Transcript: Eliminating Money Blocks with James Wedmore

October 19, 2017

AMY PORTERFIELD: Welcome back to another episode of the Online Marketing Made Easy Podcast. I’m your host, Amy Porterfield, and today I have an  extra special guest. His name is  James Wedmore and back in  the day he was best known for his YouTube and video marketing strategies. 

Over the years he’s really expanded his brand and his latest program, Business By Design, focuses on the systems and processes that you can implement inside of your business to build your foundation as  well  as build out your launches, promotions, and email marketing. 

You  know I love a program around systems and processes so  you can bet that we own that program inside of my own business as well. 

He also has a really cool podcast that is definitely for  entrepreneurs. However, he doesn’t focus on the tips, tricks, and strategies like I do in this podcast. His is very unique and the interview I did with James is already recorded so I’m going to save talking about his podcast until we jump in with James because he does a really good job of explaining how it’s unique from the typical marketing type of podcast. 

Before I get into  the  interview, I  wanted to  mention one  thing. In  Episode #179, if you haven’t yet listened to it, I was incredibly vulnerable about a challenge I’ve had for a long time, a challenge around my weight and my worthiness and self acceptance. Believe me, I almost didn’t record that podcast but then I thought,  “No,  I  think  this  is  a  conversation  that  we need to have.” 

In that conversation I  talked  about  worthiness.  Funny  enough,  I  know there are no coincidences, shortly after I  recorded that episode I  recorded this episode with James. Still, that central theme of worthiness came out. 

We’re talking about money in  this episode but there’s a  big conversation we’re having around the fact that I  believed for so  many years that I  had to work really, really, really hard to make good money. I think that’s from my roots (from my dad, especially). 

We talk about that in this episode and I think there are a lot of parallels between the conversation here and the conversation I started  back  in Episode #179. I don’t think, again, that is a coincidence at all. I think this is an important conversation we need to have  around  money  and  our mindset and any blocks that are keeping us from making a lot more of it. 

Believe me, there are blocks that all of us have that we need to  really recognize and move past. So that’s what this episode is all about. I  won’t make you wait any longer. Let’s go ahead and jump in. 

Amy: James Wedmore, Welcome to the show. 

James: Welcome back to the show. 

Amy: I was going to  say,  really this  is  your  second time  but  it’s  been  a long time since you’ve been on the show. 

James: You forgot all about me didn’t you? 

Amy: I didn’t. I promise. How in the heck are you doing? 

James: I’m doing really well. I’m very excited to be here. I know we talked about something completely different than what you’re making me talk about today. 

Amy: This topic is way sexier. I’m loving this topic. 

James: Wait a second. The first topic was sexy too. What are you talking about? 

Amy:  It  was  alright.  But  this  one…James  and  I  have  been  going  back  and forth about this topic and there are so many good aspects to dive into. I think the listeners are going to like this one better than the first so  let’s back it up a little bit. 

You have a podcast. The name of the podcast is… 

James: Mind Your Business, Amy. 

Amy: I love the name of that podcast. 

James: That is the podcast. The Mind Your Business Podcast. 

Amy: Mind Your Business. It’s so good. I absolutely love your podcast. But it’s way different than any business podcast. So talk to me about what the show is all about. 

James: It’s still for business owners. 

Amy: That’s what’s so interesting. I love it. 

James: It started as a passion project. I wanted to create a podcast but I didn’t want it to be like other business and marketing podcasts because you’ve already got the best business and marketing podcast out  there. Why would I try and compete with you? So I wanted something different. 

It really came from…I’m now going into my tenth year doing this. It’s so funny just even having this conversation with you here today because we got a start at a very similar time together. You and I, if  you recall, were both on a very similar journey at very similar times and that’s how we met. I look back on my journey look at how much I struggled. 


Not to toot my own horn or anything but when I got into this industry and found out I could start my own business and be on the internet and all of this stuff I thought I was smart enough. 

I got good grades. I didn’t struggle in school. So I  was smart enough and I have a great work ethic. I can work really hard. Yet  I  struggled for a  really long time, really bad. I was living in my parents’ basement. I was broke and could barely afford…For my lunch I bought the $5 foot long from Subway and I would have six inches for lunch and six inches for dinner because that’s all I could afford. 

