Introducing
Digital Course Academy
The most comprehensive program for creating, launching and selling your digital course.
The newly updated program is the only step-by-step approach that will help you confidently grow an engaged, loyal audience, stand out as an expert, add massive value to your customers, and create an additional stream of revenue that can consistently make you money, all while enjoying the freedom to choose who you work with, when you work and how you work.
As seen in:
Who is this for?
Before I tell you all about this program, let’s make sure you're a good fit.
You are right for Digital Course Academy if you want to create a digital course that allows you to say sayonara to revenue ceilings, build a legacy of your own, and make sure the only “boss” who benefits from your hard work and innovation is a 3-year-old in a Paw Patrol diaper demanding more “booburries.”
Digital Course Academy is right for you if you want to build a business that allows you to LOVE Sundays again because you’ve designed your calendar year (and work week) so you can work when you want, anticipate your revenue, and live la vida loca in between.
If you are…
- A service provider who’s reached a very real ceiling that knows creating a scalable digital course is your ticket to helping more people, creating time freedom, and diversifying your income streams
- A corporate employee (with the heart of an entrepreneur) tired of being confined to a cubicle and fully aware you’re capable of so much more
- A budding entrepreneur who wants to build an online business the smart way with a digital course (and sidestep the time-for-money trap of hourly rates and a client-strapped calendar)
- A course creator who’s been in the trenches with less than dreamy results to show for it, and you're looking to level up your marketing, dial in your student experience, and increase your live launch or Evergreen revenue
You’re in the right place!
Digital Course Academy will give you the tools, inspiration, and unparalleled support to create and launch a profitable digital course that retires your alarm clock, frees up your Fridays, and adds a few more zeros to your monthly bank deposit.
By the end of this program you will have…
Nailed Down Your Course Topic
based on what you already know and what your audience will gladly pay for (so you can stop stalling over whether your idea is “good enough”)
Validated and Pre-Sold Your Program
before recording a single lesson, to make sure your audience is excited to invest all while giving yourself a motivating cash and confidence injection
Developed a High-Converting Webinar
presentation and irresistible offer that authentically enrolls the best prospects into your course
Expertly Recorded Your Course Content
even if you’re a total technophobe, have a teensy budget, or have never recorded a single video in your entire life
Crafted Your Course Marketing Plan
that makes bringing in highly qualified leads and sales feel super intuitive (and really good on the heart)
Crafted a Compelling Sales Page
and post-webinar email funnel to amplify your course sales and make sure your hard-earned prospects have the best possible chance to convert
But above all else…
Digital Course Academy will help you create a digital course you believe in so strongly that selling becomes a reflex.
You’ll wake up every morning eager (and able) to serve. You’ll log off every night feeling satisfied, energized, and inspired by the work you get to do.
All while creating more than enough financial margin to say NO to any meeting, client, or project that steals your time, energy, or joy – every single time.
How does DCA compare?
You only want to do this course creation thing once… And you want to knock it out of the park the first time.
So don’t settle for anything less than the best!
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Others | |
|---|---|---|
| 13+ years of course creation + sales experience | - | |
| Lifetime access to ALL future updates of core program | Some | |
| Step by step, roadmap style teaching | - | |
| Live launching AND Evergreen trainings | - | |
| FULL money-back guarantee | Some | |
| Tech library with simple set up videos for course hosting + marketing | - |
Amy is one of the clearest, most inspiring teachers you could ever find!
“We used her webinar framework to create two webinars for two different programs, both of which were wildly successful. Her step-by-step process is easy to follow and customize. If webinars are on your list, run — don’t walk to Amy.”
Plain and Simple: Digital Course Academy Changes Lives and It’s Officially OPEN for Enrollment
(But not for long…)
Enrollment ends in:
(September 15th @ 4PM PT)
586 days 10 hours 44 mins 15 secs
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Bevin Farrand
Founder, Take the DAMN Trip Movement
“After losing my dear husband, I was suddenly the solo parent AND income earner for my family. DCA helped me build a brand, inspire women, and grow a business.”
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Adia Gooden
Clinical Psychologist
“DCA taught me the strategies I needed to create a profitable online course, and I made $26,048 on my very FIRST launch!”
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Hunter Donia
Licensed Cosmetologist, Makeup Artist, Educator
“I set the goal to make $50,000 by the end of the year with my digital course business… and thanks to Amy and DCA, I’m already halfway there!”
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Nicole Nieves
Marketing & Brand Strategist
“I almost didn’t sign up for DCA because I didn’t have an email list. Boy, that would’ve been a mistake. I just had a $49K launch and quit my job to work on my business full time!!!”
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Steph Taylor
Launch Strategist
“Two years ago, I had $50 to my name and had no idea how to make my mortgage payments. Now I have a 7-figure business!”
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Sukaina Rajabali
Food Photographer
“When COVID-19 hit, I lost a BIG chunk of my food photography business… Luckily I stumbled on DCA, and after creating my online food photography course, I made $14,901 on my very first launch!!”
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Corrine Crabtree
Master Certified Weight Loss Coach
“Not only am I now running a 7-figure business, but I’ve helped 100 women lose over 100 pounds. And this course isn’t just about losing physical weight… it’s about improving mental wellness too!”
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Scarlett Cochran
Lawyer, Wealth Expert & Founder, One Big Happy Life
“By my third year in business, I made $300,000 — and I have Amy to thank!”
“After losing my dear husband, I was suddenly the solo parent AND income earner for my family. As I adjusted to a completely new normal, DCA helped me build a brand, inspire women, and grow a business.”
