Transcript: How to Use Social Media to Sell (with Laura Roeder)

May 23, 2013

AMY  PORTERFIELD:   Hey there! Amy Porterfield here, and we are on episode #10. Why am I so excited about that? Well, when I learned how to podcast from my friend, Cliff Ravenscraft, he would always say, “Do your first 10 sessions and don't be too critical of those first 10. Just get them done, stay on schedule, and make them really great. And THEN you can start to see where you can improve and make things even better.” 

So I've been trying not to be too critical on myself with these first 10 sessions. But I appreciate you hanging on and listening, and they're only going to get better from here, but I feel like I've just hit a big milestone with 10 sessions under my belt! 

Thanks for being with me, and today is all about social media and selling. I have a very special guest: Laura Roeder of 

Laura was one of my very first social media mentors a few years back. I have a funny story–I'm pretty sure I told her, but when I was still working with Tony Robbins, for about a good year I thought about what I would do if I branched out on my own. Like most people in the corporate environment, I didn't just jump out and do it. It took me a little while to get the guts to actually move on and start my own business. 

In that first year, I actually would study as much as I could about social media and find out who's really doing it great and model their strategies and find out about their business model. I purchased a one-on-one session with Laura–this was literally about three years ago–and I wanted to learn about how she built her business with social media. 

She was really cool! She was really wiling to just tell me all of her secrets and behind- the-scenes of how she built her business. 

I paid for the session, but it happened to fall during the workday. It was at a lunchtime period, but it was still while I was at work with Tony Robbins. (I hope he's not 

listening!) So with that I was PARANOID that someone would hear me, because I was not ready to tell anybody about my new plans. I wasn't even sure if I was going to do it. 

I snuck into this abandoned office on site at work, and then I hid under the desk so no one would hear me. Listen, the walls were a little thin over there! I did my very first call with Laura hidden under a desk at the Tony Robbins office. Pitiful, I know, I'm kind of embarrassed to even admit it, but again I was paranoid and I wasn't sure what I wanted to do, so I didn't want anyone to know my plans just yet. 

That call really was a springboard for me. I got excited after that call and I knew this was what I wanted to do. I'm guessing about six months after that, I started to put all the wheels into motion to create this business. I'm so glad I did because it's the most amazing experience I've ever had in my life to create this business and get to work with all of you. 

Thanks so much for being here today! 

Today's session is all about selling with social media. The reason I brought Laura on is because she is a master at selling with social media. She does it in a way that's incredibly inviting, not too spammy or aggressive, and she has some raving fans that just can't get enough of everything she puts out there. 

I'm delighted to introduce you to Laura today if you've never heard from her before. If you already know Laura, she's going to share some really great content today. Hopefully some of it will allow you to add even more value to your social media strategies. Let's jump in. 

Laura, thanks so much for being with us today! I really appreciate it! 

Laura: Thank you! I'm very very happy to be here and get to chat with you. 

Amy: We have a lot of good stuff to cover! First, before we get into all of the good social media stuff, I would love for you to tell everybody a little bit about how you got your start, where you came from and what you're doing now. 

Laura: I've been running this business I have now doing social media and online marketing training for a few years. Before that, my very first business was as a web designer when I lived in Chicago. Talk about selling that to not scale at all any way! Not [inaudible] different tools like social media. 

Back when I was a web designer–I think a lot of people can identify with this–I got all of my clients through networking events. I spent so much time going to the local chamber of commerce events, hustling, handing my portfolio…I remember spending so much time waiting for the bus in freezing Chicago! 

Amy: Oh, that's miserable! 

Laura: It's a blizzard, I’m trying to go to the networking event or to try to go meet with my clients so I'm trying to dress nice, but no one wants to wear heels in a blizzard. 

Amy: [laughs] No! 

Laura: I think some of those experiences are really what lead me  to  be  really interested in not just social media, which is always been a passion of mine, but how do you use these tools to make a business successful without having to stand in a snowstorm? That's, I think, what we’re really going to talk about today–how to use these leveraged, scalable tools like social media to actually make sales for your business. 

Amy: Definitely! Let's just kind of start at the top with the–I wanted you to come on the show because I feel like you have had massive success at producing sales with social media. This is an area that a lot of people struggle with. Why do you think there's such a disconnect between selling and social media? 

Laura: I find that people are way too far on one extreme or the other. If you're listening you can see which camp you fall in. 

