Online marketing tools for small businesses at every stage
My
(Psst... I use them too!)
I researched and tested (or created what didn't exist) so you don't have to.
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Best
My Commitment To You Is That I Will Always Go First
I experiment with what works and what doesn’t and then report back with honest recommendations on what you need (and when you need it) so you can create a profitable business you absolutely love.
The Trick Is Knowing The Right Ones To Use At The Right Stage
because there’s nothing worse than software sitting unused on your digital desktop, am I right?
the 3 main stages of tools are:
Stage
When you’re just starting out, your main focus should be on building your platform, creating consistent content for your target market and growing your email list.
Tools to Start Your Business
Stage
At this stage in your business, one of the smartest decisions you can make is to create a digital course. Not only will it set you up as an expert, but it’ll allow you to move away from the one-on-one services, which are hard to scale.
Stage
At this stage in your business, you can start to scale by documenting your processes, recovering lost payments, and learning how to deliver valuable, profitable webinars to sell your programs and services. Once you learn to do webinars, the sky’s the limit!
Tools to Grow Your Audience
Tools to Create A Scaleable Offer
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If you’re managing affiliate partnerships, Rootabl is the platform we trust. It makes tracking, payouts, and partner management simple, seamless, and stress-free so you can focus on strategy, not spreadsheets.
Crystal-clear podcast recordings without the tech headaches. I use Riverside to record high-quality audio and video for every episode, even when guests are halfway across the world. It’s reliable, easy to use, and gives you studio-level sound from your laptop.
This is the platform we use for our lead generation quizzes!
Interact makes it really simple to make quizzes that integrate right into your email software.
This is the platform my own website is hosted on! Showit makes it so stinking easy to build a professional website that attracts the right clients and helps you stand out. Get your first month free with my special offer code!
ScreenFlow is a powerful, easy-to-use screencasting software. I use it to record the contents of my screen when I create courses and train team members. You can also use ScreenFlow to capture video from your webcam and audio from your computer and external mic.
This tool is a simple-to-use screen capture and screen recording app. Use it to train new team members, to quickly troubleshoot tech issues (show service people problem — they like this better than when we non-techy folk try to explain it in plain English) or to reference something visual in an email.
Slack is a communication tool that can literally eliminate the hassle of having to go back and forth via email with your team. It allows you to keep in touch with everyone — and it even connects to other tools you use, so you won’t have to switch between apps. A word of warning: stay focused in Slack by keeping topics separate, setting up private communication channels and archiving channels that you don’t use.
MotionMail allows you to add dynamic countdown timers to your sales emails. Incorporate an element of urgency in your promotions to train your audience to act fast. This tool will help you avoid sitting around and worrying about when sales will start coming in.
Embed countdown timers in your emails that are automatically synced with your sales page timers to add urgency and get your buyers to take action, now.
I am a fan of all-in-one tools that allow you to scale without the stress. ClickFunnels is an funnel automation tool that streamlines your promotions. Pair it with Deadline Funnel, a countdown timer that adds urgency to tell your audience they need to act NOW, and sales will start rolling in while you sleep.
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