What is Digital Course Academy?
Digital Course Academy is a 10 week online digital course for course creators or aspiring course creators ready to scale their business, build their communities, and serve more of their ideal students.
What am I going to learn in Digital Course Academy?
Digital Course Academy will show you exactly how to create your digital course. But, it doesn’t stop there. DCA will also show you how to launch your course to your ideal students. We’ll have you building and delivering your digital course like a pro and getting it into the hands of dozens or even hundreds of students every month. This program is, by far, the most comprehensive program for validating, creating, launching, and selling your digital course.
By the end of the program you will:
- Finally nail down your course topic (instead of spending yet another year just thinking about it)
- Validate your program so you’re sure your audience is willing and excited to click “buy” before you invest your time and money into course creation.
- Expertly record and publish all of your course content (even if the tech piece seems completely foreign to you).
- Develop a high-converting webinar presentation and an irresistible offer your prospects will open up their wallets for!
- Leverage a mix of Facebook ads, email marketing, and Instagram to enroll a packed house of highly qualified prospects onto your webinars every.single. time.
- Craft a compelling sales page and post-webinar email funnel to amplify your course sales and convert even more of your hard-earned prospects.
- Implement a new student onboarding sequence to give your students the best possible chance at succeeding in your course (not to mention, dramatically cut down refund requests).
How long does it take to complete Digital Course Academy?
Digital Course Academy is a 7 module course experience delivered “live” over 10 weeks with 3 “Implementation Weeks” built into the program.
When can I enroll in Digital Course Academy?
We're thrilled to have your interest in Digital Course Academy!
We'll be opening enrollment for DCA on March 22nd. Make sure to sign up on our waitlist here to receive notifications and upcoming details on all of the upcoming Digital Course Academy announcements!
Will I get immediate access to all the lessons and modules?
When you join Digital Course Academy, you’ll get immediate access to the first module where you’ll dig into the 7 key decisions that will create the vision for your digital course. This module will set you up for success and remove common obstacles before they ever get a chance to show up.
From there, you’ll be given access to one module per week so that you have ample time to dive into the lessons and execute that portion of the project plan BEFORE moving onto the next.
We do this to protect your time, attention and focus while sparing you from the intense overwhelm that stops most would-be course creators in their tracks.
Does Digital Course Academy include list building?
In DCA you will learn how to boost your email list so that when it comes time to sell your course, you have a good-sized audience that’s primed and ready to buy.
However, DCA does not cover beginner list building if you’re just starting out. It is recommended you have at least some list building experience and a list of at least 250 people before you enroll. That way your list building foundation is set and you can hit the ground running when it’s time to sell your course.
If you are just getting started with your list building efforts, or your list size is less than 250 subscribers, we recommend starting with List Builders Society before jumping into DCA. We’d suggest registering for Amy’s (free!) list building masterclass to learn more. Click here to register.
If you’re just on the cusp of 250 and you have the foundation of list building squared away, then you will learn strategies to grow and nurture your list in DCA.
Who It's For
Who is right for Digital Course Academy and will this work for me?
Digital Course Academy is for you if you’re…
- A service provider, coach, or consultant who’s tired of hustling for clients every month or hitting a very real revenue ceiling (they haven’t invented human cloning yet and a course IS the next best thing).
- A brick and mortar business owner who’s word of the year is PIVOT and who’s realized diversified income streams are the only way to build resiliency in our current reality.
- A beginner business owner with a small but mighty audience of even just a few hundred people who are interested in learning from you.
- An entrepreneur who’s experimented with courses in the past but hasn’t quite mastered the art of high-converting webinars, marketing that works like magic, and streamlined systems that help your students feel loved and supported.
Your skills are needed. Your gifts are SO valuable. From photographers to teachers and everything in between — there is room for you at the table.
Who should not enroll in Digital Course Academy?
While we welcome everyone who’s ready to build a digital course into DCA, there are a few foundational milestones that will give you the best chance at success in DCA.
