Listen To My Latest Podcast Episode:

#488: My Response To The Anti-Live Launch Chat: A Wellness Checklist

Listen To My Latest Podcast Episode:#488: My Response To The Anti-Live Launch Chat: A Wellness Checklist

AMY PORTERFIELD: Hey there, Amy Porterfield here. Welcome to another episode of the Online Marketing Made Easy Podcast. Today we are diving into the areas that you should DIY in your business when you’re just starting out. 

I want to be up front with you because some of what I’m going to share today may be a little bit tough to hear. But here’s the thing. I always want to be honest with you. My goal is to help you build your business and move it forward. 

I also want to make your online marketing easy. Part of making online marketing easy is outsourcing, for sure. I’ve talked about it on my show many times. I have also talked about finding the right people in your business to help you get the most important projects done. 

Most recently I shared How I Found, Hired, and Work With My Project Manager (Episode #159). I’m all about finding the right people for your team and I truly do believe you can leverage many different tasks in your business. 

I also know when you’re just starting out there are areas that should be left to only one person in your business. That person is you. 

Let me back up for just a moment. The entire idea of this episode came after I was talking to one of my good friends who also happens to be a project manager. She was just breaking into Facebook ads in her business. She’s just getting her business up and running and she has started to do some webinars. 

Of course she wants to run some Facebook ads. The conversation went something like this: “Oh how are your Facebook ads going? Tell me all about it. Are you filling up your webinar?” 

My friend said, “We were having some challenges. We weren’t getting as many people on the webinar so my Facebook ads girl changed some things around, she tweaked some stuff inside the Power Editor and we’re good to go.” 

I then asked her, “What exactly did she tweak? What did she change to get better results?” My friend said, “Uhhh, I have no idea.” 

That is a no go when you are just starting out in your business. My friend didn’t even have the foundation of Facebook ads. She was trusting somebody else with one of the most important areas of her business. 

I’ll talk more about my friend later in this episode and what ultimately happened. But the reason I am making this specific episode is because no one knows your business better than you. When you’re just starting out you’re truly making distinctions and choices and coming up with different ideas that shape where your business is going. 

In the beginning you need to invest your own time and your own resources into learning the different aspects that can move the needle in your business. 

I’m going to talk about five of those areas today: Why you need to do it yourself in that area and then some points to keep in mind. At the end I will answer the question that’s very likely on your mind, “How long should I actually do it myself before I outsource or hire somebody else to do this on my team?” Yes, I will answer that question, for sure. 

Before we dive in, a quick word about our sponsor. 

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To get your free, unrestricted trial all you need to do is go to www.freshbooks.com/amy and in that section where it says, “Where did you hear about us?” Just type in Online Marketing Made Easy. Enjoy! 

DIY Your Website 

Okay, let’s dive into DIYing the most important aspects of your business. We’re going to start with the big guns, your website. 

I know, I know, it could feel incredibly intimidating to actually create your website on your own. But I’ll tell you this, it’s incredibly doable. Here’s one thing I know for sure, so many of my peers and myself (this has happened to me as well), early on building our business we hired somebody to build our website for us. 

We spent way too much money and way too much time on our website and we could have done it ourselves and then focused on other areas of our business that would start making us money faster. We spent way too much money and way too much time with somebody doing our website for us because we didn’t know truly what we needed and wanted and what our audience needed from us as well. 

When you’re just starting out there are so many unanswered questions. Until you start blogging regularly or creating your weekly podcast or weekly video show and until you start building your social media presence, building your email list, and connecting with your ideal customer avatar you will really have no clear vision for your own platform…your website. 

Until you get into the trenches a little bit more I say to create something simple and do it yourself. Back in the day when I worked on my website one thing then that was different from today is that there weren’t as many really amazing WordPress themes. 

I remember spending days and days, maybe weeks, trying to figure out which theme would work best for my business. These days I feel like you have so many great options. So many WordPress themes are drag and drop. 

Jessica Rae, who designed my current website, was recently talking to me about encouraging people to DIY their website. She said the technology is way easier than it has ever been. That’s one reason she feels it is incredibly doable to actually work on your website yourself. 

Remember, I’m saying when you’re just starting out. When you do it yourself you won’t add all of those crazy bells and whistles that tend to get most people in trouble with their website in terms of spending too much time and too much money. 

Remember, you’re just going to keep it simple. You’re going to think about your overall strategy. When people come to your website what do you want them to do? Also, how are you going to grow your email list with your website? 

