My proven list building system that guarantees you’ll grow your business’ most important asset every single day by leveraging simplified strategies that withstand the test of time.

After a decade of helping online business owners grow their email lists, I’ve developed a streamlined proven process that works for online entrepreneurs who are:

  • Stuck in neutral with no idea of how or where to start
  • Just getting started and don’t even have an offer, let alone an email marketing software
  • Waiting for the elusive “perfect” moment when they finally have an offer and a stockpile of content ready to go
  • Struggling to gain traction with their existing email lists
  • In all different industries, from coaching to wellness, lifestyle, marketing, and so much more. This is for you whether you’re a course creator, coach, blogger, service provider, or eCommerce business owner
  • Ready to create consistent income with impact to match!

The Result Is:

The easy-to-follow framework that gives you a crystal clear, *can’t fail* roadmap for predictably growing, scaling, and cashing-in on your business’ most important asset.

Here’s how it all breaks down:

List Builder’s Society will teach you a 3-part proven process that you can implement in as little as 1 week (but that you’ll continue using for the lifespan of your business).

Define Step 01

This is where you’ll create a bulletproof foundation for growing your email list with total confidence.

Remember, the main reason you get overwhelmed with all the list building tactics out there is because they aren’t rooted in a SOLID foundation and strategic framework that guarantees a visible and consistent payoff.

By the time you’re finished with Step #1, you’ll have a total understanding of the list building foundation that attracts only your most loyal, genuinely interested subscribers. You’ll also have total clarity on who you want to attract and how you will support them.

Here’s what we’ll cover in this module:

  • Get Clear On Your Big Picture Success Strategy: Before you can reach your destination you need to get clear on where you’re going. We’ll take a look at how all the pieces of the LBS Framework fit together to create a long-term success strategy that slays overwhelm and puts confusion into the corner for good.
  • Unlock Your List Building Potential: I’ll show you how to unleash your untapped list building potential and give you the clear, step-by-step plan for uncovering your irresistible value proposition.
  • How to Define Your Ideal Customer Avatar: To ensure a rock solid list building foundation, we’ll start with who it is you’re serving. You’ll walk away with total clarity around WHO you’ll be attracting onto your email list and HOW to talk to them.

Create Step 02

Now that you have the LBS List Building Framework to show you where you’re going and how you’re getting there, it’s time to create the assets that will fuel your growth from this moment forward.

This step is all about creating captivating content and a lead magnet designed to capture the attention of your ideal customers. By the time you’re done with Step #2, you’ll never again sit down to write and not know what to say. You’ll have a clear game plan for how you’re going to connect with your audience on a regular basis. The best part? You’ll have created an irresistible lead magnet that turns heads and takes names.

Here’s what we’ll cover in this module:

  • The Secrets to Creating Captivating Content: What separates content that stands out from content that gets lost in the sea of sameness? You’ll find out and learn how to easily create captivating content that rises to the top of your dream customers ‘must read’ stack.
  • How to Create an Irresistible Lead Magnet: Your piece de resistance will solve a key problem for your audience and with my tips people will be lining up outside of your digital door to get it.
  • Simple Strategies for Creating a Consistent Content and a Newsletter Plan: Your relationship to your list is your greatest asset. In this lesson you’ll learn how to create a 60-day content plan to show up consistently and nurture your leads. Plus, you’ll learn what it takes to create a newsletter plan that connects you with your subscribers every single week.

Attract Step 03

High five! You’re now creating powerful content with the confidence and consistency you’ve always dreamed of.

Here’s where you’ll add some major horsepower to your list building engine. In Step #3, you’ll learn to leverage proven attraction strategies to take your list growth to a whole new level.

Here’s what we’ll cover in this module:

  • The Ultimate Guide to Attracting Potential Buyers Not Just List Hoppers: Quality wins over quantity any day — so learning how to attract only the most qualified leads who’ll be eager to follow, learn, and buy from you is *kinda* super important. In this lesson, I’ll show you exactly how to do just that so when it comes time for you to launch your course or offer, your subscribers will be clickin’ buy!
  • The Inside Scoop on the 5 Most Powerful Organic Attraction Strategies: Including SEO, social media, IG stories, FB Lives, guest posting and interviews — you’ll learn how to harness the power of each of these list growth amplifiers.
  • Easy to Follow FB Live Scripts, A Guide to Crafting the Perfect Pitch, and So Much More: I’m not going to tell you what to do and not follow that up with details! For every attraction strategy I share, I’m also giving you the resources you need to put it into practice.