Some people are absolutely terrified to talk about your business on social media! A lot of the people that come to me are like this. I imagine it's the same for you, where people will say “I don't want to see spammy, I don't want to seem pushy.” They'll have this great following on Twitter or on Facebook but they're never selling anything because they're worked about coming across as too pushy, too sales-y, too spammy. 

The other group of people are kind of on the other extreme where they're just selling, selling, selling on social media and they think “Oh, I don't want to waste my time chatting with people or doing this relationship stuff.” But you really have to do both. You have to deal with the relationship and the chat and the engagement AND you 

have to do the selling. I find that people have that disconnect because they're way too far on one extreme or the other, and they need to find that middle ground. 

Amy: So very true. Give me some examples of what that middle ground might look like for some people. 

Laura: The first thing you have to remember is people are following you because they want to hear about your business! I think this is so easy to forget. It's so funny when someone says “Can I post about my promotion on Twitter?” is a question that I get a lot. “Is that allowed? Can I do that?” 

I say “Of course you can! Because why else would they be following you on Twitter if they didn't want to hear about your business? Why would they like your business' Facebook Page if they didn't want promotions?” When you look at yourself as a customer, you love getting promotions from your favorite brands! 

That's the #1 thing you're looking for when you sign up for a retailer, when you sign up for their email list or you like their Facebook page, you're after that coupon, after that discount code. So absolutely post your promotions on Facebook and on Twitter. That is the appropriate place for them. 

Amy: Okay, good. Definitely. How about–you teach these really cool strategies. You call them under-the-radar strategies. What are those? 

Laura: Under the radar selling on social media. Under the radar selling is how you can see these little sales messages into your social media status updates. Here's what that looks like. 

I always say pretend you're having lunch with a friend and a friend asks you “How's business going?” When you describe your business, you are telling your friend that you got a new customer that you're really excited about, that you're developing a new product or service or that you have a new promotion come up or that the last one did really well. These are not pushy, these are not sales-y. You're simply telling your friend what's going on. 

That's the kind of under-the-radar selling that works really, really well on social media. Sometimes, like I said, you do want to just link straight to the promotion and say “Hey we're doing buy one, get one free, here's the link.” And sometimes you might want to write something that's a little bit more under the radar, that's a little bit more sneaky 

saying “Wow, I can't believe what an amazing response we've gotten to our latest buy one get one free promotion! Here's a little quote from a customer about how excited they were to get something for free!” and then you put a link back to your promo. 

Or it can be just as simple as talking about what you're doing in your business. I could say for me “Hey, I'm recording a podcast with Amy Porterfield in half an hour! I'm really excited about that! It's all about selling on social media.” So that shows people ‘okay, Laura gets to be on this very prestigious podcast,' so that's going to impress them of course! They get to see that I’m an expert on selling on social media, that I’m an expert enough that people are interviewing me. 

These are all things that drive sales toward my business, and it's a very natural way to talk about them online. You're talking about what you sell under the radar instead of directly just saying “Here's my product, buy it.” 

Amy: You actually do that so well. I've really learned that strategy from you and it's such a great way to build relationships with people. You said it's under the radar. They're not looking at it like “Oh, she's bragging about being on the podcast or whatever.” They're like “That's really cool!” and they're learning from you so I’m sure they're thinking “I need to think about what other podcast I can be on or  be interviewed.” So I feel like you're teaching through all your posts as well. 

Laura: Absolutely. That's what people are interested in hearing about for your business. 

Amy: Definitely. How do you feel about–you mentioned selling or promoting on, let's say, a Facebook Page directly to a sales page. Versus, let's say, you do a webinar or a teleclass or something like that. Do you have a preference as to how you promote these different things on social sites? 

Laura: It's a really, really good question. What I've found is that it's really a difference between people who are new to you and people who are already in your audience. I haven't had much success driving new people straight to a sales page. People usually need to get to know you a little better. They're usually not buying right on that first contact. The first time they hear from you. 

Facebook ads, for example, when I'm running a Facebook ad and I'm running it to a sales page, I only show that to people who already like my page. Because if they've clicked Like, they've at least come across me once, they already know who I am. I find 

that sometimes if you have your ad set up right, you can make sales directly from Facebook. Again, that shows–you can obviously link to your sales page direct from your Facebook Page, not from your actual page, because everybody there has already liked you. 

Amy: Good point. 

