Digital Course Academy

The most comprehensive program for validating, creating, launching and selling your digital course.

The newly updated Digital Course Academy is the only implementation program of its kind that not only shows you exactly how to create your digital course like a pro — but how to market your course and get it into the hands of dozens or even hundreds of customers.

I'm ready! Let's Do this, Amy!

Who is this for?
Before I tell you all about this program, let’s talk about who this is really for…

Digital Course Academy is for dreamers like you. You have no shortage of ambition but you are tired of trading dollars for hours and ready to build a business that allows you to impact infinitely more lives, make a whole lot more money, and work wherever, whenever, and however, you’d like.

Whether you’re…

  • A service provider who’s reached a very real ceiling that knows creating a scalable digital course is your ticket to helping more people, creating time freedom, and diversifying your income streams
  • A corporate employee (with the heart of an entrepreneur) tired of being confined to a cubicle and fully aware you’re capable of so much more
  • A budding entrepreneur who wants to build an online business the smart way with a digital course (and sidestep the time-for-money trap of hourly rates and a client-strapped calendar)

You’re in the right place!

Digital Course Academy will give you the tools, inspiration, and unparalleled support on your journey to creating and launching a profitable digital course.

And I’ll prove it! (Keep scrolling, my friend.)

By the end of this program you will have…


Nailed Down Your Course Topic

based on what you already know and what your audience will gladly pay for (so you can stop stalling over whether your idea is “good enough”)


Validated and Pre-Sold Your Program

before recording a single lesson, to make sure your audience is excited to invest all while giving yourself a motivating cash and confidence injection


Developed a High-Converting Webinar

presentation and irresistible offer that authentically enrolls the best prospects into your course


Expertly Recorded Your Course Content

even if you’re a total technophobe, have a teensy budget, or have never recorded a single video in your entire life


Crafted Your Course Marketing Plan

that makes bringing in highly qualified leads and sales feel super intuitive (and really good on the heart)


Crafted a Compelling Sales Page

and post-webinar email funnel to amplify your course sales and make sure your hard-earned prospects have the best possible chance to convert

But above all else…

Digital Course Academy will give you the confidence to finally generate consistent, scalable revenue and make the lucrative leap from trading time for money to giving yourself the freedom to choose who you work with and what you focus on.

I'm in!

How does DCA compare?

You only want to do this course creation thing once…And you want to knock it out of the park the first time.

So don’t settle for anything less than the best!

13+ years of course creation + sales experience -
Lifetime access to ALL future updates of core program Some
Step by step, roadmap style teaching -
Live launching AND Evergreen trainings -
FULL money-back guarantee Some
Tech library with simple set up videos for course hosting + marketing -

Amy is one of the clearest, most inspiring teachers you could ever find!

“We used her webinar framework to create two webinars for two different programs, both of which were wildly successful. Her step-by-step process is easy to follow and customize. If webinars are on your list, run — don’t walk to Amy.”

Marie Forleo standing against white background
Marie Forleo

Student Success Stories

  • Bevin Farrand
    Bevin Farrand

    Founder, Take the DAMN Trip Movement

    “After losing my dear husband, I was suddenly the solo parent AND income earner for my family. DCA helped me build a brand, inspire women, and grow a business.”

    View Story

  • “After losing my dear husband, I was suddenly the solo parent AND income earner for my family. As I adjusted to a completely new normal, DCA helped me build a brand, inspire women, and grow a business.”


    I’m no stranger to the world of digital courses — about 11 years ago, I started working for a company as their digital summit producer. In that role, I was responsible for handling the back-end logistics of launching their massive summits and digital courses.

    Although I was great at my job, it just wasn’t fulfilling to me.

    So I took a new job with another online education company… where I was laid off. Then another one… where I was laid off again.

    And that’s when it hit me….

    I’ve done this for so many people! I’ve helped build courses, I’ve launched courses. I’ve made millions of dollars for other people, so what is stopping me from taking my knowledge and making my own courses? With my loving husband’s support, I walked away from the 9–5 grind and started my very own business.

    Since I had worked in the digital course industry for so many years, of course, I had heard of Amy! But now that I was on my own, I started paying even more attention to her trainings.