Tech Library Tech Library

Never get stuck again. That’s the *pinky swear* promise I’m making you with the extensive Tech Library inside List Builders Society®️. Tech should NEVER be the frustrating bottleneck that stands between you and a smoothly running list building system that runs on autopilot.

So to make sure you’re 110% confident implementing everything you learn inside List Builders Society®️, we’ve gone to extreme measures, recording meticulous walkthroughs and tutorials for every single, nitty gritty step you’ll be taking throughout the process.

The result: Less “How the heck do I do this”, and more…“Heck ya I did this” happy dances.

  • Detailed step-by-step walkthroughs for setting up your email service provider
  • How to get your lead magnet opt-in page implemented and integrated with speed and precision
  • How to load up your email newsletter and automations so everything is streamlined
  • And literally EVERYTHING else you’ll be executing with confidence inside List Builders Society®️.

Start from Scratch Start from Scratch

For the Go Getters Who Are
Just Getting Started

This extra addition to the program is for you if you are truly starting from scratch and need a little extra support before you dive into the program.

We’ll walk you through the fundamentals where you’ll learn how to choose a website platform, email marketing software, and content platform without going into a Google search tizzy.

Take a look inside the program:

Plus these hot bonuses

Bonus One Bonus 01

12 Monthly “All Things List Building” Q&A Sessions

$497 Value

This 60-minute monthly Q&A session with me and other LBS students will ensure that your list building action plan is full of exclamation points instead of question marks. You’ll get access to an exclusive monthly Q&A with me for an entire year so that no matter what point you’re at in your list building journey, your most burning questions will be answered. 

What you’ll get:

  • Receive feedback directly from Amy on your lead magnets and opt in pages to make sure they convert at the highest rate possible.
  • Learn fresh content ideas that will keep your subscribers hyper-engaged.
  • Hear from other list builders about their pain points and learn strategies that keep you one step ahead.
  • Get a downloadable recording every month that you can revisit to reference past questions.  
Batching Brilliance Creating Stellar Content in Half the time - on Macbook

Bonus Two Bonus02

Batching Brilliance: Creating Stellar Content in Half the Time

$197 Value

A Step-by-Step Training to Eliminate Content Creation Stress and Overwhelm.

There’s nothing worse than staring at a blank page with no clue what to create. This training will show you how to confidently tackle the most important tasks in your business without wasting time, succumbing to distractions, or allowing your to-do list to rule your life.

I’ve used this system in my own business for years and it’s been a total game changer.

Pay in Full

The 3-Part Email Promo Template to Sell a Coaching Package or a Paid Workshop

$97 Value

Take the guesswork and blank page paralysis out of cashing in on your incredible offers!

Let’s face it, there’s nothing worse than sitting down to write a sales email and watching that evil little cursor blink in your face. Never again, friend! These templates will make all your sales copy stress melt away.

This simple but powerful 3-email sequence covers all your bases when it comes to communicating the incredible value you bring to the table. Did I mention a professional copywriter that works on 7-figure launches for industry leaders helped me create them?

Not only will you get the templates, you’ll also see them in action with examples for each one. With this bonus by your side you’ll have no reason not to start making consistent sales from your new subscribers!

When you enroll during this

special, limited time period, you’ll get:

the proven list builders society step-by-step program

($997 Value)

Priority Access to the 3-Step List Builders Society®️ Framework and Tech Library

  • Confidently Double Down on a Solution-Driven Content Strategy
    Imagine releasing super engaging content that doesn’t eat up all your time, is dead simple to produce, AND consistently attracts hordes of raving fans and “soon-to-be” customers onto your list? Let me personally walk you through the exact steps you need to produce top-in-class content even if you DON’T have a big team behind you.
  • Get the Foundational Framework You Need to Grow Your Business' #1 Asset (So You Can Weather ANY Storm)
    Take the guesswork, overwhelm, and frustration out of growing your email list once and for all. After implementing everything you learn in LBS, you’ll confidently be able to launch your own courses, sell out your workshops, and book your calendar with dream clients.
  • Never Use “Tech Nightmares” as an Excuse Again
    There’s nothing more frustrating than getting derailed by unexpected tech hiccups. With the extensive tech library inside List Builders Society®️, you’ll smoothly work your way through all those little tech hangups that have caused things like “publish my opt-in page” and “set up my newsletter template” to occupy permanent space on your “Work in Progress” list.

