your presentation. In short, a webinar isn’t a single tactic, but an entire system with many moving parts, specific timelines, and delicate levers to pull.

And when everything lines up perfectly, your business grabs hold of an effective, efficient sales machine that acts as the backbone of your business and gives you the opportunity to grow, scale and automate at will.

MYTH #2: WEBINARS ARE A TON OF EFFORT AND FAR TOO COMPLEX FOR A SOLOPRENEUR OR SMALL TEAM TO PULL OFF.

True. Webinars AREN’T simple. But that doesn’t mean they can’t be relatively easy when met with the right A-Z blueprint that leaves nothing to chance.

From pairing together the most affordable/reliable technology to knowing exactly how many email follow-ups to send to maximize conversions, a step-by-step blueprint can take an otherwise COMPLEX strategy and make it attainable for even the most time-starved solopreneur.

And for the business owner that possesses such a blueprint, the “complexity” of running a profitable webinar actually becomes a huge competitive advantage, giving them the unique chance to be the FIRST in their space to use webinars effectively.

MYTH #3 -  I’M FINE; I LEARNED ABOUT WEBINARS YEARS AGO.

While it’s awesome that you got a head start on webinar marketing a few years back, the very same early-mover advantage can EASILY become a major detriment to you and your biz if you fail to embrace the MANY factors of success that have changed over the years.

  • Attention spans have changed… (thanks Netflix)
  • Technology has changed…
  • Customer buying habits have changed…
  • And how we go about GETTING people to show up on the call (and buy after the fact) has changed, as well.

Hint: it’s not enough to invite your audience to the webinar and “hope” they show up. There are very specific things you MUST do to not only make sure they show up, but show up in a highly focused and engaged state.

MYTH #4 - IT’S TOO LATE. I ALREADY MISSED THE BOAT ON WEBINARS.

Sure, you missed the boat on webinars as a tactic . . . but there’s always another boat coming.

And that next boat is Webinars as a COMPLETE sales funnel.

And if you’re reading this letter RIGHT NOW, then you’re in a unique position to catch wind of this new strategic approach before anyone else in your niche does, and in doing so, claim your stake in the rich blue ocean ripe with sizeable and scalable profits.

So chances are, that even if your competitors are already using webinars (the old way), you can gain a competitive advantage by being the FIRST to build a complete webinar funnel based on the proven frameworks, techniques, and strategies that I’m about to share with you.

So, are you ready to learn more?

And more importantly…are you ready to learn how to sidestep the countless traps that make most webinars epic disasters, and instead learn and implement the COMPLETE step-by-step system that I’ve personally used to generate over $5M in my business?

A webinar success system that makes you look like a marketing genius even if:

  • The idea of stringing together your tech gives you panic attacks
  • You’re still working on building an email list or architecting your sales funnel
  • Your confidence pulls a disappearing act whenever it comes to presenting on a live call
  • You couldn’t sell a bucket of water to a person whose feet are on fire
  • And you don’t have a SECOND to waste in your business that isn’t linked to profit
Amy

SO IF YOU’VE MADE IT THIS FAR, THEN I’M EXCITED TO
PULL BACK THE CURTAIN AND INTRODUCE YOU TO….

Webinars that convert

The complete A-Z Blueprint for creating and delivering high-converting webinar
funnels that flood your list full of raving fans, build massive trust and value, and
quickly put your scaled-up profits on autopilot.

I’VE SPENT NEARLY 5 YEARS DEVELOPING, TESTING AND OPTIMIZING THE MOST COMPLETE, PROVEN AND
EASY-TO-USE SYSTEM FOR GENERATING CONSISTENT AND SCALABLE PROFITS THROUGH WEBINARS.

Five Years

The result is 5 CORE MODULES and a treasure trove of checklists, cheat sheets and templates that hold your hand through every step needed to achieve your first big sales live webinar…

…and then put it on autopilot so that your business can earn a steady stream of passive income while you expand your product line, network with more partners, or take that much deserved vacation. :)

While the strategies included in this course CAN take you to 6 figures and beyond, there’s something undeniably magical about pulling off your headset after delivering a flawless webinar.

Because once you get there…new doors open up VERY fast.

You have leverage…you have momentum…and you finally have confidence that this business you’ve poured your heart and soul into for so long (and had all but given up on) actually DOES have the legs to take you as far along the entrepreneurial path as you’re willing to go.