A lot has changed and I look back on that journey. Something really came off for me. I wanted to teach the strategy and the steps and how to and that’s something that you do so well. But I felt I was leaving a piece of the conversation out for my students if I  didn’t talk  about  the  other  things that made the difference, the difference that made the difference for me. 

That really came to what I would call a mental, emotional, and spiritual game. If we’re just looking at the action and the strategy and steps I think we’re missing something. So I started this podcast called the Mind Your Business podcast to talk about that stuff, what I just lump into the inner game. 

I have gone into over 100 different topics from looking at  our  core  beliefs, our fears and what fear is (the emotions, thoughts) and the whole rollercoaster of entrepreneurship. But I also noticed,  and  I  know  you’ve seen this too, there is a message that the secret to success is to hustle and work harder. 

I don’t agree with that and I’m very blatantly clear that is not the answer and that is not the missing ingredient that’s it’s not that you’re just not working hard enough. I just don’t buy that. I was working harder than anyone. I think this hustle and work until your eyes bleed mentality is the surefire recipe for burnout. 

We’ve seen too many people that burn out so  I  wanted to  come  with a very different message and I’ve been able to interview some extraordinary 

people and really gain a ton of insight  on  a  different  way  of  running business and a different way of operating internally. 

It isn’t what we call this  crazy  woo-woo  rabbit  hole.  Some  people  are super ready for that conversation and others are not. That’s fine. But that’s really been my mission, to investigate that. 

Amy: I love the approach you take, for sure. Me coming from the Tony Robbins world, you’ve heard him say this so  tell me  if  you agree, that being an entrepreneur is 80% mindset and 20% mechanics. Would you agree with that? 

James: I would. I remember when I first went to UPW, Unleash the Power Within, and he said that. It  was like I  got it  conceptually at  the time but now I get it, get it. If anything I think it’s more than that. I think it’s 90% or 99.9% of that. 

It doesn’t mean there’s the book and the movie, The  Secret. It  came out ten years ago now and it  kind of  became a  movement and then it  was close your eyes, wishful thinking, Pollyanna stuff. 

But I still subscribe to a level of that and then there is some stuff we’re going to get into today to talk about why that doesn’t work. Why doesn’t someone just close their eyes and say, “I want a Ferrari, I want a Ferrari,” then they open their eyes and it isn’t in the driveway? 

A big piece of  that, which we’ll get into, is  related to  our beliefs and limiting beliefs. Someone like Tony Robbins talks about that so I really do think it’s so much the psychology, mindset, and inner game. 

Amy: Here’s how this all came about. James and I are dear friends. I love his wife, Chelsea, as  well. We  get together and talk all the time. We  text all the time. So during one of our conversations I told James I wanted him to come on  my  show, “It’s been a  long time since you’ve been on  the show. But I want you to talk  about some  of  the  stuff you  talk  about in your own podcast.” 

I don’t think we have enough of those conversations. I said, “If you were thinking about entrepreneurs just getting started, what’s one topic that would pop up for you that you think really needs to be talked about, dissected, and really dive into.” 

He said, “Money.” We’ve got to talk  about money. So, where do  we  begin this conversation? 

James: Money, money, money, money, money. Gosh, there’s so much we can talk about. You  did ask what’s the most popular topic. It’s money. There are so many different areas that we can go  with this but I  want to start first and foremost with a relationship with money. 


Just like you have a relationship with your mom  or  dad  or  spouse you have a relationship with money. You might, not you Amy, but someone listening might actually start to be getting a  little uncomfortable on  this call. Sometimes you get uncomfortable just when people start talking about money. Or you get fidgety when you’re checking your bank account. 

We all have a relationship with money and we’ll get into this today about how we can start to observe this relationship, become more present to it, and then I  believe we  can  change this relationship with money and  we will look at that. 

I believe this relationship we  have with money comes from our beliefs about money. It’s real important to point out that these are beliefs about money yet we don’t always see them that way. We tend to see them as truths or facts. 

You know what I’m talking about right? Beliefs like money is the root of all evil or even that there is just a limited or finite supply of money. 

Amy: Money doesn’t grow on trees. My dad used to say that all the time. 

James: My dad still does. And there are  a  whole ton  more, like, only greedy people have money, only rich people are evil or greedy. There are so  many of  these. I  just like to  get my  hands dirty and look at  that and look at what beliefs I have and where they come from. 

