Ridiculous, Enviable Digital Course Potential… IDENTIFIED. ✅ 🎉
Based on your quiz responses, you fit squarely into an exclusive group of people taking the digital course world by storm…
👉 Teaching the system you’ve mastered to get results in your career, with clients, or in your personal life.
Whether you know your way around Photoshop, are a master at PowerPoint, or you do digital art using Corel Painter — you’ve got specific skills that you’ve likely spent YEARS mastering.
Your course will serve as a valuable shortcut for others who want to do the same.
Here’s what else I know about you:
✅ You’ve invested a lot into educating yourself on the tools you need to reach your goals, which means you’re not afraid to put in the work if the reward is worth your while.
✅ You know the difference a good teacher can make.
How would your life be different if you hadn’t discovered the tool or system you use (and love) every day?
When you’re teaching how to master a specific tool, system, or technology, it’s vital to look at…
The complexity you simplify.
The frustration you soothe.
The time, creative freedom, profitability – you name it – that you add back into your students’ lives.
What you do feels easy to you at this point, but that doesn’t mean it’s second nature for your future students.
Go back to when you were first getting started and what steps you took to achieve mastery.
When you can package that up into a digital course, you can turn what you know into a scalable offer that educates, simplifies the lives of your students, and creates a dependable stream of revenue for you.
(It’s one of those win-win-win type situations.)
Your Results Are Living Proof
That You Know Your Stuff —
Time to Own It. 💪
But I’ve been around the block a time or two.
And many of my students who teach a specific system 🚫 struggle to see the value in what they do so well.
And let’s address the elephant in the digital room — often there are free resources out there that your potential students might have access to.
But here’s the thing — free resources only go so far.
🥣 The user manual for a Kitchenaid mixer doesn’t include additional recipes or little-known pro tips like how you can shred chicken with the paddle mixer.
⏯️ YouTube videos don’t let you pause and ask a question.
💬 You can’t get reliable, consistent feedback from a Reddit thread.
💻 You won’t get encouragement, a heads-up, or a personal story of implementation from Google.
As a course creator, you offer those things – in one place, to boot.
You can offer your comprehensive solution for using the system, tool, or technique you’ve mastered – something so many people wish existed.
If I can teach myself, I can teach others.
Your Potential Is Great And Your Impact
Is Limitless. Get The Champagne Ready Because
Your Future Just Got Even More Magical.
The 3-Step System to Turn
A Masterful (Transferable) Skill 📝 Into A
All successful courses have 2 things in common — they solve a specific problem and deliver on a specific promise.
Once you’re clear on what you want to teach, it’s time to dig into the specifics of (1) WHY this is a problem in the lives of the people you want to help and (2) what realistic promise you can offer based on your experience.
Problems show up in more ways than one, so I want you to come at this from all angles.
Here’s an example from one of my students who turned her unique expertise with a specific system into a successful digital course:
Meet Clare Le Roy, an interior designer that teaches other interior designers how to use the software Sketchup.
Clare solves a clear problem for her students — she takes the confusion out of learning a complicated software so designers can focus on doing what they love.
On a deeper level, she saves them from the frustration and discouragement they face trying to learn this skill by themselves. She also empowers them to use their newfound skills to take their business to new heights.
So what about Clare’s promise? She provides a step-by-step system to learn SketchUp in a fun and practical way.
Clare figured out the problem and the promise she wanted to offer and learned how to teach it inside a digital course format.
The result? In 2.5 weeks, she went from having nothing – no course, no product – to welcoming 122 students and generating over $42,000 (AUD).
Over the next 18 months, Claire added a few more courses to her lineup and has made over $1.8 million (AUD).
Claire wrote to tell me, “I’m having so much fun, and most importantly, I’m enjoying helping other designers and decorators start and grow their businesses.”
When you’re working in your zone of genius, you probably have a tried-and-true process of steps to take to achieve a certain result.
But more than likely, that process lives in your head. You’ve done it so many times that it’s become second nature!
Well, luckily for you, friend, so have I.
I’m about to show you how to take years of personal knowledge and process-nuance and brain-dump your way to a streamlined, repeatable, highly impactful digital course outline.
Here’s what you’ll do — Open up a new document or notebook and jot down everything you do to achieve the result that you want to teach. Every little step.
They don’t all need to be in order yet! And they don’t even need to be essential.
The goal here is to get EVERYTHING out of your head.
(We’ll refine next.)
Once you’ve written down everything you can think of, cross off anything non-essential.
For example, if you went through 25 failed attempts at launching your Facebook ads before you finally nailed the perfect price-per-click, then you can help your students skip the flubs by condensing what you learned!
Once you’ve crossed off the non-essentials, transfer each step of your process to its own Post-it note. One step per Post-it.
Then grab yourself some wall space and put your notes in order of what needs to happen first to achieve the end result.
Tada! You’ve just started the process of outlining your course.
Creating a course is a big undertaking with BIG potential. Making space in your calendar over the course of a few months is essential if you want your course to go from idea to reality.
Open your calendar right now and block off at least a few hours each week for the next 60 days to devote to creating your course.
(Don’t worry about HOW you’ll create it yet. I’ll help you out with that.)
But the easiest way to commit to doing the work each week is to get crystal clear on WHY you want to do this.
Try answering these 2 questions:
- What results would make me feel purposeful?
- What results would make me feel abundant?
One of my students, Kasey Snell, created a digital course that helped others learn how to build passive income online by selling designs on Etsy like she does.
Her mastery of SVG software helped her create financial freedom for her family and she wanted to share that skill with others.
(Not sure what SVG means? Hey, neither do I, but guess what? There’s a market for it! So there’s probably one for yours, too.)
After just one digital course launch, Kasey made $15k (with zero ads) and her second launch made $30k.
She’s gotten her family on track to paying off hundreds of thousands in debt and she’s changing lives all at the same time…
… simply by sharing the step-by-step system and tools she used to build her own passive income stream on Etsy.
And why do I KNOW you were
made for this type of impact
through a digital course?
- Former Corporate “Yes” Girl Turned Blockbuster Digital Course Creator and Trainer
- Host of the Online Marketing Made Easy Podcast
- New York Times Bestselling Author of Two Weeks Notice: Find the Courage to Quit Your Job, Make More Money, Work Where You Want, and Change the World
I was the employee of every C-suite director’s dreams.
Driven. High producing.
And yet, completely miserable.
I was missing my son’s football games for “important” deadlines and sneaking my laptop into my best friend’s wedding. (True story.)
Until I’d finally had enough.
I left my cushy corporate gig and created a single digital course teaching what I already knew – just like your quiz results! – and I’ve made more than $86 million in 14 years.
Pretty easy process to replicate? You betcha.
Whatever your reason is for wanting to leave behind work as you’ve always known it, I’ve made it my entire purpose (and business… see a theme here?) to teach you how to win back your time and earn life changing revenue by creating ONE digital course you can sell over and over again.
I’ll break it down step by step until your masterful and transferable skill becomes a legacy of impact and a life and business by your design.
When? How? Where?
Launching a Digital Course
Doesn't Have to be
The best way to learn is through experience. The second best way is learning from other people’s experiences.
In the next few days, I’ll be sharing what I’ve learned building my own multi-million dollar digital course business and helping thousands of other online entrepreneurs build theirs.