Listen To My Latest Podcast Episode:

#488: My Response To The Anti-Live Launch Chat: A Wellness Checklist

Listen To My Latest Podcast Episode:#488: My Response To The Anti-Live Launch Chat: A Wellness Checklist

AMY PORTERFIELD: “It was so distracting to me that he would have to hide behind a couch—there was this couch in front of him, and then I was shooting beyond the couch. Like, I was sitting beyond the couch, and he was behind the couch, with his tripod and camera—and he would hit Play, and then he would duck down. I am not joking. I could not have him staring at me, and I could not remember my script while he was staring at me. So I'm like, ‘Luke, I can't see you when I'm doing this. I'm so nervous.’ So he would hit Play, duck down; I would do my script; he'd come back up, stop the video, restart it for the next chunk.  

Like, the things that when I think about me in the early days and how I did things, it kind of makes me smile because some of you are there right now, where you might be doing some wild things that don't make sense to anybody else, but you're just trying to get through. You're just trying to make it work. And when it comes to doing video in the beginning, when you're new at it, my friend, you do whatever makes you feel good.” 

INTRO: I’m Amy Porterfield, ex-corporate girl turned CEO of a multi-seven-figure business. But it wasn't all that long ago that I lacked the confidence, the budget, and the time to focus on growing my small-but-mighty business. Fast forward past many failed attempts and lessons learned, and you'll see the business I have today, one that changes lives and gives me more freedom than I ever thought possible, one that used to only exist as a daydream. I created the Online Marketing Made Easy podcast to give you simple, actionable, step-by-step strategies to help you do the same. If you're an ambitious entrepreneur, or one in the making, who's looking to create a business that makes an impact and a life you love, you're in the right place, friend. Let's get started. 

AMY: If you're looking for a new podcast recommendation, listen up. Entrepreneurs on Fire, hosted by my dear friend John Lee Dumas, offers major inspiration and shares strategies to fire up your entrepreneurial journey and create the life you've always dreamed of. John's been a guest on my podcast many times, and he always delivers. On his podcast, he recently did an episode called “How to Design, Build, Launch, and Grow a Small Company,” and it was brilliant. I get asked questions about starting and growing a business all the time, and this was a great podcast to answer that question. Find more episodes like this by searching for Entrepreneurs on Fire wherever you get your podcasts. 

Well, hey, there, friend. Welcome to another episode of the Online Marketing Made Easy podcast.  

So, the thing is I recently re-recorded all of the training videos for my List Builders Society course. And as I was doing it, I thought to myself, “My goodness. I have this process running like a well-oiled machine.” But trust me, it hasn't always been that way, which is why it gave me pause. And I got to thinking if I was early on in my business or, heck, even a few years back, and I had a process for creating high-quality videos that look professional, I would have paid to learn that process. Now, the good thing is you don't have to pay for it, because today I'm walking you through the process that I take to ensure that I'm well-organized before any video shoot and that I have all my ducks in a row, and I record my course videos like an absolute pro.  

So, nowadays, my team and I update our course videos every two years. We do this to make sure the content is relevant and updated. And if you are a past student of one of my courses, you get all the updates. So if you're in List Builders Society, when I roll out the brand-new List Builders Society training course, you get all the new content. Lifetime access. So if you're listening and you had that question, I just wanted to knock it out right away.  

So, while creating this episode, I really wanted to put it together so that anyone can use this process. Whether you're on a budget or you've got some money you can put toward it, you can use this to make your video planning and shooting and editing fun and seamless. So we're going to talk about how to plan and organize your time and your assets; how to select your outfits—yeah, we're going to talk about actually what you're wearing on camera and how to plan for that—and how to plan for your location; how to decide if you're going to work with a videographer or not, and if so, if you're going to work with one, where to find one; what to do about editing your videos; and then, I'm sharing just a few of the tools that I swear by to record my course videos.  

