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#365: Leave Your 9-5 & Kickstart Being Your Own Boss: Here’s How!

Listen To My Latest Podcast Episode:#365: Leave Your 9-5 & Kickstart Being Your Own Boss: Here’s How!

Position Overview

We don’t have to tell you: copy is important. I mean, if you’re reading this, you’re kinda obsessed with how powerful great copy is. You know it’s responsible for compelling people into action, communicating value, inspiring emotion, driving sales, and so much more.

If you LOVE (yep, all caps) writing copy with personality that does all of the above without ever sounding pushy or manipulative and you’ve got a proven track record and plenty of experience writing for online businesses in the digital course arena, keep reading! 

The quality of our copy is directly tied to our ability to get results from our marketing endeavors. This position’s primary focus is to create high-converting copy assets ranging from ads and emails to sales and landing pages and everything in between. 

Your #1 job will be to hit deadlines and produce quality copy that doesn’t just sound pretty but that actually compels people to take action. 

Our ideal copywriter is experienced and well-versed in industry best practices and doesn’t need much hand holding to create stellar copy collateral (though you DO love working with a savvy team and feedback is your friend). To say you’re committed to the craft would be an understatement.

You’re creative, empathic, hard-working, well organized, and dedicated to excellence. You live and breathe digital marketing and most likely have a swipe file that goes for miles. You don’t base your copy on what simply sounds good, you base it off a deep understanding of a brand’s ideal audience and customers alongside conversion and persuasion principles. 

Most importantly, you’re a bit of a “copy chameleon” — meaning you’ll have no problem familiarizing yourself with the Amy Porterfield brand voice and capturing Amy’s style, personality, tone, cadence, and vision in everything you write. 

The thought of working with a dynamic and super talented team with BIG goals lights you up.  As the primary copywriter for Team Porterfield, you’ll be an integral part of a dedicated team that loves to have fun and make an impact in the lives of online entrepreneurs everywhere! 

This is a remote, full-time position that reports directly to our Chief Marketing Officer, while also working closely with the marketing team, Amy, and other key members of the team. 

This position involves working Monday – Friday. This position is primarily work from home, but there are times throughout the year we meet for in-person collaboration. Some travel may be required.

During launch periods (typically a maximum of two weeks at a time), the whole team goes into the all-hands-on-deck mode. This means evenings and weekends until the job is done, and it may even mean doing tasks that aren’t normally contained within the job description of this role. For many, this can be some of the most challenging and rewarding work that we do.

Although we permit “side gigs” / work outside this role, it must not compete or overlap with the work we do, or interfere with your role and responsibilities within the team. Any consulting, coaching or side gigs related to copywriting, launch strategy, marketing, business building or entrepreneurship are not permitted. This allows us to project a united front, show that we are in this together as one business, and have the greatest possible impact.

Starting salary: $80,000

Duties and Responsibilities

The Copywriter will be responsible for ongoing copy creation and optimization for both our paid and free offers including creating all the necessary copy assets for our list building or affiliate endeavors, as well as our program, membership, and product launches both live and evergreen. 

Your wheelhouse will also include research, idea generation, copyediting, funnel optimization, and staying on top of all project deadlines. 

You’ll be responsible for… 

  • Ideation and development: Working with the Marketing Team to bring attention grabbing ideas to the table, help develop hooks, concepts, frameworks, and strategies for our launches, new products, and other important marketing initiatives. We want you to understand and be a part of developing the bigger ‘WHY’ behind everything you write or optimize. 
  • Creating new copy assets + optimizing existing copy: Working within brand voice to create or optimize the copy for our ads, landing pages, thank you pages, sales pages, sales sequences, welcome sequences, webinars, and more.
  • Research: Ongoing audience research such as creating and reviewing surveys, compiling voice of customer data from our Facebook groups, as well as looking at what our competitors are doing to ensure we always stand out and our copy hits the mark, meets our ideal customers where they’re at, and gives them a sense that we understand them and are here to help. 
  • Producing high-quality work that’s as close to perfect as possible — that means paying attention to the little things; impeccable spelling and grammar, and staying on brand. 
  • Staying on top of the latest digital marketing trends and what’s working now in the world of copywriting. 
  • Participating in weekly meetings with our Marketing Team. 
  • Working closely with the Chief Marketing Officer, Marketing Project Manager, and Amy to ensure everything is on track and big picture projects are being tackled within the estimated timeline. 
  • Always knowing what’s going on and being flexible and resourceful enough to create a new game plan when something doesn’t go as planned. 
  • Prioritizing projects based on established delivery dates and helping the Marketing Project Manager to fully execute on all assignments. 
  • Managing communication with marketing, customer and community experience, and other departments as it relates to assigned projects.