I’m no stranger to the world of digital courses — about 11 years ago, I started working for a company as their digital summit producer. In that role, I was responsible for handling the back-end logistics of launching their massive summits and digital courses.
Although I was great at my job, it just wasn’t fulfilling to me.
So I took a new job with another online education company… where I was laid off. Then another one… where I was laid off again.
And that’s when it hit me….
I’ve done this for so many people! I’ve helped build courses, I’ve launched courses. I’ve made millions of dollars for other people, so what is stopping me from taking my knowledge and making my own courses? With my loving husband’s support, I walked away from the 9–5 grind and started my very own business.
Since I had worked in the digital course industry for so many years, of course, I had heard of Amy! But now that I was on my own, I started paying even more attention to her trainings.
First I joined her 30-Day Bootcamp and LOVED it. And even though money was tight, I then went all in and invested in Digital Course Academy!
My plan was to build a course teaching people the back-end strategy of digital courses, launches, and everything in between. Things were going great, but then my world got flipped upside down…
In November of 2019, my husband, and love of my life, passed away unexpectedly. It happened 5 days after we returned from my birthday trip to France.
As you can imagine, I was totally devastated. And as I was adjusting to this new normal, I knew that I needed to build a life to both support and inspire my children. I also knew that Mark would want me to continue on my journey.
But in light of these recent events, creating a course about how to create courses didn’t feel right anymore. So I followed my heart and went after something completely new…
I created an entirely new course called “Take the DAMN Trip!” where I teach women the 4 mindsets, based on my DAMN Framework, that they need to bring their big, bold dreams to life. This curriculum felt way more aligned to me, especially at this time in my life.
So I launched the BETA version of my course… and only made $873. But I wasn’t giving up! I decided to use Amy’s powerful webinar and Facebook strategies she teaches in DCA to further my reach. And, I also created a high-ticket mastermind group that my clients could join to receive more in-depth weekly coaching.
Listening to Amy pays off! I’ve now launched 3 different times and have made a total of $47,787 in revenue! WOW!!
Amy reminds me to never compare myself to others. We’re all on our own unique journeys, but as long as we follow the steps in DCA and put in the work, we will all find our own beautiful version of success!
I am so thankful for Amy and my investment in DCA… It has allowed me to design a new life, and then a brand and business to support it!
Being a solo parent is never easy, but now I can support myself and my children no matter what life throws at me.
I can’t thank you enough, Amy! You have truly changed my life! Thank you!
“DCA taught me the strategies I needed to create a profitable online course, and I made $26,048 on my very FIRST launch!”
I’ve been a licensed clinical psychologist for 10 years, and although I love one-on-one client work, I’ve dreamed of helping more people and having a bigger impact.
(Because, let’s face it… there are only so many people I can help in one day.)
My real passion is working with people and helping them connect with their unconditional self-worth, so I started thinking about creating an online course to teach how to embody that.
I took Amy’s Bootcamp in August 2020, and it was SO good that I decided to make the investment in Digital Course Academy! (It was the obvious next best step.)
After enrolling in DCA, I soon realized that it really is possible to have a successful (and profitable!) online course. That’s when I took the leap of faith and left my job so that I could go full steam ahead with my dream business!
By using Amy’s incredible framework, I created my Unconditionally Worthy Course, a powerful, seven-week journey that professional women can use to finally realize their unconditional self-worth.
DCA is FULL of fantastic resources and strategies, but my favorites were the pre-launch runway to warm up my audience and get them ready to buy, and using webinars and email to sell more of my course. These strategies were EXACTLY what I needed to communicate with my audience in a thoughtful and engaging way that feels good to me!
Oh, and it definitely paid off! When I launched my course in April, I enrolled 16 students and made $26,048!!!
WOW!
DCA isn’t just another online course… Amy has created a COMPLETE system that teaches you everything you need to create a profitable digital course business!
Without it, I wouldn’t even have a course, and I certainly wouldn’t have had such a successful first launch.
Building my digital course business has been sooo empowering and freeing. Not only do I have an excellent way to earn a great income, but now I can help women around the entire world, which was my dream!
Thank you, Amy! You’re awesome!
“I set the goal to make $50,000 by the end of the year with my digital course business… and thanks to Amy and DCA, I’m already halfway there!”
It wasn’t easy growing up and finding a space that I felt comfortable in… But after joining the beauty industry and becoming a hairstylist, I finally found the place where I felt that I belonged.
Hairstyling became my absolute passion, and as I gained experience working in more and more salons, I began to notice a BIG problem…
The other hairstylists were struggling to make enough money without completely burning themselves out. And some even secretly wished they had chosen a different profession.
Because of my own love for the beauty industry and the support it’s given me, I never want any other hairstylists to feel discouraged or to miss their opportunity to create a beautiful life for themselves.
That’s when I started teaching other stylists how to create a streamlined customer experience so they could scale their businesses behind the chair, and still have a life.
I began listening to Amy’s podcast, and I totally fell in love with her!
And when she started talking about Digital Course Academy, I decided that creating a digital course was the perfect way to help even more stylists by teaching them my methods.
Like many entrepreneurs, I had MASSIVE imposter syndrome…
In fact, one of my biggest fears was that people wouldn’t trust me enough to pay me any money. But by listening to Amy and following the steps within DCA, I was able to overcome those fears and create my very own digital course!
My course is called Pre-Visit Pathway to Freedom, which teaches hairstylists how to reclaim time, freedom, and energy from behind the chair by creating a pre-visit experience for their clients that is completely automated, hands-off, and next-level.
When I launched my course using Amy’s incredible, step-by-step webinar strategy, I enrolled 81 students and made $25,272!