I would rather you spend more time focusing on a really great core lead magnet for your website that you put on the home page in the feature box across the top before the fold. By the way, so many WordPress themes offer that feature box functionality now. It lets you put your freebie front and center on your home page. 

I highly recommend you check into those themes and I will link to a few of the themes that add the feature boxes so you can do your lead magnet front and center. I’ll add those to the show notes. 

Basically, here’s what I want to say. Once you start to figure out the mechanics around how different pieces come together on your website, in the future you can definitely outsource this and get a beautiful website created. 

Right now as you are starting out and are still making really important decisions and distinctions in your business, you are figuring out who you are in your business and what you want to offer, and you are learning more about your avatar. 

For at least the first year there are so many unanswered questions that you are figuring out. You might not even know that yet. But I promise you it’s true. So with that, I would love to see you tackle your own website the first time out. Keep it really simple. 

I have a few resources to help you do so. The first one is from my own website designer, Jessica Rae. We were talking, again, about DIYing your website. She has truly made a career out of distilling the website process so that you can do it yourself. She has a great step-by-step freebie around doing your website on your own. 

There is another freebie that is totally worth checking out. It’s so good. It’s from my friend, Kristie Keever. She is all about branding. This girl knows branding so well. She has a freebie called Five  Brand  Clarity  Questions  You  Need   to   Answer   Before   you   Design Anything. 

I thought this would be a great freebie if you’re thinking about doing your website yourself and you have no clue about how to brand your business. Believe me, branding is one area that I’ve definitely struggled with from the get go. 

Kristie is definitely a go-to source I want you to have in your back pocket and I want you to grab her freebie. 

The final resource I’ll give you if you’re going to get on board with this idea of doing your own website the first time out is Episode #160. It’s called Behind the Scenes of My Website Redesign. In that episode I talk about having Jessica do my website design. 

At that point I had been in business for many, many years. However, I learned so much about redoing my website, the decisions I had to make and where I needed to get involved, and the mistakes I made along the way. 

I think you will get a lot of value from Episode #160 even if you’re going to do it yourself, which obviously, I am highly encouraging you to do so now. Your first DIY, when you’re just starting out, is to do your website on your own. 

DIY Your Copy 

The second area of your business that I want you to DIY, when you’re just starting out, is writing your own copy. I feel incredibly passionate about this one because I want you to be able to nail down your own voice. 

I don’t want someone else’s interpretation of your voice and that is what will happen if you don’t do it yourself from the get go. I want you to get really comfortable talking to your audience through email marketing, through social media, through sales pages, the whole shebang. I want you to write your own copy. 

This is something I definitely did starting out. For many, many years I wrote my own copy. However, I did make a mistake in the very first few months of my business when I was trying to put my own website together. I hired a copywriter to write my About page. 

It was a disaster. It was just so bizarre how she talked about me and the tone she used. At the time I didn’t even really understand what my personality was going to be through my writing. I didn’t know what my voice even sounded like in terms of copy. 

I hadn’t done it myself and then I hired this woman who really didn’t know much about me. Even through I tried to give her some information she just didn’t know me. So, I looked at the About page she wrote and I thought, “This is not me.” 

This wasn’t even close to me. But then I got more confused and began to wonder what does my voice sound like through my writing? What personality is going to shine through? What words do I use? What’s my tone? 

Now I was really confused because someone else had said, “This is your voice.” It was my fault because I hired her to do so. A lot of DIY information I’m giving you is really from my own experiences of where I messed up and, looking back, how I wish I would have approached the whole thing. 

When you hire someone too early on to write your voice they will create something that’s not even you. So what I want you to do is become a student of copywriting. There are so many great free resources out there and there are so many great paid programs you can invest in. 

If you’re wondering where you should invest your money, I definitely would invest in learning how to write copy that really allows you to shine. There are a few people that come to mind: Ray Edwards, Nikki Elledge Brown, Melissa Cassera (is a great writer that teaches so many awesome points about getting your voice out there). 

There are so many, Copy Cure from Marie Forleo and Laura Belgray. I’m going to list some of my favorite copywriting free resources and paid programs in the show notes. I also did an awesome episode with Ray Edwards, Episode #60, Copywriting Tips to Persuade, Promote, and Profit with Ray Edwards. Definitely check that episode out. 

I wanted to bring this one up and I am so passionate about it because I remember when I first started working with my own copywriter, Ry Schwartz. It was a few years back and we had a meeting where I needed to talk to him about who I was in my business. 

