How to Get Found on ChatGPT Before Your Competitors Do

A complete stranger asked ChatGPT how to explain binge eating to their partner. ChatGPT recommended one woman's podcast. That stranger listened, fell in love, and showed up to the consult call already knowing the price and ready to sign. She made $3,500 from a conversation she wasn't in.

This is what's happening in search right now. AI tools are recommending specific businesses by name, and the ones getting named figured this out first. Most of your competitors haven't.

Rachel Lindteigen spent 25 years in marketing, Fortune 500s and ad agencies, before building a business around one question: how do small businesses get found? She teaches course creators, coaches, and entrepreneurs how to show up in both Google and AI search. She's also a member of my Momentum community, so she came into this conversation with receipts, not theory. One of her students found a single keyword, optimized her homepage around it, and made $150,000 in six months. Another earned $27,000 in new client sessions in five months, just from having the right content on her site.

In this episode, Rachel walks you through how AI tools decide which businesses to recommend, how to find the right keywords, what optimization actually means in plain English, and the three mistakes keeping most online business owners invisible. She also gives you a clear starting point no matter where you are. And if this has always felt too technical: Rachel is a journalism major who doesn't code and figured it out anyway. This episode is her doing the same for you.

The window is open. This is where you start.

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RESOURCES MENTIONED IN THIS EPISODE:

• You’ve built something real. A business making $150K to $500k annually, an audience, and offers that work. But revenue still feels harder to predict than it should. The Revenue Consistency Formula is a free live training for established female founders who have built momentum but are tired of inconsistent results. In this training, I'll teach you how to turn scattered marketing effort into predictable revenue. Ready to build that system? Save your seat here.
• Etched Marketing (Rachel's website)
• Marketing for Entrepreneurs Podcast
• Rachel Lindteigen on Instagram
• ChatGPT
• Claude
• Perplexity
• Yoast SEO Plugin
• WordPress
• Squarespace

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HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ AI Search Is Recommending Specific Businesses by Name, and Yours Could Be One of Them — When your ideal client asks ChatGPT a question in your area, those tools recommend specific businesses by name. Getting named comes down to one thing: content that directly answers what your clients are already asking, in their own words.

2️⃣ Content Strategy Comes Before Optimization, and That Order Is Everything — The most important SEO question is strategic: what is your ideal client searching for? Answer those questions first, then optimize for findability. Most business owners do it in reverse, and that's why the results never come.

3️⃣ The Keyword You Haven't Found Yet Might Be Worth More Than Your Next Launch — One of Rachel's students found one phrase, optimized her homepage around it, and made $150,000 in six months. No launches. Finding the right keyword is a learnable skill, and for the entrepreneurs who do, it quietly changes everything.

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MORE FROM ME

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