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#672: The One Word That Led Me to Have My Best Year in Business Yet

Listen To My Latest Podcast Episode:#672: The One Word That Led Me to Have My Best Year in Business Yet

Position Overview

We’re in the business of creating impactful digital courses that empower and teach online business owners how to grow and scale their business. Your job as the Marketing Project Manager will be to get those courses into the hands of the people who need them most. Sound fun? That’s because it is! 

We’re looking for a project manager with 2+ years experience who understands the world of digital launches and online marketing. You’re SUPER confident in your ability to own a project, delegate, and stay on top of all the moving pieces.

Our perfect candidate is detail oriented, organized, and great at managing the different timelines and people involved in various initiatives. At the end of the day, you find joy in “closing the loop” and completing tasks and projects because you know that means you made a positive difference.

You have some experience, for sure… but you really want to dive deeper into online marketing —  webinars, sales funnels, conversion optimization, analytics, and launches are the peak of your fascination. You’re not afraid to dig into data and pinpoint blind spots, but you’re equally committed to zooming out and bringing big picture goals to life. 

As a company that teaches online marketing, it’s Succession-season-finale-level important that our Marketing Project Manager is committed to excellence and always game to learn new things. We need someone who’s coachable, confident in their attempts, and ready to dive in headfirst to get results. 

This position’s primary focus is to oversee the creation, execution, and conversion optimization of our digital course launches and evergreen sales funnels.

Our ideal candidate doesn’t just look at a launch map and see a bunch of squares on a Google sheet — they see potential lives changed, potential profit, and potential for growth —  and it’s those things that drive them to succeed. 

Staying up to date and watching others in the space is fun for you (you probably have a swipe file that’s about to put you over your Google Drive limit). You’re a forward thinking action taker and continuously learning, improving, and refining your skills is a part of who you are.

The Marketing Project Manager position would be PERFECT for you if the idea of working with a fast-paced team that’s always on the leading edge excites you to no end! 

This role is full-time and a mix of work-from-home as well as in-person collaboration. You’ll report directly to our Director of Marketing and work closely with other key team members. 

That said, the online marketing world doesn’t take breaks — that’s why we need our team members to be flexible too. The tasks required in this role typically fit into an 8-6pm (pacific) schedule but during product launches and busy seasons, we tend to tap into hours outside that range.  

Our dream Marketing Project Manager is open to finding their own rhythm that serves their life while aligning with the guiding principle of “until the job is done”.  

Duties and Responsibilities

The Marketing Project Manager will be working closely with the Director of Marketing to execute and manage both evergreen and live launch projects from start to finish. That means ownership (hello, self-starter!) and it also means staying organized, thinking 10 steps ahead, managing subcontractors, digging into data and analytics, collaborating on brainstorming new funnels, optimizing existing ones, and more. 

This position requires a high-level of responsibility. Launches are one of the most important things we do and, as leaders in the online marketing space, we need our Marketing Project Manager to be committed to always doing their best and getting better each day alongside us. 

It’s a big job, and boy, oh boy, is it a rewarding one!

Some of your responsibilities will include… 

  • Serve as the owner of our list building evergreen product, our NYT bestselling book, and overall lead generation
  • Serve as the point of contact for paid advertising, working closely with our paid advertising agency 
  • Setting clear goals, researching and defining target audiences, developing fun and innovative marketing and communication strategies, and tracking and measuring overall conversions for the products you manage
  • Taking charge and organizing live launch projects and marketing campaigns — you’ll be managing important relationships with outside contractors, including copywriters, programmers and designers
  • Ongoing conversion optimization for our evergreen funnels — including tasks like pulling weekly reports, creating or editing the sales campaign,  and digging into the numbers to come up with creative solutions to improve our results 
  • Overseeing the creation of new funnels, including opt-in pages, sales pages, and emails 
  • Ensuring all marketing assets are aligned and consistent with our brand standards — you understand that what sets us apart isn’t just our marketing strategy but the quality of our copy, design, and user experience 
  • Working closely with other key team members, particularly the Director of Marketing, to execute the big picture vision for our launches and evergreen campaigns
  • Always learning and implementing new skills and ideas where they make sense. You pride yourself in staying up to date with the latest digital marketing strategies and bring informed input to the marketing team
  • Finding and implementing ways to tighten up and improve our current processes

