Every day, with a credit card in hand, THOUSANDS of your most valuable potential customers opt-in to someone’s email list with the hopes of having their most urgent problems solved.

Question is… Are they opting into yours?

And whether you’ve created a digital course or have plans to create one in the near future, the success of your service, coaching, consulting, or training business rests heavily on your answer to this question.

If you know WITHOUT A DOUBT that you’re not reaching as many QUALIFIED, ready-to-buy subscribers as you should…or…Your current list building strategies feel random at best, or non-existent at worst…

Then keep reading…

Because what follows could EASILY be the pivotal moment you look back on a few months from now when your email list is flush with a fresh stack of soon-to-be buyers who dig your stuff and aren’t afraid to grab their credit card to prove it.

(and why I still cringe when I hear it)

You’ve probably been asked this dozens of times. Maybe even HUNDREDS.
By business coaches, potential partners, mastermind groups and concerned spouses. They ask it with the best of intentions. But even still, it can land like an A-bomb to an entrepreneur’s fragile psyche. So…what’s the question?

How many people

do you have on your list?

UGH. Still makes me want to slip on my invisible cloak and dig myself a deep digital hole. And maybe you can relate. Because in my mind, there’s no question more anxiety provoking for an online business owner in their first few years than this one.

It’s a question that can make you feel like a total fraud. (or in my case, a flat out failure). And I still remember the first time I got asked it.

It was almost a year after I left my job as the Director of Content Development for Tony Robbins to go off and do this whole “online business thing”. And despite coming from such a great “traditional” background… I was a total amateur at online marketing. Even the few people I DID have on my list were unengaged freebie seekers.

Swiping my free guide then disappearing before I even had a chance to say “hello”. But here’s the thing… I’m grateful people asked it. Grateful that people are asking it to YOU.

Because that single question… and the ACTIONS you take to finally be able to answer it with unshakable confidence, holds the key to your flourishing online business. The success of your business is directly tied to the strength of your email list.

But Before You Can CONFIDENTLY grow your list,
you must first get intimate with:

The 3 Reasons You’re Still Stuck With a Chronic Case of LIST PARALYSIS

(and how to snap out of it right now)


You’re Overwhelmed and Distracted By All the Tech, Tactics & Strategies

Let me guess: You started this whole list building thing with a fully loaded Starbucks card and a full tank of motivation. But 87 lattes and a fresh patch of grey hair later…And you’re still right where you started.

You got lost in “all the things”… all at once.

  • … What kind of lead magnet should I create?
  • … What the heck am I supposed to talk about?
  • … How do I connect it to my ConvertKit or MailChimp account? And what happens next? Should I send a welcome email? A full nurture sequence? How many emails?
  • … What if I don’t even have a website yet or any clue about how I’m actually gonna make $$$?

Ugh. As I said…All. The. Things. And they all have their place. But it’s in knowing the right sequence these strategies must be executed upon — and how to tackle them with complete confidence that allows you to grow your list every single day.

What you need: Confidence to double down on a super clear, “first do this, then do that” simplified list building strategy that gives you visible momentum and unwavering motivation to keep stacking up the list building wins.


Sporadic is Your Middle Name

An epic blog post here. A social media post with 100 “likes” there. Maybe a Facebook ad or a 10-day challenge if you’re feeling extra frisky.

You’ve tried a bunch of things — maybe even got a bit of traction. Unfortunately, you’ve never stayed committed to a strategy long enough for it to produce a steady stream of email subscribers. Growing an email list has less to do with capitalizing on short, inconsistent bursts of inspiration — and everything to do with committing to a consistent and predictable list-building system.

I didn’t grow my email list to over 300,000 strong with booming home run swings followed by long periods of radio silence. I doubled down on the fundamentals, chipped away with determination, and made sure that I was growing my company’s most important asset. every. single. day.

What you need: A consistent content creation strategy for bringing in a steady flow of leads onto your email list every single day without fail.


You’re Still Not Sure Building an “Email List” Is the Solution to Your Business Struggles

In a digital world of shiny object strategies left, right, and center, it’s hard to know where to put your focus. I’m gonna come right out and say it: EVERYTHING is easier when you have an email list, (especially marketing and launching your courses and services).