We will get into that as well. But I think as I start listing some of  these out the first thing we can do is see if they feel true for us. The key word there is “feel”. Amy, I’m sure this will resonate with you. We can sit there and say, “I know I don’t think money doesn’t grow on trees. I know that conceptually.” That makes sense, Duh! 

But does it feel true for you? That was something I really learned. That’s how we know if  we  do  have  a  belief about it.  The  challenge here is  that when we talk about these things called beliefs,  and  more  specifically, beliefs about money, they are all at the subconscious level. 

That means you don’t really know you’ve got them because if you did you wouldn’t have them. If  you  saw  something in  your room you  didn’t like you would throw it out. So they are kind of what we  call blind spots. They are really hidden from us. 

What did you say? Money doesn’t grow on  trees. Is  there another one that you learned? 

Amy:  This  one’s a  big one for me. I  have always had the belief and I  know it’s a belief because I feel it, that  if  I  don’t work  really hard, if  I’m  not working long hours, getting up early, going to bed late, if I’m  not  fully focused, if I’m not showing  up  every  single  day  and  not  working  for  it then I don’t earn it. 

That comes from my blue-collar dad who is a firefighter and had a second job. You’ve got to earn it. 

James:  Now, there are a  couple of  things I  want to  say here. I’m the same way and  I like  to say  jokingly, but accurately, that  I’m  a recovering workaholic. I learned this f rom my parents. I think my parents 

demonstrated and showed me at a very young age an  extraordinary work ethic, an unbelievable work ethic. 

My parents have always worked harder than  anyone  I’ve  ever  seen  and they never complained. So, I learned  that  behavior  and  you’ll  start  to notice that the behavior we have, which stems from the beliefs we have, a lot of it is learned behavior from our parents or from experiences at a very young age. 

One of the things you can do is  start  to  look  to  your  parents.  There’s nothing wrong with our parents. That’s a very dangerous route to  go  down and blame them. It’s like, I’m a workaholic, thanks Dad! Because, if that is the case he probably learned it from his dad and his dad before him. 

Our parents are just doing the best they can and that was something that was really important for me to learn. But we can break that cycle. I do believe we have the ability to change our beliefs, change our behaviors, and our habits and create different results. 

But I want to talk specifically about this one that you bring up because I think this one is relevant for a lot of people for a lot of reasons, that you have to work hard for money. Let’s just call it that. You  have to  work hard for money. 

What the theme of my podcast has really become about and what I really want it to stand for and be a living proof of  is  that money does not come from effort. I actually had a gentleman, one of the many guests that I’ve interviewed on my show, Jim Fortin, said that word for word, “Money does not come from effort.” 


I firmly believe that and that’s what I do. I spit in the face of this hustle harder mentality. Ultimately, what this is about is stepping out of our interpretation of reality ( there is reality which is a whole other conversation). You and I are going to experience something different. 

We both watch a car accident happen and we’re going to have our own interpretation and our own experience and our own perspective. If we’re raised in an environment of lack (where there  is  not  enough)  where money is tough to  come by  then that’s the world we  see and we  continue to reinforce that. 

We need to  step into a  world of  abundance. That can be  hard because we tend to look at our reality now  and  say,  “That’s easy for  you  to  say  but  I can look at my bank account and I only have $10 to my name.” 

That was really hard for me at first but it is what’s made the difference. Just like I said, you have so many examples of  both  sides.  You  have evidence where money has come easier to you or  abundance has  come easier to you. 

Amy:  I  have friends where I  see the amount of  work they are doing and the time they are putting into it. It’s a whole lot less than mine in terms of if you were counting the minutes. But they are killing it. 

I look around me and I see evidence that I don’t have to  hustle every minute to have the abundance that I want. Yeah, it’s out there. 

James: This is why I want to speak so  against  the  hustle  mentality because I think it’s a copout. I think there is a lot of safety, certainty, and comfortability in hard work. There is something comfortable about it. 

You say, “Nope, I’m thankful I’m burned out.” It is physically hurting you but there is something certain about it and entrepreneurship is a world of uncertainty. When you go into a  launch (a big promotion) you aren’t sure if this is going to work. 

We call it the launch free fall. You feel like you jumped out of an airplane without a parachute and don’t worry because it will be over soon. 

How do we change this? Sometimes when these beliefs are a core belief that you aren’t deserving of this money it is some deep work. That’s a lot 

of the stuff I’ve done over the years  and  I  think I  still have  a  lot  of  that work. 