I needed to share my messaging with him and who my audience was and really what I wanted to communicate through the sales pages he was helping me write. It was really easy for me to communicate with him about my voice and about the copy I wanted him to write because I had confidence in what I had done before. 

I was ready for a copywriter because there was so much work to get done for a specific promo and I was only one person. I couldn’t write all of the copy for one of our biggest launches we were going to do. I needed to bring in the big guns. 

Because I had done all of the copy up until then I was able to communicate with him what I was looking for. After he wrote a few first drafts I was able to say, “That sounds like me,” or “That doesn’t sound like me,” or “tweak this a little bit because I would typically say ‘this’ or ‘that’.” 

If I hadn’t been writing my own copy I could never have communicated that to Ry. Ry and I have a very special relationship. I consider him a dear friend. I feel our relationship is so solid because we can pitch and catch together. 

He doesn’t feel like he’s just out there alone trying to figure out my voice. We’ve been able to develop it together and it makes his work so much better inside of my own business and it allows me to utilize all of his skills because I can communicate what I need, what I like, and what works best. 

If you want to have a really great relationship with your copywriter and you want them to be around long term, figure out your voice first. Write your copy for a good while before you ever hire someone else. It makes all of the difference. 

DIY Your Online Marketing 

Moving on to the third aspect of your business where I highly recommend you DIY it until you really have it down and that is your online marketing. This is a huge chunk. You might think I am insane because 75% of what you do in your business is market online. You ask, “you think I should do it all myself?” 

I’m not saying you have to do it all yourself. You could get help from a VA. You can get help from a project manager. What I don’t want you to outsource is the direction and strategy and big picture of your online marketing. 

In fact, I want you in the trenches working on your webinar slide decks and your scripts for your videos and your Facebook ad copy and images and all of the stuff that goes into your promotions and marketing. I want you in the trenches working along side anybody you bring in your business to help you. 

What I don’t want you to do is outsource a big promotion or big launch to an outside company. It might surprise you to hear that’s exactly what I did early on when I was launching the Facebook Marketing Profit Lab. 

I hired a team of guys to work on the launch. I remember they put the sales page together and they wrote the registration page copy and the sales page copy and they put the whole funnel together. One, I had no idea what they were doing. 

They kept me out of the loop because they were working so fast. The second thing is that I looked at what they did and none of it looked authentic to what I thought my brand was about. At that time I was still very confused about branding and my messaging and my voice because I was so new at all of this. 

What they did didn’t feel like me but there was no turning back. I had paid them. They had spent a long time doing it. At that point my launch was happening in just a few days and I didn’t feel like I could just turn back or postpone the launch. 

I was really afraid. What happened was that I went out and did my webinars and marketed the program and it wasn’t a huge success like I thought it would be because I was very disconnected to all of it. 

I had to literally change things during the promo to make them more me and to make them feel more authentic. Luckily, I was able to turn things around. But, when we first started out the promo was very rocky. 

I only had one person buy on the first webinar I did during that promo. I really, truly believe it was because I was completely disconnected from everything I had put out there. If I was able to go back and do that again I wouldn’t have hired this team of guys to do it for me. 

I would have hired some extra help like an extra VA or, if I could afford it, a project manager to make sure all of the pieces were organized. But you can bet I would be literally sitting right next to that project manager and we would be going through every piece of the promotion and making sure he/she understood all of the action items we needed to hit. 

They would know the key players to get support in making it happen and I would communicate where I was going to have a big presence in the whole marketing journey with them. I would communicate where I was going to play a big part in putting this marketing strategy together and working on the specific pieces. 

I really wish I didn’t try to outsource so early on because it didn’t work. Again, you do not always have to do your online marketing on your own. But, in the beginning, hold tight to it. Learn what works for you and what works for your audience. 

Figure out what you’re really going to enjoy in terms of webinars, a video series, a challenge. I want you to experiment with all of that. I want you to get in the trenches and, again, you’ll know when you’re ready to outsource this even more or when you can step back and really just do the big picture of your strategy. 

We’ll talk about when you’re ready at the end. In the beginning I would love to see you have a pretty firm hold on what happens with your online marketing. There is an episode I did a while back with Anne Samoilov. It’s called How to Plan Your Promotional Calendar Like a Boss (Episode #138) and I highly recommend you check it out. 

DIY Your Facebook Ad Campaigns 

Moving on to the fourth aspect of your business that I highly recommend you DIY when you’re just starting out and that is your Facebook ad campaigns. Yes, you’ve got to know how to run Facebook ads before you outsource it to somebody else. 