You don’t own your social media following — but your list is yours. An engaged list of even 1,000 qualified leads gives you way more freedom than a FB page with 10,000 likes. BUT… ‹– big but. There’s a huge difference between building an email list and building a profitable email list of soon-to-be buyers. And being aware of this crucial distinction informs every decision you make. From the type of lead magnet, you create to the automated sales funnels and email follow up sequences you use to engage your new leads in the days and weeks following the opt-in.

Most gurus will tell you “the money is in the list”. Better-informed experts will correct them and say “the money is in your relationship to the list”. But the truth is…The money is in your subscriber’s relationship to the problem they’re trying to solve. And unless your lead magnet, email sequences, and subsequent messaging confirms and reinforces that relationship, chances are it won’t lead to money changing hands.

What you need to know: Your focus shouldn’t be to simply build an email list. It should be building a list of future buyers.

The Good News Is…
Growing a Profitable Email List of Future Buyers Is Easier Than Ever

If you’ve made it this far, you ALREADY know that building a powerful email list of eager buyers is critical to the success of you and your business. No need to remind you of that :)

Maybe you didn't know

That by building your email list using the simple 3-Step List Builders Society™️ Framework that I’m about to share with you, you’ll also have the power to:

  • Have the solid foundation to start profiting from all those exciting and powerful strategies you keep hearing about (webinars, funnels, surveys, joint promos, etc.).
  • Quickly validate (and even pre-sell) new offers BEFORE spending countless hours creating them.
  • Successfully launch a digital course and generate scalable, leveraged income AND impact.
  • Possess a powerful and consistently growing asset that can literally generate revenue on demand.
  • Reach more of the people who need your help and wake up to an inbox full of messages full of gratitude from your loyal fans and followers

YES, these outcomes are totally within reach for you and your business (whether you’re starting from scratch or hitting reset for the 10th time)…

… but they DO depend on taking a step-by-step approach.

One that leverages proven list building strategies while dodging all those sharp shiny objects that constantly rip a hole through your momentum.

One that’s been my secret weapon for bringing in over 10,000+ fresh leads onto my list every single month without any super complicated ninja stuff that takes a SWAT team of marketing professionals and tech gurus to pull off.

And… One that you’ll excitedly point back to a few weeks from now when you hit “refresh” on your email dashboard, and have hundreds of highly-engaged leads staring right back at you. And if you’re still with me, then I couldn’t be more excited to introduce you to my step-by-step list building system…


The proven list building system that GUARANTEES you grow your business’ most important asset every single day by leveraging simplified strategies that withstand the test of time.

After five years of helping online business owners grow their email lists, I’ve developed a streamlined proven process that works for…

  • Entrepreneurs who are just getting started and don’t even have an offer, let alone an email marketing software
  • Entrepreneurs tired of wasting precious time and energy, getting overwhelmed with all the tech and advice that leaves you more confused than when you started
  • Entrepreneurs who despite taking course after course, have failed to gain traction on what they KNOW is their business’ most foundational area of growth. And…
  • Entrepreneurs, who despite the temporary setbacks, recognize that there’s still no getting around this “list building” thing, and are therefore motivated-as-heck to finally achieve the momentum and growth they know they need…

The Result Is…
The easy-to-follow, 3-Step List Builders Society™️ Framework that gives you a crystal clear, *can’t fail* roadmap for predictably growing, scaling, and cashing-in on your business’ most important asset.

Here is

How It all Breaks Down


This is where you’ll create a bulletproof foundation for growing your email list with total confidence.

Remember, the main reason you get overwhelmed with all the list building tactics out there is that they aren’t rooted in a SOLID foundation and strategic framework that guarantees a visible and consistent payoff.

By the time you’re finished with Step #1, you’ll have a total understanding of the list building foundation that attracts only your most loyal, genuinely interested subscribers. You’ll also have total clarity on who you want to attract and how you will support them.

Here’s how we’ll get you there:

  • Get Clear On Your Big Picture Success Strategy: Before you can reach your destination you need to get clear on where you’re going. We’ll take a look at how all the pieces of the LBS Framework fit together to create a long-term success strategy that slays overwhelm and puts confusion into the corner for good.
  • Unlock Your List Building Potential: I’ll show you how to unleash your untapped list building potential and give you the clear, step-by-step plan for uncovering your irresistible value proposition.
  • How to Define Your Ideal Customer Avatar: To ensure a rock solid list building foundation, we’ll start with who it is you’re serving. You’ll walk away with total clarity around WHO you’ll be attracting onto your email list and HOW to talk to them.