But I think the first thing we  can  do, which is  something you  already did, is an acknowledgement and acceptance that it is a belief. I think we  can take stock of everything in our life right now, things like the money in the bank account, the assets we have, the physical things that we  have, all of it, and we can choose to accept that this is the sum result of the current beliefs we have  about who we  are and the beliefs we  have  about the world around us. 

I think that is the first step and that’s really what I get my students and listeners to  do, start to  develop the awareness. Tony  Robbins talks about this, about turning frustration into fascination. I had  the  author  of a fantastic book that  I highly  recommend,  The  Abundance  Code, by Julie Cairns, who talks about the same thing, looking for the frustration. 

Start to get passionately curious, and in the realm of money, what’s not working for you? Instead of  using effort as  the  answer (I’m  just  going to work harder or longer), we know that’s a finite resource. We also have evidence of  other people that are  making a  ton  of  money and  you  know they haven’t developed some  secret where  they  can  get  28  hours  out  of 24 hours. It’s the same amount of time in a day. 

Instead, we can start to get really fascinated and ask questions. I’ve mentioned Tony a  few  times. I  don’t know why  he  has just come up  for me here but the quality of your life is determined by the  quality  of questions you ask. 

Instead of just saying that the answer is  to  work harder or  work longer start asking the question, especially when you’re in a breakdown and feeling frustrated and things aren’t going your way, who was I  being or what did I believe? 

What belief or thought created this situation that you can’t make money without working hard? What we want to do, one way  is  to  create new beliefs and begin to tell new stories. But I think the way we can start to dissolve these beliefs is though what we already mentioned, experiences. 


The more evidence of actual experiences we have the better. I have an example of a  client from my  mastermind who came in  this year and was selling digital products for $19.97. When they first told me that I  was assuming it was $2,000. Is that what you assumed? 

Amy: Yeah. 

James: No,  no.  It was $19.97. I told him we were  going to  have  to  raise the price. They had a hot seat and there was a lot of resistance. He said, “I can’t charge more than that. Our customers will…”  Fill in the blank, get upset, be offended, leave, not buy. 

Anybody who has had the conversation about raising their prices knows exactly what this person was feeling. We’ve all done that. We get a fear around raising our prices. Then sure enough the power of  the collective group, this is why masterminds are so powerful, 18  other people said, “Yes you can and you’re going to do it,” and they held him accountable. 

Amy: Good, good. 

James: They raised their prices to $97. That’s four times the price but long story short this client had the biggest launch she’s ever had and actually generated more revenue than all of last year and the previous years, the total 2016 revenue. 

The point is that the story and belief that she can’t charge more or raise her prices is now gone because she has evidence of it. What I really try to do is get passionately curious, when I’m in a breakdown and things aren’t going the way I want  them  to,  when  you  find  yourself working  hard  you ask why you are working so hard. 

Stop for a moment and get really curious about it and then play  the scientist role. Look for evidence either in other people’s lives, other business, or try it out yourself. Make a game out of it. Try and do a launch and only work X amount of hours per day. 

Amy: I love it. 

James:  It  could go either way. But you could find evidence to  support a new belief or a new story. 

Amy:  I  think my  biggest takeaway  there is  your  student had  a  hot  seat. She had all of these reasons why she shouldn’t raise her prices. She had encouragement from others so her peers were saying, “You can  do  it.  You will do it. We’ll keep you accountable.” 

The magic there, in my opinion, was that she was open enough to give it a shot. As entrepreneurs we  have to  do  that. If  we  have pain in  one area or a huge desire in another we have to be open to  saying, “The way I’m doing it is likely not getting me where I want to go. I know I  don’t want to work as many hours as I’ve been working right now. I’m open to trying a different way.” 

I love that you say to become a  scientist. What would it  look like if  I stopped working at 4  p.m. every single day? I  know that doesn’t sound very extravagant but, believe me, 4 o’clock would be a great improvement from what’s been happening lately. 

I put my ideal week together with the help of Michael Hyatt. He does this thing with your ideal week. So everyday we’ve  been trying to  end  at  4 p.m. It is possible but I had to open my mind and just be willing to try something new. 

James: I hope you will find more evidence that supports that your money and sales is not directly correlated or attached to  effort. We  have things like the technology today to reach thousands of people. We  have  the ability to automate things and all of that stuff. 