Plus these high-impact bonuses

  • Monthly "All Things List Building" Q&A Sessions With Amy ($497 Value)

    You’ll get access to an exclusive monthly Q&A with me for an entire year so that no matter what point you’re at in your list building journey, your most burning questions will be answered. 

  • Batching Brilliance: Creating Stellar Content in Half the Time ($197 value)

    This step-by-step training will eliminate content creation stress and overwhelm by teaching you how to confidently tackle the most important tasks in your business without wasting time, succumbing to distractions, or allowing your to-do list to rule your life.

  • The 3-Part Email Promo Template to Sell a Coaching Package or a Paid Workshop ($97 value)

    Stop wondering “what do I write?” and start making consistent sales from your new subscribers using this simple but powerful sales sequence template.

When you add it all up, that’s a value of over $1,788…

But because I’m super excited to welcome you into the List Builders Society®️ family, I’m giving you the opportunity to enroll TODAY at your special promo price of just…

Pay In Full $397

(More Savings)

  • The Entire List Builders Society®️
    3-Step Framework
  • The Tech Library for All the How-To Videos
  • 12 Monthly “All Things List Building” Q&A Sessions with Amy
  • Batching Brilliance: Creating Stellar Content in Half the Time
  • EXTRA BONUS: The 3-Part Email Promo Template to Sell a Coaching Package or a Paid Workshop

3 Monthly Payments $153

(more flexible)

  • The Entire List Builders Society®️
    3-Step Framework
  • The Tech Library for All the How-To Videos
  • 12 Monthly “All Things List Building” Q&A Sessions with Amy
  • Batching Brilliance: Creating Stellar Content in Half the Time

A Small Sample of Our Amazing Alumni

  1. Mary Bicknell

    "Amy reminded me to be true to myself, and gave me all of the tools I needed to make the shift, and start showing up as me.”

    Mary Bicknell


    “Amy reminded me to be true to myself, and gave me all of the tools I needed to make the shift, and start showing up as me.”

    I was a psychotherapist for years, but it wasn’t until I stumbled upon the whole online world, and saw the opportunity to have a business outside of my 1-on-1 work, that I was like, “This is amazing!” I invested in a lot of products early on, but I never got around to using them for anything.

    In the meantime, I started my consulting and life coaching businesses, but it was a struggle because I still had to shift gears from 1-on-1 client work to an online business mindset.

    I first found out about Amy at an event in California and I just started consuming all of her podcasts and emails… and I loved them. I signed up for List Builders Lab®️, then Digital Course Academy®️, and I jumped right in.

    Before I started working with Amy, I struggled with showing up as myself. My early content and advertising was so negative and was attracting the wrong type of clients. It wasn’t a reflection of who I was, or what I wanted to create.

    Amy reminded me to be true to myself, and gave me all of the tools I needed to make the shift, and start showing up as me.

    She is a consummate teacher, and she’s perfect to model. She delivers, and delivers and delivers. Just watching her do what she does has helped me become successful.

    Like when I was creating goals for my first webinar launch, I remember Amy saying that her first launch was $30k, so I put that as my goal… and I ended up making over $33k on mine!

    Since then, I’ve been following every step of Amy’s programs. By spending about $3k/month on Facebook ads, I converted $110,000 in revenue. Just last month, I had this moment where I was like, “I’m totally doing this… I am SO doing it!”

    Now I’ve got a list of over 5,000 people, an amazing team of Virtual Assistants helping me grow, and I’m just about to launch a new course dedicated to therapists who want to use my program to become life coaches.

    At this rate, I’ll be at $350,000 by the end of this year and the feeling is just incredible. Amy has changed my life!

  2. Kriz Krestwood

    I‘m finally attracting the kind of audience I want.

    Kriz Krestwood

    Exactly one month after implementing what Amy taught in her list building program, my e-mail subscribers have grown from 103 to a little over 1000 engaged subscribers.

    They are very engaged with my e-mails and are very expressive how very grateful they are of my lead magnets. I‘m finally attracting the kind of audience I want. So very grateful to you Amy and your team.