Laura: They're already familiar with you. However, if I'm trying to draw in new people– let's say I'm running an ad that shows to people that don't like my page already, then I always send them to some sort of lead gen thing. A free report, a free webinar, so they can get to know me. After they know and trust me, then I can show them what I have for sale. 

Amy: You just reminded me of something. You're really good at a lot of different social media sites, meaning you use them all really well. I focus mainly on Facebook but you do a lot of work over on Twitter as well, and of course you use YouTube and all the other good social sites. 

When we're talking about list building–because I know you also believe in email marketing. So once you get those leads, then leading them to a sale becomes a lot easier when it's a quality list. How are some ways you used social media to grow your email list? 

Laura: To me, the most important way to use social media to grow your list is simply to post to opt-ins. So post materials that are collecting email addresses. That could be a free report, it could be a webinar, whatever it is for your business. But it's a landing page that is there to collect email addresses. You should schedule that in your social media so you're posting that link over and over again. 

Something that is really cool about social media is that if you're following  best practices, you are growing your following organically all the time. I was just on Twitter a minute ago, I go on my mentions page, I see that I have six new followers, right? Those are people that likely have never heard of me before, they’re people that are totally new to my world. They haven't seen my webinars, they haven't seen my opt-ins. 

This is a mistake people often make, is they do–webinars are a great example. They do something like a webinar, they have a great promotion, they get a lot of new people on their list, then they don't do anything with it after that. I've put all my webinars up as recordings after the fact. You can just opt-in and you can get it as a recording. 

I schedule those links in social media. A lot of people just do it once, they never link to it again. If you have a webinar that works really great for list building, people opt-in to see that webinar. Then schedule it on your Twitter, on your Facebook, whatever. Maybe once a month you have a little status update that says “Have you seen my webinar about selling on social? Here's the link!” You have it scheduled, you have it going out automatically. You constantly need to be leading people from social media to these pages where they're giving you their email address. 

Amy: Such a great point, because people are seeing your posts at such different times of the day! When you post once on Facebook, I can guarantee you not many people are going to see that. Posting consecutively over a period of time and scheduling it–I think you, I know you are a firm believer in scheduling posts across social sites, and when you don't you're just going to forget. It's not going to be something that you do on a consistent basis. 

Really smart strategy to schedule those posts, but be strategic in the post you're scheduling and do things such as the replay of a webinar where you're sending it out at different times of the day on different social sites to be growing your list all the time. Great point there. 

I was on a webinar all about selling on social media. You did this webinar not too long ago, and on that webinar you introduced something to really understand how social is working for you. It was Google Analytics and something about social value. I have to admit, I had never even seen it before, didn't even know it existed. Can you talk a little bit about that? Because I think this a tool that people can start to see what’s working for them when it comes to social media and selling. 

Laura: absolutely. It drives me nuts when people say “Oh, social media is great but you can't really track it. You can't really see how it's working.” 

Amy: You hear that all the time! 

Laura: That's so crazy! Yes! I don't know why it's such a common myth. You can see exactly how social media is working. You can see exactly who is coming to your website from which social media site, how long they're spending on your page, what they're buying. 

What you're talking about specifically, there's this whole area of Google Analytics, this hidden gold mine. It is new, I think that's why a lot of people don't know about it. 

Amy: Oh, okay. 

Laura: But if you go in your analytics account, it's under your traffic sources. Under your traffic sources you'll see something called social, and under social there's this entire section of pages and data that's all about what people are doing once they come to your site from the social media site. 

One example is there's something on there called landing pages, which shows you when people come from social media, which pages do they come to first? Which basically shows you what are people sharing on social media? 

By the way, you'll be surprised what people are clicking on. Because it's not just blog posts. When I look at this on my site, I see a lot of blog posts, but I see a lot of opt-in pages like we were talking about earlier and I see sales pages for my products. People do click on that from social media and people do share that when that's compelling. 

The social value thing, in particular, is really, really interesting. To make social value work you will need to set up eCommerce tracking in Google analytics. Which sounds a little overwhelming, you are going to need a little tech support on that one, but it's one of those things, once you set it up now you have all of your financial data on exactly how much money social media is making you. 

The social value thing actually shows you how, in real dollars, how much you've made from people who came to your site via social media. Either directly, like the last click was from social media and they bought, or if social was a part of their journey in making that sale, which is more common. 

Amy: Oh my gosh, this will paint such a great picture as to what's working and what's really not working in your social media strategy! 