WEBINARS THAT CONVERT IS THE VERY FIRST TRAINING OF IT’S KIND THAT:

  • Treats webinars as a complete profit-generating system instead of an isolated, bottom funnel tactic.
  • Leverages and synergizes your list-building, email marketing, and audience engagement ALL within a single efficient system so that NO marketing effort is wasted or executed out of context.
  • Assumes nothing. Quickly takes you from knowing absolutely nothing about webinars, to running a highly profitable (and automatable) webinar funnel that floods your email list with new, engaged leads and converts them into profits.
  • Holds your hand through the tech set-up and all the other icky bits that we technophobes like to ignore until the very last minute.

Here’s How It All Breaks Down…

MODULE 1:  THE WEBINAR PLANNING PHASE

  • 01

    You’ll internalize the “big picture” lessons and strategies needed to execute a profitable webinar funnel.

  • 02

    Live Webinars vs. Automated Webinars: We’ll demystify the debate, and set you on a path that synergizes BOTH to maximize the profits you generate from your webinar strategy. (Hint: Most people jump straight into automated webinars. In this module, I’ll show you why this is a critical mistake.)

  • 03

    How to Choose a Webinar Topic that Converts: There’s a VERY exact science in choosing a webinar topic that leads to the sale. You can deliver an amazing webinar that everyone on the call praises you for, yet STILL not pull in any sales once you direct people to the “Buy Now” button. In this lesson, you’ll learn how to craft the perfect topic that leaves your audience delighted AND makes buying your product the natural next step.

  • 04

    Tech Made Easy: How to quickly choose, assemble and TEST out your tech and webinar platform in order to ensure a glitch-free experience once you go live. Once you get this right, a tremendous weight is lifted, and you’ll feel more confident and ready to deliver a stellar presentation. We’ll explore popular options like LeadPages, ClickFunnels, Hangouts, GoToWebinar…as well as some under-the-radar options that may prove to be an ideal fit for your biz.

  • 05

    The Golden Rules of High-Converting Presentations: Ever wonder how your content should flow? How much pure content vs. how much selling you should do on the webinar? How many slides you should include, and the amount of time you should spend on each? How about fonts, colors, images and animations?

    After delivering over 220 LIVE webinars, I’ve tested them ALL and pinpointed the best practices for EACH of these elements. As a student of Webinars That Convert, you’ll bypass years of testing and optimizing and implement only the MOST EFFECTIVE methods right out of the gate.

  • 06

    Master the 3-Phase Webinar: High-converting webinar presentations all include 3 distinct phases - The Emotional Why, Teaching, and Selling.

    In this section you’ll learn how to tell engaging stories, craft emotionally gripping hooks, and naturally transition into a high-converting sales offer that addresses your prospects’ deep desires and motivates them into action!

MODULE 2:  THE PRE-WEBINAR PHASE

  • 01

    Nailing Your Webinar Registration Strategy - You’ll learn the best days and times to schedule your live webinars, the copy and images to include on your registration and confirmation pages, and WHERE to place your social sharing buttons to encourage VIRAL traffic to your webinar.

  • 02

    Avoid “no-shows” and boost attendance by up to 40% with the perfect onboarding email sequence - Nothing is more frustrating than expecting 100 people to show up on your webinar, and then seeing that only 10 of them actually made it!

    With attendance shooting down, it’s become CRITICAL that you deliver a well executed email sequence that not only ensures they show up on the call - but that they show up in a focused, engaged, and highly-motivated state. Without this, you’re literally throwing money down the drain. (Those leads weren’t free, ya know?)

  • 03

    5 FREE Marketing Techniques to Boost Registration - Swiped from my personal vault, you’ll learn 5 surprising techniques that fill your registration sheet at NO additional cost.

  • 04

    Facebook Ads that Fill Your Virtual Seats - n this lesson, you’ll learn the Facebook advertising model that I designed SPECIFICALLY for webinars (you won’t learn this anywhere else) - which results in a dramatically lower cost per lead and virtual rooms packed in with only your most targeted and motivated buyers. In short, never speak to an empty room again.

MODULE 3:  THE LIVE WEBINAR PHASE

  • 01

    The 10-Point Preparedness Checklist - Just like a pilot would never take off without a mandatory systems check, you should never jump on the call without first running through this checklist.

    Avoid embarrassing blunders and costly glitches by learning how to rehearse the right way (without overdoing it), testing your slides and audio, prepping your Q&A, and creating a backup plan should anything backfire. (Skip this at your own risk.)