    First I joined her 30-Day Bootcamp and LOVED it. And even though money was tight, I then went all in and invested in Digital Course Academy!

    My plan was to build a course teaching people the back-end strategy of digital courses, launches, and everything in between. Things were going great, but then my world got flipped upside down…

    In November of 2019, my husband, and love of my life, passed away unexpectedly. It happened 5 days after we returned from my birthday trip to France.

    As you can imagine, I was totally devastated. And as I was adjusting to this new normal, I knew that I needed to build a life to both support and inspire my children. I also knew that Mark would want me to continue on my journey.

    But in light of these recent events, creating a course about how to create courses didn’t feel right anymore. So I followed my heart and went after something completely new…

    I created an entirely new course called “Take the DAMN Trip!” where I teach women the 4 mindsets, based on my DAMN Framework, that they need to bring their big, bold dreams to life. This curriculum felt way more aligned to me, especially at this time in my life.

    So I launched the BETA version of my course… and only made $873. But I wasn’t giving up! I decided to use Amy’s powerful webinar and Facebook strategies she teaches in DCA to further my reach. And, I also created a high-ticket mastermind group that my clients could join to receive more in-depth weekly coaching.

    Listening to Amy pays off! I’ve now launched 3 different times and have made a total of $47,787 in revenue! WOW!!

    Amy reminds me to never compare myself to others. We’re all on our own unique journeys, but as long as we follow the steps in DCA and put in the work, we will all find our own beautiful version of success!

    I am so thankful for Amy and my investment in DCA… It has allowed me to design a new life, and then a brand and business to support it!

    Being a solo parent is never easy, but now I can support myself and my children no matter what life throws at me.

    I can’t thank you enough, Amy! You have truly changed my life! Thank you!

  • Adia Gooden
    Adia Gooden

    Clinical Psychologist

    “DCA taught me the strategies I needed to create a profitable online course, and I made $26,048 on my very FIRST launch!”

    View Story

  • “DCA taught me the strategies I needed to create a profitable online course, and I made $26,048 on my very FIRST launch!”


    I’ve been a licensed clinical psychologist for 10 years, and although I love one-on-one client work, I’ve dreamed of helping more people and having a bigger impact.

    (Because, let’s face it… there are only so many people I can help in one day.)

    My real passion is working with people and helping them connect with their unconditional self-worth, so I started thinking about creating an online course to teach how to embody that.

    I took Amy’s Bootcamp in August 2020, and it was SO good that I decided to make the investment in Digital Course Academy! (It was the obvious next best step.)

    After enrolling in DCA, I soon realized that it really is possible to have a successful (and profitable!) online course. That’s when I took the leap of faith and left my job so that I could go full steam ahead with my dream business!

    By using Amy’s incredible framework, I created my Unconditionally Worthy Course, a powerful, seven-week journey that professional women can use to finally realize their unconditional self-worth.

    DCA is FULL of fantastic resources and strategies, but my favorites were the pre-launch runway to warm up my audience and get them ready to buy, and using webinars and email to sell more of my course. These strategies were EXACTLY what I needed to communicate with my audience in a thoughtful and engaging way that feels good to me!

    Oh, and it definitely paid off! When I launched my course in April, I enrolled 16 students and made $26,048!!!


    DCA isn’t just another online course… Amy has created a COMPLETE system that teaches you everything you need to create a profitable digital course business!

    Without it, I wouldn’t even have a course, and I certainly wouldn’t have had such a successful first launch.

    Building my digital course business has been sooo empowering and freeing. Not only do I have an excellent way to earn a great income, but now I can help women around the entire world, which was my dream!

    Thank you, Amy! You’re awesome!

  • Hunter Donia
    Hunter Donia

    Licensed Cosmetologist, Makeup Artist, Educator

    “I set the goal to make $50,000 by the end of the year with my digital course business… and thanks to Amy and DCA, I’m already halfway there!”

    View Story

  • “I set the goal to make $50,000 by the end of the year with my digital course business… and thanks to Amy and DCA, I’m already halfway there!”


    It wasn’t easy growing up and finding a space that I felt comfortable in… But after joining the beauty industry and becoming a hairstylist, I finally found the place where I felt that I belonged.