Laura: You can see exactly what's working! I have mine open right now while we're talking. I see that I get so many more sales from Facebook than I do from Pinterest, for example. For a small business, we have to be picky about how we spend our time. We don't have this “we're going to devote five marketing people to Pinterest and five to Facebook!” It doesn't really work that way. 

It's really important to make these data-backed decisions. And it's such  a  stress reliever because I know so many people think, “I have to be on all the sites.” You really don't have to be on all the sites, and now you can look at this data and  prove to yourself “Okay, out of my social sales–for me 80% are coming from Facebook, and only 

1% are coming from Pinterest. It probably would be smart just to spend my time on Facebook.” 

Amy: So very true! I get the question asked all the time. “How do you manage your time so that you're across all social media sites?” And I always say “I'm not.” I really focus on Facebook. Twitter I do a little, and YouTube. Pinterest I haven't gotten into, and Google+, my audience just isn't spending time there based on the data. 

This is such a great lesson for solopreneurs and entrepreneurs that have small teams like us, or those people that actually work as a social media manager in their job and they're constantly being asked “What's the ROI here? How are you spending your time? Where are 

you spending your time online?” This data is going to show you where you should be spending your time and what's working. 

Laura: Yeah. I want to add things like signing up ecommerce tracking. It might be a little more difficult than just posting an update on Facebook, but I always say “even if it took you a whole week, wouldn't it be worth it? Even if you had to sit down and do nothing else for a week–which clearly is not the case–now you do it once and for the rest of time you have this incredibly compelling data tying the dollar amounts back to the social media sites.” 

Amy: Yes, and now there's probably 20 videos out there right now telling me how to do it. There's always going to be some free content out there to show you, especially with Google Analytics. It's such a popular tool anyway. 

You're right, though. If it's going to take you all week, just do it, because then it's set and go. 

Laura: Exactly. 

Amy: I love all the tools that–I know–Laura is a master at systems. We’re going to have to have you on the show again just to talk about systems because that's really what I'm always following. Whenever you have a system, whenever you have a process, I'm like “How's Laura doing it? I've got to figure this out.” This Google Analytics, I think most of us have it but I'm pretty sure 90% of us have never even looked at this social value area. Really good stuff. 

One of the reasons why I also wanted you on the show was because when I went to the webinar, you taught something in that webinar that now I’m a little bit obsessed with. It's called the Golden Page–that's what you call it, right? The Golden Page? 

Laura: Yep! 

Amy: It was such a cool strategy that anybody listening can completely apply this to your business. I have no doubt it's not too hard, but it's something that's often overlooked. Tell us what it is, but let's start from the top and explain to people how they can created it and what it does for their business. 

Laura:  Yeah. Let's start with the whole Golden Page process from social media. This ties back to exactly what we were talking about before. This really, by the way, spells out how you can make sales directly from social media. 

We've talked about–we were just saying how important it is to put those links to your opt-in pages on Facebook, on Twitter, on Pinterest, wherever you are, you want to link back to those pages that are capturing an email address. 

Here's how the Golden Page works. Let's go back to the example of a webinar opt-in page, but don't get overwhelmed if you don't do webinars, this can be anything collecting an email address. It can be get a free report, sign up for my newsletter, whatever that looks like for your business, where you're collecting an email address. 

The Golden Page is the page that comes up after they put in their email. That's often called the Thank You page, right? They've put in their email, you're saying “Hey, thanks for opting in, this is the Thank You page.” 

Don't make it a thank you page, make it a Golden Page instead! The reason it's called the Golden Page is that you make an offer right on that page. And what works really well is some sort of big discount, some sort of bundle. This is great for the business owner because these pages are hidden, right? 

You only see it after you put in your email address. It's not publically available on the Internet. You're able to give these big discounts that you couldn't give on my normal website. You don't want to give away your product half-off all over the web, but these are hidden pages. So you're able to give this one-time offer to [inaudible] And you should point that out on the page. You'll only see this offer on my page, this is not on 

my website, this is not anywhere else. It's an opportunity for some genuine scarcity which, if you sell online programs, can sometimes be hard to find. 

On the Golden Page you say “This is a one-time offer” and you do a big discount, if you have a service you might want to do something like a one dollar trial for the service. And you will find if you have a good offer, you might need to play around with your offer, you will get a certain amount of people that will always take that offer. Because they are excited to hear from you! 