We recommend holding off on enrolling in DCA if any of the following describe your current stage of business:
- You don’t have an audience and have not started building your email list. DCA does not dive into beginner-level foundations of list-building, creating a lead magnet, and promoting your opt-in.
- You’re looking for a quick way to make money or immediate passive income. Digital course-creation is a lengthy process that’s only for entrepreneurs committed to the process of building a high-value digital course for their students. Put simply, you have to be willing to put in the work.
If you are just getting started with your list building efforts or your list size is less than 250 subscribers, we recommend committing time to work on your email list before jumping into DCA. We offer a separate list building course for those who are just starting out called List Builders Society. We’d suggest registering for Amy’s (free!) list building masterclass to learn more about the program. Click here to register.
I’m fairly new to digital marketing. Is this going to be too advanced for me?
It truly depends.
Some of our best students came into our programs just beginning their online business journey. We’ve also had longtime “veterans” use our programs to FINALLY create a sustainable and automated income stream through digital courses and webinars. Resilience and perseverance are really the only common denominators between all our successful students.
Digital Course Academy makes NO assumptions of your current skill level as it relates to course creation. That’s why we completely map out the entire process of creating and selling a digital program A-Z.
Whether you’re somewhat new to the online world or you’ve been at this a while, the difference maker will ALWAYS be your willingness to stay the course, trust the process, and ask the questions needed to move you forward with confidence.
That being said, if you are a beginner entrepreneur, we recommend having an email list of at least 250 subscribers before jumping into the program. This is the best way to ensure you can hit the ground running within DCA and eventually sell your course to a sizable audience ready to buy
Don’t have at least 250 people on your list yet? Click here to register for Amy’s (free!) list building masterclass.
Where does a digital course fit into my existing product mix or business?
Wherever you want it to!
But more specifically, you can have a digital course in addition to your serving clients 1:1. If you want to keep working directly with clients, you’ll find you have much more freedom to choose how you work.
You can also just as easily have a business model where your digital course is the star of the show. It’s absolutely up to you.
Bottom line though, if you want to grow a business that “scales” without sacrificing your time, health, and well-being to do so, then DCA will show you exactly how to do it.
I’m not great with the “techy stuff”. Do I need existing tech skills to pull this off?
One of the best parts of running a digital course business is that the tech learning curve is extremely low compared to other types of online businesses.
That said, you’ll be getting software recommendations for your course creation process. All of the tech recommendations are made based on ease of use and effectiveness.
To make sure tech is never an obstacle for you, you’ll get access to a complete tech library, giving you super detailed, step-by-step walkthroughs and time and money-saving hacks. The tech library covers everything from landing pages, to membership areas, to email sequences and so much more!
As long as you’re willing to put in the effort and follow along with the lessons, tech will NEVER be an obstacle for you inside of DCA.
Investment & Results
How much does Digital Course Academy cost?
The cost to enroll in Digital Course Academy is $1,997 if you pay in full. We also offer an extended payment plan at $387 per month for 6 months.
Creating and launching a digital course — especially for the first time — is a BIG endeavor. We want you to know that as a member of Digital Course Academy, you will have all of the support and the tools you'll need at your fingertips to successfully create and launch your own digital course.
If you're ready to create and launch your own digital course, get excited! Your investment in DCA gets you access to a full support system and a complete toolkit to get you creating and taking powerful action!
What payment methods do you accept?
We accept all common credit cards for both pay-in-full orders and 6-payment plans.
What if I try Digital Course Academy and realize it’s not right for me?
We’re so confident that you’ll love DCA that we offer a 14-day money-back guarantee. This gives you ample time to test out the program and work through the first 2 modules of DCA.
If, after 14 days of working through the first 2 modules (which cover creating and validating your course idea), and you don’t feel totally motivated and confident in your ability to build and launch your course, simply reach out. Show us you’ve put in the work, and you’ll be eligible for a full refund. You can read the full details here.
Will I need to invest in any other training to create and launch my course?
Not a chance!