Now that you have the LBS List Building Framework to show you where you’re going and how you're getting there, it’s time to create the assets that will fuel your growth from this moment forward.

This step is all about creating captivating content and a lead magnet designed to capture the attention of your ideal customers. By the time you’re done with Step #2 you’ll never again sit down to write and not know what to say. You’ll have a clear game plan for how you’re going to connect with your audience on a regular basis. The best part? You’ll have created an irresistible lead magnet that turns heads and takes names.

Here’s how we’ll get you there:

  • The Secrets to Creating Captivating Content: What separates content that stands out from content that gets lost in the sea of sameness? You’ll find out and learn how to easily create captivating content that rises to the top of your dream customers ‘must read’ stack.
  • How to Create an Irresistible Lead Magnet: Your piece de resistance will solve a key problem for your audience and with my tips people will be lining up outside of your digital door to get it.
  • Simple Strategies for Creating a Consistent Content and a Newsletter Plan: Your relationship to your list is your greatest asset. In this lesson you’ll learn how to create a 60-day content plan to show up consistently and nurture your leads. Plus, you’ll learn what it takes to create a newsletter plan that connects you with your subscribers every single week. …and so much more!


High five! You’re now creating powerful content with the confidence and consistency you’ve always dreamed of.

Here’s where you’ll add some major horsepower to your list building engine. You’ll learn to leverage proven attraction strategies to take your list growth to a whole new level.

Here’s how we’ll get you there:

  • The Ultimate Guide to Attracting Potential Buyers Not Just List Hoppers: Quality wins over quantity any day — so learning how to attract only the most qualified leads who’ll be eager to follow, learn, and buy from you is *kinda* super important. In this lesson, I’ll show you exactly how to do just that so when it comes time for you to launch your course or offer, your subscribers will be clickin’ buy!
  • The Inside Scoop on the 5 Most Powerful Organic Attraction Strategies: Including SEO, social media, IG stories, FB Lives, guest posting and interviews — you’ll learn how to harness the power of each of these list growth amplifiers.
  • Easy to Follow FB Live Scripts, A Guide to Crafting the Perfect Pitch, and So Much More: I’m not gonna tell you what to do and leave you hanging. For every attraction strategy I share, I’m also giving you the resources you need to put it into practice.

The Tech Library

Never get stuck again. That’s the *pinky swear* promise I’m making you with the extensive Tech Library inside List Builders Society™️. I’m sure you’ll agree that using “tech” as an excuse for not getting things off the ground gets old VERY fast. Tech should NEVER be the frustrating bottleneck that stands between you and a smoothly running list building system that runs on autopilot.

So to make sure you’re 110% confident implementing everything you learn inside List Builders Society™️, we’ve gone to extreme measures, recording meticulous walkthroughs and tutorials for every single, nitty-gritty step you’ll be taking throughout the process.

The result: Less “How the heck do I do this”, and more… “Heck ya I did this” happy dances.

What you’ll get:

  • Detailed step-by-step walkthroughs for setting up your email service provider
  • How to get your lead magnet opt-in page implemented and integrated with speed and precision
  • How to load up your email newsletter and automations to everything is streamlined
  • And literally EVERYTHING else you’ll be executing with confidence inside List Builders Society™️.

Start from Scratch

For the Go Getters who are just getting started

This extra addition to the program is for you if you are truly starting from scratch and need a little extra support before you dive into the program. We’ll walk you through the fundamentals where you’ll learn how to choose a website platform, email marketing software, and a content platform without going into a Google search tizzy.