I want to throw something else out there because I also feel like as we are talking about money, money, money, money, money it’s really easy to get fixated on money and there is a saying I love  that says  something like, “Money is only important to those that don’t have it.” 

I get that, right? 

Amy: Yes. 

James: Yes, you went through a time where you were a bootstrap and start-up entrepreneur and now you are super successful. Now we have all of these opportunities. And, by the way, just so you know and just to acknowledge you for it, I love that you were talking about donating to the Red Cross for Hurricane Harvey victims. 

Those are the type of things we get to do. I saw that and, of course, I was going to donate. Those are some of the really cool things we  get to  do when we have money. But I feel when you don’t have  it  you  end  up fixating on it. I think, believe it or not, we have to drop the money. 


It was a philosopher, Alan Watson, who I have been really fascinated by recently. He has a bunch of old YouTube videos of his speeches and he says something that really resonated with me. He says, “Money simply represents wealth in rather the same way that the menu represents the dinner. Only we are psychologically perverted in such a  way that some of us would rather have money than real wealth.” 

Does that make sense to you? 

Amy: It does. Yes. 

James: We are so fixated on money that we forget about the things that we want to do with the money. 

Amy: Yes. 

James: Remember, money is just a  tool or  means for the things we  really want. Let’s do that for a second because I think this is a powerful exercise I always do. Let me ask you this, you create financial goals for the quarter? 

Amy: We do. 

James: What I try to  do, we  create those as  well and it’s real important to do that. I’m not saying not to  do  that. But, once  I  put  them out  there I kind of drop it. I throw it  out there and then I  ask why is  that the number and what am I going to do when I have that? 

I’m trying to dig deeper. Why that number? What  am  I  making  this number mean? What am I going to use this money for? What is it going to buy? You might start saying you have a goal to buy a new house or  you want to do “this” or you want to grow your team so you would like a  little extra revenue so you can hire another person. 

We have all of  these things and we  realize it  is a means to an end. Then we ask why we  want  “that” thing? Why  do  I  want  that  house? Why  do  I want that car? Why do is want “this”? 

When you answer that question you find out it is usually a desired feeling that you believe that thing will give you. I believe having that new car will make me feel luxurious or abundant. I think that’s a very dangerous thing as well. 

I think the default way for us is that we put these meanings on  these external things. We don’t just put them on money. We put them on  the things we are going to  buy with the money. Once I  have this “this” I  will feel “this” way. 

A lot of  times, sadly, what happens is  we  then go  and make the money and get that thing and we realize it doesn’t make us  feel that way or  we only feel that way for a little bit of time and then we want again. We want more. It is a cup we can never fill. 

Some people may have heard of  this  but  it  is  the  do,  have,  be  model. Once I have this thing I will be successful or feel successful. I have had a couple of NLP practitioners ( neuro- l inguistic programming master practitioners) on the podcast. It is  really  fascinating  because  they  talk about this a lot. 

They say if you  believe this thing is  going to  make  you  feel a  certain way you would only know that if you felt that way  in  the past. That  means you have access to that now. The secret is to feel that way now. 

If you believe some thing will some day, hopefully when you get it, make you feel a certain way then you have access to actually feeling that right now and you can choose to feel that right now and that’s the be, do, have. 

That is what’s called stepping into a state of  excellence  and  that  will make it much more conducive to actually getting the thing you want and that’s very fascinating stuff. Most people don’t step into that  state  of being and end up rather staying in a state of lack, neediness, or wanting, which just has them keep wanting. 

Does this make sense? 

Amy: It does, definitely. I’m with you here. 

James: It’s out there, I know. It’s out there. It’s not like here are the seven steps to launching your online business but it is the stuff I’ve been passionately fascinated by that we can follow anybody’s steps or anybody’s plan and not have this insight internally. 

I do believe so much that we have to be able to mater this… 

Amy:  I  feel this gives us  a  longevity as  entrepreneurs. You  can  only, like you said, push so hard. Let’s say someone has the same issue I have where you are just going to work yourself to the bone if  you  don’t  change something. That’s only going to last so long. 


If  I  could tap into the spiritual side of  this and really how I  think, how I feel, how I believe around money and work and hustle in general this will allow me to continue what I do to make  a  bigger  impact  long  term because I’m not going to hit that burnout, which I could definitely do if I don’t change things. 

I find it incredibly fascinating. 

