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#299: Say Goodbye to Imposter Syndrome and Skyrocket Your Business Success

Listen To My Latest Podcast Episode:#299: Say Goodbye to Imposter Syndrome and Skyrocket Your Business Success

Position Overview

Raise your hand if you’re a natural go-getter, lover of all things content marketing, analytics, SEO, and split testing — or in other words, if you’re an all around inbound marketing whiz. If your hand is up, keep reading… 

This position’s primary focus is to oversee and implement inbound marketing initiatives such as ongoing lead generation/funnels, content marketing, website optimization, marketing automation, SEO, and more. Sounds like a big deal, right? That’s because it is! 

Your job will be to use your assortment of inbound marketing superpowers to make sure Amy Porterfield is the first person that comes to mind when someone asks themselves (or Google) “how do I build a successful online business?” 

Our ideal candidate will come to the table with prior experience and a proven track record in the online business world.  You’re a driven individual that loves the lead generation process and has a deep understanding of the customer journey and what turns someone from stranger into a raving fan. 

Things that are intimidating to some (SEO, A/B testing, paid traffic, and marketing automation) are second nature to you. Team work makes the dream work is on your list of quotes to live by and you have no problem working with others to accomplish important goals. 

Our ideal Inbound Marketing Manager is organized, multi-talented, and great at managing others, measuring results, and meeting deadlines. You’ll be an integral part of a dedicated team that loves to have fun and make an impact in the lives of online entrepreneurs everywhere!

This is a full-time position — please don’t apply if you have other clients , manage an agency or are building your own online business.

The Inbound Marketing Manager position will be mostly virtual, but you will work with our Chief Marketing Officer for 1-day sessions once a month (and sometimes more if needed). You must live in San Diego County, LA County, Riverside County, or Orange County and be available Monday-Friday between 9-5 PST.

We’re not your average company — we always make sure our team members have plenty of freedom and flexibility to live their best lives, recharge, and have fun (major perks of working as a remote team!)

That said, the online marketing world doesn’t take breaks — that’s why we need our team members to be flexible too. The tasks required in this role rarely fit into an average 9-5 schedule. Our dream Inbound Marketing Manager is open to finding their own rhythm and creating a schedule that serves their life while also ensuring they get the job done.

Duties and Responsibilities

The Inbound Marketing Manager will be working closely with the Chief Marketing Officer as well as the marketing and content teams to manage projects related to lead generation, marketing automations, SEO, website optimization, and more. 

That means staying organized, thinking ten steps ahead, managing contractors and team members, and balancing the big picture with the small steps and details that will help the company get to where we want to go. 

Your tasks will include: Creating and managing quarterly campaigns with set weekly and daily deliverables that need to be met, ongoing SEO and website optimization, regularly contributing strategic insights and communicating with the team to ensure we meet our goals. In addition to: 

CONTENT RESPONSIBILITIES: 

  • Building captivating, conversion driven lead magnet funnels 
  • A/B testing key landing pages 
  • Aid in content strategy development for both website content and lead magnets optimizing for both search engines and lead generation.
  • Aid in content creation that’s consistent, on brand, value driven, and that attracts visitors from Google without sacrificing quality. 
  • Manage outside contractors and team members involved in executing inbound marketing campaigns including copywriters, editors, and designers.

SEO RESPONSIBILITIES: 

  • Conduct keyword research and create and implement an action plan so that we’re ranking for as many relevant keywords as possible with the goal to bring profitable traffic to our site. 
  • Competitor analysis — we like to keep tabs on what’s working in the industry and model the best strategies. 
  • Perform technical SEO audits — sounds fun, right? But seriously, this work is vital to ensuring our site is performing and attracting as much qualified traffic as possible. 
  • Internal and external linking strategy and acquisition — play the Google game and develop both an internal linking strategy that makes the most of our current content AND an external strategy that gets us links from trustworthy sources. 

WEBSITE OPTIMIZATION RESPONSIBILITIES: 

  • Identify and optimize money making pages specifically to draw search users who are looking for the solutions we offer.
  • Ensure our website maintains a strong and alluring brand voice throughout and that we’re making use of current buzzwords that will resonate with our community.
  • Create site architecture that rivals the Colosseum so our user experience feels natural and no web page goes to waste. 

PAID TRAFFIC & MARKETING AUTOMATION RESPONSIBILITIES:

  • Paid traffic strategy for both Facebook ads and Google — you’ll be working with our ad agency and overseeing the creative assets to attract more leads, traffic, and ultimately, sales. 
  • Create retargeting strategies designed to target and convert our warm audience. 
  • Google Adwords keyword strategy to ensure we’re investing in the search terms that will have the biggest impact on our business. 
  • Build lead magnet funnels in Infusionsoft that take our new leads from strangers to brand evangelists!