Remember my friend I told you about in the very beginning? She was just starting to ramp up her business. She was doing her very first webinar in order to sell her service and she hired someone to run her Facebook ads. 

The Facebook ads didn’t do so well. But more importantly, she had no idea why they didn’t do well. She did not know who she was targeting, how much money she was spending per lead, and she didn’t know if they were going to convert well. 

This is stuff you’ve got to know before you outsource. Quite honestly, you could spend a lot of money and see very little results. About a week later she realized she had sunk $1,000 into an ad campaign and she had no details about the success of that ad campaign and had no idea how it was set up, who she was targeting, or anything about cost per lead or cost per earning. She knew nothing. 

The other day she told me, “Okay Amy, I get it. I really do need to understand Facebook ads up front before I outsource.” With that understanding she could give more quality information to the person running her ads and she could troubleshoot with that person more closely before they spend more of her money and get very little results. 

There are so many great Facebook ad managers out there that can run your ad campaign. But, if you can’t speak the same language they are speaking and you don’t know what information to give them to set them up for success then you are doing yourself and your business a huge disservice. 

You really want to understand Facebook ad targeting. If you’re going to work with somebody to run your ad campaigns then I want you to come to the table and say, “Here are ten Facebook pages that I would like for you to experiment with in terms of targeting.” 

You need to be able to say, “Here are some specific blog posts that you can retarget.” You need to be able to show them some copy they can use and some images your audience resonates with well. You need to know what works before you hire somebody else to do it for you. 

When you hire somebody else to run your Facebook ads I would like to see them scale your business. I would like to see them take what you’ve done and make it better. But you don’t want them to make all of the decisions from the get go. 

You know your business best. So I would like to see you run a few Facebook ad campaigns on your own. Get familiar with how to target and how to retarget. Get familiar with what ad objective you want to choose. Play with your ad copy and your ad images. You go first. I think that’s the theme of this entire episode. 

In a few areas of your business you need to go first. Then you have mapped it out well enough so that somebody else can pick up where you left off and make it even better. I don’t want people coming into your business and starting from scratch on your copy or your website or, in this case, your Facebook ad campaigns. 

I want you to set the stage and then you can hire somebody to take it to the next level. It’s really, really important. And, another reason I want you to do your Facebook ads on your own in the beginning is that I want you to see how quickly you can spend money with Facebook ads and how important it is to really understand what’s working and what’s not working. 

I want you to know when it’s time to make changes and I want you to really understand how to read the metrics of a Facebook ad campaign so you are always in the know as to what’s working, what’s not working, and when you need to tweak. 

Is this something you’re going to learn overnight? Of course not. It took me a really long time to understand what works in my business when it comes to Facebook ads. But I am so very glad I ran my ads for about the first year of my business before I ever let anybody else help me do so. 

You don’t have to do it for a full year. That’s basically what I did. I probably did even longer because I was teaching Facebook ads so I really needed to be in the trenches. But, again, I want you to at least go first and then you can hire somebody when you’re ready to kind of pass it off. 

When it comes to resources, I’ve got a lot of them. First of all, I think you should really follow everything Rick Mulready does. He should be your Facebook ads go-to guy. At least he is for me. We’ve done so many episodes on this podcast around Facebook advertising. 

We’re going to be doing even more episodes, especially episodes for the beginner just staring out with Facebook ads. In the meantime, before we get some of those episodes live, I want you to check out Episode #148, Three Tips to Fix Your Facebook Ad Targeting, because even if you are not running ads yet these tips will help you so you won’t make the same mistakes most people make. 

You definitely need to understand the Facebook pixel. To do that you can check out Episode #163, Demystifying the FB Pixel. I have a lot of good ones for you and I will link to even more in the show notes. 

DIY Your Money 

Moving on to the final aspect of your business that I highly recommend you DIY and that is your money. This ones comes with a caveat. I actually think we should all DIY our money to a certain extent. I believe we should all have a bookkeeper. 

I will link to my favorite bookkeeper in the show notes. I mentioned that I use a bookkeeper in Episode #167, Your 4×4 Gut Check For Your Business. I talked about having a bookkeeper and how incredibly valuable and helpful that is to your business even if you’re just starting out. I think that’s the best time to do it. 

If you’ve been in business for a few years and don’t have a bookkeeper that’s a huge red flag. I think we should definitely all be looking into a bookkeeper. Beyond that, I want you to be tracking your money. This is the DIY part. 