If you're in my Digital Course Academy program, this is very different from what we talk about there. This episode is focused on planning and prepping for your video shoot versus slide decks and different recording styles and how to teach, all that good stuff that I teach you in DCA.  

Also, I should mention that what I'm teaching you here today assumes you've already laid out your modules and your lessons and possibly even created scripts, if you need them, for your course. So just keep that in mind as we walk through this today. 

Now, if you’re in a place that you haven't created, let's say, an outline for your modules and lessons, and you haven't written any scripts or anything like that, still listen, because I think it's so valuable to know how to lay this all out when you get there. And I think you're going to walk away, whether you're ready to create your course or not, you're going to walk away today with some insight that you can use in so many different areas of your business. 

All right. Let’s get to it. 

First things first, you must organize your schedule and assets. I love this part, but it's definitely more of the logistics side of thing over the creativity, which we'll get to. So if you know you have a video shoot on the horizon, give yourself plenty of time to plan all the details. If it's possible to plan everything out two to three months in advance, that's golden. But, of course, anything can be done in a shorter amount of time. But the further out you plan, the more relaxed you'll be and able to enjoy the process.  

All right. So, let's start at the top. In order to know how much time you're going to need to set aside and know your filming schedule, you need to know what you're recording, and that comes down to your modules and lessons inside of your course. If you're part of Digital Course Academy, then you know that I walk you through mapping out your course modules and lessons. That's not what we're going to do here, but you will want to have a clear vision for what this includes. You can do a full-blown written script, which is what I do. Way more complicated, takes way more time, and you got to get used to a teleprompter. I didn't start out that way, and I wouldn't recommend you do so.  

What I recommend you do is do bullet points to guide you through your lesson content. Either way is up to you. And I'm going to share some teleprompter apps that I use that you might be interested in as well. But you do not need a teleprompter to record your digital course. You can record all of your lessons off the cuff, just using bullet points.  

So once you know your modules, I would suggest creating a filming schedule. I'll walk you through what mine consists of, and feel free to use the same layout. At the very top, I actually have a list of what outfits I'm going to wear for each module. And don't you worry, my friend. I'm going to also walk you through how to select your outfits for your shoot, so hang tight.  

Now back to the schedule. Under the information about my outfits, I have a grid with three columns. These include Video, Link to the Script, and Filming Notes. So I've got this Google Doc, and in the Google Doc, I have these three columns. Again, it will say Video, Link to Script, and Filming Notes.  

In the column titled Video, I list the name of each module and then each lesson, because the way I teach it, let's say you have three modules in your course and then you have multiple video lessons under each module. So that's why you would enter the module and then the actual lesson. And then next to that, I link up to another Google Doc with the script for that exact lesson, or the outline, if that's what you're using, so I have easy access in one place. Now, next to that, I go into any notes that either I or my film crew would need to know when we go to film. Things like if a video has both direct to camera and slides, I would mention that in that note section; or if there are any things that we need to take care of when we're editing. So stuff like that. 

Now, once you have this all in front of you, you can start to decide how many days you'll need, approximately how many hours you'll need, and what to record when. So for example, if I'm recording a few longer lessons, I might only have time for eight videos one day. Well, if I have mostly shorter scripts, I might be able to bang out, like, twelve or more videos.  

Here are my suggestions. Don't drag recording these videos out for a long period of time. If you can commit multiple days of uninterrupted time to this project, commit to it and just bust it out. Now, yes, you'll be exhausted at the end, and you'll have some long days. But trust me, setting it up and tearing it down and getting in the mindset of recording all these videos is done best when you batch.  

Also, overestimate your time. Be generous with your time. You'd much rather get done early than be scrambling to make extra time. In fact, I often get done much earlier than I planned, and one time I actually got done a full day earlier than planned, and I just felt really calm throughout the entire thing.  

