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I'm an online marketing expert and New York Times bestselling author who helps entrepreneurs like you build online businesses.

Dang! This AI prompt should be illegal 🚨

August 26, 2025

I don’t love admitting this, but being an entrepreneur has sometimes made it harder to put my relationships first.

Saying “Just 15 more minutes,” after I promised I was done on the laptop.

Or “It’s just a busy season,” when the truth is, it’s always busy. 🤥

Running a business can feel like the weight of the world is on your shoulders.

But here’s what I know –> without my marriage, none of this would be worth it.

One side effect I’ve noticed is how my business travel throws me and Hobie off track.

When I’m in and out of town a bunch (like I have been lately), we become two ships in the night.

When I get home, we are fully disconnected. It’s my least favorite thing.

So before my last trip, I asked him: How can I love you better while I’m away?

His answer? Simple. Text more. Check in more.

I decided to one-up him. (It’s my Enneagram 3 🙋🏻‍♀️)

Each morning when I checked in, I would include one thing I love about him.

Cheesy? Maybe. ☺️ But for five days, I not only checked in more often, I spent time really thinking about all the reasons I love being married to him.

And here’s what’s cool. He started to do the same.

And when I came home, it was like I’d never been gone.

I know this isn’t business advice, but I believe that when our relationships are thriving, business gets a whole lot easier, too.

(Hint: You don’t need to be traveling to try this out! 💙)

Hot Take of the Week 🔥


Confession: The pressure to post is real. And this brain doesn't fire on all creative cylinders at all times.

So I take all the inspiration I can get. That's why my camera roll is a treasure chest of post ideas waiting to be remixed.

Each week, I scroll, save, and let those posts spark new ideas I can shape into my own style.

I can’t keep the goods to myself because I know you’re likely looking for some inspiration too.

I pulled three that had me nodding, laughing, or thinking, “I can put my own spin on this!”


Hook: “When it’s bedtime and you’re a [fill in your niche].” And then add in your own funny insights that are keeping your audience up at night. Click to see post.


Think about the items you’ve purchased that relate to your niche. Take your audience behind the scenes and share the goods! Click to see this IG Carousel.


Show off your company culture while adding a little humor with a team member. Click to see IG Reel.

Pick one, let it spark an idea, and create your version this week.

Bonus points if you tag me so I can cheer you on and maybe even get inspired by your take!

Tell me which one you’re going to recreate this week!

Your AI Business Growth Checkup ✅


Ever wish you had a no-nonsense advisor who could spot leaks and missed opportunities in your business?

Good news. You do.

AI can be your ultimate growth checkup tool, and if you haven’t tried it yet, you’re leaving serious insights (and 💰) on the table.

Here’s how: Copy and paste the prompt below into ChatGPT (or your tool of choice). Then watch it become the most brutally honest strategy partner you’ve ever had.

The Prompt:
“Here’s my business model:

  • Annual revenue: [insert revenue here]
  • Core offers: [list your main programs, products, or services]
  • Delivery model: [courses, coaching, memberships, done-for-you, etc.]
  • Team size & roles: [solo, VA, contractors, or employees]
  • Biggest current challenge: [email growth, profitability, team, etc.]
  • Revenue goal: Double revenue in the next 18 months without adding more work hours.

Now, audit my current model through these lenses:

  • Leverage Points: Where am I still the bottleneck, and how can that role be replaced with systems, automation, or people?
  • Revenue Mix: Which offers or funnels are truly scalable, and which ones are disguised time-traps?
  • Market Positioning: Where is my brand still too generic or playing small?
  • Energy Drain vs. Gain: What creates stress without returns, and what happens if I cut it?
  • Blind Spots: What assumptions about my audience or growth might be false?
  • Multiplication Moves: What one asset, if scaled 10x, would create outsized results?
  • Bold Moves: What’s the single bold move I’ve been avoiding that could change everything?”

Run this prompt in its entirety, and you’ll uncover the moves that shift you from grinding harder to growing smarter.

Welcome to the New Era of Digital Courses 🎉


“Are digital courses dead?”

I got this question from a friend last week, and it got me fired up, in all the best ways. 🥳

Here’s what I told her…

Digital courses aren’t dead, but they are evolving.

And I couldn’t be more excited by what I’m seeing.

The old way of packaging information into neat little modules and calling it a course… that’s done.

Nobody’s paying just for information anymore. It’s everywhere.

What is working?

🙌🏻 Courses built around your point of view.
👀 Your lived experiences.
👏🏻 Your behind-the-scenes stories.

The lessons you learned the hard way so your students don’t have to.

That’s what builds trust.
That’s what creates transformation.
And it’s something AI will never replace.

In this week’s episode, I break down exactly what this shift looks like, why NOW is truly the best time to create a course, and how to use AI without losing your voice. 🎧

🎧 [Listen here and start shaping your course the new way.]

Nice chat! Let’s do it again next week.

Until then, up your texting game 💛, grab my AI prompt for your biz check-up, and steal one of social posts and put your own spin on it!

Amy

P.S. If you’re grinding hard but feel like you keep hitting the same ceiling, this 3-minute quiz called The Hidden Bottleneck Blocking Your Next $100K will reveal exactly what’s tripping you up, and hand you the fix in the same click!

In the last 16 years, I've quit my job, started and scaled my own business to $120 million, become a New York Times Best Selling Author, and taught over 100,000 students how to build a business they love. I've learned more than a thing or two and The Amy Porterfield Show is where I get to open my playbook, yearbook, and entrepreneurial diary to share them with you!

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