Sr. Marketing Manager: Evergreen
Position Overview:
If you peek at landing page conversions more than your Fantasy Football bracket (or Bachelorette Bracket… no judgment)...
If you consider cost per click and ROAS your playground…
If “try, test, and tweak” is your personal motto…
If you could play Mickey in Fantasia, waving your wand to bring every ad, email, and webpage together to create a beautiful, automated online marketing symphony…
We have a (magical) role for you.
The Senior Marketing Manager - Evergreen role owns all evergreen paid funnels, developing innovative marketing strategies to both increase profits and grow our email list – from ideation to execution. (A big, rewarding, exhilarating job!) They set clear goals, track and measure overall metrics for the funnels they manage, and optimize and pivot as needed. They love rolling up their sleeves, diving in to do the work, and believe there is always a way to figure it out. They can build and lead a small but nimble team to scale our evergreen funnels, while contributing to the overall Marketing team.
This is a remote, full-time position on our marketing team.
Duties and Responsibilities:
Especially if you:
- Have 3-5 years of experience managing and scaling evergreen funnels, with the ability to hit the ground running.
- Have 3-5 years of experience with paid ad management, including researching and defining target audiences, as well as creative direction for copy and design assets.
- Proven ability to track, measure and review data, digging into the numbers to come up with creative solutions that improve results and optimize conversions along each step of the funnel.
- Create clear roadmaps and strategic plans to execute on goals, backed by research and data.
- Love numbers and metrics and have an ability to translate those into tangible actions that improve results.
- Embody our brand standards and voice and can ensure all assets are aligned and consistent.
- Have 1-2 years of experience building, leading and managing a team and are excited about the idea of recruiting and growing your own team of employees and contractors to scale our existing evergreen funnel, while identifying opportunities for new ones.
Skills, Abilities and Experience:
- You are super creative and love experimenting. You consistently bring new ideas and concepts to try, and have no ego if they don’t work.
- You are obsessed with iterating and testing daily to hit your KPIs, constantly looking at the small tweaks that can make big changes.
- You are a high output individual who is excited by the opportunity to increase AOV and scale and diversify ads to both increase revenue and decrease CAC.
- You identify potential new funnels and are familiar with every step of creation, including all marketing assets from acquisition to sale.
- You love all things online marketing – webinars, sales funnels, conversion optimization, analytics, paid ads – and are constantly staying on top of the latest trends in the industry.
- You’re not afraid to dig in and pinpoint blind spots, but you’re equally committed to zooming out and bringing big picture goals to life.
Application Instructions:
- Cover letter and PDF of your resume
- Answers to the following questions via email:
- Why do you think you are the best fit for this position?
- We are looking for someone to take a successful evergreen funnel and scale it, doubling the profitability and increasing lead generation at the same time. Give us 3 reasons why that is you.
- How did you learn about this position?
- A 3-minute video introduction. (We will not review videos longer than 3 minutes. Please ensure the video is viewable to anyone with the link.)
Although we permit “side gigs” / work outside this role, it must not compete or overlap with the work we do, or interfere with your role and responsibilities within the team. Any consulting, coaching or side gigs related to marketing, business building or entrepreneurship are not permitted. This allows us to project a united front, show that we are in this together as one business, and have the greatest possible impact.
*Please note, applicants must reside within the US to be considered.
Want to learn a little bit more about us? Keep reading!
What We Do:
We empower entrepreneurs to build profitable online businesses that bring creative, professional and personal freedom.
In everything we do, we aim to inspire confidence and action. Our signature service is helping budding entrepreneurs break free in the areas of business that were once holding them back into new levels of joy and fulfillment. We give these entrepreneurs tangible proof that small actions every day will ultimately build a business worth creating and a life guided by their own design.
We lead a fun-loving culture and a dedicated team that is committed to excellence. We always find the upside to any situation and maintain the strength and flexibility to change course as our business evolves.
Meet Amy:
You might know Amy Porterfield from her top-rated “Online Marketing Made Easy” podcast, or from the courses and webinars she offers to help entrepreneurs build their business through social media and online marketing strategies. To learn more about our fearless leader, check out the details here.
Our Values:
Purposeful Ambition
→ We value drive, hard work and kicking ass. When the heat’s turned up, we step up to the challenge. We are equally thoughtful about our commitments.
Unyielding Compassion
→ We believe that everyone is doing the very best they can in the moment. We lead with love, patience and understanding.