You should be looking at your profit and loss statement every month and you should know how much money you brought in this month and then you should know how much money you’ve spend this month. 

In my infomarketing business our goal is to keep 68% of the money coming in. Our expenses are only 32% of the big picture. Does that make sense? I’m not the best at talking numbers so I think I use the wrong terminology most of the time. But, I think you get the point. 

At any given time, when we look at how much money we’re spending in our business, we don’t want it to be over 32% of the entire gross profit we’ve brought in. This is incredibly important to us because when you have an infomarketing business you can keep things lean, for sure. 

This percentage I’m throwing out there is not going to work for everybody. If you’re way beyond the 32% then it’s just something to maybe aspire to or at least look at your expenses and ask yourself where you could tighten up a bit or get a little bit more lean. 

As you know, I don’t have a really big team. We keep it small but mighty. I use a lot of contractors on a project-by-project basis. I don’t have a physical location so we don’t rent office space. In addition to that, I make sure we are very deliberate in terms of any money we spend. 

Our biggest expense in our business is Facebook ads, by far. But beyond that I think it would be team and then beyond that it would be some of the core tools we use like Infusionsoft. We recently went through every single expense on our credit card over the last few months. 

Definitely look at the recurring fees, we do this all the time, and if we’re not using something we make sure we cancel it and are not getting charged for it. I talk about this a lot. I think I’ve probably mentioned that five times throughout my entire podcast episodes. 

You definitely want to look at that credit card statement and if you’re paying for a tool you’re not using, cancel it. Or, ask yourself if you should be using it. Are you dragging your feet? Should you get into this tool right away? Can it make a big difference for your business? If the answer is “yes” then go for it. 

Getting back to DIYing your money, I don’t mean you have to crunch all of the numbers. I wouldn’t ever suggest that. Have a bookkeeper do that for you. But, I want you actively looking at those numbers every single month. 

By keeping an eye on your finances you avoid an emergency or really tough situation that might come up because you had no idea where the money was going. 

By setting up a system of checks and balances from the beginning you will be set up for the long run. If you’re just starting out then get into the habit of really knowing your numbers. That way when you start making bank down the road and the numbers are a whole lot bigger you’ll feel really comfortable navigating through those reports and knowing where the money’s going, how much money you have to spend on this campaign or that campaign, and you’ll know at the end of the year where you’re going to end up. 

Really good money habits in the beginning of your business go a long way and will help you immensely when you start making the big bucks. 

If you want to check out Episode #167, Your 4X4 Gut Check, I talk more about this and some other areas of your business I want you to look at. I did that episode mid year as a mid- year check into your business. But the 4×4 Gut Check episode can be used at any time just to check into your business and make sure you’re on the right track. 

That leads me to the final thing I promised you and that was to answer the question, “How long do I need to DIY before I can outsource it or hire somebody on my team to actually do the work for me?” 

Here’s my answer. I want you to DIY until you have a better understanding of the scenario you’re looking at, until you can really understand who you’re targeting with your Facebook ads and why you’re targeting them and if those targeting groups work. 

Until you really know that information you want to keep it in house with you and then when you are really ready to communicate to somebody else, “This is who we target, this is why we’re targeting them, and here are some results we’ve gotten with these targeting groups,” that’s when you know you’re ready to outsource it. 

I also say if you can teach it to somebody else then you can outsource it. You need to teach the different aspects around Facebook ads or online marketing or your copy or your website design. If you can teach those aspects to somebody else to take over then you’re ready. 

If you just hand it off blindly and say, “I actually don’t know what you need to do so hopefully you can figure that out,” you are doing yourself a huge disservice. 

That leads me to the second point. You want to hand it off with confidence. Remember I mentioned that when I was ready to bring on a big-time copywriter like Ry Schwartz, I was able to sit with him and show him the copy that’s worked for me inside of my business? 

I could show him the words I use, the phrases my audience responds to, the tone of my emails. He wasn’t starting blind. If he did he would never, ever know my voice. He would make my voice something it is not. 

I was able to hand that off with confidence and that’s kind of a gut check. Ask yourself, “Are you ready to hand off this aspect with confidence to somebody else?” If so then you might be ready to quit the DIY and hire someone to do it for you. 

The last thing I’ll say about when you’re ready to hand something off to somebody else, I want you to make sure that if you give the website redesign to an expert be certain they are going to take it to the next level. 

If you want to make sure your website is optimized for SEO I don’t think you need to be an expert in SEO. That’s not one of my DIY areas that I would list here. However, you already have a website that’s up and running. You know you can make it better. You know you could scale up with this website if you had a really smart SEO plan. 

