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I'm an online marketing expert and New York Times bestselling author who helps entrepreneurs like you build online businesses.

Episode 75: Stop Handing Your Next Hire a To-Do List

September 1, 2026

How to Attract A-Players as Employees

Every quarter I open the books. My team sees the revenue, the profit, all of it. Most founders assume their people would head for the door if they saw the full picture, and mine treat those numbers like they belong to them.

None of what keeps great people costs you a dollar. It comes down to four things: how you bring someone in, how much you let them own, how clearly they see where the business is headed, and how you treat them on the way out. I’m giving you all four, including the ownership shift that stopped me from doing my executive assistant’s job with extra steps, how quarterly rocks get set from the bottom up, and the two-minute Monday check-in that catches burnout before it becomes a resignation.

Your culture is shaped by how people leave. My former marketing director left to focus on her family and came back years later as a coach inside Calibrae. Your team is watching how you handle those moments. The team you’ll have in three years is being shaped by how you lead the one person in front of you now.


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In the last 16 years, I've quit my job, started and scaled my own business to $120 million, become a New York Times Best Selling Author, and taught over 100,000 students how to build a business they love. I've learned more than a thing or two and The Amy Porterfield Show is where I get to open my playbook, yearbook, and entrepreneurial diary to share them with you!

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