  • 02

    How to Turn Your VA into a Stealthy Sidekick: The specific tasks, instructions and toolkits to hand off to your virtual assistant that transforms them from a mere assistant to a KEY contributor to your bottom line. And if you DON'T yet have a VA… this module will empower you to hire one for your next webinar and immediately see a massive return on your investment.

  • 03

    How to Create a Pre-Party Experience - Establish a deep instant connection with your audience, and instill confidence in them that the next 60-120 minutes will be of MASSIVE value.

  • 04

    The 6 Smart Webinar Engagement Techniques - Lighten up and excite ANY crowd by implementing these simple strategies that keep your audience in a focused learning state throughout your entire presentation. (Hint: If ever you sense that you’re losing their attention, quickly reach into this bag of tricks to get things back on track).

  • 05

    How to Create a Sales-Generating Q&A Session - Do NOT miss the opportunity to use the Q&A period to drive sales. Every question asked by your prospect is essentially them asking for your permission to buy - learn how to grant it to them with compelling answers that hit their emotional sweet spots while satisfying their rational minds.

MODULE 4:  THE POST-WEBINAR PHASE

  • 01

    How to get the most out of your webinar replays - What’s the ideal amount of time you should keep a replay available? How do you encourage viewers to watch it and take immediate action? In this lesson, you’ll learn the strategies I use in my own business plus the super-simple tech set-up I use to implement it.

  • 02

    The Webinar Follow Up Sequence - It goes without saying that not everyone will hit “buy” right after the webinar. In fact, for most, your webinar puts them in a “buying state,” but they still require the right information, motivation, and gentle nudging to get them to the finish line. I’ll show give you the EXACT sequence I use to put my audience’s minds at ease, maximize enrollment and extract the most profit from every webinar.

  • 03

    The Ultimate Sales Booster Sequence: What do you do when people on your internal list never even sign up for your webinar? This is where most folks give up, which is a HUGE mistake and leaves thousands of dollars on the table. I’ll show you the specific levers you need to pull (and the super delicate copy) that goes into crafting a special email sequence designed to engage and convert those “non-registrants” that you had all but given up on.

    By following this template, not only can you salvage some sales out of your non-registrants, but it may even become your HIGHEST converting segment.

  • 04

    How to know if your webinar strategy is working - This lesson will show you what metrics you can ignore, and which you ABSOLUTELY must track like a hawk if you want to optimize and increase your sales with each subsequent webinar. This is the ONLY way you can possibly make the jump from five to six-figure webinars.

MODULE 5:  THE AUTOMATED WEBINAR FUNNEL

  • 01

    The big picture strategy and automated webinar funnel blueprint that puts your profits on autopilot and allows you to FINALLY enjoy this little thing called “passive income.”

  • 02

    Why you absolutely MUST resist the temptation to create an automated webinar funnel before you’ve already delivered the live experience. (Most people who jump straight into the automated version set themselves up for failure.)

  • 03

    How to choose the right evergreen platform (StealthSeminars, Webinar Jam, Click Webinars, Zoom, etc.)

  • 04

    Effortless funnel creation - How to leverage the assets you already created in the 4 phases above to quickly PLUG into your automated webinar machine and have it up and running in a matter of hours.

  • 05

    How to create scarcity and urgency (with integrity) EVEN in an automated webinar funnel.

AND TO MAKE SURE YOU REALLY DO FEEL SUPPORTED AND GUIDED EVERY STEP OF THE WAY,
YOU’LL GET LIFETIME ACCESS TO WEBINARS THAT CONVERT. YOU’LL ALSO GET ACCESS TO:

Bonus One

PRIVATE, MEMBERS ONLY FACEBOOK GROUP

(Value $997)

There may be other types of business and marketing training where you can kinda, sorta get by without the support of a group.

But webinars… well…they’re just not one of them.

While the core curriculum DOES take you by the hand and lead you every step of the way, there’s something undeniably special about engaging with others who have chosen the same path.

Your daily dip into this Facebook group will soon be some of the most inspiring and profitable moments of your day as you:

  • Tap into a thriving community for new ideas, insights and inspiration.
  • Ask questions and quickly troubleshoot any little (or big) challenges standing in your way.
  • Get an extra set of eyes on every piece of your webinar system from those in the community who are in the trenches with you.
  • Invite your new band of supporters to join you on your webinar (it never hurts having your friends on a call with you).
  • This is a private community of entrepreneurs and business owners who are serious about getting their webinar system up and running. The community is one where people support each other, connect, ask questions, get feedback, and offer up their own insights and encouragement in a trusted group setting.  The Webinars That Convert team will be on hand to offer support as well.
Bonus Two

THE WEBINAR FILL UP FORMULA

(Value $399)

The #1 complaint I hear over and over again from business owners is not knowing how to fill up their webinars with quality participants.