I was completely blown away!
By investing in DCA and creating my digital course, I now have the ability to share my love for the beauty industry while helping other hairstylists build a successful business while taking plenty of time off.
At the beginning of 2021, I made a goal to make $50,000 by the end of the year… and thanks to Amy and DCA, I’m already halfway to my goal!
If you’re on the fence about investing in DCA, just go for it!
Amy is the digital course master, and she will guide you every step of the way to build a successful digital course!
Thank you SO much, Amy! You are so fantastic!
“I almost didn’t sign up for DCA because I didn’t have an email list. Boy, that would’ve been a mistake. I just had a $49K launch and quit my job to work on my business full time!!!”
I had a marketing job where I ran million-dollar launch campaigns. It was sooooo fun! I thought, “This is it. I’ve got my life figured out!”
Then, in January 2019, the company shut down with only 2 days notice. I thought I’d done everything right, and now I was unemployed.
But you never know what curveballs will be thrown your way.
I spent several months trying to figure out what to do next. I knew I wanted financial security for my family, but I also longed for time freedom for myself. That’s when I started thinking about owning my own business.
I started listening to Amy’s podcast to get inspired. In the meantime, I kept taking interviews for executive roles because that was all I knew.
Just as I decided to go ahead and start my business, “The Brand Vibe,” I got a job offer. Isn’t that how it always works? I took the job with the understanding that I would still start my business.
That’s when I signed up for Digital Course Academy.
When I started DCA, I knew I wanted to use my talents in marketing and branding to help women launch their businesses. I also knew that as a mom I didn’t have a lot of time to pour into working with people one-on-one. Building a course was a no-brainer.
Yet can you believe that I almost didn’t get DCA because I didn’t have a list yet? But, I decided to take a chance and get it. I’m glad I did. I started with the prework module about how to grow your list, and I followed that to a T.
(Side note: By the time I launched, I had only about 100 people on my list. I still have less than 1,000 people on my list, but you don’t need a massive list to launch. You just need an engaged list.)
My Building Your Brand course came together during COVID. I saw a need and put together the 5 Days to Build a Brand Challenge. That was totally based on an idea I got from one of Amy’s podcast episodes. I used the challenge to sell a course that I taught live.
I ended up making $10K in my first launch — during some of the craziest times, and it’s what propelled my business.
Since then I’ve built a few courses, but my most recent course, the Launch Vibes Lab, is my signature course. I call it the plan after the plan. It focuses on simplifying the launch of your programs and services.
I sold VIP slots for that course that included one-on-one done-in-a-day sessions with me to build momentum for the course and build up my credibility. Then I opened the cart of the course. It was all a whirlwind, but in the end I got 35 students plus 10 VIP students. Holy cow! That’s a $49,174 launch!
DCA gave me all the momentum to step into this business with strength. I sat on my idea for 6 months before I decided to launch. After I got DCA, I launched in just 6 weeks.
I quit my full-time job in June to run my business. AND I’ve been able to help so many women along the way!
I don’t think any of this would’ve been possible without DCA. Thank you, Amy!
“Two years ago, I had $50 to my name and had no idea how to make my mortgage payments. Now I have a 7-figure business”
I was doing marketing consulting, helping businesses with Facebook ads, managing their Instagram accounts, writing blog posts, and stuff like that.
I was getting clients… BUT it got to the point where I needed to scale OR go back and get a job because running the day-to-day was a nightmare… SERIOUSLY.
While I was figuring it out, I decided to travel through Europe for three months. While most would be sooo excited about this… I was dreading dealing with all of the client emergencies (that aren’t actually emergencies) while I was on my trip.
I kept imagining myself in front of the Eiffel Tower replying to client emails. (Ugh!)
My solution: I signed up for Digital Course Academy®️ and gave myself three months to create and launch a course.
My first course using Amy’s system funded three months of travel and gave me the freedom to fire my most painful clients!
I knew I was over client work. So I started a podcast and built my personal brand. (Which allowed me to FINALLY stop doing client work altogether.)
My podcast was going really well and a lot of people were asking me about it. So, I thought:
“Okay, let me just make my next course teaching people how to launch a podcast.”
So, I made a Trello board that walks people through a step-by-step checklist for setting up a podcast.
I wanted to make it detailed enough to include things that other courses didn’t cover but simple enough for everyone to be able to do it.
I built it using the framework Amy gives us in Digital Course Academy®️, and I launched it to my email list. It wasn’t a huge success, but it wasn’t a failure. Enough people bought it that I thought there was some potential.
So, I went back through DCA and relaunched it the DCA way. I made it evergreen (like Amy teaches). I did that in February, and you won’t believe what happened!
January was a $10k month for me. Then February was $60k. March $300k.
What?! Unbelievable! And this was during a pandemic!
Now I’m consistently making over $100k a month with my one course!
And I only work about 25 hours per week. (AND I take Wednesdays off. EVERY Wednesday.)
DCA has catapulted the growth of my business. Two years ago, I had $50 to my name and had no idea how to make my mortgage payments. Now I have a 7-figure business!
If we weren’t in the middle of a pandemic, I’d be traveling the world right now, because I can! (Without worrying about those dreaded client emergencies.)
Thank you, Amy, for teaching me how to build a business that gives me a lifestyle I love!
“When COVID-19 hit, I lost a BIG chunk of my food photography business… Luckily I stumbled on DCA, and after creating my online food photography course, I made $14,901 on my very first launch!!”
While running my optometry business for a few years, I slowly realized it wasn’t what I wanted to do for the rest of my life…
Don’t get me wrong, I loved being my own boss… But I wanted something different. Something that would fill me with joy.
