Ridiculous, Enviable Digital Course Potential… IDENTIFIED. ✅ 🎉
Based on your quiz responses, you belong to an exclusive group taking the digital course world by storm… by leading by example.
(One of my favorites! 💕)
Whether you built a tiny home from scratch, finished your first triathlon at age 55, or you know how to groom a Labradoodle like nobody's business —
your personal success story is your ticket to building a profitable digital course and a business you love.
Here’s what else I know about you 👉 when you set your sights on an achievement, you make it happen.
You’ve used this strength to your advantage in the past and you can and will do it again.
“What have I personally achieved that I could teach others?” 🤔
Whether it’s mastering how to make the perfect macaroons, teaching your kids how to love spinach, or building a top blog from the ground up — there’s SO much you know that others don’t.
The #1 assumption people make about digital courses is that you need to have a whole bunch of qualifications to be successful.
The good news? That couldn’t be further from the truth.
Your own story and personal experience is qualification enough (and you better believe I’ve got examples to prove it!)
You Are Living
Proof That Your Process
Works — Time to Own It. 💪
But I’ve been around the block a time or two.
And when someone shows up on the scene with your level of experience… there’s one mental tripwire trying to keep you in park. 👇
🚫 Doubting your ability to translate your success or teach your process to others.
Friend, let that stinkin’ thinkin’ roll right on through. 🦨👃
Because holding back what you know is only doing a disservice to the unknowable number of people who need your help.
I know enough to teach others.
Your Potential Is Great And Your Impact
Is Limitless. Get The Champagne Ready Because
Your Future Just Got Even More Magical. 🍾✨
The 3-Step System to Turn
Your Personal Story Of Transformation 🤝 Into A
All successful courses have 2 things in common — they solve a specific problem and deliver on a specific promise.
Once you’re clear on what you want to teach, it’s time to dig into the specifics of (1) WHY this is a problem in the lives of the people you want to help and (2) what realistic promise you can offer based on your experience.
Problems show up in more ways than one, so I want you to come at this from all angles.
Here’s an example from one of my students who turned her personal process into a successful digital course:
Meet Casey McGuire, a wife, a mom, and a successful corporate employee.
But Casey was also something else. Her drinking became all-consuming, so she waved her white flag and hired a sobriety coach.
Casey never planned on helping people with their sobriety issues, but she found she had the right words to help high-achieving women who also had an issue with drinking, just like she had.
Casey uses her personal experience to solve a specific problem for her students – she helps them identify feelings of inadequacy in their work and home life that cause them to drink in order to cope.
So what about Casey’s promise? She promises to help busy women quit drinking with the framework, strategy, tools, and support found within her digital course.
The outcome? As of this May, Casey has helped more than 770 women with their sobriety (and earned more than $275,000!)
Here’s the thing about creating a course based on your own personal experience of doing something… you likely don’t have a perfectly documented process. Heck, maybe you were just figuring things out as you went along.
That’s absolutely okay! Because step 2 is all about emptying the folders of your brain and putting what you know onto paper.
Here’s what you’ll do — grab a notebook and jot down everything you did to achieve the result that you want to teach. Every little step. They don’t all need to be in order yet, and they don’t all need to be essential. The goal here is to get an idea of what you did so you can share your process with others.
Once you’ve written down everything you can think of, go ahead and cross off anything non-essential.
For example, if you went through 25 failed batches before you finally created the perfect strawberry preserves, then you can help your students skip the flubs by condensing what you learned!
Once you’ve crossed off the non-essentials, transfer each step of your process to its own Post-it note. One step per Post-it.
Then grab yourself some wall space and put your notes in order of what needs to happen first to achieve the end result.
Tada! You’ve just started the process of outlining your course.
Creating a course is a big undertaking with BIG potential. Making space in your calendar over the course of a few months is essential if you want your course to go from idea to reality.
Open your calendar right now and block off at least a few hours each week for the next 60 days to devote to creating your course.
(Don’t worry about HOW you’ll create it yet. I’ll help you out with that.)
But the easiest way to commit to doing the work each week is to get crystal clear on WHY you want to do this.
Try answering these 2 questions:
- What results would make me feel purposeful?
- What results would make me feel abundant?
One of my students, Brianna Firestone, created a digital course that helped her live with purpose by helping others get out of debt AND create a profitable business that ensured she’d be able to live the life she always wanted.
Brianna took her personal experience of eliminating $50k worth of debt and started teaching the emotional and financial habits that helped her get there.
Her purpose: to teach other women how to budget & take control of their spending, just like she had.
Her profit: So far, Brianna’s generated $21,000 in course sales and is consistently adding 250–300 new potential students per month to her email list!
All by sharing her unique journey and process.
And why do I KNOW you were
made for this type of impact
through a digital course?
- Former Corporate “Yes” Girl Turned Blockbuster Digital Course Creator and Trainer
- Host of the Online Marketing Made Easy Podcast
- New York Times Bestselling Author of Two Weeks Notice: Find the Courage to Quit Your Job, Make More Money, Work Where You Want, and Change the World
I loved my husband too much to keep leaving for work trips.
THAT ☝️ is the reason I wanted to leave my cushy corporate job, earn my own money, and set my own schedule.
I wanted FREEDOM to call the shots and to spend my Wednesday afternoons on the couch with my hunky man… without sacrificing the BIG goals I had for myself.
So I created a single digital course teaching what I already knew – just like your quiz results! – and I’ve made more than $86 million in 14 years.
Pretty easy to replicate the process? You betcha.
Whatever your reason is for wanting to leave behind work as you’ve always known it, I’ve made it my entire purpose (and business… seeing a theme here?) to teach you how to win back your time and earn life changing revenue by creating ONE digital course you can sell over and over again.
I’ll break it down step by step until your story that transforms becomes a legacy of impact and a life and business by your design.
When? How? Where?
Launching a Digital Course
Doesn't Have to be
The best way to learn is through experience. The second best way is learning from other people’s experiences.
I LOVE to share what I’ve learned building my own multi-million dollar digital course business and helping thousands of other online entrepreneurs build theirs.