And by “quality participants” I am talking about people that will want to do business with you after you knock their socks off with your amazing webinar content!

The lack of focus on filling up your webinar with the RIGHT audience can flatline your sales before you ever hit play.

But fill up your webinar with people that are excited and genuinely interested in hearing from you, and you’ll not only create amazing engagement on your webinar, but you will also have the confidence to steer the conversation towards its natural conclusion (more sales).

So what would it be worth to you and your business if...

  • You didn’t have to spend dozens of hours and thousands of dollars patching together your systems and tech, only to STILL rely on a hope and prayer that it all goes smooth.
  • You could learn how to set up, execute, and maximize your webinar funnel all from a single step-by-step program, instead of jumping between multiple overpriced trainings that give you only a single piece of the puzzle and leave you with NO IDEA on how to complete the picture.
  • Your email list building strategy wasn’t treated as separate, time-consuming marketing activity, but FULLY integrated (and maximized) into your profitable webinar system.
  • You could stop “thinking” about doing webinars... stop “talking” about doing webinars... and definitely stop trying to remember why it is you passed them off to begin with. But instead, you can confidently and consistently execute profitable webinars while jumping to the front of the line in your industry.

THIS IS THE OPPORTUNITY I’M PUTTING AHEAD OF YOU TODAY.

To pioneer the next wave of entrepreneurs who are executing their webinars with only the most current, up-to-date and proven practices.

And while Webinars That Convert is my brand new program, you can rest assured that your experince will mirror the game changing results that members of my other flagship programs have enjoyed.

What they say

”After applying Amy's step-by-step strategies, I saw BIG results quickly. Not only has my email list gone from 5,000 to over 100,000 active subscribers, but my revenues from webinars has increased over 400%. On my very first webinar, I generated 5 figures! I've gone on to fill up my webinars with TENS of THOUSANDS of quality leads and Aromahead Institute now has world wide exposure!“

- Andrea Butje

JOIN WEBINARS THAT CONVERT TODAY

When you enroll during this special, limited time launch period, you’ll get:

01

The FULL Webinars That Convert Training Course: Priority access to all 5 Modules with downloadable videos, checklists, cheatsheets and audio.

02

BONUS #1 - Instant Access to the Closed-Door Webinars That Convert Facebook Group where you’ll gain unlimited insight, inspiration and feedback on your webinar system from a friendly and approachable group of like minded entrepreneurs.

03

BONUS #2 - The Webinar Fill-Up Formula - so that you never have to struggle with finding your perfect webinar audience, and instead be confident that the people you’ve attracted to your webinar are genuinely interested in doing business with you.

And that’s not even counting the unannounced surprises and value bombs I’ll be dropping on you once we get started…

But because I’m super excited to welcome you into the first wave of students I’m giving you the opportunity to enroll in Webinars That Convert TODAY at the special promo price of just…

12 PAYMENTS OF $97

add to cart
Secure Checkout

NEED HELP ORDERING OR HAVE QUESTIONS?

If you have any questions or concerns about the course,
please contact us.

BUT HERE’S WHY YOU NEED TO HIT “PLAY” RIGHT NOW…

Since the goal of this course is for you to literally 10X your investment with your very first webinar funnel, every moment spent on the sidelines is another one spent…

  • Struggling to build your list, generate leads, and spark audience engagement.
  • Watching your peers (and competitors) leepfrog you with their own successful webinar systems.
  • Handicapping your profits by relying on non-leveragable marketing activities like one-to-one calls, endless guest posting and content creation.

A 60-DAY “TRY IT, TEST IT, APPLY IT” MONEY BACK GUARANTEE

Guarantee

If you’re on the fence…

Or if other trainings have left you stranded (and skeptical)...

Then I want to give you EVERY opportunity to put Webinars That Convert into action and cash in on your first hugely profitable webinar.

That’s why I’m saying “Screw It’ to the 30-day “industry standard” and instead I’m giving you a full 2 MONTHS to go through the training, keep up with the assignments, implement the systems, and hit PLAY on your first webinar system.

And if you reach out within 60 days to show me that you’ve kept up with all the work (you have to show me proof!), and for some crazy reason STILL haven’t seen any progress, then I’ll be happy to return the investment.

But, you DO have to do the work.

Webinars That Convert is for business owners who are committed to implementing new profit-generating systems into their business, and NOT for tire kickers only interested in collecting more information and digital dust on their hard drives.