  3. Melissa Groves Azzaro

    I grew my list to over 2,800 -- I’m so grateful to Amy for helping me help more women!

    Melissa Groves Azzaro

    Registered Dietitian & Nutritionist

    I signed up for List Builders Society®️ because I knew I needed to focus on growing my platform and email list before I launched a course.  I started seeing success pretty quickly. I already felt comfortable creating content from my background as a copywriter, but Amy helped me put the pieces together to actually grow my business.

    I created an actionable lead magnet, a quiz that I called “What type of diet is best for your PCOS” that totally took off. I was getting 100 to 200 people the first few days that I launched it.

  4. Anne LaFollette

    I absolutely love Amy's list building program.

    Anne LaFollette

    I absolutely love Amy's list building program. I started with 35 people on my email list.

    Within a year and a half, I have grown my list to over 6,500 and I'm still using all of the same strategies.

    If I can do it (I just turned 60), so can YOU!!

  5. Lisa Burns

    I started LBS about 3 months ago with 8 subscribers. I now have 300 (as of today) and (finally) climbing every day.

    Lisa Burns

    I started LBS about 3 months ago with 8 subscribers. I now have 300 (as of today) and (finally) climbing every day.

    47% of those that click on my FB ad sign up. This is not just a win for me, it's a win for all of you. Why? I used all of the advice (to myself and others) in this group, in addition to Amy's teaching, to get here. I can't thank you all enough for everything!

  6. Tavia Martin Redburn

    I've grown my email list from 250 to 2,041 in 6 months!

    Tavia Martin Redburn

    I've grown my email list from 250 to 2,041 in 6 months!

    My goal is to hit 3,000 before the end of the year 😱 Thanks, Amy and her list building program!

Plus you'll be backed by…

A ridiculous, 60-day “try it, test it, apply it” money back guarantee

If you’re on the fence…Or if other trainings have left you skeptical…Then I want to give you EVERY opportunity to put List Builders Society®️ into action and experience how easy and exciting it can actually be to welcome dozens or even hundreds of new subscribers onto your email list every single week.

That’s why I’m saying “Screw It” to the 30-day “industry standard” and instead giving you a full 2 MONTHS to go through the training, keep up with the lessons, implement the systems, and hit PLAY on your list building machine.

I’m SO confident that if you implement what you learn inside of LBS you’ll get ROI that knows no limits. The only thing you have to do is suspend your disbelief and give it a chance. You have nothing to lose and hundreds — even thousands — of subscribers that turn into sales to gain.

For more details, click here.

Here’s why you need to get Inside List Builders Society®️ Today

“the best time to build a list was yesterday. the next best time is today.”

We all wish that we ALREADY had a massive email list of engaged followers to send our offers to — especially right now. If you’re feeling overwhelmed and worried about the current uncertainty in the world, I hear you friend, and I am here for you.

I truly believe that there’s never been a better (or more important) time to double down on building your email list.

There’s no doubt that the world is quickly changing. More people are looking for solutions to their most burning problems online. You have the answers, and after implementing what you learn inside of List Builders Society®️, you’ll have the platform.

I don’t want you to look back in 6 or even 12 months from now without a steady stream of subscribers and online sales, wondering what could’ve been if you only took action.

Amy porterfield smiling in navy blazer

I want you to load up your email service provider with CONFIDENCE… proud of the flood of new subscribers you’ve added… many of whom have become paying CUSTOMERS. And I want you to thank yourself for the decision you made today.

I'm ready to build my email list

Burning Q’s

Your Fellow List Builders Asked Before Grabbing Their Access Info On The Next Page

  • Nope. I’ve seen them too. And it makes no sense to me. Building your email list is FOUNDATIONAL. The whole point of building your email list is so that your business can start to generate consistent revenue which you can then (if you so choose) re-invest into other advanced trainings that take your results and revenues even further.

    That’s why with List Builders Society®️, I want to give you EVERYTHING you need to build a powerful list of engaged, will-be buyers at an investment that your business can actually afford right now. If anything, List Builders Society®️ is a more comprehensive, up-to-date, and easy to follow implementation program than the ones that sell for 3-5X the price.

  • List Builders Society®️ is a self-paced implementation program, meaning you can work as many or as little hours as your schedule allows.