Then I got hit with a pretty major health scare. That’s when I decided that life was just too short to go back to something I didn’t love.
But there was a problem… I didn’t know WHAT I loved.
Life continued on…
I moved to Dubai…
Became a new mom…
And that’s how I began doing a lot of cooking. I was so proud of my creations that I started taking pictures of the food that I would make.
And that’s when it hit me…
The cooking part was okay, but the food photography was AMAZING! It lit me up!!
That’s how I started my food photography business, and I’ve never looked back.
I ran my business for 12 years, and when I wasn’t taking pictures of food, I was teaching workshops about food photography.
But then COVID happened…
With restaurants closed and large gatherings not allowed, I lost a BIG chunk of my work. I knew I needed to shift my business online, but I wasn’t sure how to get started.
That’s when I stumbled across Amy and Digital Course Academy.
It’s how I got the idea to create an online food photography course!
I followed DCA to the T and created my six-week signature course teaching food bloggers how to master food photography so they can take the next big step in upleveling their business.
On my very first launch, I enrolled 31 students in my course and made $14,901!!
I love the way that Amy has structured DCA… she makes learning how to create a digital course sooo easy! Without her, I would have never thought to use a webinar to sell something! Yet I did… and it worked!
Amy’s also built a wonderful community of people who are willing to help and encourage you when you feel like giving up. I can’t imagine going through my first launch without my awesome accountability buddy!
There are only so many days in a year that I can schedule photo shoots… but thanks to DCA, I feel like I have access to a lot more possibilities of ways I can make a great income — even when I can’t schedule a shoot.
Thank you so much, Amy. You’ve changed my life!!
“Not only am I now running a 7-figure business, but I’ve helped 100 women lose over 100 pounds. And this course isn’t just about losing physical weight… it’s about improving mental wellness too!”
Before working with Amy, my business was amazing. But it had also flatlined.
Yo-yo dieting is hard on your physical and emotional health. So I work with women who are looking to lose weight…for the LAST time.
And I used to do that in a group coaching membership program.
The problem was that anytime a member said they needed something, I would run to create it. I was always trying to come up with something new every month. The process left me running a bit ragged, and I couldn’t seem to get more than 150 members in my program.
While this was happening, I was listening to Amy’s podcast, and she kept talking about courses, courses, courses, courses.
Eventually, I got it. I realized that the easiest way for my students to reach their health goals would be if we were all doing the same thing, in the same order, speaking the same language.
And that’s what they would get if I created a course. I then joined Digital Course Academy®️ and did every single thing Amy taught me.
Little did I know that creating my first course would be the launching pad to scale my entire business.
As of today, 7,000 women have gone through the course. And we’re looking at adding another 5,000 in the next few months.
That means not only am I running a 7-figure-a-year business, but more importantly…
I’ve helped more than 100 women lose over 100 pounds. And more than 1,500 women have lost over 25 pounds.
And since this course isn’t just about losing physical weight — it’s about improving mental wellness too…
My customers have gone on to start businesses, repair marriages, leave toxic relationships, heal difficult family dynamics… they’ve done ALL THE THINGS.
When I look back at all I’ve been able to do with Digital Course Academy®️, it chokes me up. It’s really beautiful.
“By my third year in business, I made $300,000 — and I have Amy to thank!”
I fell into the entrepreneurial world completely by accident…
I’d had straightened hair for a long time, and when I went natural, I did a big chop of all my straight hair. I recorded it and decided to post it on YouTube to encourage other women who were thinking about going natural as well.
A few years went by and I barely thought about that post. But one day I got a check in the mail from YouTube for $100 because the video had been amassing a dollar here and there for years.
At the time I was miserable at my job — I was a consumer finance lawyer — and my husband was encouraging me to find a passion project. It was absolutely the nudge I needed to start taking entrepreneurship more seriously.
So I started making more videos! At first I was just talking about my life, but they evolved to be more about personal finance because that’s my expertise. The first year we made $5,000 just from YouTube ads on the videos! That was great…
But it felt like I was putting a LOT of effort into the videos for not that much return.
That’s when I found Amy. I wanted to have full control over how my business made money, and not wait on an algorithm to give my videos a boost.
As soon as I enrolled in Digital Course Academy®️, I focused on building out a personal finance course.
I wanted to make sure people had the right information and resources to take care of their financial future.
I kept going, never gave up, and I launched in July of 2019. Ten people signed up for the first round — and I made $15,000! I launched a few more times in 2019, and each time my sales grew!
I also launched a membership course because I wanted to help even more people and make my trainings more accessible.
I made $300,000 in 2019, thanks to the course and the membership — which I never would have done without Amy.
People are writing to me, especially now with COVID-19, saying that they are so glad to have my resources because they’re in a good financial place to weather this storm.
It feels so fulfilling to have a direct impact on people’s lives, helping them prepare for tough times and build wealth.
My 18-year old daughter has even started working in the business. I’m living life on my terms, and I am excited about my career again!
I’m so grateful I found Amy because now it feels like anything is possible.
Looking for Digital Course Academy Success Stories YOU Can Relate To?
Check out our searchable database of nearly 150+ student testimonials and climbing!
Read stories from students in all different industries with all different levels of experience.
Chat with our alumni directly!
Chat with a DCA alumni directly by clicking the button below. They know the program like the back of their hand and are OBSESSED with your potential.
Or Chat with Team Porterfield directly!
Why make big decisions alone? Schedule a 20-minute call to speak with Team Porterfield!