They just gave you their email address, so you know that they want what you've got. They give you your email, and they say “I want to learn more about your business.” This is a way to tie social directly to sales. You post on your Facebook page the link to this opt-in, they go to the opt-in, they put in their email and then they get to the golden page. They're going directly from your Facebook status update to that golden page and making probably their first purchase in your business. 

Amy: Okay, so I've got some questions for you. This is such a great strategy like I said. Anybody listening can find a way to incorporate it into their business. 

When you say a hidden page, for those people that get a little confused with the techie side of things, it's hidden in the sense that there's a url that you haven't put out there, and it's probably like “” or something like that? 

Laura: Exactly! 

Amy: It's not hidden in the sense that if I copied the link to that, I couldn't give it to a friend. And I tell people that only because–you don't want to make it complicated. One thing Laura does really well is keep it simple. Most people are not going to share that. You're not going to put share buttons on your Golden Page. You don't necessarily want to drive tons of traffic to it like you said. It's an exclusive offer and you want people to feel like “Ooh, I just landed on something pretty cool that not everybody is going to see.” I think that exclusivity makes it pretty cool. 

Also–I have a question. I do webinars all the time. Let's say I was going to do a webinar on Facebook advertising. At the end of that webinar that people are signing up for, I was going to sell my ads program. Would I after the thank you page, before they even see the webinar, would I sell my ads program, or should I wait to sell that one on the webinar? How does that work? 

Laura: I've found that you actually get a lot of success doing the exact same offer that you would do on the webinar. I would do the same offer. I would offer your Facebook Ads program, because if they're opting in for a webinar about Facebook Ads, clearly they're interested, right? This is a problem, a very active problem they have in their business. And think about the mindset when someone's opting in. 

When someone's just opted in, they've made a decision to take a step toward solving this problem. You know this is hot on their mind, because they saw the page that says “Oh, ads! Ads have been so difficult. I need somebody to tell me about ads. I'm going to put in my email so I can learn more about this.” Well, then, if there's an offer where they can get everything they need to make their Facebook ads successful, it kind of makes sense that they might go for that offer. 

What's interesting about webinars in particular, because I've also used this strategy for webinars–I literally give the exact same offer. If it's a discount, you know, I'll give the exact same discount on that thank you page and on the webinar. Some people will take it in one place and not the other! You know, you'll get a certain amount that take it on the thank you page, and then you get those people that take it in the webinar and you think “Why didn't you take it on the thank you page? You already saw it before!” But they need a little more. You know, maybe they don't know you yet. They want to hear your talk, see that you have good information to offer. Maybe the ones taking it right away, they already know you, already trust you. 

Or maybe, again, they're not paying that close of attention. This is why you have to post things over and over again. Maybe they just skipped it! Maybe they didn't look at your golden page, but they saw the same offer on the webinar. 

Amy: So true! I think you just never know what people are thinking in the moment. I do think that you make such a great point that if they see that offer, they might not be ready to take it, but some people need to warm up to it. So if they see it and then you talk about it on the webinar, there's a connection like “oh, yeah, I know what she's talking about. I already saw it before.” So there's this weird connection, I think, that you make. 

Tell me, I want to get really specific about this page. Is it like a regular sales page, where you might have a sales video and some sales copy and a buy button? Is it the full-out sales page? 

Laura: I usually have mine a little shorter but you can do it either way. You can just– you can literally just copy and paste your entire sales page on that page. You do want to put something little at the top, because–remember what your prospect is thinking. If they've just opted in for a webinar, they get to the Golden Page, you do want to put something at the top of the page that says “Hey, thanks for opting in, you're all signed up for the webinar!” Don't forget that bit, or they'll just get confused because they'll think you just redirected them somewhere totally different.” 

Amy: Great point, okay. So make that connection right away. 

Laura: Exactly. Make that connection right at the top of the page. And then I usually don't put my full sales page. I put something that's more–that feels like an ad for the special offer. Just telling them exactly what the special offer is, doing a very brief version of what's included in the program. 

You know, this is another point that explains why people take from the Golden Page and why people take on the webinar–maybe they don't really understand what you're offering on the Golden Page. They need that longer explanation that you're going to give during the webinar of exactly what the program is. 

You can, you know, this is a great area to test different things! But I usually do a pretty short and sweet “Hey, this is a special offer. You get this program and a discount.” Assuming that they either already know what the program is or they're going to do their own research if they need more info, which people can always do, right? If they think “What is this?” They can go Google it, they can read your full sales page. But I like to do something shorter there. 