Skills and Abilities

The ideal candidate possess the following strengths and skills:

  • Experienced and knowledgeable in all things online marketing including content strategy and creation, SEO, social media, A/B testing, paid traffic, copywriting, design, reporting, and everything in between. 
  • Ability to juggle multiple projects simultaneously—gets things done, meets deadlines and keeps promises.
  • A willingness to immerse yourself in understanding our audience and ideal client avatars 
  • Experience using Infusionsoft and WordPress is a plus! 
  • Insane attention to detail and an eye for quality 
  • Ability to anticipate the needs of the business and the team
  • Love analytics, numbers and measurement
  • Ability to present ideas and metrics clearly and concisely
  • Extremely flexible when it comes to adapting timelines and sometimes working outside of the regular 9-5
  • Exceptional research skills and overall understanding of SEO and website optimization 
  • High level of maturity (Team AP doesn’t do drama) 
  • Coachable/no ego – happy doing high level projects as well as administrative tasks (there will be a mix of both!)
  • Ability to secure, manage and appropriate resources to get things done
  • Outstanding communication skills / ability to create strong relationships with contractors and team members 
  • Strong ability to solve problems (creative problem solving)

Application Instructions:

If you’d like to be considered for this role please submit the following via email to [email protected]:

  1. Cover letter and PDF of your resume
  2. Myers-Briggs Personality Type
  3. A 3-minute video introduction (We will not review videos longer than 3 minutes).
  4. StrengthsFinder Top–5 Strengths Report (optional)
  5. Kolbe A Index Assessment (optional)
  6. Answer the following questions:
      1. Why do you want to work with us?
      2. Why are you the best person for this job?
      3. What do you love most about Inbound Marketing?

Although we permit “side gigs” / work outside this role, it must not compete or overlap with the work we do, or interfere with your role and responsibilities within the team. Any consulting, coaching or side gigs related to marketing, business building or entrepreneurship are not permitted. This allows us to project a united front, show that we are in this together as one business, and have the greatest possible impact.

If you want to step into a role with a great opportunity, enjoy knowing all the details and have an entrepreneurial spirit, this just might be the role for you!

Want to learn a little bit more about us? Keep reading!

What We Do:

We empower entrepreneurs to build profitable online businesses that bring creative, professional and personal freedom.

In everything we do, we aim to inspire confidence and action. Our signature service is helping budding entrepreneurs break free in the areas of business that were once holding them back into new levels of joy and fulfillment. We give these entrepreneurs tangible proof that small actions every day will ultimately build a business worth creating and a life guided by their own design.

We lead a fun-loving culture and a dedicated team that is committed to excellence. We always find the upside to any situation and maintain the strength and flexibility to change course as our business evolves. 

Meet Amy

You might know Amy Porterfield from her top-rated “Online Marketing Made Easy” podcast, or from the courses and webinars she offers to help entrepreneurs build their business through social media and online marketing strategies. To learn more about our fearless leader, check out the details here.

Our Values

Our team is ambitious (always striving for excellence), hungry (competitive to the core; always wanting to be at the top) and enthusiastic (always excited about the work we are doing.)

We do whatever it takes to get the job done.

→ “That’s not my job” is not part of our vocabulary.

→ Since we are a small, but mighty team, we jump in where needed and are not afraid to get our hands dirty in the details.

→ We do whatever it takes to do the best we can in our specific roles.

When it comes to our customers and community, we lead with compassion.

→ We understand that everyone is doing the very best they can in the moment.

→ We subscribe to the belief that everyone we connect with is fighting their own battle we know nothing about.

→ We believe that compassion and kindness are exactly what they need to keep moving forward.

We are all coachable.

→ We are willing to make mistakes, learn from them quickly and continue to grow.

→ We put down our defenses, take a moment to process, take the feedback and run with it.

We each take complete ownership of our roles.

→ Never will you see us pass off our job or project to someone else.

→ Although we know we can always ask for help, we keep our own monkeys.

→ We each feel extreme pride in the work we are doing and we own our projects like a boss.

We are resourceful to the core. You will never hear us say it can’t be done. We will find a way.

→ We are creative, strategic and thoughtful in our actions. We believe there is always a way to make it work and we will do the digging to figure it out.

→ We don’t expect others on the team to tell us what to do or how to do it. We always help each other out when needed, but ultimately, when needed, we do the work to figure things out.

We laugh . . . a lot.

→ We genuinely like working with each other, so finding the fun in the moment, even when things are tough, it is just part of our culture. 

Team Porterfield Perks:

Did we forget to mention all of the Team Porterfield perks? We're fast-paced and rapidly growing. Our small but mighty team is full of talented and motivated individuals who enjoy coming into work. But these awesome perks help just a little too:

The Benefits:
  • Competitive compensation, bonus potential and flexible-time-off, along with ample company paid holidays
  • Health Insurance
  • Generous 401K Program
  • Never working on your birthday again! Hit the beach or the spa, we don’t care what you do, just don’t come to work!
The Team:
  • What can we say? We really like each other! From team building events and happy hours to annual team trips, we like to work hard and play hard!
  • Plus you’ll be workin’ for boss lady Amy Porterfield! (Did you know she was nominated for Forbes’ Top Social Media Influencer?)  
The Culture:
  • Forget the traditional corporate culture. Amy left that behind years ago for a reason and has created something entirely different! Have a question? Have an emergency? Having a bad day? At Team Porterfield we’re all family and here to support you however we can! 
The Development:
  • Something you’ve always wanted to learn? We offer annual professional and personal development opportunities and you get to choose!
  • While still taking care of business we like to take care of our community too! Whether it’s participating in the office food drive or Amy’s annual charitable bonus, giving back is important to Team Porterfield!

Application Instructions:

To apply, please submit the following via email to [email protected]:

  1. Cover letter and PDF of your resume
  2. Myers-Briggs Personality Type
  3. A 3-minute video introduction (We will not review videos longer than 3 minutes).
  4. StrengthsFinder Top–5 Strengths Report (optional)
  5. Kolbe A Index Assessment (optional)
  6. Answer the following questions:
      1. Why do you want to work with us?
      2. Why are you the best person for this job?
      3. What do you love most about Inbound Marketing?