Are you right for Digital Course Academy? Heck, is Digital Course Academy right for you? Our team is here to help answer your questions!
SCHEDULE A CALL WITH TEAM PORTERFIELD
What’s Inside Digital Course Academy
Here’s why it pays to learn from someone who’s gone before you — I know exactly where most students get stuck in the course creation process. In this module, we’re going to crush the 9 most common decisions that could stop you from moving forward if left to the last minute.
We’ll set you up for success by getting some big decisions out of the way to help you achieve TOTAL clarity about where you’re going and HOW you’re going to get there.
Module 1 Highlights:
- Get your 9 most critical digital course decisions done so you can move forward feeling clear and confident.
- The art and science of naming your course (because the name alone can influence your course sales).
- Nail your course pricing to motivate you into action while eliminating the dreaded second-guessing that often sets in if you leave this important decision until AFTER you’ve created your course.
- Map out your entire course creation plan and launch dates so you can know right off the bat how you’re going to sell your program instead of letting the looming bigness of it all intimidate you or drain your motivation.
- The tech decisions to make upfront so you can sidestep expensive pigeonholes down the road and move through the rest of your course set-up with ease.
Nothing is scarier than investing time, energy, and money into your course, only to find out, after the fact, that nobody is willing to pay for it.
Module 2 exists to put that fear to rest.
It’s not that course creators don’t want to validate their course idea. They’re just overwhelmed by the process and have no clue how to go about it.
So they “create and pray,” hoping that they’ll be the exception to the rule. Fortunately, there’s a better way.
In Module 2, I’ll show you how to validate like a pro in a fraction of the time, including how to pre-sell your course so you can start generating revenue before you even hit the record button.
Including:
- 7 Creative Ways For Validating Your Course With A Small Audience
- The most helpful, high-value questions to ask when validating your course so you can be extra sure your course topic will sell
- How to leverage social media to validate your topic, including scripts to follow and button-by-button instructions
- One strategy that validates your course while simultaneously bringing in a quick cash injection (if you need a little spending money upfront)
Now that you’ve validated your course idea, it’s time to create your course!
For some, this is the most exciting part of the process. For others, it’s the most terrifying.
Wherever you land on the spectrum, Module 3 will teach you the exact outlining process I’ve used to create every single one of my blockbuster programs…
Plus, how to record and deliver your course to create a 5-star experience for your students (without having to pay an arm and a leg for it).
Including:
- The Porterfield Process for Outlining Your Course (AKA how to pull all the ideas out of your head in a super organized, action-oriented way)
- The PDF Support Strategy to help your students understand what they’re learning at a deeper level, process the information more quickly, and highlight the most important takeaways from each lesson
- How to TEACH content inside a digital course in a way that delivers higher completion rates, results, and referrals (course creators tend to ignore this part, then shrug their shoulders when their students don’t get results)
- How to choose the perfect recording strategy that best suits your experience, personality, and style (Hint: you DON’T have to be on camera)
Now that you’ve validated your course idea, it’s time to create your course!
For some, this is the most exciting part of the process. For others, it’s the most terrifying.
Wherever you land on the spectrum, Module 3 will teach you the exact outlining process I’ve used to create every single one of my blockbuster programs…
Plus, how to record and deliver your course to create a 5-star experience for your students (without having to pay an arm and a leg for it).
Including:
- The Porterfield Process for Outlining Your Course (AKA how to pull all the ideas out of your head in a super organized, action-oriented way)
- The PDF Support Strategy to help your students understand what they’re learning at a deeper level, process the information more quickly, and highlight the most important takeaways from each lesson
- How to TEACH content inside a digital course in a way that delivers higher completion rates, results, and referrals (course creators tend to ignore this part, then shrug their shoulders when their students don’t get results)
- How to choose the perfect recording strategy that best suits your experience, personality, and style (Hint: you DON’T have to be on camera)
When’s the last time you pitched a Vegas weekend to your time-strapped, budget-conscious bestie?
Didn’t go so great, did it?
But when you sit down with them and explain the 3-day weekend deal at the Flamingo, covering flights with points, and the itinerary you’ve prepared… they’re more likely to whip out their Shania Twain t-shirt.
THAT is the idea behind marketing with a webinar. Webinars are STILL – hands down – the most highly converting marketing tool in my 8-figure business.
And in Module 5, I teach you exactly how to create a high-converting webinar of your own.
Including:
- The Profitable Webinar Framework I use in my business, including a slide-by-slide walkthrough of my DCA webinar and the strategy behind each teaching + selling point
- “11 Irresistible Webinar Content Topics & Titles” guide
- The Golden Rules for delivering a profitable webinar, including how to sell while LIVE with confidence and integrity
- The 5 elements of a high-converting webinar registration page so your precious, hard-earned traffic never goes to waste
- 7 strategies to boost your webinar sign ups so you never, ever have to worry about 3 people showing up to your webinar and leaving by the pitch
This is where you graduate from “oh cool” results to, “let’s clink champagne in Paris this weekend to celebrate” results.
Nearly 50% of your sales will come in the “follow up,” yet this is where most course marketers take their foot off the gas prematurely.
But without implementing the email marketing strategies in Module 6, you’ll be leaving a good chunk of your potential profits on the table.
From inviting your audience to your webinar, to improving show up rates, to announcing your course and any bonuses, to my FAVORITE emails to send that maximize sales, to your new student onboarding emails…
I’ve laid it all out… in order… with copy and messaging guidance to simplify your writing process.
Including:
- Expert-level webinar invite emails that make you your audience’s favorite RSVP (that they wouldn’t miss for the world)
- The Webinar Fill-Up Formula that I’ve used to get over 100,000+ perfectly-targeted prospects onto my webinars – AKA actually showing up!