And we will be strict on this last point - you absolutely must do the work and put the strategies into action to be eligible for a refund.

There’s so much transformation waiting for you on the other side of this training, and since my main goal is your success, I’m not afraid to dish out some tough Amy love when it comes to holding you accountable.

More on the 60-Day Guarantee over here.

A LITTLE BIRDY TOLD ME YOU HAVE QUESTIONS...

q

I don’t have a website or a blog and I do not have a presence on social media. Is this program still a good fit for me?

At this time, Webinars That Convert is not a good fit for you. This program will be a better fit for you when you have a more solid foundation for your business (your website) and you start creating consistent content (a blog) and you start to engage on social media.

When you are ready, I’ll be the first to welcome you inside!

q

What if I don’t have an email list?

While most people treat list building as an isolated marketing activity, it’s actually totally ineffective when performed in a silo, and exponentially more powerful when weaved into a complete webinar system that generates sales on the bottom end.

There’s an entire section of Webinars That Convert that is completely dedicated to filling your seats (and email list) with your most highly-targeted and motivated audience through paid ads.

Now I want to keep things very real with you, so here goes: If you don’t have a list (yet), promoting webinars will help you grow your list quickly. However, if you are going to use ads to build your list and fill your webinars, AND have a very small budget for Facebook ads, your list growth will be effective, but slow. So you must have patience!

The end result: You stop scrambling for guest posting opportunities, and instead build a highly-engaged list of buyers that allow you to reinvest the profits into further growth.

q

Do I need to have my funnel set up before I can benefit from Webinars That Convert?

No.

Webinars That Convert is a webinar funnel system.

And identical to the one I use in my own business to generate over 7 figures per year.

It may not have all the crazy bells and whistles that other online marketers love to geek out over, but it’s highly effective and super-easy to set up…

…meaning you’ll have profits dripping out the bottom end of your webinar funnel while your competitors are still scratching their heads, trying to figure out the blueprint of some super-advanced funnel that will never get implemented.

q

I barely have enough time to get things done as it is - how will I find the time to implement this program?

I know you’re crazy busy.

And the last thing I want to do is tack on another project to your never-ending to-do list.

But here’s the thing - you DO have time. Say what!!?

We all have the same 24 hours in a day…but as a business owner, your job is to maximize the return on every hour spent, and prioritize your activities accordingly.

So my goal isn’t to add another item to your list, but to show you very quickly that Webinars That Convert is a $1,000/hour activity. Because if you knew you were getting that kind of return out of this course and its implementation, then I can all but guarantee you’ll find the time (and quickly shed some of the ineffective/less fun activities you’re currently doing).

q

Do I need to have a product first?

No! If you already have a product or online course to sell, you are sittin' pretty 😉 However, if you don't yet have something to sell, inside the program I will give you my best insights and ideas for creating a selling opportunity on a webinar. So this program works for those with an existing product (ideally an online course, program or service) and those wanting to sell some type of coaching, consulting or online workshop to their audience. (Don't worry - I will walk you though all of it inside the program!)

q

I sell a service - can this help?

If your service is sold online, then absolutely.

Webinars are particularly effective for coaches, consultants and anyone who can deliver their service or programs 100% online.

q

I already run webinars…will this improve my results, or it it just a beginners’ course?

The strategies you’ll learn in Webinars That Convert are the exact same ones I used to achieve my first $30,000 webinar… AND the same ones I use today on webinars that have generated over a million in revenue.

So while the course DOES assume that this is your first time out, this “beginner’s mind” might just be what you need to bust through your plateaus, unlearn obsolete strategies, and arm yourself with the systems that are unique to the next wave of successful webinars.

q

I understand that if I put in the work and implement the systems I WILL see epic results - but how many hours should I be setting aside each week?

Remember, the goal here is to have every hour you put into learning and implementing Webinars That Convert, reward you with $1,000 on the other end of your funnel.

But even if you’re adopting a $1,000/hour activity, I know that time management is still a “thing.”

So here’s what you should expect.

You will get access to the entire training the minute you join.  Roughly, there is about 10 hours of training inside the program, broken up into bite-sized training that are easy to digest. If you want to get your webinar up and running quickly, I suggest you spend 3-4 hours a week dedicated to the program.  But no worries if that’s too much - you have lifetime access, so you get to go at your own pace!

q

Will I be on a deadline to start the course?  Is the training delivered live?