All right. So you have modules planned out and then which lessons you're going to record under each module and you know what days you're going to record each one. So basically, in my Google Doc I'll say day one, and I'll list the modules and the lessons I'll be recording in day one, so that way I’m showing up and I know, “Okay, here’s my list. I just got to check off. I’m going to do one by one, one by one. I’m going to stay focused. Once I’m done with this day, I can end my day and relax.” 

So once you've done that, you know how much time you need to set aside, and you've cleared your calendar, and now it's time to call in some support. That means you must tell your family and loved ones that you need quiet time and can't have distractions, because likely you're filming in your house.  

Now, I've actually filmed in a lot of different places, and we'll talk about location in a minute. But you can film wherever you feel comfortable. I feel most comfortable in my house. The thing is it's very disruptive to Hobie. He doesn't necessarily love it, but he would never complain. I just can sense that energy about him. He can't walk through the kitchen if I'm near there. He can't make a lot of noise. If he tries to run the blower outside in the lawn, I have to tell him to stop. So it's inconvenient for a family that's trying to live where you're trying to record, especially if it's over a series of days and it's kind of intense. Something to think about.  

So, telling your friends and family that you can't have any distractions, letting them know it's just for a short period of time, very important. But again, we'll talk about location soon. 

Okay. So, next up, what outfits will you wear for your shoot? Now I'm usually sitting at a desk, so I'm really just talking about different shirts I'm going to change into. And this part can be fun. These tips will help you keep it simple and not spend too much time deciding which outfits you're going to wear during filming.  

And this goes without saying, but this would only apply if you’re filming parts or all of your course direct to camera, right? If you're filming just with slides and voiceover, you don't need to choose any outfits. But, I mean, go on with your bad self if you want to just look good filming slides and audio.  

But I recommend selecting one outfit per module to mix it up. So if you are going to be direct to camera, one outfit per module, meaning you might have six lessons, six video lessons, under a module, and in each of those lessons, you're wearing the same shirt, because if not, that's way too many outfit changes. And quite honestly, outfit changes slow you down. So that's what I do. I'll just do one shirt per module, and I'll just change my shirt each time I move into another module.  

And that just keeps things interesting and simple. I can't stress this enough. You don't have to go all out and buy new outfits. In fact, I think for List Builders Society, I think I wore the same shirt for all modules. It's a shorter program. You can get through List Builders Society in a weekend. And so I think I wore a denim shirt, because that's my signature. I don't know why. I just like a denim shirt. So I think I wore that throughout all the videos. So do whatever feels right. And if you're like, “I don't even want to deal with this. I want to keep it simple,” one shirt is fine.  

And here's another reason I say start planning your shoot as far in advance as possible. It gives you a buffer in case you do want to go shopping or borrow a friend's shirt or anything like that. You could schedule it in advance.  

But the reason I bring this up is that if you don't decide what you're going to wear, the morning of, you’re scrambling. You're standing in your closet. Everything looks ugly. Nothing's going to work. And now you're in a mood, and you're going to mess up your recording. So at least the night before, I'm deciding what I'm wearing on camera, and done. I don't think about it again, because I don't want to be stressed out with it in the morning. So that's why it's important.  

Okay. So, go back to your filming-schedule doc once you decide what you're going to wear, and just list that in the Google Doc. And then, like I said, the night before, put out what you're going to wear, any accessories. If you need to choose shoes—like, I'm in yoga pants and barefoot because I only show the top part if I'm sitting at a desk. But put out whatever you need so you wake up in the morning ready to go.  

All right. Now it's time to talk about planning the location of your shoot. To keep it simple, I recommend shooting at your house if it's an option. Whether this is your first shoot or your fifth, I personally feel that recording at home just makes things easier. It allows me to feel more relaxed and saves me tons of money.  

Like, I've spent thousands and thousands of dollars renting Airbnbs or studio locations. I did this a lot in Carlsbad because in Nashville I have a bigger house, and I have more space to work. But in Carlsbad, I didn't have as much space, and so bringing a filming crew in was very disruptive, so I rented a lot of Airbnbs. And it's just kind of a pain in the butt because you got to schlep all your outfits over there, make sure you don’t forget anything, and the drive time is factored in. So, heck, if I could just stay home, I will. But not everyone has that luxury, so do whatever you need to do to make yourself feel comfortable.  