That would be something great that you could outsource. They aren’t starting from scratch. They are taking what you’ve already created and are making it better. I love the idea of hiring someone to take the business further versus hiring someone when you’re just starting out to start from scratch. 

You start from scratch and then you have a framework to give somebody else, an expert, to make it even better. 

There you have it. Hopefully you’ve found some valuable tips in my five aspects that I highly recommend you DIY when just starting out. 

I know maybe you don’t agree with me on all five aspects. That’s okay. My hope is that if you’re in your first few years of business and there are a few areas of your business that you’ve outsourced and you just know you’re not getting the kind of results you think you should be getting, maybe it’s time to pull back the reins in those areas you’ve outsourced. 

Instead, you can jump in the trenches and you do the work and you make sure the copy is in your voice or you make sure you really have mapped out a Facebook targeting plan that you know is going to work really well with your ideal audience. 

When you are ready and confident you can hand it back to somebody else, maybe somebody different this time around, and outsource it. You will have a really quality meeting or two or three with them in order to make sure they understand your business, your message, your voice, and your ideal audience. 

Those are all the things that only you can communicate and you can decide more than anybody else. So you go first. 

Another thing I wanted to add before I wrap up is that I was thinking about some of my mentors, people that I absolutely love to follow and I hang on every word and just know they have a legitimate, solid business. 

People like Marie Forleo, Michael Hyatt, Jeff Walker, James Wedmore, and Stu McLaren. These are people I consider friends and I know enough about the behind-the- scenes of their business to know what it looked like in the beginning for them. 

All of them DIY’d most, if not all, of these areas. I know that because I have sat down with most of these people I mentioned. We have had drinks together. We’ve been on trips together. The conversation typically always goes to, “Remember those early years,” “Remember what it felt like, what it looked like.” 

We talk about our big mistakes. We talk about how we got started and what things looked like in the beginning. Although most of the time things looked really messy and very uncertain, all of my mentors have DIY’d just enough to set the foundation. 

Many of them DIY’d for a really, really long time before they were ready to hand it of. A lot of times we DIY because we just don’t have the money to hire somebody to do it for us. We are kind of forced into doing it ourselves and that’s a good thing in my book. 

When you do it yourself you know how it needs to be done right. So I just wanted to ease your mind a little bit that if you are DIYing most of what you’re doing you are on the right track and so many people that went before you, people that you likely admire if you’re anything like me, did exactly what you’re doing now. 

It felt messy and awkward and uncomfortable but what resulted from that is a lot of pride, an amazing sense of accomplishment, and self worth. If you outsource so much of your business in the beginning you are not going to feel connected to your mission and your message and your audience. 

That disconnect actually contributes to people giving up because they feel it isn’t right for them and they don’t even have a connection with their audience. Their messaging feels all over the place. It doesn’t even feel like their business. 

It’s so much easier to give up when you don’t feel connected to everything you’re creating and I think that’s why some of my mentors have made it to where they are today. They always felt grounded in their business because they were doing most of the work from the get go. 

The last thing I’ll say is that I love, and I want to remind you of this, I love the idea of outsourcing. I love the ideas of keeping a small but mighty team and bringing in some key players to help you run your business. 

That’s something I want you to aspire to. I’ve already talked about when it’s a good time to actually give the reins to somebody else. Please don’t misunderstand me. By all means, outsourcing and hiring smart is part of the big picture of you building a successful, sustainable online business. Just don’t jump the gun. You go first. 

Thank you so much for being here with me today. Before wrap up, a final word about our sponsor. 

As I mentioned in the beginning, I agreed to sing the praises of Freshbooks because they help freelancers get paid faster. Not only are they the number one cloud-accounting software out there, they also help you get paid in just two clicks. That’s a big deal when you’re shuffling paperwork everywhere and you’re trying to get things organized. 

To get your 30-day unrestricted free trial go to www.freshbooks.com/amy and in that section where it asks, “Where did you hear about us,” type in Online Marketing Made Easy. I can’t wait for you to give Freshbooks a try. 

Okay, I cannot wait to talk to you again next week. Just recently I posted on social media asking for ideas for my podcast. I want to have some new, exciting guests on the show. I want to talk about topics we’ve never talked about before and so many of you gave me amazing ideas for the podcast. 

I am just chomping at the bit to dive into those topics with you. Just know we’ve got a lot of good things coming up soon. Have a wonderful week and I’ll talk to you again next week. Bye for now!