How to Run a Promo With Something You've Already Built

You can bring in meaningful revenue this Black Friday without building anything new. Up to 70% of Black Friday search volume happens before the day itself arrives, according to Reflect Digital's analysis of Black Friday search trends, so your Black Friday planning starts in August.

You take one offer you've already created and sold, and you give it a reason to sell during the holidays. I walk you through choosing which one and the three ways to package it.

Last year my team sold a planning session at $197 and shut it off the Wednesday before Black Friday on purpose. Both reasons are in the episode, along with the one decision I'd take back. This can close a revenue gap before December 31.

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RESOURCES MENTIONED IN THIS EPISODE:

• You're a multi-six-figure female founder with a coaching, course, or membership business, so you've already proven the model works. But your revenue stays unpredictable because your offer, your messaging, and your lead gen are each built partway, and no amount of effort makes up the difference. My Live Free Training shows you which one is costing you the most right now. Save your spot.
• The Milly Club

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MORE FROM ME

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