Amy: OK. This is such a great strategy so I kind of want to make sure that everyone really understands how it goes. You build your opt-in, whatever it be. We like webinars, but like you said it could be a free report, eBook, maybe a three part video series of a training someone puts together. You build your opt-in, your opt-in page, outside of any social media site. People opt-in. They then go directly to–what happens is, you put your name and email in and the screen basically changes. Now you're taken to a page that's about this offer that Laura is talking about. 

Now you could essentially get a sale right away. Maybe if they buy right then, they won't come to your webinar because they feel like “I signed up and I got exactly what i needed.” Or maybe they will come to the webinar. There's just–you never know, and I 

Think you're so right. There's a lot of experimenting here just to make sure you have the right combination of what you need for this whole process. 

Laura: Something else I would add is something is always better than nothing. This is a big one of my philosophies. I know a lot of people listening to this might think “I just have my newsletter.” That's fine, that's great. That's a great place for this. Put a golden page on that page they get to after they sign up for your newsletter. 

Maybe you're thinking “I don't have a special discount or a special offer.” Even just put your full price thing that you sell. It's probably not going to be as successful as if you gave a discount, but at least you're giving people an opportunity to buy from you. You're serving it up on a silver platter and saying “Here's what I have to sell, does this meet your needs, yes or no?” Often we don't do that enough in an online business. Just put our products and services in fort of people over and over again. 

Amy: That's such a great lesson. We started out in this whole thing, most people or a lot of people at least are really hesitant to put their products and services out there and tell people what they have. 

If you take nothing else from this session, at least remember that it's okay to promote, it's okay to talk about your programs, products and services on social media sites, but I think 

one of the best lessons here is really think about that under-the-radar strategy that Laura talked about, where you're just having a conversation with a friend and telling them what you're working on and what you're excited about and what's going on behind the scenes. 

People love to see what you're doing behind the scenes. That always works so well. There's a lot of ways just to talk about your programs, products and services and sell them. I had a client the other day that we were building an opt-in page for her and she said “Okay, I'm not going to really tell people about the opt-in page for a few weeks because I'm new on Facebook and I just need to build up my likes.” 

And I said “Why wouldn't you want to tell them about a free giveaway you have?” She wasn't even selling anything! There's just this weird mindset that you don't want to be too pushy. Which is great, because we don't want you to be too pushy, right? But there's just–you've got to really think, I think it all comes down to mindset to think about “Hey, I've got something of great value that could make your life easier.” I think you need to look at it a different way. You see what I’m saying there? 

Laura: Absolutely. I mean, you brought up a great point about “Oh, I need to build up my audience first.” That's another really common thing that I hear. But the people that are there, they like you now! You know? The 30 people that you have on your Facebook Page, they're there because they were interested in your business. I always tell people “Don't think of it as a number, don't think of it as a list. Imagine that they're actual humans in a room.” 

I have a very successful business, and even if I do a free meet up or something like that and I have 25 people show up? That's a lot of people! If you have 25 real humans on your list or 25 likes on your Facebook page, those are real people. You'd be very excited if they showed up in a room and wanted to hear about your business! 

Amy: YES! Great point! I mean, get excited about those numbers! 

I think another thing we all have to remember in social media  is  don't  compare yourself to anybody else that–especially those that have the big numbers. They started right where you’re at. I love that. Next time you look at your numbers and you think “Oh, I don't have enough Facebook fans.” Think about all those people at your home right now sitting in your family room. That's such a great point, though. That would be really exciting if all of those people were there to show up and listen to you. That's essentially what they're doing there on that social site. 

Laura: Absolutely. 

Amy: I love that. That's such a great way to wrap it up. Just to think of be appreciative of what you have and treat those people like they are golden to you! Speaking of the Golden Page, treat your audience like they're golden as well! 

Thanks so much Laura for being here today. We definitely learned a lot. A lot of strategies we can put into play so there's a lot of things we can experiment with. I really appreciate it. Where can people find you online? 

Laura: They can find me at It's my website. LKR on Twitter and LKRSocialMedia on Facebook. 

Amy: Perfect! Definitely make sure you go say hi to Laura. She's got a fantastic blog, lots of content there all about social media. Make sure you go check that out. Laura, thanks again for being here. I really appreciate it. 

Laura: Thank you so much! 

Amy: Take care. 

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