    Hairstyling became my absolute passion, and as I gained experience working in more and more salons, I began to notice a BIG problem…

    The other hairstylists were struggling to make enough money without completely burning themselves out. And some even secretly wished they had chosen a different profession.

    Because of my own love for the beauty industry and the support it’s given me, I never want any other hairstylists to feel discouraged or to miss their opportunity to create a beautiful life for themselves.

    That’s when I started teaching other stylists how to create a streamlined customer experience so they could scale their businesses behind the chair, and still have a life.

    I began listening to Amy’s podcast, and I totally fell in love with her!

    And when she started talking about Digital Course Academy, I decided that creating a digital course was the perfect way to help even more stylists by teaching them my methods.

    Like many entrepreneurs, I had MASSIVE imposter syndrome…

    In fact, one of my biggest fears was that people wouldn’t trust me enough to pay me any money. But by listening to Amy and following the steps within DCA, I was able to overcome those fears and create my very own digital course!

    My course is called Pre-Visit Pathway to Freedom, which teaches hairstylists how to reclaim time, freedom, and energy from behind the chair by creating a pre-visit experience for their clients that is completely automated, hands-off, and next-level.

    When I launched my course using Amy’s incredible, step-by-step webinar strategy, I enrolled 81 students and made $25,272!

    I was completely blown away!

    By investing in DCA and creating my digital course, I now have the ability to share my love for the beauty industry while helping other hairstylists build a successful business while taking plenty of time off.

    At the beginning of 2021, I made a goal to make $50,000 by the end of the year… and thanks to Amy and DCA, I’m already halfway to my goal!

    If you’re on the fence about investing in DCA, just go for it!

    Amy is the digital course master, and she will guide you every step of the way to build a successful digital course!

    Thank you SO much, Amy! You are so fantastic!

  • Nicole Nieves
    Nicole Nieves

    Marketing & Brand Strategist

    “I almost didn’t sign up for DCA because I didn’t have an email list. Boy, that would’ve been a mistake. I just had a $49K launch and quit my job to work on my business full time!!!”

    View Story

  • “I almost didn’t sign up for DCA because I didn’t have an email list. Boy, that would’ve been a mistake. I just had a $49K launch and quit my job to work on my business full time!!!”

    I had a marketing job where I ran million-dollar launch campaigns. It was sooooo fun! I thought, “This is it. I’ve got my life figured out!”

    Then, in January 2019, the company shut down with only 2 days notice. I thought I’d done everything right, and now I was unemployed.

    But you never know what curveballs will be thrown your way.

    I spent several months trying to figure out what to do next. I knew I wanted financial security for my family, but I also longed for time freedom for myself. That’s when I started thinking about owning my own business.

    I started listening to Amy’s podcast to get inspired. In the meantime, I kept taking interviews for executive roles because that was all I knew.

    Just as I decided to go ahead and start my business, “The Brand Vibe,” I got a job offer. Isn’t that how it always works? I took the job with the understanding that I would still start my business.

    That’s when I signed up for Digital Course Academy.

    When I started DCA, I knew I wanted to use my talents in marketing and branding to help women launch their businesses. I also knew that as a mom I didn’t have a lot of time to pour into working with people one-on-one. Building a course was a no-brainer.

    Yet can you believe that I almost didn’t get DCA because I didn’t have a list yet? But, I decided to take a chance and get it. I’m glad I did. I started with the prework module about how to grow your list, and I followed that to a T.

    (Side note: By the time I launched, I had only about 100 people on my list. I still have less than 1,000 people on my list, but you don’t need a massive list to launch. You just need an engaged list.)

    My Building Your Brand course came together during COVID. I saw a need and put together the 5 Days to Build a Brand Challenge. That was totally based on an idea I got from one of Amy’s podcast episodes. I used the challenge to sell a course that I taught live.

    I ended up making $10K in my first launch — during some of the craziest times, and it’s what propelled my business.

    Since then I’ve built a few courses, but my most recent course, the Launch Vibes Lab, is my signature course. I call it the plan after the plan. It focuses on simplifying the launch of your programs and services.