And let's think about the dog and the kids and the spouse at home. All of that makes it more tricky. So you might say, “Amy, you think your situation is more relaxed. If I stay home, I'm more stressed.” So in that case, then go off site.  

So again, there's so many options, but I actually have used peerspace.com by the hour. So you might have a peerspace—p-e-e-r-s-p-a-c-e—.com in your area. Check out Peerspace, and then, like I said, Airbnb or a VRBO. So try that. And then if all of that fails, Google “places for a video shoot near me” and see what pops up. Either way, I want you to make the decision as far in advance as possible and make the necessary arrangements, whether that's booking something or clearing and cleaning an area of your house, whatever you need to do, so you're set up in advance.  

So the other day, I was asked to help throw a party. I got to be honest: I do not thrive when it comes to throwing parties. For me, it’s just stressful. Did I invite the right people? Did I order the right amount of drinks? And after all the planning, imagine if people showed up and then, like, five minutes later, they left. Like, it makes me nervous. So what does this have to do with online marketing? Well, with HubSpot, dedicated marketing collaboration and SEO tools help you optimize your website and campaigns, so you'll never have to guess why your customers are leaving the party. See what I did there? Easily orchestrate your next big marketing bash with team-collaboration tools like an integrated marketing calendar and in-app commenting so everyone's on the same page. Yes, please. Learn how your business can grow better with ease at hubspot.com. 

Now that this is all coming together—you know what your schedule is going to look like and how much time you'll need to record and how many days, and you're choosing what you're going to wear for each of the modules, and you've got your location ready, and your scripts are outlined—it's time to set up your studio and make some decisions around hiring a videographer or just doing it yourself. And I'll be honest: I really don't think you need to hire a high-end videographer to come and be with you during your entire shoot. I think when you're starting out on your own or especially early on, it's best to do it alone.  

However, I will admit that there is value in working with someone who's knowledgeable in the area to get it set up and get you rolling. So if you find someone who knows video well, you can have them come over, maybe even for an hour or two, and help you set up a super-simple recording studio that you can use. That would be a huge help.  

I was talking to Jenna Kutcher not too long ago, and she's someone who has been in the industry for a very long time. She's shot many, many videos in courses. But she had somebody local come over and just get her set up with the basics of what she needed because she wanted to elevate her recording, but she didn't want to bring in a big video crew. And that got me thinking that a lot of the times, even if you could afford a video crew—usually it's, like, two people come in. They set up the lighting, the camera, the location, all of that—it's intimidating. When you have people watching you all the time while you're recording your course, that's intimidating.  

I got to tell you a quick little story. When I lived in Carlsbad, when I first started to record videos, I was in this little condo that I owned myself, and then I married Hobie, and he and Cade moved in. And so it felt very, very small when the three of us were living there. It was supposed to be like a bachelorette pad, where I was single, footloose, and fancy free. And that lasted for, like, three months, and then I met Hobie.  

So, I used to bring over a videographer, and his name is Luke. And Luke was just getting started in his business—now it's a huge business—and I was just getting started. So Luke would just come over with his camera, and it would be on a tripod, and he would shoot me, and I would just record short, little videos.  

Now, this is wild, but back in the day, I would do a one-page or one-and-a-half page script. I would write it out, and I would memorize it. Now, I wouldn't memorize it all the way through. I would memorize chunks of it, like, the day before. And then Luke would come in, and I would record that chunk, and then I'd read it over real fast, and then I'd record the next chunk, because I had memorized it from the day before. That's how I would shoot these short videos. These weren’t for courses. They were, like, Facebook ad videos and social-media videos and stuff like that.  