When you enroll in my List Building Program you'll get:

The Proven List Builders Society™️
Step-By-Step Program

($997 Value)

Priority Access to the 3-Step List Builders Society™️ Framework and Tech Library

  • Confidently Double Down on a Solution-Driven Content Strategy
    Imagine releasing super engaging content that doesn’t eat up all your time, is dead simple to produce, AND consistently attracts hordes of raving fans and “soon-to-be” customers onto your list? Let me personally walk you through the exact steps you need to produce top-in-class content even if you DON’T have a big team behind you.
  • Get the Foundational Framework You Need to Grow Your Businesses #1 Asset
    Take the guesswork, overwhelm, and frustration out of growing your email list once and for all. After implementing everything you learn in LBS, you’ll confidently be able to launch your own courses, sell out your workshops, and book your calendar with dream client projects.
  • Never Use “Tech Nightmares” as an Excuse Again
    There’s nothing more frustrating than getting derailed by unexpected tech hiccups. With the extensive tech library inside List Builders Society™️, you’ll smoothly work your way through all those little tech hangups that have caused things like “publish my opt-in page” and “set up my newsletter template” to occupy permanent space on your “Work in Progress” list.

When you add it all up, that’s a total real-world value of over $1,000…

But because I’m super excited to welcome you into the List Builders Society™️ family, I’m giving you the opportunity to enroll TODAY at your special promo price of just…

Pay In Full


(Save $62)

The Entire List Builders Society™️ 3-Step Framework

The Tech Library for All the How-To Videos

3 Payments


(3 monthly payments of $153)

The Entire List Builders Society™️ 3-Step Framework

The Tech Library for All the How-To Videos

A Small Sample of Our Amazing Alumni

  1. "Amy reminded me to be true to myself, and gave me all of the tools I needed to make the shift, and start showing up as me.”

    Mary Bicknell


    “Amy reminded me to be true to myself, and gave me all of the tools I needed to make the shift, and start showing up as me.”

    I was a psychotherapist for years, but it wasn’t until I stumbled upon the whole online world, and saw the opportunity to have a business outside of my 1-on-1 work, that I was like, “This is amazing!” I invested in a lot of products early on, but I never got around to using them for anything.

    In the meantime, I started my consulting and life coaching businesses, but it was a struggle because I still had to shift gears from 1-on-1 client work to an online business mindset. 

    I first found out about Amy at an event in California and I just started consuming all of her podcasts and emails… and I loved them. I signed up for List Builders Lab™️, then Digital Course Academy™️, and I jumped right in.

    Before I started working with Amy, I struggled with showing up as myself. My early content and advertising was so negative and was attracting the wrong type of clients. It wasn’t a reflection of who I was, or what I wanted to create.

    Amy reminded me to be true to myself, and gave me all of the tools I needed to make the shift, and start showing up as me. 

    She is a consummate teacher, and she’s perfect to model. She delivers, and delivers and delivers. Just watching her do what she does has helped me become successful.

    Like when I was creating goals for my first webinar launch, I remember Amy saying that her first launch was $30k, so I put that as my goal… and I ended up making over $33k on mine!

    Since then, I’ve been following every step of Amy’s programs. By spending about $3k/month on Facebook ads, I converted $110,000 in revenue. Just last month, I had this moment where I was like, “I’m totally doing this… I am SO doing it!” 

    Now I’ve got a list of over 5,000 people, an amazing team of Virtual Assistants helping me grow, and I’m just about to launch a new course dedicated to therapists who want to use my program to become life coaches.

    At this rate, I’ll be at $350,000 by the end of this year and the feeling is just incredible. Amy has changed my life!

  2. I‘m finally attracting the kind of audience I want.

    Kriz Krestwood

    Exactly one month after implementing what Amy taught in her list building program, my e-mail subscribers have grown from 103 to a little over 1000 engaged subscribers.

    They are very engaged with my e-mails and are very expressive how very grateful they are of my lead magnets. I‘m finally attracting the kind of audience I want. So very grateful to you Amy and your team.

  3. I went from under 20 subscribers a few weeks ago to over 100 today.

    Kate Milne

    I went from under 20 subscribers a few weeks ago to over 100 today.

    I just passed 100 subscribers on my email list! After following all of the instructions from Amy's list building program, I went from under 20 subscribers a few weeks ago to over 100 today. I'm so happy to be delivering my weekly content to a much bigger group, while concurrently building my course. If you're considering joining the program, do it. It works!

  4. I absolutely love Amy's list building program.

    Anne LaFollette

    I absolutely love Amy's list building program. I started with 35 people on my email list.

    Within a year and a half, I have grown my list to over 6,500 and I'm still using all of the same strategies.