    I sold VIP slots for that course that included one-on-one done-in-a-day sessions with me to build momentum for the course and build up my credibility. Then I opened the cart of the course. It was all a whirlwind, but in the end I got 35 students plus 10 VIP students. Holy cow! That’s a $49,174 launch!

    DCA gave me all the momentum to step into this business with strength. I sat on my idea for 6 months before I decided to launch. After I got DCA, I launched in just 6 weeks.

    I quit my full-time job in June to run my business. AND I’ve been able to help so many women along the way!

    I don’t think any of this would’ve been possible without DCA. Thank you, Amy!

  • Steph Taylor
    Steph Taylor

    Launch Strategist

    “Two years ago, I had $50 to my name and had no idea how to make my mortgage payments. Now I have a 7-figure business!”

    View Story

  • “Two years ago, I had $50 to my name and had no idea how to make my mortgage payments. Now I have a 7-figure business”

    I was doing marketing consulting, helping businesses with Facebook ads, managing their Instagram accounts, writing blog posts, and stuff like that.

    I was getting clients… BUT it got to the point where I needed to scale OR go back and get a job because running the day-to-day was a nightmare… SERIOUSLY.

    While I was figuring it out, I decided to travel through Europe for three months. While most would be sooo excited about this… I was dreading dealing with all of the client emergencies (that aren’t actually emergencies) while I was on my trip.

    I kept imagining myself in front of the Eiffel Tower replying to client emails. (Ugh!)

    My solution: I signed up for Digital Course Academy®️ and gave myself three months to create and launch a course.

    My first course using Amy’s system funded three months of travel and gave me the freedom to fire my most painful clients!

    I knew I was over client work. So I started a podcast and built my personal brand. (Which allowed me to FINALLY stop doing client work altogether.)

    My podcast was going really well and a lot of people were asking me about it. So, I thought:

    “Okay, let me just make my next course teaching people how to launch a podcast.”

    So, I made a Trello board that walks people through a step-by-step checklist for setting up a podcast.

    I wanted to make it detailed enough to include things that other courses didn’t cover but simple enough for everyone to be able to do it.

    I built it using the framework Amy gives us in Digital Course Academy®️, and I launched it to my email list. It wasn’t a huge success, but it wasn’t a failure. Enough people bought it that I thought there was some potential.

    So, I went back through DCA and relaunched it the DCA way. I made it evergreen (like Amy teaches). I did that in February, and you won’t believe what happened!

    January was a $10k month for me. Then February was $60k. March $300k.

    What?! Unbelievable! And this was during a pandemic!

    Now I’m consistently making over $100k a month with my one course!

    And I only work about 25 hours per week. (AND I take Wednesdays off. EVERY Wednesday.)

    DCA has catapulted the growth of my business. Two years ago, I had $50 to my name and had no idea how to make my mortgage payments. Now I have a 7-figure business!

    If we weren’t in the middle of a pandemic, I’d be traveling the world right now, because I can! (Without worrying about those dreaded client emergencies.)

    Thank you, Amy, for teaching me how to build a business that gives me a lifestyle I love!

  • Sukaina Rajabali
    Sukaina Rajabali

    Food Photographer

    “When COVID-19 hit, I lost a BIG chunk of my food photography business… Luckily I stumbled on DCA, and after creating my online food photography course, I made $14,901 on my very first launch!!”

    View Story

  • “When COVID-19 hit, I lost a BIG chunk of my food photography business… Luckily I stumbled on DCA, and after creating my online food photography course, I made $14,901 on my very first launch!!”

    While running my optometry business for a few years, I slowly realized it wasn’t what I wanted to do for the rest of my life…

    Don’t get me wrong, I loved being my own boss… But I wanted something different. Something that would fill me with joy.

    Then I got hit with a pretty major health scare. That’s when I decided that life was just too short to go back to something I didn’t love.

    But there was a problem… I didn’t know WHAT I loved.

    Life continued on…

    I moved to Dubai…

    Became a new mom…

    And that’s how I began doing a lot of cooking. I was so proud of my creations that I started taking pictures of the food that I would make.

    And that’s when it hit me…

    The cooking part was okay, but the food photography was AMAZING! It lit me up!!

    That’s how I started my food photography business, and I’ve never looked back.