Skills, Abilities and Experience

The ideal candidate possesses the following strengths and skills:

  • 2+ years experience in the world of digital marketing, launches, and project management
  • A love of numbers and data, and the ability to translate those metrics into tangible actions that improve results 
  • The ability to juggle multiple projects simultaneously — you get things done, meet deadlines and keep promises
  • Highest of high attention to detail and equally high standards when it comes to quality 
  • Creative problem solving skills and the ability to think ahead and manage lots of projects without dropping the ball 
  • Positive, flexible, solution oriented, and excited to work with a diverse team of digital marketing pros working toward common goals
  • Mature, coachable, and happy doing high-level projects as well as mundane design tasks (there will be a mix of both!)
  • Outstanding communication skills (both written and verbal) — you have a knack for offering constructive feedback, effective delegation, and ensuring everyone is on the same page
  • Ability to create strong relationships with vendors, contractors, customers, key people from other organizations

Application Instructions

If you’d like to be considered for this role please submit the following via email to

  • Cover letter and PDF of your resume
  • Myers-Briggs Personality Type
  • StrengthsFinder Top–5 Strengths Report (optional)
  • Answers to the following questions:
  1. Why do you think you are the best fit for this position?
  2. Tell us of a time you've had to pivot your strategy during a launch. How did you manage the moving pieces and what was the end result?
  3. How did you learn about this opportunity?
  • A 3-minute video introduction (Note: We will not review videos longer than 3 minutes. Please ensure the video is viewable to anyone with the link.)

Salary: $65,000-$70,000, based on experience

Although we permit “side gigs” / work outside this role, it must not compete or overlap with the work we do, or interfere with your role and responsibilities within the team. Any consulting, coaching or side gigs related to marketing, business building or entrepreneurship are not permitted. This allows us to project a united front, show that we are in this together as one business, and have the greatest possible impact.

If you’re an experienced project manager, a total people person, and you love working with a team that’s making a difference in the world, this might just be the opportunity you’ve been looking for. 

*Please note, applicants must reside within the US to be considered.

Want to learn a little bit more about us? Keep reading!

What We Do:

We empower entrepreneurs to build profitable online businesses that bring creative, professional and personal freedom.

In everything we do, we aim to inspire confidence and action. Our signature service is helping budding entrepreneurs break free in the areas of business that were once holding them back into new levels of joy and fulfillment. We give these entrepreneurs tangible proof that small actions every day will ultimately build a business worth creating and a life guided by their own design.

We lead a fun-loving culture and a dedicated team that is committed to excellence. We always find the upside to any situation and maintain the strength and flexibility to change course as our business evolves. 

Meet Amy

You might know Amy Porterfield from her top-rated “Online Marketing Made Easy” podcast, or from the courses and webinars she offers to help entrepreneurs build their business through social media and online marketing strategies. To learn more about our fearless leader, check out the details here.

Our Values

Our team is ambitious (always striving for excellence), hungry (competitive to the core; always wanting to be at the top) and enthusiastic (always excited about the work we are doing.)

Purposeful Ambition

→ We value drive, hard work and kicking ass. When the heat’s turned up, we step up to the challenge. We are equally thoughtful about our commitments.

Unyielding Compassion

→ We believe that everyone is doing the very best they can in the moment. We lead with love, patience and understanding.

Openly Coachable

→ We believe in continuous growth and are open to feedback and necessary tough conversations to move us forward.

Creative Resourcefulness

→ We are strategic and thoughtful in our actions. We believe there is always a way to make it work and we will do the digging to figure it out. We rely on each other when we get stuck.

Unwavering Integrity

→ We take pride in our reputation as industry leaders. We are honest, professional and intentional.