James: I  think there’s something that’s come up  on  a  lot of  episodes I’ve done in talking about the power of gratitude. Do you have any practice or anything you’re doing… 

Amy: I do my journaling every night where I  just write down a  few things. It’s simple but I’m always thinking about what I  was  thankful for  during the day before I go to bed. How about you? 

James: Absolutely. The spiritual  conversation  is that  gratitude  is the emotion of receiving. Whereas, wanting something just creates more of a vibration of wanting or neediness. Gratitude is really what allows you to receive. 

I absolutely do, as much as I can, sometimes it’s  overwhelming  the amount of gratitude I have. We can start with things like our health and even just that can be that I am thankful for my limbs, I have my  health, I have … That can be amazing. 

We just did a  montage video of  a  lot  of  our  customers and  the  success they have had. I actually edited the video myself. It was super emotional for me. I became consumed with gratitude just that I’ve been able to help people in some capacity. There’s just so much gratitude there. 

I’m looking for it everywhere. I do believe we need to have a practice of gratitude in our lives daily.  There  is  a  difference  between  the  person that’s, “I need to make this work and I need money and blah, blah, blah,” versus starting to speak from a place of gratitude about the money or abundance you do have. 

Abundance is all around us. Sometimes you don’t have the money but you have things work out or you  have  the car  that can  take you  to  work or take you to the office and you have a roof over your head and we take it for granted but we are a lot more fortunate than a lot of people. That is so important. 

Amy: I agree. So, tell  me  this, as  we  wrap  up  the  episode I  want  you  to talk about what new beliefs  we  should  have  about  money  or  we  could have about money. You could use my example with the whole idea of  the hustle is what’s going to get it for you and that you have to earn it, or any example, but give me some shifts that I  can  make  and  my  listeners can make as we change our mindset around money. 

James:  One of  the things I  did first that was really fascinating, I  really liked this, I noticed that I was looking at my relationship with money as trying to hoard it. You have to  get what’s yours. The  thing is, when money is hard earned it’s hard to let go. 

Amy: Yes, it’s true. 

James: You have to slave over that money. 

Amy: It’s so true because when  money  starts  to flow  and  I wasn’t expecting it I  am  probably more  charitable, I  have  more  fun  with  it,  I’m not so tight around that money. It’s so true. 

James: I kind of created an analogy for myself to help me with this. The difference between a dam and a river, the water in a dam is stale and stagnant. I  wanted to  go  from the dam to  the river. That means in  order for more to flow in I have to be okay with it flowing out. 

I read that years ago  and  I  tried  that  on  as  an  experiment. It  was  really life changing for me.  Really, to  help improve my  relationship with money I had to get okay with spending it. It was in 2012 or 2013. Dropping money on anything was a physically painful experience for me. It was physically painful. I just couldn’t. 

I found myself being a  total penny pincher so  I  wanted to  work on  that for me. That was when I got passionately  fascinated  about  why  it  was  so heavy for me. Today I look at it  as  a  river. The  more I  let out the more it comes in. Obviously I want the  river  to  be  like  a  Niagara Falls type  river and I found a lot of evidence to that. 

There is a  great exercise for those who have that experience of  having a really hard  time  letting go  of  money  because I  think that’s part  of  it.  It’s not just that you can’t make it,  it’s can  we  spend it?  It’s there to  be  used. It’s not there to be hoarded and never touched. I don’t believe that. There is a really cool and simple exercise that is kind of a two-part exercise. 


The first part is  my  litmus test. Have you  ever just bought a  pack of  gum at a gas station? It’s a no brainer thing. It doesn’t have any weight to  it. Your friend wants a pack of gum so you get it for them. 

I  want everything I  spend money on  to  feel that way. When it  doesn’t I look at how I can work on  that. Let’s say you go  out to  dinner with all of your friends. We’ve actually had this experience with Amy. 

Amy: Don’t even start. 

James: We play credit card roulette. 

Amy: I am pretty sure you told this in the last one. 

James: Yeah. I  told that but now here is  the exercise we  could have done. Let’s say  I  get it. Credit card  roulette means there are a  bunch of  people that have a fancy lobster dinner. All  of  the  sudden I  got  a  $600 bill. That can be physically painful for people. That sucks! 

So what I started doing, this really empowered my  relationship  with money, I started to imagine where that money is going once it leaves my bank account. 

Amy: That is good! 