    I ran my business for 12 years, and when I wasn’t taking pictures of food, I was teaching workshops about food photography.

    But then COVID happened…

    With restaurants closed and large gatherings not allowed, I lost a BIG chunk of my work. I knew I needed to shift my business online, but I wasn’t sure how to get started.

    That’s when I stumbled across Amy and Digital Course Academy.

    It’s how I got the idea to create an online food photography course!

    I followed DCA to the T and created my six-week signature course teaching food bloggers how to master food photography so they can take the next big step in upleveling their business.

    On my very first launch, I enrolled 31 students in my course and made $14,901!!

    I love the way that Amy has structured DCA… she makes learning how to create a digital course sooo easy! Without her, I would have never thought to use a webinar to sell something! Yet I did… and it worked!

    Amy’s also built a wonderful community of people who are willing to help and encourage you when you feel like giving up. I can’t imagine going through my first launch without my awesome accountability buddy!

    There are only so many days in a year that I can schedule photo shoots… but thanks to DCA, I feel like I have access to a lot more possibilities of ways I can make a great income — even when I can’t schedule a shoot.

    Thank you so much, Amy. You’ve changed my life!!

  • Corrine Crabtree
    Corrine Crabtree

    Master Certified Weight Loss Coach

    “Not only am I now running a 7-figure business, but I’ve helped 100 women lose over 100 pounds. And this course isn’t just about losing physical weight… it’s about improving mental wellness too!”

    View Story

  • “Not only am I now running a 7-figure business, but I’ve helped 100 women lose over 100 pounds. And this course isn’t just about losing physical weight… it’s about improving mental wellness too!”

    Before working with Amy, my business was amazing. But it had also flatlined.

    Yo-yo dieting is hard on your physical and emotional health. So I work with women who are looking to lose weight…for the LAST time.

    And I used to do that in a group coaching membership program.

    The problem was that anytime a member said they needed something, I would run to create it. I was always trying to come up with something new every month. The process left me running a bit ragged, and I couldn’t seem to get more than 150 members in my program.

    While this was happening, I was listening to Amy’s podcast, and she kept talking about courses, courses, courses, courses.

    Eventually, I got it. I realized that the easiest way for my students to reach their health goals would be if we were all doing the same thing, in the same order, speaking the same language.

    And that’s what they would get if I created a course. I then joined Digital Course Academy®️ and did every single thing Amy taught me.

    Little did I know that creating my first course would be the launching pad to scale my entire business.

    As of today, 7,000 women have gone through the course. And we’re looking at adding another 5,000 in the next few months.

    That means not only am I running a 7-figure-a-year business, but more importantly…

    I’ve helped more than 100 women lose over 100 pounds. And more than 1,500 women have lost over 25 pounds.

    And since this course isn’t just about losing physical weight — it’s about improving mental wellness too…

    My customers have gone on to start businesses, repair marriages, leave toxic relationships, heal difficult family dynamics… they’ve done ALL THE THINGS.

    When I look back at all I’ve been able to do with Digital Course Academy®️, it chokes me up. It’s really beautiful.

  • Scarlett Cochran
    Scarlett Cochran

    Lawyer, Wealth Expert & Founder, One Big Happy Life

    “By my third year in business, I made $300,000 — and I have Amy to thank!”

    View Story

  • “By my third year in business, I made $300,000 — and I have Amy to thank!”


    I fell into the entrepreneurial world completely by accident…

    I’d had straightened hair for a long time, and when I went natural, I did a big chop of all my straight hair. I recorded it and decided to post it on YouTube to encourage other women who were thinking about going natural as well.

    A few years went by and I barely thought about that post. But one day I got a check in the mail from YouTube for $100 because the video had been amassing a dollar here and there for years.

    At the time I was miserable at my job — I was a consumer finance lawyer — and my husband was encouraging me to find a passion project. It was absolutely the nudge I needed to start taking entrepreneurship more seriously.

    So I started making more videos! At first I was just talking about my life, but they evolved to be more about personal finance because that’s my expertise. The first year we made $5,000 just from YouTube ads on the videos! That was great…

    But it felt like I was putting a LOT of effort into the videos for not that much return.