Openly Coachable
→ We believe in continuous growth and are open to feedback and necessary tough conversations to move us forward.
Proactive Inclusivity
→ We believe in the diversity and inclusion of all people regardless of race, age, gender, sexual orientation, ability, and religion. This includes thoughts, ideas, beliefs and experiences.
Creative Resourcefulness
→ We are strategic and thoughtful in our actions. We believe there is always a way to make it work and we will do the digging to figure it out. We rely on each other when we get stuck.
Unwavering Integrity
→ We take pride in our reputation as industry leaders. We are honest, professional and intentional.
Total Ownership
→ We believe we are all leaders. We own our individual positions like a boss.
Intentional Margin
→ We prioritize the down time so that we can be our best when we are showing up for ourselves, our team members and our students.
Team Porterfield Perks & Pay:
- 4 Day Workweek/Flexible Work Schedule – We believe there is a way to both do amazing work and live full lives. Outside of live launches, we enjoy a 4-day workweek. The 4-day workweek is designed for optimal work-life integration while maintaining high productivity and effective time management - this benefit requires strong personal discipline and commitment to meeting deadlines within a condensed schedule. Work may need to happen outside business hours, but with the 4-day workweek our team has more flexibility and freedom to get the work done.
- Flexible Time Off and Sick Leave – Two words…unlimited PTO. Because working hard and taking full ownership of your role doesn’t come at the expense of lifestyle freedom.
- Paid Holidays – including a Thanksgiving Break and Holiday Break!
- Birthday Leave – Oh yes, you read that right. Never working on your birthday again. Hit the beach or the spa, we don’t care what you do, just don’t come to work!
- Team Vacation – Pack your bags! Amy treats her team members to an annual team trip to celebrate the accomplishments and hard work of our employees. No work — just play!
- Wellness Benefit – Whether it’s a gym membership or acupuncture… therapy or a massage… F45 or a get-out-of-the-house day at WeWork or a coffee shop, if it strengthens your body or betters your mind, then this benefit applies!
- Professional Development – Whether it's through live events, life coaching sessions, digital courses, or mentorship programs, this benefit fuels your growth journey!
- Health Insurance – Health is wealth, my friend! And we make sure that accessing quality healthcare is never a concern for members of Team Porterfield.
- Retirement Savings Plan – Roth or 401k…whatever your preference, we’ve got a generous match!
- Financial Planning Assistance – You’re an expert at a lot of things…why not add personal finances to that list! A team of professional wealth strategy partners is available to provide financial planning assistance however you’d like it, from retirement to personal finances to investing to saving.
- New Parent Leave – A benefit bundle of joy! Full-time team members receive 10 weeks of paid parental leave and an optional 2 weeks of unpaid leave.
- Position Salary: $90,000 – $95,000, based on experience.
- Short-term incentive plan: Amy Porterfield, LLC offers a short-term incentive plan using a tiered bonus structure. The bonus range for this position is between 10 – 30% of the salary. The requirements for bonus eligibility are determined by (1) performance and (2) achieving the company's annual profit target. If both conditions are satisfied, the company will remit short-term incentive bonuses to full-time salaried employees.
The Team:
- What can we say? We really like each other! From team building events and virtual happy hours to annual team trips, we like to work hard and play hard!
- Plus you’ll be workin’ for boss lady Amy Porterfield! (Did you know she was nominated for Forbes’ Top Social Media Influencer?)
The Culture:
- Forget the traditional corporate culture. Amy left that behind years ago for a reason and has created something entirely different! Have a question? Have an emergency? Having a bad day? At Team Porterfield we’re here to support each other. You’ll find coworkers that cheer on your professional milestones as well as your personal victories.
- We believe in the diversity and inclusion of people regardless of race, age, gender, sexual orientation, disability, and religion. This includes thoughts, ideas, beliefs and experiences. We are a pro-inclusion and anti-racism organization dedicated to upholding and enforcing policies to support it.
While performing the duties of this job, the employee is regularly required to effectively communicate via chat/messaging systems and email. The employee is frequently required to remain in a stationary position and occasionally required to move from one location to another. The employee is required to constantly use computer and office productivity equipment such as a desktop computer, laptop, and printer, as well as computer software such as Google Workspace. The employee may frequently move up to 10 pounds.
Disclaimer: All job requirements are subject to possible revision to reflect changes in the position requirements or to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a threat or risk to the health and safety of themselves or other employees. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with Federal and State Laws). Continued employment remains on an “at-will” basis.