- The post-webinar replay strategy to make sure that your no-shows (or those who attended and have yet to purchase) still have the best possible chance of enrolling
- A high-converting post-webinar email funnel that turns “maybes” and “fence sitters” into raving customers
- A customer onboarding sequence that primes your new students for success while dramatically cutting down on moral-deflating (and cash-draining) refund requests
What's New!
The Most Streamlined Version Of Digital Course Academy – EVER
As of September of this year, every lesson and video inside DCA has been re-recorded to make the 2022 version of Digital Course Academy the most succinct and supportive – EVER.
That means I’ll guide you through course creation and on to launch faster, smoother, and with WAY more clarity.
Digital Course Academy is based on 13+ years of proven course creation and launch strategy. But not a single lesson is anchored to “This is how it’s always been done, so this is how we do it.”
When the online marketing world changes (and boy, has it changed in the last two years)…
Or we discover a way to make course creation and launching even easier for you…
We update the program.
And with LIFETIME access to Digital Course Academy, you get every single future update to the core program dropped directly into your library – free of charge.
So you’ll ALWAYS stay ahead of the curve.
What's new this time? GLAD YOU ASKED!
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All New!
Streamlined lessons to help you get through Digital Course Academy WAY faster and on to creating and launching your course (without sacrificing quality or a penny of revenue.)
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Updated!
Digital Course Academy is 1 Module shorter (and quicker) since we combined “how to outline your course” with “how to record your course,” housing ALL your content creation steps in one easy Module.
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Updated!
Start From Scratch Module to focus on building momentum with your email list faster so you can hit the ground running when you're ready to launch your course.
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Updated!
Declaring Your Course Transformation Statement lesson to help you define the promise you're making to your students up front, which drives all your marketing messaging moving forward.
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All New!
Selecting Your Tech Set Up guided lesson to help you make a few key decisions around platforms and software in your initial planning stages so tech overwhelm is a non-issue for 99% of your course creation.
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All New!
Your Personal Hype Video because after you've done aaall the work and you're ready to launch, nothing feels better than hearing “you’ve got this” from someone who understands the Everest-grade mountain you just climbed.
Plus!
These Bonuses To Help You Generate Unstoppable Momentum (and Keep It) All The Way Through Launch
$1,497 Value
9 Weeks of Live Q&A Sessions with Amy & Team Inside the Digital Course Academy™️ Facebook Community for Members Only
Never get left behind. That’s the promise I’m making you inside the private Digital Course Academy™️ Facebook group.
Our private, student-only Facebook groups are active, highly-curated communities full of supportive go-getters who are on the exact same journey as you are. Meaning, you’ll get unstuck in a matter of minutes instead of days or weeks if you were to go at it alone. With myself, my team and your peers in your corner, you’ll turn isolation into inspiration — and frustration into fearlessness.
What You’ll Get:
- 9 weeks of live Q&A sessions to make sure you get your burning questions answered and move forward with clarity and confidence.
- An active and highly supportive Facebook community with fellow students, Alumni Ambassadors and Team Porterfield to make sure you get unstuck in a matter of minutes instead of weeks.
- Small accountability groups (think 2 -4 people) so you can get personalized attention, fast feedback, and a double dose of encouragement to keep you on track.
- Overcome isolation and constantly refill your motivation tank by connecting with other digital course creators who “get” the journey and are here to help you cross that finish line.
$197 Value
Start from Scratch Module: How to Kickstart Your Email List to Grow Your Online Business
No audience? No cult following? Noooo problem.
Because when you enroll in Digital Course Academy, you get instant access to the “Start from Scratch Module: How to Kickstart Your Email List to Grow Your Online Business.”
(That means by Day 1 of Digital Course Academy, you could have already added a handful of new course-ready subscribers to your list!)
This special DCA Bonus is everything you need to kickstart an email list, grow your influence online, and nail down your long-term list building strategy.
Including:
- The type of lead magnet and opt-in page that’ll attract subscribers to your business so regularly, you can kiss the pattern of constantly creating new lead magnets goodbye
- How to maximize the content you already have by knowing what to post, when, and where
- What an intuitive long-term list building strategy will look like in your unique business
- The 3 C’s to simplifying your weekly content and other list building systems that’ll run your business in the background
- The industry’s best-kept secret to nurturing your subscribers into happy paying customers
There’s a direct correlation between list strength (notice I didn’t say size) and future course sales. With this bonus, your small but mighty email list is a few simple steps away.
$497 Value
How to Turn Your Live Launch into a Profit Generating Evergreen Funnel
I’ve transitioned 5 courses from a “live launch” model to an “evergreen” model – meaning that the course becomes available all the time rather than during a limited enrollment period.
Yep, that means exactly what you think it means — you don’t have to be in launch mode to make money. Making your course evergreen means changing lives and making money practically on autopilot.
With this special DCA bonus, I’ll teach you how to make the switch from launch mode to evergreen as seamlessly as possible while setting yourself up to TRULY enjoy a sustainable stream of passive revenue for months and years to come.
$149 Value
The List Building Breakthrough: Build Your List in 30-Minutes Per Day While Creating Your Course
Want to know the secret to getting more course sales? Leveraging the power of your email list.
Okay, okay, it’s no secret I’m a list building fanatic, but here’s why: my email list accounts for the majority of my course sales — I can directly attribute millions of dollars in sales to my amazing email subscribers. My most successful DCA students say the same thing. They put in the effort to build their lists on a daily basis, and when they launch, they reap the rewards.