    That’s when I found Amy. I wanted to have full control over how my business made money, and not wait on an algorithm to give my videos a boost.

    As soon as I enrolled in Digital Course Academy®️, I focused on building out a personal finance course.

    I wanted to make sure people had the right information and resources to take care of their financial future.

    I kept going, never gave up, and I launched in July of 2019. Ten people signed up for the first round — and I made $15,000! I launched a few more times in 2019, and each time my sales grew!

    I also launched a membership course because I wanted to help even more people and make my trainings more accessible.

    I made $300,000 in 2019, thanks to the course and the membership — which I never would have done without Amy.

    People are writing to me, especially now with COVID-19, saying that they are so glad to have my resources because they’re in a good financial place to weather this storm.

    It feels so fulfilling to have a direct impact on people’s lives, helping them prepare for tough times and build wealth.

    My 18-year old daughter has even started working in the business. I’m living life on my terms, and I am excited about my career again!

    I’m so grateful I found Amy because now it feels like anything is possible.

Here’s what you get when you enroll during this limited time period:

  • 6 Implementation Modules

    showing you literally EVERYTHING you need to do to turn your expertise into a wildly successful digital course that people want to pay for.

  • The Webinar Fill-Up Formula

    to make sure you never deliver to an empty room again, and instead get a packed house full of perfectly-targeted, “ready to buy” prospects.

  • Next level email marketing, sales page, and social media strategies

    to amplify your results and get up to 3x the enrollments.

  • A complete, step-by-step launch plan

    showing you how to pre-sell your course (before recording a single lesson!) and how to create and launch a high-converting marketing suite that ethically (and authentically) enrolls more students than you ever thought possible every time you deliver it.

Get on the Waitlist


Don't let finances stop you from reaching your goals…

If finances are the only thing holding you back from chasing that digital course dream, we’ve created a scholarship program to gladly remove that obstacle.

Sign up below to receive notifications when the application for the next round of Digital Course Academy opens up!

scholarship application for digital course academy

Why YOU deserve to have a seat at the table…

Over 200 million people will be looking to enroll in online learning this year (according to the World Economic Forum.)

That means creating your digital course – right now – is a REALLY good idea.

It’s YOUR time and YOUR year to create a seismic shift in your online business.

Your audience is wildly Googling what you’re capable of teaching today and there has truly never been a better time to get in on the action and help the people searching desperately for solutions that YOU have.

Maybe you don’t feel like an “expert” or you’re tempted to doubt your abilities. Been there.

Digital Course Academy was created to slowly but surely replace those doubts with data-backed action. DCA will show you step-by-step how to bring your course idea – and that deep-down nudge that you have something good to contribute to this world – into reality.

No more second-guessing. No more procrastination. No more “ifs, ands, or buts.” You can create the life you want while, at the same time, impacting the lives of the community you love to serve.

Wanna know who makes it in this digital-course world?

It’s not the smartest, most talented, tech-savvy, charming, or most “expert” entrepreneurs. It’s the ones willing to try, learn, fall down a few times, and get back up because they’re committed to building a business and life based on what they value most.

There is room for you at the table, friend. And I’m here to walk alongside you, every step of the way.
Should you choose to say YES to your inevitable success, I personally guarantee that these next 9 weeks and beyond will be completely and utterly life-changing.

I can’t wait to meet you and cheer you on inside Digital Course Academy!

ALL my best,


Earnings Disclaimer: Every effort has been made to accurately represent our programs and the educational value they provide. However, there is no guarantee that you will earn any money using the techniques and ideas in these materials. When we present revenue and sales figures on our website and our other channels, we are showcasing exceptional results, which do not reflect the average experience. You should not rely on any revenue, sales, or earnings information we present as any kind of promise, guarantee, or expectation of any level of success or earnings. Your results will be determined by a number of factors over which we have no control, such as your financial condition, experiences, skills, level of effort, education, and changes within the market. Running an online business carries risks, and your use of any information contained on this website is at your own risk. Subject to our Refund Policy, we provide content without any express or implied warranties. By continuing to use our site and access our content, you agree that we are not responsible for any decision you may make regarding any information presented or as a result of purchasing any of our products or services. Any claims made of actual earnings or examples of actual results can be verified upon request.