“When our business was on track to end the year in the red, joining The Milly Club felt like a leap of faith, and it turned out to be the smartest move we’ve ever made.”
One conversation with Amy shifted everything, giving us the clarity and strategy we needed to refine our offer and completely transform our results. By the end of that year, our revenue had doubled, our profit margin hit 30%, and our business was stronger than ever.
The Milly Club truly changed the trajectory of our company.
— Sarah
KIND WORDS —
Negroni is incredibly organized. We couldn't have elevated our brand without her."
“
Jen Olmstead,
Tonic Site Shop
The Milly Method
Group Coaching
In-Person Events
Community Integration
Amy’s signature framework for developing a million-dollar business
Twice a month, Amy coaches live, zeroed in on the real challenges inside your business right now.
Strategy sessions taught by Amy and her team, deep dives, group input, and connection.
Intentional contact with experienced founders and Amy via a private Slack channel, virtual gatherings, and more
The Milly Club is designed for female founders selling online products, earning $500k or more annually.
01
02
03
04
Experience
THE MILLY CLUB
The thing that has to change for your business to move into the millions is
you.
You’ve sensed it, but I’ll say it:
You’ve done what very few founders are ever able to do. You’ve built an incredible, successful online business. But now, you have bigger goals and a different vision for the business you’ve built.
That means your offers, messaging, team, and systems all have to support this new vision in a new way.
I will help guide this new way of thinking, and the founders beside you will help process the honest, hard work of changing the way things have always been done.
And that takes undoing the thinking that got you here and adopting a bigger, more focused way of thinking. That is the true work of The Milly Club.
Amy
It’s the bridge to a million-dollar business, but more importantly, to a better version of the woman leading it.
The Milly Club is designed for female founders selling online products, earning $500k or more annually.
I've been challenged to evaluate how I look at things and expand my vision for what I can do through [my business]. I don't know that I ever would have considered 10x-ing my business if I wasn't a member.”
“The #1 thing that I've experienced as a member of The Milly Club is an up-leveling of my thinking.”
—Ellen
Frequently Asked Questions
This is NOT 1:1 coaching, this is group coaching.
I only take two 1:1 coaching clients a year at $100k a piece. 😮💨
So for over 80% less, you get my input AND the power of group-think, group feedback, and every voice contributing to your problem and your solutions.
I WILL be leading every group coaching call, in our private Slack channel sharing my input, and we get 4 days together as a group LIVE in Franklin, TN.
So it’s NOT 1:1 business coaching, but you still might be sick of me by the end of 6 months. ;)
No sweat! Every Club call will be recorded and uploaded to your Resource Center for you to catch up on later.
The only thing that will NOT be recorded is our live 2-day events in Nashville.
Only you, the business owner, can participate in the Milly Club, including calls, Slack conversations and the two live events.
Team Member Access
Team members may use the primary member’s login to access the Hub for internal business use. This includes access to call recordings, the Milly Method, and additional program resources, including the Calibrate Collective content. This access is intended for team members who are helping implement what the member is learning inside The Milly Club.
No. Each event itself, as well as meals during the events, are covered! But travel, accommodations, etc. will be at your own cost.
So glad you asked! 😉
Our first event will be held on July 15-16, 2026, in Franklin, Tennessee (just outside of Nashville).
Our second event will be held on November 11-12, 2026, in — you guessed it! – Franklin, Tennessee.
We will send out more details like venue, schedule, etc. to members closer to time.
- Currently have an online business with an annual gross revenue of $500k or more.
- Have their eyes set on reaching – and sustaining – a million-dollar online business (and beyond!)
- Sell or plan to sell information products (courses, masterminds, memberships, etc.)
- Give as much as they take in a group setting.
- Take their business seriously and are proud to be making good money.
- Believe women deserve a bigger voice and a seat of honor at the table and are willing to stand up to usher that in for the next generation.
- Someone who only takes and is unwilling to generously give back to the group.
- Someone who wants all of my time and attention without equally embracing the wisdom, experience, and feedback of the other women. (This Club is not only about me teaching and guiding. It is meant as a group program where we all support each other.)