    A good rule of thumb would be an hour per week watching the lessons, and another 2-3 putting them into action for about 5 weeks.

    (pretty much the same amount of time that most entrepreneurs spend in “figuring-it-out” mode).

    But here’s the thing…

    As you’ll find, List Builders Society®️ is designed for rapid implementation and sustainable momentum.

    Meaning, as you stack up the wins and start waking up to new subscribers every morning…

    You’ll WANT to keep going.

    You’ll WANT to speed through List Builders Society®️ as quickly as you can.

    You’ll WANT to make it the first thing you jump into after your epic morning routine.

    Because as you’ll soon see, list building isn’t a chore when you know exactly what you need to be doing to get amazing results without any wasted effort.

    It’s actually one of the most fun and satisfying things you can do in your business.

  • List Builders Society®️ is a foundational program.

    It’s for entrepreneurs who are just getting started with their list building efforts AS WELL as seasoned online entrepreneurs who feel their list growth is stagnating (inconsistent flow, little or no engagement), and want to quickly get up to speed and commit to growing the #1 most important asset in their business.

    If you don’t have a website or an email marketing software — don’t worry! We’ve got you covered. Included in the program is a Start from Scratch module that’ll walk you through choosing a website platform, email marketing software, and content platform.

    Unless you already have a big (and constantly growing) list of engaged subscribers, List Builders Society®️ will be an essential tool in your business growth arsenal.

  • Let’s talk about “overwhelm” for a second.

    Overwhelm happens when you don’t have an actionable, easy to follow, proven path to stick to. I created List Builders Society®️ to be the antithesis of overwhelm.

    You’re not gonna do “all the things, all at once”.

    You’re going to follow the super detailed, step-by-step implementation lessons, rack up the wins, and gradually become a world class list builder leveraging the same tools and strategies as the experts you’ve looked up to for so long.

    As long as you promise to follow the strategies in their proper order and resist skipping ahead (I know, easier said than done!), I promise to keep you on track.

  • We’re gonna make a little deal, ok?
    *head nod*

    I’m 100% committed to List Builders Society®️ being the ONLY program you need to successfully kickstart your list building efforts — and watch them skyrocket in the coming weeks and months as you advance through the 3 Steps.

    If you are committed to figuring out who your audience is and how you plan to serve them, and are committed to giving this your best shot — then I promise you, you WILL succeed in List Builders Society®️.

    And if you can show me that you’ve gone through the steps, did the work, and still don’t feel that you have a solid list building foundation in place, then I insist that you reach out within 60 days to get 100% of your investment back.

    For more information, please refer to our return policy here.

  • In short, YES! This is for any online business owner looking to build a community, boost revenue, increase their visibility, and create consistent growth.

    Whether you’re a service provider, a coach, selling physical products, or you’re in a high-ticket industry, the strategies you learn in List Builders Society®️ will help you take your business to the next level.

  • While you don’t need a full running business to get started, it’s important to come in with an idea of what you want to do. We hope that the modules and lessons in this program will inspire you to get you to the finish line with your dream business and narrow down who your ideal customer is.

    If you’re looking to start an online business, you’ll find a bonus training module that will show you how to choose a website platform, email marketing system, and content creation platform.

  • List Builders Society®️ will teach you the foundational pieces of growing your email list, with suggestions on the email marketing software to use.

    The strategies taught in LBS will work across all email service provider platforms. The tech library offered as a part of the course however, is specific to Kajabi and ConvertKit, which we recommend.

    The LBS tech library has step-by-step videos specific to Kajabi and ConvertKit to help you get started in addition to non-platform specific trainings like how to use Google Analytics, how to create a lead magnet, and more.

    If you prefer to use a different platform, you’ll still absolutely be able to use the same strategies we teach the program however you may need to consult the support options available with the platform you are using.

    The important thing to remember with technology and list building strategies is that it’s the strategy that makes the technology good, not the other way around. We’ll show you the foundational strategies to make you successful with whatever platform you use and encourage you to use the email platforms that you’re most comfortable with.

  • You have lifetime access!  All of the LBS content is downloadable, meaning you can save the lessons onto your computer, so you will always have access to it. Whenever, wherever.

  • Yes! Specifically, List Builders Society®️ focuses on how to use Facebook Live and Instagram Stories to grow your email list and also discusses how to use social media in a way that strengthens your relationships with your community overall.