We are NOT in the business of making false claims or delivering an incomplete program. Rest assured absolutely everything you need to create and market a profitable digital program is right here inside DCA.
Will I need to purchase additional tech tools and software to make this work?
You will need to invest in a software to house your course content and to set up your marketing system for launching your course.
To keep things simple and effective, we suggest Kajabi to all DCA students.
There are a few more optional tools we recommend. Check out the full list here and keep in mind —we try to recommend tools that cost less than what you’ll likely charge just one student for your future course.
Will I get results overnight?
DCA is not a get rich quick program. Creating a digital course takes time and work and like any entrepreneurial effort, no results are guaranteed because everyone is different and every business is different.
Please see our earnings disclaimer for more details.
Time Commitment & Support
How much time do I need to commit each week to Digital Course Academy?
There is no one set answer to this question. In fact, it is almost impossible to answer because every Digital Course Academy student starts from a different place and has their own unique circumstances and experiences.
On average, we recommend allotting 3-5 hours every week to watching the course modules and implementing what you learn. Depending on which phase of the process you’re in, you may need to devote more or less time in a week to DCA.
Should you get behind, or encounter circumstances that take your attention away from DCA, remember that once you enroll you have lifetime access including all future updates to the core content of the program. Building a successful online business doesn’t happen overnight so we always support you in moving at your own pace.
What kind of support will I receive inside Digital Course Academy?
Hands down the BEST part of DCA is the community you’re surrounded by! You’ll have both peer and professional support during your course creation journey.
DCA is designed specifically to keep you FULLY guided and supported in executing the exercises and projects on any given week. You get guidance and support from a team of like-minded creatives in a safe and encouraging environment.
Specifically, here’s what you'll have access to…
Digital Course Academy Facebook Community
Our private, student-only Facebook community, is full of supportive go-getters who are on the same exact journey as you are. Meaning, you will always be able to find an answer to your question and you’ll get unstuck in a matter of minutes instead of days or weeks if you were to go at it alone.
Team Porterfield has worked hard at curating an extensive Q&A vault with answers to over 100 of the most frequently asked course and launch-related questions within each module.
We are here for you—always! If you're experiencing any technical issues or simply need a little extra support, just send us an email to email@example.com and we'll take care of you as quickly as we can.
Immersing yourself in the collective energy of a motivated group of course creators working through the same process is something very special, which is why we’re so proud to support you as you move through this journey!
A Few More Things to Know
Where can I find examples of other people who have had success with their own digital course?
Check out the many stories and reviews from our Digital Course Academy alumni who have gone through the program and seen success with their digital course.
How can I move forward with creating a course if my partner and I aren’t on the same page?
Anything that involves investing time or money is not always a decision you can make on your own.
Communication is key in any relationship. Have an open and honest conversation with your partner about your why. What is your why? Why is this important to you, how do you see this changing your business and your life, and how are you going to get there?
Digital Course Academy is one of those investments that can really pay off if you stick with it—remember success doesn’t happen overnight but you’ll have everything you need to create a profitable digital course at your fingertips.
How is diversity & inclusion represented within Digital Course Academy?
Team Porterfield is committed to representing and welcoming entrepreneurs of all races, colors, and genders within DCA.
We’ve recently worked with a Diversity, Equity, and Inclusion consultant to rework all course materials inside DCA. We strive to always keep matters of diversity and representation at the forefront of what we do and recognize that this is an ongoing commitment that doesn’t stop here.
How has 2020 changed the digital course industry?
If 2020 has taught us anything, it’s that online education is here to stay and there has truly never been a better time to get in on the action and help the people searching desperately for solutions that YOU have.
Does Digital Course Academy offer a certificate or official course credit upon completion?
Since Digital Course Academy is an unaccredited program, if you need a certificate of completion or official course credits, unfortunately, we will not be able to provide you with one.
Will this work for me if I’m outside of the United States?
Absolutely! We have many students from all over the world. The strategies you’ll learn in this program are universally applicable.
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