    If I can do it (I just turned 60), so can YOU!!

  5. I started LBS about 3 months ago with 8 subscribers. I now have 300 (as of today) and (finally) climbing every day.

    Lisa Burns

    I started LBS about 3 months ago with 8 subscribers. I now have 300 (as of today) and (finally) climbing every day.

    47% of those that click on my FB ad sign up. This is not just a win for me, it's a win for all of you. Why? I used all of the advice (to myself and others) in this group, in addition to Amy's teaching, to get here. I can't thank you all enough for everything!

  6. I've grown my email list from 250 to 2,041 in 6 months!

    Tavia Martin Redburn

    I've grown my email list from 250 to 2,041 in 6 months!

    My goal is to hit 3,000 before the end of the year 😱 Thanks, Amy and her list building program!

Plus, you’ll be backed by…

A Ridiculous, 60-Day “Try It, Test It, Apply It” Money Back Guarantee

If you’re on the fence…Or if other trainings have left you skeptical…Then I want to give you EVERY opportunity to put List Builders Society™️ into action and experience how easy and exciting it can actually be to welcome dozens or even hundreds of new subscribers onto your email list every single week.

That’s why I’m saying “Screw It” to the 30-day “industry standard” and instead giving you a full 2 MONTHS to go through the training, keep up with the lessons, implement the systems, and hit PLAY on your list building machine.

For more details, click here.

Here’s why you need to get Inside List Builders Society™️ Today

“The best time to build a list was yesterday…the next best time is today.”

We all wish that we ALREADY had a massive email list of engaged followers to send our offers to. To serve as the calling card for our online success and attract legions of ideal customers to help us bring our success even further.

But to get to that lucrative place, we need to take stock of where we are TODAY and resolve to take the actions that will get us to where we need to go. Otherwise we self-sabotage and stagnate for yet another year. And since you’re reading this,

I absolutely don’t want that for you.

I don’t want you to look back in 6 or even 12 months from now without a steady stream of subscribers and online sales, wondering what could’ve been if you only took action.

I want you to load up your email service provider with CONFIDENCE… proud of the flood of new subscribers you’ve added… many of whom have become paying CUSTOMERS. And I want you to thank yourself for the decision you made today.

Burning Q’s

Your Fellow List Builders Asked Before Grabbing Their Access Info On The Next Page

  • I’ve seen list building courses sell for $1,000 or even $2,000. Is List Builders Society™️ a “lighter” version of those?

    Nope. I’ve seen them too. And it makes no sense to me. Building your email list is FOUNDATIONAL. The whole point of building your email list is so that your business can start to generate consistent revenue which you can then (if you so choose) re-invest into other advanced trainings that take your results and revenues even further.

    That’s why with List Builders Society™️, I want to give you EVERYTHING you need to build a powerful list of engaged, will-be buyers at an investment that your business can actually afford right now. If anything, List Builders Society™️ is a more comprehensive, up-to-date, and easy to follow implementation program than the ones that sell for 3-5X the price.

  • How many hours will I be scheduling in every week to get awesome results?

    List Builders Society™️ is a self-paced implementation program, meaning you can work as many or as little hours as your schedule allows.

    A good rule of thumb would be an hour per week watching the lessons, and another 2-3 putting them into action.

    (pretty much the same amount of time that most entrepreneurs spend in “figuring-it-out” mode).

    But here’s the thing…

    As you’ll find, List Builders Society™️ is designed for rapid implementation and sustainable momentum.

    Meaning, as you stack up the wins and start waking up to new subscribers every morning…

    You’ll WANT to keep going.

    You’ll WANT to speed through List Builders Society™️ as quickly as you can.

    You’ll WANT to make it the first thing you jump into after your epic morning routine.

    Because as you’ll soon see, list building isn’t a chore when you know exactly what you need to be doing to get amazing results without any wasted effort.

    It’s actually one of the most fun and satisfying things you can do in your business.

  • Is this for beginners? What if I don’t even have a website yet, let alone an email list?

    List Builders Society™️ is a foundational program.

    It’s for entrepreneurs who are just getting started with their list building efforts AS WELL as seasoned online entrepreneurs who feel their list growth is stagnating (inconsistent flow, little or no engagement), and want to quickly get up to speed and commit to growing the #1 most important asset in their business.