Anyway, while I was recording, I had never had anybody record me before. And so here's Luke—at the time, he was a total stranger to me. Now he's a dear friend—but he would—it was so distracting to me that he would have to hide behind a couch—there was this couch in front of him, and then I was shooting beyond the couch. Like, I was sitting beyond the couch, and he was behind the couch, with his tripod and camera—and he would hit Play, and then he would duck down. I am not joking. I could not have him staring at me, and I could not remember my script while he was staring at me. So I'm like, “Luke, I can't see you when I'm doing this. I'm so nervous.” So he would hit Play, duck down; I would do my script; he'd come back up, stop the video, restart it for the next chunk.  

Like, the things that when I think about me in the early days and how I did things, it kind of makes me smile because some of you are there right now, where you might be doing some wild things that don't make sense to anybody else, but you're just trying to get through. You're just trying to make it work. And when it comes to doing video in the beginning, when you're new at it, my friend, you do whatever makes you feel good. If you need your videographer to squat down and you don't see their face when you're filming, you go on with your bad self. You do whatever you need to do.  

But I just wanted to throw that in there because it had me thinking when I was talking to Jenna, she’s like, “I don’t necessarily want a big camera crew at my house or anything like that.” And I thought, “Well, I get it. Most people don't.” So even if you had the money, you might not want them in your house. Believe me, Hobie doesn't want them in our house. But to me, it's just gotten easier if, like, two people come over, and it's a four-day shoot, and they set it all up, they leave their stuff there for four days, then come back and break it all down when we're done—well, they don't come back. They’re there filming every day with me, and then they break it all down on the final day. Anyway, do whatever works for you. 

But one thing that is important, whether you have someone come over for an hour or two and help you get set up or whether you do it all yourself—I mean, if you're doing just slides and voiceover, you don't need anyone. But if you are on camera at all—and I tell my students, “I'd love for you to at least be on camera for, like, a welcome video. And then when the course is over, a celebratory video at the end. Or maybe sprinkle yourself on camera throughout the whole thing, just to have that personal touch, I like that.” So a few direct-to-camera videos in your course would be ideal.  

And so if that's the case, one thing that is important is lighting. So you might have a really simple background. Heck, you could have a white wall in your house. Whatever it might be, that is fine. I don't think the background is as important as the lighting. So either you are in front of a c—not a camera— well, you're in front of a camera, but you're in front of a window with natural light, which means you only have a certain amount of time to film, right? It's just that period of time in the day where the light’s shining through perfectly, take advantage of it.  

But if you're not going to use natural light, which I don't tend to use natural light because you can never count on it. So today it's super-cloudy outside, which makes for beautiful, natural light. But yesterday it was very, very bright, and I couldn't stand in front of any of the windows without getting blown out. So with that, I would just rather artificial light. So whatever works for you. But even if you had a friend come over and help you, someone that could say, “Yeah, you look good,” or “You look blown out,” do it in advance, though.  

So I guess the point of the, like, the theme of this whole thing is plan in advance. You sure as heck do not want to be playing with lights and figuring out lights the day you're shooting. It makes you flustered. Believe me. You're speaking to someone who's made all the mistakes, so don't do that.  

Now, if money's tight or you just love a good bargain, there are lots of budding videographers that are in college or just getting started, who are not going to charge a huge amount to help you just get everything set up or stay the whole time and film you. So there's so many options you have here.  

Also, there's inexpensive lighting kits that you can get. I’ll link to one in the show notes that I like. So you've got a lot of options for lighting and getting support if you need it.  

The important thing, again, is to decide. Decide the route you're going to take. If you love a little tech challenge and you want to set it up yourself, give yourself advance time to do so. If you want to find someone to support you, get it on your calendar, talk to them in advance, figure out how much it’s going to cost, plan ahead. 