Skills and Abilities

The ideal candidate possesses the following strengths and skills:

  • Bachelor’s degree in English, marketing, communications, or business is preferred.
  • 5-7 years of sales focused copywriting for online brands, preferably in a comparable industry. 
  • Experience and proficiency writing high-converting sales pages, emails, and video scripts (seriously, you’ve got this stuff down to a science) 
  • You’re a great writer with a knack for simplifying big ideas, inspiring people into action, telling stories, coming up with new angles that support the overall marketing strategy and creating engaging copy that speaks to the specific struggles and desires of any audience. 
  • You understand the importance of keeping a consistent brand voice and always prioritize clear over clever — that said, you know how to write engaging personality driven copy that sounds like it’s coming from a bestie, not a business.  
  • Absolute mastery around all things email marketing (you could write irresistible subject lines in your sleep) and sales funnels. 
  • A strong understanding of the importance of high-quality copy that stands out in the digital marketing stratosphere and intimate knowledge of all the steps involved in the creation process.
  • You’re able to identify what’s killing conversions from a mile away and transform B+ copy into A+ with ease. 
  • Motivation comes easily to you, you’re a self-starter but you also love collaboration and working with a talented team. 
  • Juggling multiple projects and to-do’s simultaneously while still staying organized is no problem for you — you work well under pressure, meet deadlines and keep promises.
  • The ability to organize, motivate, and work with different personality types virtually to accomplish a specific goal. 
  • Familiarity with list building, digital course creation, online launching, and self-development models already in the marketplace. 
  • You’re tech savvy and always willing to learn. Familiarity with Slack, Google Drive, Google Docs, Zoom, Asana, and Apple devices is a plus. 
  • Outstanding communication skills (both written and verbal) — you love working with a team and your communication style is clear, kind, and concise. 
  • You connect deeply with Porterfield Team core values and are excited about being part of a driven team doing good in the world. 

Application Instructions

If you’d like to be considered for this role please submit the following via email to jobs@amyporterfield.com:

  • Cover letter and PDF of your resume
  • Why do you want to work with us?
  • Why are you the best person for this job?
  • An example of the best sales email you’ve ever written to sell a digital course or membership 

What We Do

We empower entrepreneurs to build profitable online businesses that bring creative, professional and personal freedom.

In everything we do, we aim to inspire confidence and action. Our signature service is helping budding entrepreneurs break free in the areas of business that were once holding them back into new levels of joy and fulfillment. We give these entrepreneurs tangible proof that small actions every day will ultimately build a business worth creating and a life guided by their own design.

We lead a fun-loving culture and a dedicated team that is committed to excellence. We always find the upside to any situation and maintains the strength and flexibility to change course as our business evolves.

Meet Amy

You might know Amy Porterfield from her top-rated “Online Marketing Made Easy” podcast, or from the courses and webinars she offers to help entrepreneurs build their business through social media and online marketing strategies. To learn more about our fearless leader, check out the details here.

Our Values

Our team is ambitious (always striving for excellence), hungry (competitive to the core; always wanting to be at the top) and enthusiastic (always excited about the work we are doing.)

We do whatever it takes to get the job done.

→ “That’s not my job” is not part of our vocabulary.

→ Since we are a small, but mighty team, we jump in where needed and are not afraid to get our hands dirty in the details.

→ We do whatever it takes to do the best we can in our specific roles.

When it comes to our customers and community, we lead with compassion.

→ We understand that everyone is doing the very best they can in the moment.

→ We subscribe to the belief that everyone we connect with is fighting their own battle we know nothing about.

→ We believe that compassion and kindness are exactly what they need to keep moving forward.

We are all coachable.

→ We are willing to make mistakes, learn from them quickly and continue to grow.

→ We put down our defenses, take a moment to process, take the feedback and run with it.

We each take complete ownership of our roles.

→ Never will you see us pass off our job or project to someone else.

→ Although we know we can always ask for help, we keep our own monkeys.

→ We each feel extreme pride in the work we are doing and we own our projects like a boss.

We are resourceful to the core. You will never hear us say it can’t be done. We will find a way.

→ We are creative, strategic and thoughtful in our actions. We believe there is always a way to make it work and we will do the digging to figure it out.

→ We don’t expect others on the team to tell us what to do or how to do it. We always help each other out when needed, but ultimately, when needed, we do the work to figure things out.

We laugh . . . a lot.

→ We genuinely like working with each other, so finding the fun in the moment, even when things are tough, it is just part of our culture.

Team Porterfield Perks

Did we forget to mention all of the Team Porterfield perks? We're fast-paced and rapidly growing. Our small but mighty team is full of talented and motivated individuals who enjoy coming into work. But these awesome perks help just a little too:

The Benefits:
  • Competitive compensation and paid-time-off, along with ample company paid holidays.
  • Never working on your birthday again! Hit the beach or the spa, we don’t care what you do, just don’t come to work!
The Team:
  • What can we say? We really like each other! From monthly team building events and happy hours to annual team trips, we like to work hard and play hard!
  • Plus you’ll be workin’ for boss lady Amy Porterfield! (Did you know she was nominated for Forbes’ Top Social Media Influencer?)  
The Culture:
  • Forget the traditional corporate culture. Amy left that behind years ago for a reason and has created something entirely different! Have a question? Have an emergency? Having a bad day? At Team Porterfield we’re all family and here to support you however we can! 
The Development:
  • Something you’ve always wanted to learn? We offer annual professional and personal development opportunities, so let us know where you wanna be and we’ll send you there!
  • While still taking care of business we like to take care of our community too! Whether it’s participating in the office food drive or Amy’s annual charitable bonus, giving back is important to Team Porterfield!

Application Instructions

If you’d like to be considered for this role please submit the following via email to jobs@amyporterfield.com:

  • Cover letter and PDF of your resume
  • Why do you want to work with us?
  • Why are you the best person for this job?
  • An example of the best sales email you’ve ever written to sell a digital course or membership