    If you don’t have a website or an email marketing software — don’t worry! We’ve got you covered. Included in the program is a Start from Scratch module that’ll walk you through choosing a website platform, email marketing software, and a content platform.

    Unless you already have a big (and constantly growing) list of engaged subscribers, List Builders Society™️ will be an essential tool in your business growth arsenal.

  • I really want to dive in - but I’m afraid I’ll get overwhelmed and lose focus.

    Let’s talk about “overwhelm” for a second.

    Overwhelm happens when you don’t have an actionable, easy to follow, proven path to stick to. I created List Builders Society™️ to be the antithesis of overwhelm.

    You’re not gonna do “all the things, all at once”.

    You’re going to follow the super detailed, step-by-step implementation lessons, rack up the wins, and gradually become a world class list builder leveraging the same tools and strategies as the experts you’ve looked up to for so long.

    As long as you promise to follow the strategies in their proper order and resist skipping ahead (I know, easier said than done!), I promise to keep you on track.

  • What’s the return policy?

    We’re gonna make a little deal, ok?

    *head nod*

    I’m 100% committed to List Builders Society™️ being the ONLY program you need to successfully kickstart your list building efforts — and watch them skyrocket in the coming weeks and months as you advance through the 3 Steps.

    If you are committed to figuring out who your audience is and how you plan to serve them, and are committed to giving this your best shot — then I promise you, you WILL succeed in List Builders Society™️.

    And if you can show me that you’ve gone through the steps, did the work, and still don’t feel that you have a solid list building foundation in place, then I insist that you reach out within 60 days to get 100% of your investment back.

    For more information, please refer to our return policy here.

Still Undecided?

You’re ready to achieve brag-worthy wins inside List Builders Society™️ if…
You’re just getting started with your list building efforts, and want to make sure you absolutely NAIL IT right out of the gate by using only the most powerful, easy-to-follow, “what’s working now” list building strategies.

You’ve been trying to build your list for months (or even years), but haven’t attracted the numbers you were hoping for (currently less than 1,000)… and the people you DO have on your list are mostly disengaged freebie seekers who pull a disappearing act whenever you have the courage to make an offer.

You’re aware of all the profitable doors that will open up once you have an engaged and constantly-growing email list. You know… pre-selling your digital course, speaking engagements, podcast appearances etc.

You’re excited to try the 3-Step List Builders Society™️ Framework. Even if you’ve been side-tracked and let down before, you’re currently feeling a wave of renewed optimism, knowing that by this time tomorrow, you can be plugging yourself into an easy-to-follow, yet super effective methodology for catalyzing your list growth, and compounding the wins every single day.

You feel confident grabbing your access details knowing you have 60 Days to test it out: It’s simple. Either you do the work and build your list building foundation in the next 60 day . . . or you shoot me and my team a quick message asking us to hit undo on this whole “let’s quickly grow your email list” experiment.

Did you catch yourself nodding your head?

So… Whose email list will your best prospects be signing up for tomorrow?

Remember that critical question we began this whole conversation with?
You now have the power to answer it with total confidence.

Because when you sign up for List Builders Society™️ and start putting the 3 proven steps to work, your email list becomes a magnet that attracts your best subscribers every single day, and prepares them to become profitable, lifelong customers.

Pardon The Cliche

But with the 60 day Guarantee…

The only thing you risk right now is spending another second running your business without a strategic, easy-to-execute list building system. One that leverages all the modern, “what’s working now” strategies, and takes you by the hand to execute them with confidence and precision.

  • If you’re ready to wake up tomorrow and… Start building a powerful list of engaged email subscribers who are ready and primed to buy your stuff.
  • Never again use your lack of an email list as an excuse to not launch your digital course, workshop, or amazing new package.
  • Skip the confusion and overwhelm by plugging yourself into a 3-Step Framework which has been engineered from the ground up to get you a steady flow of brag-worthy list building wins…

Then I can’t wait to meet you inside the List Builders Society™️!

Pay In Full


(Save $62)

The Entire List Builders Society™️ 3-Step Framework

The Tech Library for All the How-To Videos

3 Payments


(3 monthly payments of $153)

The Entire List Builders Society™️ 3-Step Framework

The Tech Library for All the How-To Videos