Ten minutes before walking on stage, I broke my own rule.
I added one. more. slide.

It wasn’t fancy or planned. My gut just said, “You need to say this.”

I was about to speak to a room full of Donald Miller’s coaches, some brand new and some seasoned, about the biggest lessons I’ve learned building a multi-million dollar business.

All the good stuff was there: growing an email list, simplifying offers, hiring a team. But something was missing.

So I trusted the nudge.

One last slide. Big bold letters.

WHAT’S KEEPING YOU SAFE IS KEEPING YOU STUCK. 

When it popped up, the room got quiet.

I locked eyes with a woman in the front row. Her eyes instantly filled with tears. She didn’t need me to explain it. She already knew her “safe.” 

Then I saw it… a wave of small, knowing nods across the room.

Afterward, a woman came up to me and said…

“My ‘safety net' is my husband's income. I don’t need my business to work. So I keep calling it my ‘coaching side gig.’ My little hobby. But the truth is, I’ve been hiding behind his success because I’m terrified mine could fail.”

Oof. 😳 I felt that. 

Her honesty hit me right in the gut. That’s the trap so many of us quietly fall into.

We wrap our fear in gratitude and call it “contentment.”

We convince ourselves we’re being practical when really… we’re staying small.

She told me she’d decided that day to stop treating her business like a backup plan and start running it like it’s her legacy. 

And I thought… yes! 🙌🏻

That’s it. That’s the moment we all have to face.

So now I’ll ask you what I asked that room full of entrepreneurs:

What’s keeping you safe… but keeping you small? 

Be brutally honest with yourself.

Because the second you name it, you start breaking free from it.

Your Weekly ‘Worth the Read’ 🔥

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Here’s what’s “worth the read” this week. I find the gems so you don’t have to.

AI Won’t Replace You. But the Marketer Who Uses It Will.
The future of marketing belongs to those who treat AI like an amplifier, not a threat. Learn why creativity, not code, will be the real differentiator in the AI era. Click for a quick read →

Your Calendar’s Missing This One Thing That Changes Everything 🗓️

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If your business feels busy but not better, this is why.

You’ve probably heard me talk about Deep Work before, but be honest… have you actually done it?

If I opened your calendar right now, would I see quarterly deep work sessions? Or better yet, monthly ones? 👀

Here’s your quick refresher.

Deep work is focused, distraction-free time for high-impact business activities.

Not checking email. Not organizing your Google Drive.

This is you, CEO-style, working on the business instead of in it.

Keep it simple: try one half day a month.

Block it on your calendar like a non-negotiable meeting with your future self. 🗓️

Then choose one or two high-leverage tasks.

Maybe it’s mapping a new offer, refining a funnel that’s underperforming, or making a big decision you’ve been putting off.

During your deep work day, create a distraction-free zone.

Turn off Slack, silence your phone, and no “quick peeks” at Instagram. ❌

Work in 45-minute bursts, take short breaks, and protect this time like your business depends on it, because it does.

Leaders prioritize deep work.

It’s where the needle-moving decisions happen, the kind that shift your business from reactive to intentional.

So your challenge: schedule your first session right now.

Make it real.

I’m in My Points Era 💎

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You’re going to cringe when I tell you this…

I don’t use miles or points for personal travel. I know. I KNOW.

But it gets worse. 🤦🏻‍♀️

Years ago, I had a Capital One card and was racking up serious points. Since we spend a ton on ads, I paid off the card every week. Responsible, right? Wrong.

One day, every card stopped working.

When I called in a panic, they said it was “at their discretion” to cancel accounts anytime. No reason needed.

Apparently, if you pay too often and earn too many points, you’re not a “desirable” customer. Wild.

So yeah, I got burned. And I’ve avoided the points game ever since… until now.

At my mastermind last month, my members were swapping stories about first-class flights and dreamy getaways to Nantucket and Paris, and I realized I’ve been missing out.

I called my Operations Director to check our points balance and found out we have two million. TWO. MILLION. 🫠

So now I’m officially in my Points Era.

Hobie is our new CFO (Chief Flights Officer), and I’m completely obsessed.

Here’s what I’ve learned so far:

📎 Chase Sapphire Reserve gives you 3X points on Meta ad spend. (Oh yeah!)

📎 ThePointsGuy.com is a goldmine for insider tips.

📎 Amex Platinum gets you into a ton of airport lounges.

I’ve already lined up a podcast interview with a credit card points expert, so we can all learn how to play this game better. Be sure you’re following The Amy Porterfield Show so you don’t miss it!

If you’re not using your points, learn from my mistakes and start now.

Nice chat! Let’s do it again next week.

Until then, shed that safety net, schedule your next deep work session, and rack up those points like it’s your job.

Amy

P.S. If what used to work in your business suddenly isn’t, I invited the queen of tiny offers onto the podcast to talk about how a $27 product can lead to $10K clients and why these small, strategic offers are converting better than ever. This might just change your funnel strategy. Click to listen 🎧→