James:  Just in  that moment, it  takes 30  seconds to  do, I  thought that some of that money is going to our server who  did  a  great job.  She worked her butt off. That’s going to go and pay her rent. Some of that 

might pay for her car payment so she can  have  a  place to  live and she can get groceries. But some  of  that  money  is  also  going to  go  to  the  cooks who make these delicious meals. 

Some of  that’s going to  the food that it  cost to  prepare this food. On  and on it goes. That food came from the farmers. When you start to do this and actually experience it you will have a drastic shift in your relationship with money because you realize how powerf ul you are in your contribution and impact that you have in others. 

Amy: I love that. 

James: That’s where I am now. We really have to treat it  like a  river. We have to be able to let money go because we have to do things like pay for taxes. We have to pay taxes. There are business expenses. This is another conversation, but I see people who want to build a six-figure business and they are acting like a zero-dollar business. They aren’t willing to spend money on the right tools. They’re not willing to spend money on the right things. 

Even if they have it they are trying  to  be  a  cheapskate  in  their  own business. They duct tape crappy tools together. They break down. You’ve probably seen this with  students, they  could  have  paid  a  little bit  more and saved hours of work. Instead of sacrificing 20 or 100 bucks, they will sacrifice hours of their time. 

The fact of the matter is, we can’t get our time back. There is only so much time. But we can create more money. So  I  had to  learn for myself and this is  something we  talk a  lot about, being okay  with it. I’m not talking about developing a shopping addiction or anything like that. But if it feels heavy and uncomfortable to let go of money we need to  look at that. 

New stories about money, I am  a  money  magnet. Money  comes  easily to me. I am grateful for  all that I  have  and all of  the abundance I  have  in  my life and I  invite even  more into my  life. Ultimately, I’m  a  source for  good. I’m a source of inspiration. 

I have a quote I’ve had now for ten years, “I inspire others through my actions.” I realize I can talk on an episode like this for an  hour and I  can talk to  my  mastermind or  my  students and a  lot of  it  is  just the words I say which people decide if they want to  receive it  or  filter it  out or  distort it. 

It’s my actions they are really observing and it’s through my actions and who I’m being and how I show up that I can really inspire others. I talked a lot and we went all over the place but I think it is an important topic. 

Amy: I do too. And I think it’s a perfect way to wrap  it  up.  Those affirmations are awesome. I’m going to have to do a  little sound bite of those because I want people to hear those over and over again. 

James, I consider you one of my very, very best friends and I love everything you shared here. What’s really awesome is that throughout the years I’ve gotten to know James, we have very similar businesses and how we’ve done things. We got very  similar starts in  the  online marketing world so when I have been talking to James over the  last  few  years instead of just talking about the how-to, the strategies, the launches, he would always inject the beliefs and thoughts and mindset stuff in general. 

I remember saying to  James, “You’ve got to  talk about this stuff more.” This was a few years ago. He was like, “Oh, I will. I plan on it.” Then he creates this beautiful podcast that is like his playground where he gets to talk about this stuff every single week. 


I’m so glad you’re a man of  your word and you are finally talking about this everywhere so that entrepreneurs can really get value. Thank you so very much. 

James: Amy, thank you. It was such a pleasure. 

Amy: I love it. Where can people find out more about you? 

James: I would love for people to  check out my  podcast either in  iTunes, it’s called the Mind Your Business podcast, or There are a ton of episodes that talk about anything from a relationship to money to core beliefs to  overcoming fear and everything in  between. It’s all this mindset and inner game. 

I believe entrepreneurship is the ultimate course in personal development. We can take the long route, the ten-year version, or the shortcut. I prefer the shortcut. 

Amy: I like it. I totally agree. Thanks, again, so very much. 

There you have it. I hope you enjoyed this conversation as much as I have. It felt like James and I were at lunch just chatting like we  normally do. These are the conversations we typically have. We dive into the heavy stuff that we really need to explore and talk about and bring to the forefront; money being one of those very important topics. 

It  felt like you got to  just come into the conversation with us  and I’m so very glad you did. I hope you enjoyed the casualness of  it  and  the  fact that it was a little less structured than my other interviews, which kind of makes it fun sometimes to change things up. 

Thanks for being here. I cannot wait to connect with you again next week where we will continue diving into tips, tricks, and strategies all around your online marketing. I’ll see you again soon. Bye for now. 

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