    In addition, Facebook ad expert, Rick Mulready, teaches how to get started with Facebook Ads to grow your email list, even if you are on a tight budget.  Also, in List Builders Society®️ you will also learn the latest “what’s working now” tactics within more traditional techniques (content upgrades, guest posting, influencer marketing, podcasting, etc.)

Still Not Sure If List Builders Society®️ Is Right for You?

You’re ready to achieve brag-worthy wins inside List Builders Society®️ if…

Blue door with welcome doormat

You’re just getting started with your list building efforts, and want to make sure you absolutely NAIL IT right out of the gate by using only the most powerful, easy-to-follow, “what’s working now” list building strategies.

You’ve been trying to build your list for months (or even years), but haven’t attracted the numbers you were hoping for (currently less than 1,000)… and the people you DO have on your list are mostly disengaged freebie seekers who pull a disappearing act whenever you have the courage to make an offer.

You’re motivated by the profit potential having a growing email list will give you and you’re excited to spend time working on something you know will boost your bottom line for YEARS to come.

You’re excited to try the 3-Step List Builders Society®️ Framework.

Even if you’ve been side-tracked and let down before, you’re currently feeling a wave of reviewed optimism, knowing that by this time tomorrow, you can be plugging yourself into an easy-to-follow, yet super effective list growth methodology.

You feel confident knowing you have 60 Days to test it out: It’s simple. Either you do the work and build your list building foundation in the next 60 days . . . or you show us the work proving you tried the strategies to no avail, and ask us to hit undo on this whole “let’s quickly grow your email list” experiment.

Did you catch yourself nodding your head?

So..… Whose email list will your best prospects be signing up for tomorrow?

You now have the power to answer that question with total confidence.

Because when you sign up for List Builders Society®️ and start putting the 3 proven steps to work, your email list becomes a magnet that attracts your best subscribers every single day, and prepares them to become profitable, lifelong customers.

With the 60 day guarantee

The Biggest Risk In All of This Is Spending Another Second Running Your Business without a Strategic List Building System…..

One that leverages all the modern, “what’s working now” strategies, and takes you by the hand to execute them with confidence and precision.

  • If you’re ready to wake up tomorrow and start building a powerful list of engaged email subscribers who are ready and primed to buy your stuff.
  • Never again use your lack of an email list as an excuse to not launch your digital course, workshop, or amazing new package.
  • Create stability and growth in a time of uncertainty.
  • Skip the confusion and overwhelm by plugging yourself into a 3-Step Framework which has been engineered from the ground up to get you a steady flow of brag-worthy list building wins…

Then I can’t wait to meet you inside the List Builders Society®️!

Amy portefield smiling in blue top

Pay In Full $397

(More savings)

  • The Entire List Builders Society®️
    3-Step Framework
  • The Tech Library for All the How-To Videos
  • 12 Monthly “All Things List Building” Q&A Sessions with Amy
  • Batching Brilliance: Creating Stellar Content in Half the Time
  • EXTRA BONUS: The 3-Part Email Promo Template to Sell a Coaching Package or a Paid Workshop

3 Monthly Payments $153

(more flexible)

  • The Entire List Builders Society®️
    3-Step Framework
  • The Tech Library for All the How-To Videos
  • 12 Monthly “All Things List Building” Q&A Sessions with Amy
  • Batching Brilliance: Creating Stellar Content in Half the Time

Earnings disclaimer: Every effort has been made to accurately represent our programs and the educational value they provide. However, there is no guarantee that you will earn any money using the techniques and ideas in these materials. When we present revenue and sales figures on our website and our other channels, we are showcasing exceptional results, which do not reflect the average experience. You should not rely on any revenue, sales, or earnings information we present as any kind of promise, guarantee, or expectation of any level of success or earnings. Your results will be determined by a number of factors over which we have no control, such as your financial condition, experiences, skills, level of effort, education, and changes within the market. Running an online business carries risks, and your use of any information contained on this website is as at your own risk. Subject to our Refund Policy, we provide content without any express or implied warranties. By continuing to use our site and access our content, you agree that we are not responsible for any decision you may make regarding any information presented or as a result of purchasing any of our products or services. Any claims made of actual earnings or examples of actual results can be verified upon request.