So, I will absolutely be sharing some resources that I love using. So don't worry, I've got you covered there. I'll admit that after working with someone once, it's much easier to run it solo for your next time around. So even if you want to bring someone in for the first time but then say, “Look, I really want to do this on my own moving forward,” they can help you figure that out as well,  

Okay. Thanks to your handy-dandy filming schedule, you now know how many hours of videos you're going to have to edit. So when you're scheduling things out, make sure you account for how much editing time you need so that you ensure these videos are ready to go live in your course at the correct time.  

So let me back up here. While I do think you can set up your “recording studio”—and I'm putting that in quotation marks. So, you know, I'm not talking about anything fancy. Just camera, lighting, set up. Just get it all set up—you can do that on your own. I do believe you can record all your videos seamlessly by yourself.  

But editing, that's where I want to encourage you to actually have someone edit for you, and there's a good reason for that. Let's just say I learned the hard way. I held onto editing my videos way too long in my business. And it soaked up valuable time and energy that I could have put to things like either resting or working on the things in my business that I do way better than editing. Like, my friends, it was just a few years ago that I stopped editing my videos in ScreenFlow, my course videos, just a few years ago. I think that I should have started having someone editing my course videos in year two. Save money in year one; year two, have someone do it for you. That's what I would do. I was stubborn, and I just thought, “Look, it's quicker if I do it, because if I don't do it, I have to make a bunch of edit notes and have somebody else follow my edit notes, and that's going to take time.” These days, I don't even do edit notes. I have somebody on my team help me with that. So it's gotten a lot easier. But even if I did have to do edit notes, I should have just had someone do it for me.  

My friend, if you're on a budget or not, hire an editor. I promise you, you will not regret it. I found out just how exhausting it can be to set up your studio, plan it all out, record all your videos, and then go on to editing it yourself. It's just too much. Can it be done? Yes. I did it for years and years and years. But I'd love for you not to make that same mistake.  

So just like with the videographer, ask around. Maybe you have some friends or family who could support you with this. Or maybe there's a budding videographer who's done a lot of editing on the side. Just do a little research, ask around in any entrepreneurial Facebook communities you might be in, and then just find an editor. Heck, you might be able to find a virtual assistant with editing experience. I know that one of my VAs on my team has video-editing experience, and he's done some amazing work with us. 

Now, do keep in mind that the more direct to camera you have in your videos, the more editing will need to happen. It's just part of the game. So when I hired someone just to edit my slides with voiceover, well, that's pretty easy. But having someone edit videos of me on camera where I’ve messed up, that's a different level of editing. So make sure that whoever you hire has experience with both. 

Now, I just want to give you a little trick I use, and you probably already know this. But let's say that you are just doing audio, like, voice over with slides. Whenever I mess up, so I don't have to do edit notes, whenever I mess up, I just pause. I do a big pause. I actually do it with this podcast as well. If I really fumble something, I'll just pause and start over. My video editor or audio editor knows that that's where I made a mistake. So it's much easier for them to realize, “Oh, she wants to record that part over,” because I gave it a big pause. That's exactly how I do all of my audio so the editors know. Just something to think about. Okay. Again, I trust you'll make the best decision for you and your business, but I love to share with you where I messed up and what I would do differently.  

All right. Last but certainly not least, let's talk about a few tools or platforms I highly recommend you use. One question I get all the time is, do you use a teleprompter? And when it comes to recording videos for my courses, over the last few years I do use full-blown scripts. They take a long time to write, for the record, and because I'm using those full scripts, I absolutely use a teleprompter.  

Now, Facebook Lives, very different. I do not use a teleprompter for any of my Facebook Lives. None of that is scripted, and I've never used a teleprompter for anything live. I was talking to Michael Hyatt, and he's done live video with teleprompters many times. And I thought that totally freaks me out. The minute something gets messed up on that teleprompter, and I will literally just, like, lose it. So I am not that skilled. I do not use any teleprompters for anything live. I just use outline, like, bullet points on my iPad that's right in front of me. That's what I use.  