The entire course is waiting for you right now. That means that all 5 modules, with over 20 training videos, will be accessible the minute you login to your member area.

So there’s no worry about attending live. No need! You get to go at your own pace! You lucky devil.

“SO…WHERE’S EVERYONE TUNING IN FROM TODAY?”

You’ve heard the famous line dozens, if not, hundreds of times.

Maybe you’ve even excitedly punched your own city into the chat box and heard the webinar presenter announce it on the call, drawing a warm smile.
But imagine the grin you’ll have when YOU get to ask it for the first time…

…and dozens of answers flood in - people from ALL over the world, tuned in, rapt with attention, waiting for you to share your best work and lead them towards a better reality.

If you’re reading these words, then that “dream” is only a few short weeks away.

For the first time, you can get a COMPLETE webinar funnel system that gets you there - not just a single piece of the puzzle that leaves you lost and frustrated.

There really is no greater speedpass or shortcut towards growing, scaling, and automating your profits.

But the danger of traveling at such high speeds is the endless amount of ways you can crash and burn.

And such is the case with webinars - it’s why MANY avoid doing them - and why those who have integrated them into their business have more than likely experienced some kind of  epic, humiliating disaster that left them red-faced and bleeding cash.

And after severely botching my first two attempts at webinars, I too was just about ready to call it quits.

But looking back, after vividly seeing how webinars were singlehandedly responsible for growing my business to multiple 6 figures, and then scaling beyond 7, I want to do everything I can to make sure you don’t turn your back on such a powerful strategy…and more importantly, give you the confidence to nail it the first time.

Around the world
Comp

WEBINARS THAT CONVERT IS THE TRAINING I WISH I HAD 3 YEARS AGO.

And now I’m proud to give you first access to the training that I know without a doubt will accelerate your growth and kick things up to the next level.  

You already KNOW (and HAVE known) that webinars are an integral part of your online marketing success - and as I mentioned earlier, your decision to hold off was actually a VERY savvy one.

But NOW is the time to get on the field and take action, and with a complete course leading you every step of the way AND a 60-Day guarantee, there really hasn’t been a better time to give it an honest shot.

Tools

AS A REMINDER, HERE’S WHAT YOU’LL BE GETTING:

01

The FULL Webinars That Convert Training Course: Priority access to all 5 Modules with downloadable videos, checklists, cheatsheets and audio.

02

BONUS #1 - Instant Access to the Closed-Door Webinars That Convert Facebook Group where you’ll gain unlimited insight, inspiration and feedback on your webinar system from a friendly and approachable group of like minded entrepreneurs.

03

BONUS #2 - The Webinar Fill-Up Formula - so that you never have to struggle with finding your perfect webinar audience, and instead be confident that the people you’ve attracted to your webinar are genuinely interested in doing business with you.

And that’s not even counting the unannounced surprises and value bombs I’ll be dropping on you once we get started…

But because I’m super excited to welcome you into the first wave of students I’m giving you the opportunity to enroll in Webinars That Convert TODAY at the special promo price of just…

12 PAYMENTS OF $97

add to cart
Secure Checkout

NEED HELP ORDERING OR HAVE QUESTIONS?

If you have any questions or concerns about the course,
please contact us.

How do I know if Webinars That Convert is right for me?

If you can put a positive, green “check mark” next to the points below, then I’d say you’re perefectly qualified to jump into Webinars That Convert and get the most out of it:

  • You already have a digital program or product (or service) that you’re ready to sell OR you want to create some type of coaching, consulting or online workshop opportunity to sell on your webinar (we get into all of that inside the program!).
  • You’ve spent a significant amount of time trying to learn how to build your email list or sales funnel, and want to integrate them both into a unified system that generates profits on the other end.
  • You are willing to invest in Facebook Ads to capture the attention of your perfect ideal clients. You don’t need a huge ad budget, but you do need to be willing to invest in ads to see optimal results.
  • You’re ready to take your business to the next level... and put your scaled-up profits on autopilot.
  • You genuinely care about your message and the people it serves
  • You're willing to give this course your best effort, and enthusiastically put in the work.

If you can relate to any of the above...

Then I want to reward your commitment to growing and scaling your business
with the most COMPLETE webinar system course available.

Get started RIGHT NOW by choosing the plan that works best for you:

12 PAYMENTS OF $97

add to cart
Secure Checkout

NEED HELP ORDERING OR HAVE QUESTIONS?

If you have any questions or concerns about the course,
please contact us.

I can’t wait to take you step-by-step as you
build your first webinar system!!

Amy Signature
Amy