Total Ownership

→ We believe we are all leaders. We own our individual positions like a boss.

Intentional Margin

→ We prioritize the down time so that we can be our best when we are showing up for ourselves, our team members and our students.

Proactive Inclusivity

→ We believe in the diversity and inclusion of all people regardless of race, age, gender, sexual orientation, ability, and religion. This includes thoughts, ideas, beliefs and experiences.

Team Porterfield Perks:

Did we forget to mention all of the Team Porterfield perks after 90 days of employment? We're fast-paced and rapidly growing. Our small but mighty team is full of talented and motivated individuals who enjoy coming into work. But these awesome perks help just a little too:

  • 4 Day Workweek/Flexible Work ScheduleOutside of launches, our company operates on a 4-day workweek schedule. Spend your long weekends however you’d like — a few team favorites include hiking new trails, watching Bridgerton, meal prepping something delicious, or grabbing a beer on a patio! 
  • Flexible Time Off and Sick LeaveTwo words…unlimited PTO. Because working hard and taking full ownership of your role doesn’t come at the expense of lifestyle freedom. 
  • Paid Holidays – including a Thanksgiving Break and Holiday Break!
  • Birthday Leave – Oh yes, you read that right. Never working on your birthday again. Hit the beach or the spa, we don’t care what you do, just don’t come to work! 
  • Team Vacation – Pack your bags! Amy treats her team members to an annual team trip to celebrate the accomplishments and hard work of our employees. No work — just play!
  • Health Insurance – Health is wealth, my friend! And we make sure that accessing quality healthcare is never a concern for members of Team Porterfield.
  • Bonus Potential – Hard work and smashing goals don’t go unnoticed — or unrewarded! — here on Team Porterfield. We’ll fill you in on all the deets about bonus potential!
  • Retirement Savings Plan – Roth or 401k…whatever your preference, we’ve got a generous match! 
  • Financial Planning AssistanceYou’re an expert at a lot of things…why not add personal finances to that list! A team of professional wealth strategy partners is available to provide financial planning assistance however you’d like it, from retirement to personal finances to investing to saving.
  • Learning Opportunities – A mastermind, summit, or learning experience that will enrich your knowledge in your particular role? It’s on us!
  • Life Coach Benefit – Pssst! We’ll split the bill. 
  • Charitable Donation – Your big heart is our favorite thing about you. It’s our delight to make a donation in your name to a charity each year. 
  • New Parent Leave – A benefit bundle of joy! Full-time team members receive 10 weeks of paid parental leave and an optional 2 weeks of unpaid leave.

The Team:

  • What can we say? We really like each other! From team building events and virtual happy hours to annual team trips, we like to work hard and play hard!
  • Plus you’ll be workin’ for boss lady Amy Porterfield! (Did you know she was nominated for Forbes’ Top Social Media Influencer?)  

The Culture:

  • Forget the traditional corporate culture. Amy left that behind years ago for a reason and has created something entirely different! Have a question? Have an emergency? Having a bad day? At Team Porterfield we’re all family, here to support each other. You’ll find coworkers that cheer on your professional milestones as well as your personal victories.
  • We believe in the diversity and inclusion of people regardless of race, age, gender, sexual orientation, disability, and religion. This includes thoughts, ideas, beliefs and experiences. We are a pro-inclusion and anti-racism organization dedicated to upholding and enforcing policies to support it.


While performing the duties of this job, the employee is regularly required to effectively communicate via chat/messaging systems and email. The employee is frequently required to remain in a stationary position and occasionally required to move from one location to another. The employee is required to constantly use computer and office productivity equipment such as a desktop computer, laptop, and printer, as well as computer software such as Google Suite for Business. The employee may frequently move up to 10 pounds. 

Disclaimer: All job requirements are subject to possible revision to reflect changes in the position requirements or to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a threat or risk to the health and safety of themselves or other employees. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with Federal and State Laws). Continued employment remains on an “at-will” basis.