Until now, I’ve never had a blueprint that showed course creators HOW to build a list of buyers while creating their course, but that ends with this limited-time bonus, The List Building Breakthrough, an in-depth guide to attracting your future students in just 30 minutes a day.
In this bonus, I cover 15 daily list building strategies with examples, step-by-step tutorials, templates, and more!
$997 Value
How to Use Paid Ads to Fill Up Your Webinars
I’ve successfully used paid ads to attract hundreds of thousands of people to my webinars.
But learning to run your own ads can be as complicated as performing opera with the hiccups.
Until now.
This bonus will simplify Facebook and Instagram ads so you feel confident experimenting with this powerful platform and knowing you’re following a proven path to ROI.
Facebook Ads expert, Salome Schillack will show you how to use paid advertising like the pros in order to profitably fill up your webinar room with perfectly-targeted audiences.
Whether you’re ready out of the gate, or waiting until you start generating revenue, this paid ads strategy won’t break the bank and will scale with you as you grow your business.
Inside Digital Course Academy alone, you get…
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6 Implementation Modules
showing you literally EVERYTHING you need to do to turn your expertise into a wildly successful digital course that people want to pay for.
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The Webinar Fill-Up Formula
to make sure you never deliver to an empty room again, and instead get a packed house full of perfectly-targeted, “ready to buy” prospects.
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Next level email marketing, sales page, and social media strategies
to amplify your results and get up to 3x the enrollments.
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A complete, step-by-step launch plan
showing you how to pre-sell your course (before recording a single lesson!) and how to create and launch a high-converting marketing suite that ethically (and authentically) enrolls more students than you ever thought possible every time you deliver it.
That’s over $2,997 in value
When you add in the bonuses that simplify each stage of course creation and launch…
That’s a real-world value of $5,337.
But you can join Digital Course Academy today for just…
Plus You’ll be Backed by a Risk-Free 14-Day Guarantee
If this was 2009 and it was me considering whether to invest nearly $2,000 in my brand new online business – my scrolling fingers would race to this part of the page.
I get you!
You’re not afraid to invest in your business as long as it’s a wise one… with plenty of ROI to show for it. (Sooner rather than later.)
So here’s why you can place your confidence in a money-back guarantee and set any enrollment nerves aside.
By the end of 14 days, you’ll have received access to the first two modules of Digital Course Academy.
Meaning you’ll have had the opportunity to validate your course idea and map out your digital course launch BEFORE making a final commitment.
If you don’t feel totally confident and motivated by your course idea (and your ability to launch and sell it like a pro) by 4 pm PT on October 2, 2022, simply reach out, show us you’ve put in the work, and we’ll refund your investment. Full details here »
Burning Q’s your fellow digital course owners asked before grabbing their access
I’ll be totally up front with you.
YES, there’s a significant amount of things I’m going to ask you to learn and implement inside Digital Course Academy.
YES, it’ll probably get a little uncomfortable at times.
YES, you’ll have moments when you might curse my name out loud and scare your neighbors or pets (I forgive you in advance).
But here’s the thing…
As long as you’re willing to invest a few hours every week and reach out for help every time you get stuck, you can absolutely do this.
You’ve probably recognized by now that there’s NOTHING of value that can be created in the online business world without a significant amount of effort.
If you’re reading this, I’m sure you actually want to put in the effort and feel like you’ve earned the life-changing outcomes that a successful digital course can provide.
You just want to make absolutely sure that every amount of effort you invest in executing the plan will move you closer to the end result.
And that’s my big promise to you. You’ll never waste your time or energy, and you’ll always feel like EVERYTHING you’re doing is bringing you one step closer to owning a profitable digital course and all the rewards and fulfillment it provides.
Absolutely not.
I totally understand the frustration of only getting “one piece of the puzzle” at a time, only to find out your actual results are dependent on the ”next thing.”
I also recognize you don’t have the time or energy to be pulled down an endless rabbit hole of confusion and half-truths.
Rest assured, there will be no “carrot dangling” here.
It’s literally all here.
Everything you need to create and market a profitable digital program is right here inside Digital Course Academy.
If your goal is to add other products to your business (memberships, coaching, events, etc.) then you might choose to invest in other programs over time to help get you there.
But if your goal is to add a lucrative digital course to your current business that frees you from the time-for-money trap and allows you to spend more time actually living life… then everything you need is on the other side of this page.
You will need to invest in a software to house your course content for your new students and set up your marketing system to launch your course.
Keep in mind — the cost for most of these tools is less than what you’ll likely charge just one person for your future course.
One of the best parts of running a digital course business is that the tech learning curve is extremely low compared to other types of online businesses.
That said, you’ll be getting all my top software recommendations that have been chosen for their ease of use and effectiveness.
And to make extra sure that tech is never an obstacle for you, you’ll get access to a complete tech library, giving you super detailed, step-by-step walkthroughs that will have you executing your landing pages, membership areas, and email sequences like a total pro even if you’ve never done it before.
As long as you’re willing to put in the effort and follow along with the lessons, tech will NEVER be an obstacle for you inside of Digital Course Academy.
It depends. Some of our best students came into our programs just beginning their online business journey.
We’ve also had longtime “veterans” use our programs to FINALLY create a sustainable and automated income stream through digital courses and webinars.
Resilience and perseverance are the only common denominators between all our successful students.
The lessons inside Digital Course Academy will make NO assumptions about your current skill level as it relates to course creation and will map out the entire A-Z process of creating and selling a digital program.
Whether you’re somewhat new to the online world or have been at this a while, the difference-maker will ALWAYS be your willingness to stay the course, trust the process, and ask the questions needed to move you forward with confidence.
