The “Old Way” Of Creating Digital Courses Doesn’t Work. Here’s What’s Replacing It
If someone told you digital courses are dead, I get it. I've heard that too. But here’s the truth: the old way of creating digital courses? Yeah, that’s done. But the new way is more powerful, more profitable, and honestly…way more fun!
In this episode, I’m breaking down the shift I’m seeing in the digital course world and sharing why I’m so excited about it. With AI tools everywhere and information at everyone’s fingertips, your audience doesn’t need more content. They need you. Your voice, your story, your guidance.
I’ll walk you through exactly what it looks like to create a course that actually improves lives (and yes, makes you money in the process), how to use AI as a tool without losing your magic, and why your point of view is the most valuable asset in your business.
If you’ve been sitting on a course idea or wondering how to make your current one stand out in today’s market, this is the episode you didn’t know you needed.
HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:
1️⃣ People Aren’t Buying Your Course for the Info – Your audience doesn’t want a content dump. They want clarity, a trusted path forward, and someone to help them cut through the noise. (P.S. That’s you!)
2️⃣ Your Point of View Is the Reason They’ll Choose You Over Anyone Else – The most successful courses are rooted in personal experience and perspective. That’s your edge and no AI tool can replicate it.
3️⃣ AI Is a Tool, Not a Voice – When you lead with your stories and lived experience, AI becomes your assistant, not your replacement. Learn how I use it to sharpen my content, not water it down.
RESOURCES MENTIONED IN THIS EPISODE:
- Slow sales? It’s not time to throw in the towel, it’s time to get strategic. Get my free guide, 5 Reasons Your Online Audience Isn't Buying (+ The Template To Fix It), to figure out what missed the mark and exactly how to fix it.
- Hop on the Digital Course Academy waitlist: amyporterfield.com/dca
- My weekly behind-the-scenes newsletter: amyporterfield.com/newsletter
- Devlin Peck’s e-learning market insights: The eLearning Market Size and Trends in 2025
- Ryan Levesque’s Digital Contrarian newsletter: ryanlevesque.net/the-digital-contrarian/
MORE FROM ME
Follow me on Instagram @amyporterfield
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