So I realize using a teleprompter has its challenges, but I highly recommend it if you're using scripts. Now I use PromptSmart, so p-r-o-m-p-t-s-m-a-r-t, so PromptSmart. PromptSmart allows you to not have to use a toggle to move the script forward, so it's hands free. It follows your voice. Is it perfect? No. Does it get stuck sometimes? Yes. But overall I have pretty good success with it. It literally paces with my voice. When I pause, the teleprompter pauses. Pretty cool, right? So that's when I'm going to do a professional video that is landscape, like, horizontal.  

But if I am going to do a vertical video, which is a lot of my social-media videos, so if I put it on a Facebook ad or Instagram ad or just Instagram Stories, I’ll use a teleprompter called BIGVU, so b-i-g-v-u. I don't always use scripts for Facebook ad videos or Instagram Story videos, but when I do, you can load up your script into BIGVU, and your phone becomes the teleprompter, and it is incredible. Like, I might have just given you the best value in this episode by telling you about BIGVU. Very inexpensive. You could write your scripts and record on your iPhone. Now again, it’s going to be vertical. It's not horizontal. So you can't use it for everything you need. But dang, it is really good. I love, love, love it.  

Okay. So both of them allow you to use your phone. But PromptSmart is what I use for my actual teleprompter equipment that I have in my house. And if you think about it, if you're not using scripts a lot and you only need it for a short amount of time, there’re subscriptions, so you could cancel if you're not needing it. But for BIGVU, I use it at least a few times a month, so I'm going to keep that subscription, for sure. 

All right. So when it comes to recording myself, like in my studio, I use Ecamm, or with my teleprompter as well, I use Ecamm. And so basically, this is something that allows me to get things recorded in a way that's not too techie, meaning Ecamm—e-c-a-m-m—is very easy to use. So that's how I actually record myself from the camera into Ecamm. 

Now, I also use Ecamm for slides and audio, so something you can look into. Ecamm, I think, is great for beginners and advanced users, and the quality always turns out great. And I'll add that to my show notes as well.  

Listen, when I mentioned that it's helpful to have a videographer come help you for an hour or two, they can get all this stuff set up for you. And don't let them leave without you practicing and making sure that you understand how it all works. I am notorious for having someone come set something up at my house; I'm not around when they do it; they leave; I go to do it, and nothing works like they said it would. Now, it absolutely could be me. I don't care. I just need someone to be there and prove to me that this stuff works. So just something to keep in mind. 

All right. Are you ready for your action items? This probably goes without saying, but your action item is to plan your next video shoot. Now, depending on how far out you are from doing this—meaning it might be six months; it might be nine months; it might be two weeks, whatever it is—your planning and putting things into action will vary. But here's my challenge for you. Maybe you have your videos recorded for your course already, and maybe you're going to do them live, or maybe they need to be updated. That's what I've been doing this year. Or maybe you're just prepping for your very first video shoot, whatever it might be, use this guide to help you. When you follow a plan like this, your videos turn out looking professional, and when they're in a paid product, putting that extra time and energy into creating something special is totally worth it. So ask yourself, do I need to redo my videos? Is it time to update my course? Or if you're planning for your very first video shoot, then what can you take from what you learned here and put it into action?  

I hope this episode helped you to see that planning and recording high-quality videos for your course doesn't have to be, like, a horrible, overwhelming thing. It can be seamless when you have a plan, and I've just laid out exactly how I do it and what works for me, and hopefully that gives you a lot of inspiration.  

And I want you to have fun when you're doing this. I actually enjoy it when the day comes for me to record because everything's been planned out. When I don't enjoy a video shoot is when it feels last minute, scattered, pulled together. I can't find the script. I don't know where the outline is. I'm not sure what I'm recording today. My outfits are a mess. Like, that kind of thing is not fun. If you want to enjoy the process, plan ahead.  

All right, my friend. Thanks so much for joining me. And as always, I ask that you share this with a friend who would benefit from it. I would greatly appreciate that. And I’ll see you next week for another episode of Online Marketing Made Easy, same time, same place. Bye for now.