We suggest that if you are a beginner entrepreneur, it's helpful to first grow your email list to 100 subscribers before jumping into the program. That way your list building foundation is set and you can hit the ground running.
In Digital Course Academy, Amy will teach you how to grow your existing email list, so that when it comes time to sell your course, you will have attracted an audience that is ready to buy.
Listen, I know you’ve got a lot going on. The idea of creating a digital course might feel overwhelming when you look at your existing to-do list. But here’s the thing: it doesn’t have to be.
I’ve streamlined and simplified the entire process so that step-by-step you can make consistent progress and reach the finish line without feeling like you need to catch your breath.
On average, it’ll take you about an hour to watch the video training lessons in each DCA Module. We suggest you spend another 2-5 hours per week implementing what you learn and a little more than that when you’re working on your emails and webinar content (since that’s where you’ll be making sales happen!)
My best advice is to take it one week at a time and treat yourself like a client. What you’re building is well worth the short term time sacrifice it’ll take to make it happen.
You’ll be given access to one module per week
(except for the implementation weeks) ‒ so that you have ample time to dive into the lessons and execute that portion of the project plan BEFORE moving onto the next.
We do this to protect your time, attention and focus while sparing you from the intense overwhelm that stops most would-be course creators in their tracks.
To read more FAQs about Digital Course Academy CLICK HERE.
I can truly say that Digital Course Academy has changed my life.
“Not only did DCA give me the structure, confidence, and the ‘kick-in-the-butt’ that I needed to create the course – but I now have something I can sell and make an income from for many years to come, while also helping to change so many lives.”
Ready to bet on yourself and turn your existing expertise into a profitable digital course?
It's your time!
If you’re thinking “this sounds amazing but I’m still not 100% sure” keep reading…
You should give Digital Course Academy a 14-day risk-free shot if you’re motivated by any of the following:
You want your life back. BADLY.
Whether it’s a super demanding day job or being fully dependent on one-on-one client work, you’re fully aware that you don’t have the time, location, or financial freedom you TRULY need to feel fulfilled. More importantly, you’d prefer not to spend the rest of your career flirting with burnout while chanting the mantra of “I don’t have time” every time something fun and exciting pops up.
You’re not afraid of putting in the work.
By now, you fully understand that when it comes to digital courses, the barriers to entry are low — but the barriers to success are high. This doesn’t scare you. It lights you up! You appreciate that this barrier to success also serves as your biggest competitive advantage against the dabblers and those without a COMPLETE, step-by-step implementation plan. But above all else, you’re ready, willing, and excited to roll up your sleeves and get to work.
You recognize there is no “perfect time” and waiting is not the answer.
That doesn’t mean you don’t break a sweat when you think about pressing the buy button below and investing in your incredibly promising future. But it does mean you’re fully aware that it’s “one day or Day One” and only YOU can decide. For what it’s worth, if there ever was a “right time,” it would be now.
Still on the fence?
Talk to someone who’s been in your shoes!
Whenever I’m about to make a big decision the most comforting thing is to speak with someone who’s been there.
Thousands of entrepreneurs have gone before you in creating profitable digital courses and you can chat with one of them today to get a feel for how they felt before taking the leap to join DCA, what they’ve learned since, and whether this opportunity is truly right for you.
This is your chance to join Digital Course Academy, friend. So what’s it gonna be?
Will you put your trust in me and the program that’s helped thousands of entrepreneurs create digital courses that have added 5, 6, and even 7-figures to their businesses while impacting infinitely more people?
If the answer is a solid ‘let’s do this,’ get yourself into Digital Course Academy and let’s get started!
Digital Courses Aren’t Magic…
But they ARE a powerful tool that allows you to scale your revenue and your ability to work with the people you LOVE to work with…
Without falling into the all-too-common entrepreneurial trap of trading time for money.
Whether your heart’s set on a digital course business that grows in revenue and impact with every launch – without having to create brand new content or stack your calendar with client meetings…
Or whether a digital course could supplement your existing business – think more widely available access to your services, premium pricing for 1-1 work, working fewer hours, and adding passive revenue without giving up the offers and work you love most…
A digital course can unlock otherwise untouchable levels of revenue, control, and flexibility in your business.
(Okay… that feels pretty magical.)
But here’s a little insider’s scoop…
Not a single course creator in history has shown up to the starting line feeling 100% confident they have this digital course thing in the bag.
Very few people feel like “experts.”
Just about everyone asks, “Will anyone want to hear what I have to say? Has this been done? Is this worth paying for?”
My friend, I created Digital Course Academy to slowly but surely replace those doubts with data-backed action.
Because here’s another pro tip.
It’s not the smartest, most talented, tech-savvy, charming, or most “expert” entrepreneurs that go on to launch wildly successful digital courses.
It’s the ones willing to try, learn, fall down a few times, and get back up because they’re committed to building a business and life based on what they value most.
Friend, over 200 million people will be looking to enroll in online learning this year (according to the World Economic Forum.)
That means creating your digital course – right now – is a REALLY good idea.
Your audience is wildly Googling what you’re capable of teaching today and there has truly never been a better time to get in on the action and help the people searching desperately for solutions that YOU have.
There is room for you at the table, friend. And I’m here to walk alongside you, every step of the way.
I can’t wait to meet you, teach you, and cheer you on inside Digital Course Academy!
ALL my best,
Amy
Join Digital Course Academy Today Before It’s Gone
Enrollment ends in:
(September 15th @ 4PM PT)
586 days 10 hours 44 mins 16 secs